Plumbing Webmasters offers content marketing as part of our basic month to month (MTM) or pay per lead (PPL) plans. One of the most important aspects of web content is blogging. Blog posts are one of the most effective and cost-efficient ways to market content online, and with regular deployment, can drive relevant traffic to your website. As part of our services, Plumbing Webmasters provides monthly blog posts for each of our clients’ websites. There are several ways in which monthly blog posts contribute to SEO and internet marketing. An effective blog for plumbers facilitates the following:
- Brand Development: A blog should promote your company and expand your online presence
- Consistent Activity: Blogging indicates regular activity to search engines and their users
- Demographic Targeting: Posts can target specific audiences in a more informal manner than website pages
- Search Optimization: Blog posts can be optimized with keywords for SEO purposes
Blog posts are simple, consistent, and cost-effective. As a plumbing company, you might not have the time or resources to adhere to a monthly post schedule. Lack of consistency negates the positive impact of blogging and renders its effect useless. Plumbing Webmasters’ MTM and PPL plans include monthly posts, so that contractors never have to worry about blog schedules. Our on-staff content team crafts individual posts, specifically for your website. Our usage of WordPress for content management, allows us to publish blogs internally on your website, prompting Google to crawl and index your primary domain more frequently. To further discuss how blogging can improve your online presence in 2018, call us at 877.388.9884.
Elements of a Successful Blog Post
Publishing posts is important, but the action in of itself is not enough to make an impact. For a post to contribute SEO, lead generation, and brand development, it must possess certain distinct qualities. Plumbing Webmasters’ content team optimizes each post meticulously to maximize its influence. Competitor websites are targeting identical goals, so separation through exhausted details is often the difference between success and failure. The bare minimum (i.e. publishing a post) is not enough to solidify your content as authoritative to Google. To truly separate your content from competitors, blog posts must be.
- Engaging To Readers: Keep the short attention spans of readers
- Interactive For Users: Incorporate interactive elements such as click to call functionality
- Optimized With Keywords: Target industry and local keywords based on research
- Styled and Formatted: Appear pleasing from an aesthetics and visual standpoint
Plumbing Webmasters’ usage of WordPress content management system, fosters blog posts with inherently greater SEO potential. Generally speaking, there are two types of blogs; internal and external. WordPress supports internal blogging, which publishes posts natively on your primary website domain. External blogs, in contrast, are published on 3rd party servers, most commonly; Blogger, and WordPress.com (not to be confused with WordPress, the CMS). Posts are dynamic because of their informality, allowing plumbing companies to communicate with customers in ways not otherwise possible. Topics can incorporate everything from modern plumbing trends, to employee profiles.
How Often Should Plumbers Blog?
Once per month, ideally. In the case of Plumbing Webmasters, regardless of if you choose our MTM or PPL plan, blog posts will be published monthly. This schedule keeps fresh content circulating on your website, encouraging Google to crawl and index new posts. In addition to increasing search visibility, monthly blogging creates an additional conversion funnel by which consumers can be attracted and converted. Plumbing Webmasters’ SEO experts perform comprehensive keyword research to identify opportunities for post topics relating to the plumbing industry.
Blogging helps brand your plumbing company. Publishing posts with distinct voice, style, formatting, and visual engagement, exposes your company’s identity to a large consumer base. Enriching content with infographics and / or videos engages readers more effectively in the modern era. Attention spans have grown shorter, making engagement more critical for content marketers. Voice and style can range from serious to informal, and which direction we go depends on direct consultation with our clients. Your input is valued in developing brand identity. Call 877.388.9884 for plumber blogging services.