Google does not publicize its list of official ranking factors, though research and case studies have given search marketers insight into the characteristics of a high ranking website. At Plumbing Webmasters, we use tools like MOZ and SEMRush to help form criteria for high ranking plumber pages. Based on our research, as well as case studies from other firms, we know that Google’s algorithm is getting smarter. With each update, Google moves closer to a more user friendly experience that weeds out websites practicing black hat SEO and rewards websites that cater to users. Some of the areas Google has really focused on lately are:
- Domain Authority: Google values websites that build up domain authority over time through consistent SEO practices
- Micro Moments: The introduction of micro-moments urges websites to take advantage of high leverage moments
- Structured Data Markup: Google has begun to prioritize websites that utilize schema.org for better SERP presentation
- User Intent: Focus should now be less on the keyword itself and more so on the intent of the search query
The best way to craft content for search engines is to assume you are answering questions for users. In the case of plumbing companies, this will be answering questions predominantly for local users. For example, where can I find a local plumber? And, who offers bathroom remodels near me? Your content should aim to provide satisfactory answers to these questions by producing high quality content that informs and engages readers. If you require assistance with your plumber internet marketing, call Plumbing Webmasters at 877.388.9884.
How To Rank on Google in 2018
Although only Google truly knows the precise ranking factors for web pages, there is enough anecdotal evidence to produce a list of factors that every plumbing website should incorporate into their pages. These factors include:
- Content Quality
- Domain Authority
- Image Optimization
- Mobile Optimization
- Page Speed
- Site Security
- Structured Data
A page lacking one or more of these qualities should look to their deficiencies to improve search engine rankings. If you are unsure how to properly measure the presence of these elements within a website page, contact the team at Plumbing Webmasters for an SEO audit. We will identify the areas of your page that need improvement.
Plumber SEO Services
If you are interested in ranking higher on Google search engine results pages (SERPs) in 2018, Plumbing Webmasters is the perfect match for you. Our team of SEO experts has years of experience marketing for contractors in the plumbing industry. We know your target audience and what they expect out of a digital presence. In addition, we constantly evaluate Google algorithm changes to most precisely craft criteria that pages will fit within.
The new year can be a new start for your plumbing business. If 2017 failed to produce the type of results you were hoping for, you can turn it around for this year. Instead of relying on generalized marketing services that deal with companies from a multitude of different industries, our company focuses on plumbing contractors. To get started with plumber SEO today, give us a call at 877.388.9884.