How can plumbing companies measure the performance of their website? Through key performance indicators, aka; KPI’s. Whether you handle marketing in-house, or outsource it to a external company, accountability is imperative. Since there is no obvious metric to define website performance, proper attribution becomes a critical aspect of defining KPI’s. Examples of key performance indicators include:
- Cost Per Click
- Cost Per Conversion
- Cost Per Lead
- Return On Investment
As a plumbing company, your concern is lead generation and sales. While other types of websites might define other metrics as KPI’s, the ones you choose will predominantly relate to financial cost and gain. Having a clear mission statement of your online marketing campaign can help inform your indicative metrics. Call (877) 388-9884 to discuss KPI’s for your plumbing website.
What Makes a Good KPI?
Different metrics will make sense for different types of companies. As a plumbing service, your website serves a different purpose than an encyclopedia. Across all industries, there are some common traits that make up key performance indicators. If your current KPI’s don’t contain any of the traits below, a change in philosophy could be in order. Effective KPI’s are:
The criteria above facilitates a connection between your website performance and your business goals. The resulting data will allow you to make analytical decisions that are based on concrete evidence rather than presumptions and suppositions. Research shows that data-driven decisions lead to greater business success both short-term and long-term. Plumbing Webmasters is eager to help you get started today.
Access To KPI Data
You can tell alot about a marketing company’s credibility by the level of access they permit. Analytical data such as KPI should be available to the client, in this case: you; the plumbing company. At Plumbing Webmasters we provide full access, not only to key performance indicators, but to any type of data (pertaining to your campaign) that you request. It is our belief that transparency creates a strong working relationship between us and our clients and we look forward to building that relationship with you.
If your website is currently managed by a company unwilling to provide you with access to analytics, or other indicators of performance, it could be time to make a change. We can help facilitate the transition from your old marketing company to ours, and get you on a path to online success. Our services include website design, search engine optimization, and content marketing, among others. Call (877) 388-9884 to get started with KPI tracking and reporting for your plumbing website.