Twitter has established itself as one of the most popular social media platforms on the internet, and plumbing companies can take advantage of a Twitter business page as part of its sound marketing strategy. Creating a Twitter company page is simple, getting started is done easy. Twitter Company Pages allows simple profile creation and posting for ultimate ease-of-use. The difficult phase of Twitter marketing occurs when trying to grow your followers and expand your market reach. Though the process is sometimes tedious, and time-consuming, the following actions pay off when performed consistently:
- Curation: Using Twitter’s Re-Tweet function to curate industry-related content
- Engagement: Replying to tweets that mention your company, or service industry
- Networking: Growing your network base by following other accounts, and participating in #hashtag conversations
- Sharing: Consistently sharing content via tweet, whether that be a link to a blog post, a promotional graphic, or a traditional real-time tweet
Creating a substantial following is more about updating your account when a promotional event is upcoming. To really gain ground, you must engage with your followers and audience members via Twitter. This happens through direct interaction, something Twitter makes extremely simple with their user-friendly interface, and easy tagging and reply system. We understand that most plumbers don’t have time to manage their Twitter mentions while running a full-time company. That’s where Plumbing Webmasters comes in. Call (877) 388-9884 for plumber Twitter marketing services.
How Can Plumbing Contractors Gain Followers?
The most difficult aspect of Twitter marketing is gaining a follower base in which to market. On each Twitter profile, the number of followers is listed, along with the number of accounts being followed. For brands to be considered reputable, they must have a certain number of followers. With that said, reputation can be established more quickly by having your account verified, which will show a blue checkmark on your profile, and help you build trust. Other ways to gain followers include:
- Content Distribution: Creating and sharing valuable content is the best way to gain organic followers
- Follow Back: When an account follows you, follow them back, as this indicates to others that you will reciprocate
- Twitter Chats: Participating in chats using the aforementioned #hashtags
- Website Button: Implement a “Follow Us” button on your main website
Responsible Twitter Management
When managing a company Twitter account, sufficient planning should be implemented in order to get the most from your time and effort. Keyword usage, as well as popular search data, should be examined along with multiple other metrics. Because so many tweets are sent every second, your post has a small window of presentation. Therefore, every moment and every word are crucial.
It’s also a smart idea to monitor which accounts you follow as well as which accounts follow your page. While followers may seem like a trivial component, low-quality pages, shares, and comments can reflect poorly on your plumbing company and have a drastic effect on your ratings.
Plumbing Webmasters-The Twitter Marketing Experts
There is no shortage of internet marketing companies that offer social media services, including Twitter marketing. But how many of those companies specialize in the plumbing industry? At Plumbing Webmasters, our team of social media experts has decades of experience working with contractors just like you. This gives us an advantage because we understand your target audience, and what they look for in a marketing campaign. Furthermore, we are affordable and provide a full range of internet marketing services.
The team at Plumbing Webmasters is a believer in the power of small businesses. With modern marketing platforms, there is greater opportunity than ever before for plumbing contractors to grow their customer base. No longer will you be competing with industry giants for advertising space, when you can develop a superior strategy that will allow you to reach consumers with any budget. To further discuss Twitter marketing services for plumbers, give us a call today at (877) 388-9884.