As a plumber, you probably already know the value of word of mouth recommendations for your business. People are more likely to use your services if they are referred to you by a trusted friend or family member. And in the digital age, word of mouth referrals translate to online reviews – particularly Google reviews.
Google reviews represent one of the most powerful tools for consumers today. They can look up any business in existence and if it has a Google My Business account, they will see reviews and star ratings from people who have used the services of that business. In fact, Google reviews and online reviews in general, are so powerful that it is estimated that 91% of consumers trust online reviews from Google and other sources like they do word of mouth referrals.
Diversifying from Google
Many plumbers have found Google reviews to be an invaluable tool for their business. But it’s important to realize that there are other fish in the sea. During this time of pandemic it is crucial to know and familiarize yourself with alternative review sources.
Facebook Business Reviews
Facebook is another very powerful marketing tool that is still up and running. As a plumber, trust is everything to your business, which is why Facebook business reviews is one of the best alternatives to Google reviews. The great thing about Facebook business reviews is that people can see when their friends and family patronize and review your business. If the experience was good, you will have the eyes of your existing customers’ friends and family on your business.
And Facebook is far and away the most popular social media platform. There are 2.2 million Facebook accounts active every month. That gives you a massive pool of potential clients to draw from. Be sure you have a Facebook business account and start reaching out for Facebook reviews.
Better Business Bureau.
Have you ever looked on competitor sites and seen that little blue logo at the bottom, side or in the corner of their page? Many contractors have this logo because an ‘A’ rating or higher with the Better Business Bureau is a sign of trust. The Better Business Bureau was established in 1912! That’s over a century of service. Today, people know their name and know that they can turn to the Better Business Bureau site for valuable insight into the way a company operates and what kind of services they offer.
And yes, of course, millions of consumers browse the Better Business Bureau website every day to read reviews. The great thing about Better Business Bureau reviews is that they are prestigious. So many people still go to the BBB website because they trust that BB reviews cannot be manipulated. You can’t for instance, simply pay someone to go on the BBB website and leave a good review of your business.
The thing about Yelp reviews is that they tend to be emphatic one way or another. A lot of people use Yelp to really describe why they love or hate a business. Yelp encourages detailed reviews (as evidenced by the generous character count they give for each review) from their users and many users oblige.
So when you offer consistently excellent plumbing service, you are going to want to encourage your customers to leave a review on Yelp – both now and in the future.
Leveraging Reviews in 2020
Knowing where to look for alternative review sources is great, but there is more you can be doing. You should treat reviews as a commodity, especially the way things are now. There are ways that you can leverage the reviews you are getting and turn them into more business as opposed to letting them stagnate. Take a look at the following list to see what we mean.
Respond to Reviews
If someone leaves a positive review of your business on Facebook, take that as an opportunity to interact with the customer. Respond to their comments with a thank you or tell them that you are happy you could help them. Turn a review into a dialogue to build a better rapport with customers.
Turn Reviews into Ads
If you get a wonderful review that highlights a specific aspect of your services in a positive light, don’t be afraid to showcase it on your site. A lot of times, customers will hit the nail on the head and mention things in their reviews that are directly in line with your business model. Be sure to make these kinds of reviews visible on your website and various business profiles.
Check-ins are a great way to let people know that you are still providing plumbing service and providing it in their particular area. We offer check-in tools here at Plumbing Webmasters but you can also check out Facebook Check-Ins for your business’s Facebook account.
You may have noticed recently that Google reviews is not allowing reviews to go live. This is due to the COVID-19 pandemic and the nationwide shelter in place mandates. Google is trying to protect businesses by locking down their review feature, thereby making it impossible for someone to leave a bad review of your business simply because it was closed in adherence to the law.
While this is necessary during this time, a lot of businesses are feeling the pain. So today we are going to be discussing alternative review sources that you can use right now in place of Google reviews. If at any time you would like to speak with one of the marketing professionals here at Plumbing Webmasters, please feel free to call us.