When we are looking for services or products online, we want to be able to find the information we want quickly. The same goes for consumers looking for plumbing services. When consumers are looking for toilet replacement or drain cleaning services in their area, they want to be able to find a plumber in their general vicinity that can help them. A great way for plumbing websites to ensure they are attracting their target audience is with the organization of their website. For every part of the website, there is content, and it is important to map out content so customers can find information that is relevant to them. When using the correct keywords when searching for information about plumbing services, your website’s content should illustrate the keywords that they were searching. At Plumbing Webmasters, our SEO and internet marketing team have years of experience with content marketing and are able to outline content before it is published so that it is easier for consumers to find your services. Let us make it easier for potential customers to find your website with content mapping services. If you are interested in content mapping for plumbers, please call us today at 877.388.9884.
How do Page URLs affect SEO
The URL of a website refers to the web address of a web page, indicating where the location of the source is. While it might not seem like URLs would have a lot of ranking weight in regards to SEO, URL structures have an effect on SEO that can determine how search engines look and rank your web pages. There are a couple of ways that URLs affect SEO.
- URLs make it easier for customers to understand: A well-structured URL is able to tell a customer what the page is about.
- Improve ranking of your website: The ranking is small but can still improve the ranking of your website. Using keywords in URLs is important in terms of ranking for search engines.
- Great for linking to blogs and social media: A URL of a page can act as an anchor text when used for blogs and social media. It will be easier for customers to know what the content is about, rather than regular links that are just code.
When the Plumbing Webmasters are developing URLs for your plumbing website, we ensure that URLs are relevant, easy to read, concise, and uses the proper keywords. URL structuring is one of the many content mapping services that we provide, to make sure that your content and HTML code within your web pages rank you higher online. For more information about mapping content for plumbing company websites, call us at 877.388.9884.
The Importance of Content Mapping for Plumbing Websites
Great content mapping is able to do a number of things, with the most important aspects being a better user experience. We create content in order to target a specific audience; in order to turn consumers into loyal customers, the content that is created should reflect what the consumer wants and desires. When your website has high-quality web pages that utilize keywords that consumers are searching for, you are able to get the long-lasting results and success that you want for your plumbing company. The Plumbing Webmasters are here to deliver content mapping that will take your customers into consideration. We will research what your customers want and need and apply that to the way we create your content. This service will greatly enhance not only your customer base but help with rankings in search engines, as well. Please call us today at 877.388.9884 for content mapping for plumbing contractor websites.