Google has applied more and more of its resources to mobile websites in recent years. The numbers clearly support this initiative, with the amount of mobile searches exceeding desktop as far back as 2016. Google’s primary response to the surge in mobile usage is a project known as AMP, or; Accelerated Mobile Pages. This project is a collaborative effort which can aid plumbing websites in the following ways:
- Conversions: AMP’s are shown to increase conversion rates
- Engagement: AMP’s are shown to encourage user engagement
- Flexibility: AMP’s allow publishers and advertisers to decide how to present their content
- Site Speed Optimization: AMP’s eliminate unnecessary code blocks and speed up a page’s loading time
Advancements in technology have shortened attention spans and increased expectations for websites. Not only do internet users want engaging and informative content, but they want it instantly. Google’s AMP project can help plumbing websites fulfill the needs of their users and keep pace with, if not exceed, competitors. For plumber accelerated mobile pages implementation, call Plumbing Webmasters at 877.388.9884.
AMP and Advertising
On page content is not the only thing that will be impacted by AMP’s. Online advertising is also an important aspect of accelerated mobile pages. Historically, online ads have slowed down the speed of websites prompting an increase in the usage of ad blockers to speed up a website experience. With that in mind, Google has intentionally incorporated advertising formats into their AMPs so that companies can monetize their websites in a user-friendly way. In fact, several ad networks have already become compatible with AMPs, including:
- Amazon A9
- AOL AdTech
- Google AdSense
- Google Doubleclick
Plumbing companies interested in advertising their services in the modern digital landscape will have to account for speed and user experience more than ever before. There is great upside to this concept, as a historically poor aspect of the internet experience had been intrusive advertising that slowed down pages and frustrated users. Google AMPs have provided a simple fix to this problem, allowing web designers to seamlessly incorporate ads that cater to user experience.
Getting Started With AMPs
Incorporation of AMPs on your plumbing website requires some knowledge of website design and coding. Luckily, Plumbing Webmasters has a team full of experts ready to help you complete the task. Not only will we incorporate AMPs on your plumbing website, but we will also handle every other aspect of your internet marketing. From SEO to PPC, the group at Plumbing Webmasters has you covered!
Start 2018 off on the right note by imprinting your company’s mark on the digital landscape. Get out in front of the competition by incorporating accelerated mobile pages on your plumbing website. Visitors will be impressed by the loading speed of your mobile pages and the results will yield increased conversion rates and more leads. Call 877.388.9884 to learn more about plumber accelerated mobile pages.