- Can a singular service improve my rankings online?
- Is a low-dollar service package a good deal?
- What do these online marketing terms mean?
Confusion Regarding Online Marketing
For roofing contractors, explaining concepts and processes to homeowners is a crucial portion of the job. Not only do you manage expectations better this way, you also enable your customers to make informed decisions based on their needs. Now imagine a homeowner that claims they need a particular service (which you know to be unnecessary) because a shady roofer said so. Naturally, you’d want to guide your client towards the best solution, and steer them away from potentially wasteful suggestions. When it comes to online marketing, plumbing contractors often rest at a significant disadvantage to the professionals within the marketing industry. That’s because marketing experts spend countless hours researching the latest trends in online search. Most businesses use this information to better serve their current and future clients. Unfortunately, some marketing companies try to exploit this knowledge gap for the own ends. That’s where we see the rise in buzzword marketing, promoting a technical service in a way that sensationalizes both the function and the results of the solution. In buzzword marketing, an agency salesman often takes a service out of context with the rest of search engine optimization (SEO), making it difficult to understand its purpose. Of course, the sales pitch usually comes with dramatic claims of soaring site traffic and customer leads.Be Careful of Cure-All Solutions
Plumber SEO is influenced by hundreds of different factors. Many rest within the confines of your commercial website and how well it’s optimized for search. Other external factors include your business’ reviews, the completion of your Google My Business listing, and your social media marketing activities. All of these points contribute towards your overall online marketing success. If a business struggles with low rankings, slow traffic, and poor lead generation, it’s almost never because of one factor. So when a marketing firm comes along and promotes a singular service to turn everything around, plumbing contractors should automatically be suspicious. If a company approaches you with a brand new, highly complex solution, take it with a pound of salt!Taking a Full Health Approach
The most successful (results-producing) marketing companies always examine their clients from a broad point of view first. Our team at the Plumbing Webmasters examines hundreds of data points whenever we take on a new client. That’s because your search engine marketing (SEM) success depends on your success in several key areas. Crucial Factors for Success- Factor #1: Your Company Website – Coding, Keywords, Content, and Management
- Factor #2: Your Advertising – Adwords PPC Campaigns, Facebook Ads, etc.
- Factor #3: Social Media Content – Visitor Experience, Reviews, Response Speed
- Factor #4: Citations – Reviews on Google; Listings on Yelp and Angie’s List
- Factor #5: Phone and Email – Employee Courtesy, Responsiveness, Organization
- Factor #6: Credentials – Licenses and Certifications (Including Their Promotion)
8 Fancy SEO Buzzwords Explained
Search Engine Marketing (SEM) This is a broad term encompassing all the activities devoted to promoting your business on Google and other search engines. Practically every element of online marketing falls under SEM.All of the Outside Elements Feed Into Search Engine Optimization.
- On-site SEO: activities and elements inside of your website meant to improve rankings
- Off-site SEO: activities and elements outside of your website meant to drive better site rankings
Content is a Crucial Element on Online Marketing That Drives Engagement and Promotes Your Brand!
Team Up With the Plumbing Webmasters!
We hope that you’ll take the knowledge here and use it in your journey towards productive online marketing. Remember, your success depends on healthy optimization for your overall strategy, not just one area. Should you decide that your business requires a professional digital marketing team, our crew at the Plumbing Webmasters would love to help you! Our clients earn better rankings, deeper engagement, and higher-quality leads. To learn more, simply call us at (877) 388-9884.Resources For Additional Information
Earlier Podcasts and Articles on Online Marketing: – Launching a New Service: https://www.plumbingwebmasters.com/new-plumbing-service-launch/ – For New Companies: https://www.plumbingwebmasters.com/how-to-start-a-plumbing-company/ Our Related Services: – Big Picture SEO: https://www.plumbingwebmasters.com/seo-services/Podcast: Play in new window | Download
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