Google’s Mobile-Friendly Algorithm

On April 12, 2015, Google announced its mobile-friendly update. Their public statement includes:

We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.

Google Search Central

How The Mobile-Friendly Update Impacts Plumbers

With mobile internet users surpassing desktop users, Google has announced that their next algorithm update will increase mobile-friendliness. When their algorithm is updated in April, they will begin penalizing sites that do not have adequately created mobile sites.

These penalties could hurt your site severely and lower your rankings for important keywords. Google has released the following list of pitfalls to avoid:

  • Blocked JavaScript, CSS, and image files
  • Unplayable content
  • Faulty redirects
  • Mobile-only 404s
  • App download interstitials
  • Irrelevant cross-links
  • Slow mobile pages

So what does this list mean? Some of the items on it are easy to understand. No one wants a slow-loading webpage, especially on the go. Other items on the list are more complex and involve how you code your site and convert it from the desktop to a mobile device.

The Bottom Line

Plumbing companies need a mobile-friendly site. That is why Plumbing Webmasters provide responsive designs for every single one of our clients. Talk to us about how you can ensure you are not penalized in April by the latest algorithm update.

Curious how your site stacks up? Check out your mobile-friendliness with Google’s Mobile-Friendly Test.