SEO lead generation is the accumulation of business leads — potential customers with interest in your services — through search engine optimization (SEO). In contrast to other forms of lead generation, such as; email marketing, paid advertising, and discount promotion, SEO lead generation relies solely on the optimization of your plumbing company’s online presence. The following steps make up SEO lead generation:
Step A: Invest in a well designed website with high quality content
Step B: Optimize your website with local keywords and industry keywords
Step C: Place a call to action within the content, for example; a phone number link
Step D: Measure the amount of leads you generate through SEO
Keep in mind that these steps are a great way to generate leads with SEO, but they are not the only way. In addition to website search optimization, plumbing contractors can also optimize their citation sources, and social media profiles, so that users can find you organically through multiple channels. Call 877.388.9884 for plumber SEO lead generation.
SEO Leads vs PPC Leads for Plumbers
As a plumbing contractor, you’ve probably heard the debates about search engine optimization (SEO) and pay per click advertising (PPC). Both methods of online marketing can generate leads, but each of them offer unique pros and cons for plumber lead generation. Review the following comparison:
- Attained organically, and therefore cost efficiently
- Sustainable for long-term marketing goals
- Proven to be high quality leads
- Takes time to generate
- High competition level
- Less specific market targeting
- Immediately effective
- Easily measured
- Specific market targeting
- Unsustainable over a long period
- Sometimes unreliable leads
The primary lead generation technique for your plumbing company will depend on your business goals, and marketing needs. With that said, it is important to understand that PPC leads should never come at the expense of organic search optimization. Even if you decide to invest in PPC campaigns, you should still maintain your SEO strategy, to maximize your lead potential. Call 877.388.9884 for plumber SEO lead generation services.
Choosing Plumber SEO Services
If your plumbing company has determined that SEO lead generation is the marketing strategy in which they whey will invest, choosing the right services is an important decision. At Plumbing Webmasters, we offer SEO lead generation designed specifically for plumbing contractors. We have years of experience working with contractors in the plumbing industry and hope to share our expertise of internet marketing with you and your company.
If your current website is not performing up to standards, consider investing in Plumbing Webmasters. Not only will we generate leads through search optimization, but we will continually work on your website to keep your content fresh, and maintain your spot at the top of Google search rankings. To discuss plumber SEO lead generation and how it can help your plumbing company, call us today at 877.388.9884.