Plumbing contractors may or may not be familiar with the concepts of structured data and rich snippets as internet marketing tools. For those who are unfamiliar, structured data refers to the organization of website data so that it can be better understood by search engines like Google. Structured data is a technique used to mark up your current content, so Google can more easily interpret what the page is about. Structured content can include schema markup for lists, directions, or even a simple explanation of services or products. This data formatting gives indicators to Google that the information is important and should be displayed. Google’s understanding of your website can help them better market your services to potential customers and may return a rich snippet, or company focused listing in SERPs.
Rich snippets are generated on SERPs as a result of structured data markup. They appear as emphasized information that is presented along with a search result link. Rich snippets can include images, lists, general information, or even contact information, and are extracted from relevant websites by Google bots. Although SEO increases the chances of getting your plumbing company’s information included in a rich snippet search result, no one knows exactly how Google chooses rich snippet content. However, Google has stated that using structured data markup on your plumbing website will definitely increase the odds that your company is presented.
Correct Structured Data Means Everything
While Google has stated that structured data is the most productive way to get your plumbing company presented in a rich snippet search result and even offers markup guidance and coding platforms, they must be utilized correctly in order to be effective. If your plumbing site lists its services in a “recipe” structured markup format, the information will be disregarded by Google bots. The professionals at Plumbing Webmasters can help ensure that each component of your structured data markup is completed correctly for optimal results and top chances of being presented as a rich snippet.
Implementing Structured Data on Your Plumbing Website
So structured data is a useful tool for plumbing contractors, but how do they implement it? Google offers a Structured Data Markup Helper that can help beginners generate usable code to embed in their website. Plumbing Webmasters can save you the headache of embedding code in your HTML and implement structured data in an overall design that creates optimal search optimization and marketability. A few ways structured data improves marketability are:
- Google Standards: Google recommends the use of structured data for websites
- Niche Marketing: Classifying your content allows users interested in a specific service to find your website more easily
- Organization: Structured data keeps your site content organized both for Google and its users
- Visual Enhancement: Plumber structured data & rich snippets create more attractive displays for search engines
Structured data can be used to markup all kinds of content. In the case of plumbing contractors, service offered schema is one of the most effective. By breaking down your company by each individual plumbing service, you can market each one exclusively and generate customer leads through multiple channels. Additionally, more relevant traffic will congregate to your web pages because of its newfound specificity and searchability.
What Rich Snippets Mean for Plumbing Contractors
Rich snippets consist of extended information beneath your Google search results links. When your website shows up on search results, the link and meta description are visible, and in cases of structured data markup, so are rich snippets. Rich snippets can be anything from author biographies to product prices. For plumbing companies, displaying individual services within rich snippets can be quite valuable.
Plumbing Webmasters designs all client sites with structured data & rich snippets. We put plumbing companies in the optimal position to rank well on Google search results and attract relevant traffic with the potential for lead generation. Our expertise in web design and search engine optimization (SEO), along with our experience working directly with plumbing contractors, combines for the premier plumber marketing service on the internet.