Backlinks, sometimes referred to as inbound links, are created when one website links to another. backlinks are a vital component of online reputation, and subsequently; search engine optimization. In the eyes of Google web crawlers, the reputation of the website linking back to you, transfers over with the link itself. Google sees affiliations as indicators of trust, authority, and other qualitative characteristics. An inbound link can influence the following perceptions of your company:
Inbound links are important to search optimization because they inform Google which of the above qualities your website possesses, or lacks. Based partially on this information, Google can rank websites according to their associations. While it is not the only ranking factor, it is one of the most prominent, and one of the hardest to earn and sustain. In the same way positive backlinks yield ranking improvements, negative associations have the opposite effect. Call 877.388.9884 for plumber backlink monitoring.
Elements of a Good Backlink
Plumbing Webmasters monitors inbound link formation, to catch negative backlinks before they impact reputation, and to track the creation of positive backlinks to guage the trajectory of your online presence. But how does one differentiate a good backlink from a poor one? Our on staff SEO experts have decades of experience, along with the latest software, to track and grade backlink quality. In general, a good inbound link possesses the following characteristics:
- Anchor Text: Appropriate anchor text, especially exact match keywords
- Non-Reciprocal: Free of the “favor for a favor” understanding in which websites exchange backlinks
- Relevance: Associated with the plumbing industry
- Reputable: Has good content, no spam, and is generally well-regarded by Google
Inbound link generation is a primary component of off site SEO. While there are steps one can take to increase the likelihood of valuable backlinks, it is important to note that incoming links are earned, and not given. In fact, Google has cracked down extra hard on any type of link scheming, or link trade agreements in which user experience is compromised. Contrasting the characteristics above will reveal the qualities of a poor back ink. Poor inbound links have bad anchor text, and are reciprocal, irrelevant, and non-reputable
Plumbing Webmasters SEO and Backlink Monitoring for Plumbers
To keep your SEO at its peak performance, Plumbing Webmasters offers backlink monitoring services. Our team of optimization experts have a constant eye on inbound link formations, and can prevent the creation of poor ones, while promoting the creation of good ones. As we mentioned, the most valuable backlinks are earned and not given. To earn inbound links, plumbing websites must have superior content marketing, website design, and publish regular blog posts. This encourages other websites to build links organically.
Low-quality backlinks are not always the fault of the destination website. Many poor inbound links originate on spam sites, forums, and blog comments. There are several ways to dissociate your company from an unwanted link. The first option is to contact the web administrator of the website which links to you. The second option is to utilize Google’s Disavow Links Tool. In either case, Plumbing Webmasters can help you complete the process. Call 877.388.9884 for plumber backlink monitoring services for SEO.