What Is Search Query Data Analysis?
Search query data analysis refers to the examination and scrutiny of user prompted search queries. The text typed into the Google search box before the user clicks “search” is known as a query. Search data is generated via Google Search Console’s; Search Analytics report. Only a small percentage of queries are made available to account holders, but they can still reveal valuable insights about consumer behavior. To generate search query data, plumbing companies should:
- Step 1: Verify Your Website With Google
- Step 2: Log In To Google Search Console, and Choose Search Traffic
- Step 3: Select Your Target Date Range
- Step 4: Filter Queries From The Search Traffic Dashboard
Google Search Console only provides query data from the previous 90 days. Despite limitations on access, the data revealed to account holders is still extremely valuable. By reviewing queries that led to web traffic, plumbing companies can gain a better understanding of user intent, and consumer behavior. This knowledge can translate to more efficient marketing campaigns going forward. Call 877.388.9884 for plumber search query data analysis.
Analyzing Search Query Data for Plumbing Contractors
Generating search query data is an important first step, but it is only the beginning of a greater marketing revelation. To really benefit from the reported data, one must develop a method to analyze it within the context of your business goals. Plumbing contractors looking to analyze search query data, should familiarize themselves with the following metrics:
- Clicks: A simple yet revealing indicator of which queries are leading to website visits
- Click Through Rate: A metric that illustrates the rate by which query impressions are becoming clicks
- Position: An indicative measurement of where your website ranks on specific query results
Data is only useful when properly analyzed, and applied. Small sets of data can be misleading due to a lack of “sample size” and often lead novice analysts to misguided conclusions. Luck often plays a role in small groups of data, which can hardly be relied upon to form solid hypotheses. Say for example, a query for “dallas tx plumber fix sink” returned a 100% CTR, but was only shown to users a total of 2 times. Making changes to your website based on this small blurb of information would be a mistake, and as more data was accumulated, the CTR would likely drop substantially.
Search Query Data Analysis for Plumbing Companies
Search engine optimization is a continuous process that is evolving at all times. To separate yourself from competitors in the plumbing industry, you must be willing to keep pace, and embrace change. Details are often the difference between mediocrity and excellence, and search query data analysis represents a very detailed action. Through the assessment of user generated queries, plumbers can gain a more complete understanding of their audience, and how to most effectively market to them.
If you are a plumbing company looking to increase your internet marketing leads in 2018, you have come to the right place. Plumbing Webmasters has years of experience working with contractors just like you to develop, implement, and sustain, cutting-edge marketing campaigns that produce quality leads and subsequent sales conversions. To further discuss search query data analysis, and how it can influence your plumbing company’s success, give us a call today at 877.388.9884.