2021 presents an exciting period for plumbers. While traditional marketing methods like word-of-mouth remain viable in small towns, companies transitioning to online spaces have greater access to new customers. One of the most accessible ways of reaching new prospects is through social media marketing campaigns. So let’s check out some ways that social media is essential in 2021:
1) Branding for Plumbing Companies
Regardless of your size or market, competitors are targeting your potential customers without hesitation. While existing customers may remain loyal to their neighborhood plumber, a whole new demographic of homeowners are finding their plumbing service on the internet. There are various ways to reach consumers online, including SEO, PPC, and website design. However, social media is one of the most prominent ways to brand your business and support other marketing efforts in 2021.
2) Connect With Current and Future Clients
One of the most appealing aspects of social media for plumbers is connecting with current and future clients in real-time. Some people prefer to reach out to companies through Facebook or Twitter rather than calling them on the phone. In many cases, prospects will vet a plumbing company online before reaching out to inquire about services. With this in mind, it is critical to ensure optimized social profiles and transparent ways for the prospect to get in touch. In addition, you should have someone monitor your social media accounts to pick up any new conversations and potential leads.
3) Generate Supplemental Website Traffic
There’s no better way to generate website traffic than plumbing SEO; however, there are great ways to bring in additional traffic as well. One such way is to post website content on social media platforms like Facebook, Twitter, and LinkedIn. Every time a user clicks on a social share, they connect to your website (and become visible traffic through Google Analytics). The popularity of the social account posting your content will determine how few or many users end up on your website as a result. With this in mind, try reaching out to popular social media accounts in the plumbing space and asking if they would consider sharing your content on their page. It has to make sense for the 3rd party and provide value to that person’s followers. You can achieve that goal by investing in content marketing for plumbers.