The Importance of a Business Blog for Plumbing
Have you ever wondered if blogging is important for your plumbing business? Blogs are a crucial part of a complete web presence, and a blog will provide you with a wide array of benefits. That is why we provide blogging for plumbing companies as a part of our ongoing SEO work.
Check out the following benefits of blogging for a plumbing company:
1) Fuel for SEO
First and foremost, maintaining a blog will help boost your online rankings. Google and other search engines favor websites with a well-maintained blog. The blog must be internal and new content must be added on an ongoing basis.
2) Staying Connected
Blog posts are the perfect way to stay connected to your clients. It draws previous customers back to your site to read up on your latest post. Engaging content keeps them connected to your company, so the next time their drains are clogged, you will be the first plumber they contact.
3) Personality Expression
People want to know your company has a human side. Blogging allows you to be more informal and express your company’s personality. Potential clients are more likely to trust authenticity rather than a faceless corporation.
4) Showcase Expertise
Good blog posts can demonstrate your expertise in the plumbing industry. As you know, expertise will build trust with clients and encourage them to enlist your services. In addition, prospects will look to you as the authority for all things plumbing.
5) Local Focus
Along the same lines as personality, expressing that you are a local business will go a long way in reaching local clients. You can use blog posts to talk about information relevant to your area or focus on a local news event.
6) Stay Informative
A well-maintained blog should be informative. You can use this space to teach your readers about important plumbing tips and tricks. This information will not only bring clients back to your site, but it will also continue to prove you are a trustworthy company that cares about its clients.
8) Social Media Shares
When you post a new blog entry, you now have something to distribute across your social media platforms. Social sharing allows for a conversation with your clients and provides an engaging web presence.
Ready to enjoy the benefits of a blog for your company? Talk to us about our ongoing plumbing SEO services, including blogging for plumbing companies.