The State of Plumber Advertising
Gone are the days where TV advertisements, and Yellow Pages listings were a sure thing for lead generation. When we think about plumber advertising in 2017, three major components come to mind. They are:
- Pay Per Click: Connect with new customers through paid advertising on search engine results pages (SERPs)
- Search Engine Optimization: Advertise organically by implementing proven SEO techniques on your website
- Social Media: Engage users through shareable content and interact with them via social networks
Every plumbing website should incorporate some elements of each component. To compete for customers in 2017, plumbing contractors must be willing to adapt to the new marketing landscape. Plumbing Webmasters is here to help you get where you need to be.
Tools for Plumber Advertising
We have established that PPC, SEO, and social media are the three advertising gateways in today’s climate, but how can plumbing companies incorporate each of them into their overall marketing strategy? By using tools available and maximizing resources around the web. Plumbers should be cognizant of the following advertising tools:
- Google AdWords for PPC
- Google Analytics for SEO
- Facebook, Twitter, LinkedIn, & YouTube for social media
Using these 6 resources, plumbers can be well on their way to advertising success in 2017. Google AdWords can help you create a campaign that reaches new customers. Google Analytics will help track the progress of your website’s SEO, and suggest ways to improve. Finally, social media networks Facebook, Twitter, LinkedIn, and YouTube all offer advertising space, as well as organic forms of marketing.
Choosing a Plumbing Marketing Company
So you understand the implications of modern day marketing. But do you have the time or resources to accomplish all these detailed tasks? If not, Plumbing Webmasters is here to help. We work with plumbing contractors just like you, to organize, optimize, and market their services to a large audience. Our goal is to help you generate more leads online. Call 877.388.9884 for the #1 source for plumber advertising in 2017 and beyond.