The best way to track internet success is to exercise quality marketing reports. Bad reporting can disrupt internet visibility, and waste valuable hours for plumbing companies. In contrast, good reporting can facilitate lead generation and promote continual improvement of promotional strategy and execution. When it comes down to it, reporting is about setting goals and measuring their progress. The wrong goals, needless to say, lead plumbing contractors down a path that diverts from success. Elements of marketing reports include:
- Conclusions: Takeaway of analysis
- Data: The raw numbers
- Graphs: Visual measurements
- Objectives: Defined goals
Context matters when producing marketing reports. Since these documents will inform various subsequent decisions, ensuring an ideal process is imperative to the success of your company. The more specifically you can breakdown your audience, and segment them, the more you can hone in on the direct marketing that will prompt conversions and subsequent revenue increases. Plumbing Webmasters offers reporting as part of our internet marketing plan and looks forward to helping you reach your goals for 2018. Call 877.388.9884 for plumber marketing reports.
Creating a Dashboard
Most reporting will be conducted via Google Analytics which supports the customization of a dashboard. Plumbers must select a target audience and the metrics they will use to analyze them. For example, a measurement of organic reach would be a clear and defined objective, and one that could be measured with context, precision, and projection. Though the Google Analytics dashboard, reports of organic reach should include the following metrics:
- Comparative Sessions: Number of organic sessions, adjusted to consider season and competition
- Direct Visits: Number of users who navigated to your website through the url address bar
- Organic Sessions: Number of organic sessions over a length of time
- Search Visibility: An aggregate percentage of keyword increases or decreases over a length of time
As a plumbing contractor, running a full time business takes up most of your time. You shouldn’t be expected to learn the nuances of Google Analytics and marketing reporting. Instead, you should delegate those responsibilities to a company like Plumbing Webmasters. Our staff of web designers, SEO experts, and content marketers collaborate the form the ultimate internet marketing strategy. We use Google Analytics to measure performance in real-time, and with our month-to-month agreements, you’ll always know where you stand, and be able to hold us accountable with a chance to opt-out at the end of each month.
We talked a little bit about graphs, and they can help contractors better understand the results of their reporting. Graphs visually enhance data accumulation, allowing us to process the information more cognitively and ultimately to gain more useful insights into our target market. The best graphs are clear, concise, and have a defined objective. Spare yourself, and others who evaluate your data, from the mental hurdles of deciphering complicated information and formulas. The more straightforward your graph can be, the more efficiently you can analyze the information..
Visuals are a big part of graph creation. Pie charts are overused and overrated, and rarely present the information in a way that instructs future decisions. Similarly, categories and / or segments should be clearly labeled, and uncomplicated. Users, including your own employees need to clearly interpret the data in front of them, and visuals matter. Sound overwhelming? Don’t worry, Plumbing Webmasters will handle every part of the process on your behalf. Call 877.388.9884 for marketing reports for plumbing companies.