What Is Canonicalization?

Web Designer Works on URL Canonicalization

The use of canonicalization helps prevent duplicate content from hurting your website

Canonicalization is the declaration of a specific URL as the preferred version of a website page. Plumbing company websites that have multiple pages with similar or identical material can specify one of those pages as the master page, and disseminate all of the non-master pages to that one. Canonicalization is utilized for several reasons. Some of them include:

  • Duplicate Content: The primary reason for using canonicalization is to prevent your website from having duplicate content, and thus communicating to Google which of the similar pages you want indexed for ranking
  • Site Crawl Optimization: Canonicalization makes it easier for Google and other search engines to crawl your website, and puts your unique content at the forefront of your crawled content, rather than redundant material
  • Redirection Alternative: 301 redirects send users from one URL to another, while canonicalization simply encourages them to visit a specified page

Plumbers need canonicalization mostly to prevent from competing against themselves with duplicate content. In some cases, canonicalization can actually take place over multiple domains. If you have two websites, each containing a page with the same concept, declaring one of them for Google ranking can prevent SEO inefficiency. Call 877.388.9884 for plumber canonicalization services.

Canonicalization vs 301 Redirects

Web Designer Reviews Canonicalization of URLs

HTTP 301 redirects serve a different purpose than canonicalization for website pages

Since canonicalization keeps pages active and 301 redirection virtually eliminates them, each method serves a different purpose for plumbing contractors. In most cases, it will actually be 301 redirects that best maintain search engine optimization (SEO). Here are some of the differences between the two methodologies:

301 Redirects

  • Default Method
  • Domain Change
  • Expired Content
  • Page Replacement


  • Avoid Duplicate Content (But Maintain Pages)
  • Dynamic URLs
  • Multiple Domains

Canonicalization serves a specific purpose for plumbing company websites. If utilized properly, it can help you rank better on search engine results. It is important to understand the proper use of each method, and consulting with a professional web designer is highly recommended before any URL alterations are made. Call 877.388.9884 for plumber canonicalization services.

Canacolization Services for Plumbing Contractors

Programmer Implements URL CanonicalizationPlumbing contractors who want to best optimize their website for Google search results, should consider investing in canonicalization services as part of their overall internet marketing campaign. With canonicalization, plumbing companies can avoid duplicate content, which can cause indirect ranking drops, and can force multiple pages from the same domain to compete against one another.

Are you tired of settling for subpar internet marketing services? At Plumbing Webmasters, we offer in depth online marketing that covers the full spectrum of web services. Not only will we design your custom website and optimize it for search engines, but we will continue to maintain it moving forward, so that ranking increases are sustainable and serve as a long-term asset to your company. Call 877.388.9884 to further discuss our plumber canonicalization services.