Most of the calls we receive at Plumbing Webmasters are from plumbers discouraged by their website’s lack of visibility on Google search results. This discouragement is often exasperated by seeing local competitors rank in higher positions on search engine results pages (SERPs). While a variety of factors determine a websites ranking position, including; content quality, design elements, and domain authority, there are a series of proven techniques that can be applied to individual web pages to influence ranking positions. In totality, these techniques are known as On Page SEO:
- Content Development
- Header Tag Optimization
- Image Optimization
- Link Building
- Meta Description Optimization
- Schema.org Implementation
- Sitemap Creation
- Site Speed Optimization
- Title Tag Optimization
Through application of these on page SEO elements, individual web pages can rank higher on search engines. At Plumbing Webmasters, we have years of knowledge and experience at perfecting on page SEO and adapting to keep pace with Google’s constant evolution. While on their own, each of these on page techniques might seem trivial, the combination of all of them makes a major difference in your website’s ability to rank on search engines. Small details are often the difference between a website that ranks towards the top and a website that ranks towards the bottom. Call us today at 877.388.9884 for on page SEO for your plumbing contractor website.
Are Meta Descriptions Important for Plumber SEO?
Meta descriptions are one of the most important elements of on page SEO. You might be thinking; what’s a meta description? A meta description is an HTML attribute that describes what a web page is about. These descriptions appear underneath individual search results on organic rankings, and also in the source code of every webpage. So why are meta descriptions important for on page SEO? There are several factors that magnify their importance:
- CTR (click-through rate): Relevant and detailed descriptions encourage clicks
- First Impression Marketing: Descriptions are the first opportunity to market to search users, before they even enter your website
- SERP Presentation: A well-written description with the proper character length makes the search result more visually appealing
- Social Media: Descriptions appear within posts, when sharing pages on Facebook, Twitter, and other social platforms
Meta descriptions do more than explain your website to users and search engines, they also present opportunities to incorporate local and industry keywords, and even embed contact information like phone number or email links. If you are familiar with the concept of market funneling, you know that the customers completes a series of steps along their buying journey. Meta descriptions serve as one of the initial steps that converts an internet browser into a paying customer. To increase CTR for your plumbing website, call us today at 877.388.9884 for on page SEO services from Plumbing Webmasters.
Breadcrumb Navigation for Plumber Websites
Just like in the Brother Grimm fairytale, Hansel and Gretel, Breadcrumbs are used on websites to create a path. These small text paths help users navigate your plumbing website and keep track of where they have been. So how exactly are breadcrumbs added to a website? WordPress offers a plugin so that web developers can easily add breadcrumbs to individual web pages. It is one of the many reasons the internet marketing team at Plumbing Webmasters uses WordPress CMS when designing client websites.
When properly utilized, breadcrumbs add context to a users website experience. When combined with a comprehensive URL hierarchy, breadcrumbs can enhance user experience and therefore improve your website’s ability to rank on search engine results. For best results, it is important to keep breadcrumbs simple and user-friendly. When they are too complicated, they confuse potential customers and can discourage them from further navigating your website. If you need more information on breadcrumb navigation or you want on page SEO for plumbers and plumbing company websites, call us today at 877.388.9884.