In today’s world of internet-savvy consumers, the importance of customer reviews is on the rise. People are increasingly concerned with the opinion of previous clients. And many people will not even consider employing your plumbing company if you have no online reviews. To succeed online, you need to get more positive plumbing reviews from your clients. Reviews will increase your conversion rate and boost your SEO.
One of the reasons customer reviews are so crucial to your business is because of Google Maps. When someone does a local search, and your company pulls up on the local Google Map, all of your reviews will be prominently displayed. Companies with more positive reviews appear the most trustworthy. If your competitors already have reviews, people are more likely to choose them. If they don’t have reviews, you can take the lead by garnering reviews first.
How to Get Customer Reviews
The importance of reviews is only increasing over time. It not only affects the way potential clients view you it also is believed to affect your SEO rankings. But how do you gain more customer reviews? The following are all tactics for garnering more positive online reviews from your clients:
1) Provide Quality Customer Service:
The best thing you can do to gain more online reviews is to be the best in your industry simply. Provide high-quality customer service that leaves your clients glowing about your company. People will naturally want to talk about you positively if they had a superior customer service experience.
2) Ask Customers for Reviews
After a customer receives high-quality service from you, feel free to ask them to review you online. Teach your plumbing techs to ask for this too. It also keeps your employees more accountable for the service they provide. Keep in mind that it is not alright to pay clients for reviews or offer incentives for their feedback (this breaks the guidelines laid out by Yelp, Google, and other review sites). But you can encourage happy clients to write a kind word online for your business.
3) Continually Engage your Clients:
Another way to encourage your clients to review you is to stay engaged with them outside of the services provided. You should continually engage clients through platforms like social media, blogging, and newsletters. Engagement will increase the likelihood of clients posting a positive review for your company.
4) Use Reviews for Marketing
Once you have reviews from clients, use them to your benefit. An SEO company like ours will help you showcase reviews to increase conversion and improve your rankings. Studies show that reputation management for plumbers can improve both rankings and conversions online.
5) Download DataPins
What if there were software to handle plumbing reviews and reputation management on your behalf? Well, there is now, and it’s called DataPins. But DataPins expands beyond reviews management into local SEO. From a reviews standpoint, DataPins sends out automated SMS and email requests to customers and then collects reviews on Google and Facebook. Furthermore, DataPins shows those reviews on your website for conversions. You can learn more about how DataPins impacts local SEO.