What Is Search Query Data Analysis?
Search query data analysis refers to the examination and scrutiny of queries used to visit your website. A search query is the phrase that users type into search engine boxes. Search query data is collected through Google Search Console via Search Analytics. Though plumbing companies can review exact queries that were used to access their website, Google only reveals a certain percentage of them. Here is how to generate the search query data:
Step 1: Verify your plumbing company website with Google
Step 2: Log in to Google Search Console and choose Search Traffic
Step 3: Select your desired date range
Step 4: Filter queries from the Search Traffic dashboard
Google Search Console only provides search query data from the previous 90 days. Still, this data becomes very valuable for plumbing companies. By reviewing exact search queries used to visit your website, you can get a better understanding of your customers thought process, and more effectively market to them in the future.
Analyzing Search Query Data for Plumbing Contractors
Understanding how to generate search query data is one thing, but mastering the art of analysis is quite another. Plumbing contractors hoping to analyze their search query data from Google Search Console, should understand the following metrics:
- Clicks: The amount of clicks on your site per search query
- Click Through Rate (CTR): The number of impressions divided by the number of clicks
- Position: The projected ranking of your page on Google SERPs
Data has a tendency to fluctuate based on small changes to Google’s algorithm. For this reason, analyzing data over a short period of time can be unreliable for marketing purposes. Instead, plumbing contractors should measure data by quarters, meaning 25% of a year. Call 877.388.9884 for plumber search query data analysis.
Search Query Data Analysis for Plumbing Companies
Search engine optimization (SEO) is a constant process which must adapt to individual circumstances. The true separation between successful SEO and ineffective SEO, lies in details. One of the details that can separate plumbing companies from their competition is search query data analysis. By understanding the specific thought process of your potential customers, you can more efficiently market your services.
If you are plumbing company looking to increase your online marketing leads, consider investing in Plumbing Webmasters. We have years of experience working with plumbing contractors, and helping them achieve their internet marketing goals. Our expertise with Google search algorithms, combined with our knowledge of the plumbing industry, makes us the perfect fit your internet marketing needs. Call 877.388.9884 for plumber search query data analysis.