An important component to effective content marketing is photo optimization. Photos aren’t often mentioned in the SEO conversation, but they play a vital role in how well your website can rank on search results. Images make your website more appealing to visitors, who tend to respond favorably to visual elements. In contrast, large blocks of text are a deterrent to users, especially in this modern age of shorter attention spans. Using images to break up text can keep a user engaged while providing them the information they need. Consider the following advantages of website photos:
- Branding: Company photos on your website helps brand your plumbing service
- SEO: Optimized photos enhance search visibility
- User Engagement: Visual elements keep readers engaged
- User Retention: Engaged users are less likely to exit your website
Plumbing Webmasters offers photo optimization services to plumbers across the U.S. The goal of our services is to increase search rankings and keep website visitors engaged. Our graphic design team has the skills necessary to create web-ready photos based on images from your company archives, as well as images found on the internet, or logos created from scratch. In concert, our SEO team optimizes each photo to appear prominently on search engine results. Call 877.388.9884 for plumber photo optimization services.
The Importance of Optimizing Photos
Though the visual appeal of images is significant, their greatest attribute is an ability to influence search rankings. SEO and content marketing work in concert. Since images are considered “content”, it makes sense why they influence SEO. While some text will be necessary to explain the details of your plumbing services, photos introduce a more appealing form of content, adding marketability to your website. Photos influence SEO in the following ways:
- Crawling: Image alt text allows crawlerbots to interpret information
- Image Results: Well optimized photos show up in Google image results
- Keywords: Image file names, and alt text, provide another keyword opportunity
- Site Speed: Images optimized for web use allow your website to load more quickly than it would with non-optimized photos
At Plumbing Webmasters, our team of marketing experts ensures all images are well optimized for search engines. With this in mind, we offer photo optimization services as part of our content marketing strategy. Not only will images add visual appeal to your web page, but they will also serve as a vital part of your SEO strategy. If you have questions about how we optimize photos for plumbers, give us a call at 877.388.9884.
Photo Optimization Services for Plumbing Websites
At Plumbing Webmasters, we take the time to optimize images, paying close attention to detail. Though the process is time consuming, it is often the difference between mediocre website performance, and excellence. Minor details often have major implications, especially in an industry as incrementally competitive as search engine optimization. Before any of your photos are published, our team:
- Adds Captions
- Compresses Files
- Inputs Alt Text
- Renames Files
Practicing these optimization techniques allows us to give your website a small advantage over competitors, many of whom are too lazy to perform the tasks. The cumulative affect of these efforts enhances search visibility, boosts your customer base, and ultimately increases sales. To speak with our SEO marketing experts about photo optimization services, call Plumbing Webmasters today at 877.388.9884.