In 2011, Google, Bing, and Yahoo collaborated to release a consensus microdata code structure known as schema.org. The top search engines joined forces to give website developers the necessary parameters to best market their content to users. It was mutually beneficial for both search engines and web developers, as user experience was enhanced and developers had a better idea of how to optimize their code structure.
Local plumbing companies can take advantage of schema.org to best market their website content. At Plumbing Webmasters, all our sites are developed with schema markup in order to best present plumbing companies to their market. By following Google’s standard for structured data, crawlers can better comprehend the content of your website, and market it more efficiently.
Do Plumbing Contractors Need Schema.org?
Schema.org is not a requirement, but it is strongly recommended by Google. Since Google Search is the primary source for plumber marketing leads, it makes total sense to follow their guidelines and help them market your content to users. Some of the ways in which schema.org enhances content are:
- Adaptation: Schema markup can be changed, added to, and subtracted from, all in a way that is easy for Google to interpret
- Categories: Schema.org allows plumbing company websites to breakdown services into individual categories
- Relevance: Because schema.org gives Google a better understanding of what your content actually means, it can market it more effectively and create more relevant traffic for your plumbing contractor website
These are important aspects of data optimization for plumbing contractors because it increasing marketing efficiency and better lead generation. You don’t want to attract uninterested visitors because they have no potential for conversion. Additionally, they create empty traffic numbers that don’t help your plumbing company grow in any way.
Schema Markup Generator for Plumbing Contractors
Implementing schema markup onto your plumbing company website can be confusing without a background in web development. Luckily, Google has released a Structured Data Markup Helper to generate the schema.org code for your website. In addition, they offer the Structured Data Testing Tool so that companies can monitor the effectiveness of their structured data markup.
At Plumbing Webmasters, we understand that internet marketing can be a confusing and time-consuming task. Plumbers are out servicing homes and really don’t have the required time available to invest in effective online marketing campaigns. We solve this problem by assisting you with every aspect of your online presence. For plumber schema.org markup services, call us at (877) 388-9884