Is Content Really King?
If you have any experience in the world of marketing you have probably heard the phrase ‘content is king’. While this saying gives plumbers a general sense of content marketing and its importance, it remains vague in totality. The world of marketing is big on catch phrases, so it is not surprising that one like this would stick. The key to developing an effective marketing strategy is to dig deeper into the meaning of the phrase. With that in mind, plenty of questions remain. Does “content is king” only refer to website content? Not at all. Content is any material you utilize that communicates a message to the audience. Content includes:
SEO cannot exist without content, so in that sense, yes, content is king. However, content without context is useless to both users and search engines. Without quality content, intended to increase conversion rates, marketing as a whole would be rather empty. Publishing quality content is the best way to market your plumbing company online, and the most effective way to implement SEO. Regardless of what you have been told in the past, SEO without informative and engaging content ceases to exist. Once you come to the understanding that search engines serve their users, and that users seek quality content, you can begin to implement a content marketing strategy that will work for all parties. Call 877.388.9884 for plumber content marketing services.
What Makes a Good Homepage for Plumbers?
Your plumbing company website is a window to your business. Your clients will treat your homepage as a map, and starting point to many of your service pages. The homepage is typically the longest and most important page on your website. So what makes a good homepage for plumbing contractors? Search engines look for a variety of components on a homepage. Bots crawl and index the page based on the presence and quality of those components. Some of them include:
- Quality Content: Engaging, informative, and helpful content
- Relevant Links: Internal, external, and inbound links to and from authority websites as well as internal pages
- Structured Data: Application of schema.org within website code
- URL Consistency: Concise and organized URLs with a clear and defined hierarchy
In addition to the characteristics above, your homepage should also serve as a showcase for company and / or individual accomplishments. Consider things like accreditations, licenses, awards, testimonials, etc. In modern web design, it is even possible to display live feeds of social media activity from platforms like Twitter as well as company reviews from websites like Yelp. For best results, your page should be responsive, well-designed, and user friendly. Plumbing Webmasters is the perfect company for contractors because we incorporate all aspects of internet marketing to create the most optimal platform for content marketing.
Content Marketing For Plumbers
At Plumbing Webmasters, creating content for plumbers is our specialty. We have worked closely with plumbing contractors and companies for years, and that experience makes us uniquely qualified to market your services. We analyze your local market, and competitors websites to identify target keywords for your service areas. This allows us to create comprehensive plumbing company content that appeals to search engines like Google, Bing and Yahoo, while creating an optimal web experience for potential clients. Examples of content creation include:
- Blog Posts
- On Page Copy
- Service Pages
- Social Posts
Creating content yourself can be difficult, and even risky. If search engines determine your content is spammy or incorrectly coded, you risk penalties and drops in ranking. The professionals at Plumbing Webmasters create unique content proven to appeal to search engines. We consult with clients to compile information about their plumbing company values and services. Combining that with our extensive knowledge of plumber internet marketing creates an all-inclusive content marketing plan for not only your website, but also your entire web presence.
Content and SEO for Plumbers
Content marketing for plumbers builds authority and encourages readers to complete a call to action. Search rankings are affected by the amount of time users spend on pages, and by how credible your content seems based on user behavior. Research shows that long form content, accessorized with images, video, and other visual elements is the best recipe for success. Tools like Google Analytics and Google Search Console allow us to measure the user journey from content to call to action. Both Google and its users value content that is accurate and compelling. If Google interprets high bounce rates, your ranking can be impacted. For this reason, it is essential to hire a professional plumber SEO company for content marketing. We build authority through:
- Content Relevance
- Keyword Research / Placement
- Link Building
- User Engagement
At Plumbing Webmasters, we utilize highly trained SEO writers dedicated to crafting quality content. Keywords play a role in content marketing, but are no longer the sole dictator of search rankings. Authority is now a primary factor that is established though content marketing. Choosing Plumbing Webmasters as your internet marketing service ensures content on your website designed to build authority. As a local plumber, your job is to build authority through quality services. As your online marketing company, it is our job to write content to reflect that. How do we build authority for plumbers? The answer is simple. We write content that is accurate and specific on each page. For example, if a page is titled, ‘Emergency Plumbing Services,’ that page will only have information regarding your emergency plumbing services. Additionally, we manage backlinks and internal links which are other forms of content that add authority to your plumbing company website.
Plumbing Keywords and Content Marketing
We previously mentioned keywords as a component of content marketing for plumbing websites. At the Plumbing Webmasters, we have a professional team of plumber SEO writers and coders that work diligently to optimize your website online. This includes keyword research of not only industry terms, but local terms as well. We also compare and contrast the keywords of top competitors to gauge the marketplace. Keywords can range from single terms, to longer phrases, the latter of which are sometimes referred to as “long tail keywords”. Content will incorporate multiple keywords and variations of them throughout different pages on your website. We do not participate in keyword stuffing. This practice is spammy, off-putting to potential clients, and penalized by search engines. Instead, we develop a unique content marketing strategy for plumber SEO that appeals to potential clients and search engines alike. Elements we look for in keywords include:
- Competition: How keywords rank for competitor websites
- Opportunity: How likely your website is to rank for a given term
- Prominence: The volume of searches for a given term or phrase
- Relevance: How appropriate the term or phrase is within the context of your page
Knowing your audience is an important step in choosing the right keywords. What does this mean? It means that analysis of your target demographic and how they search online, reveals to us the words we should target. This method is designed to appeal to a greater audience and attract more potential clients in your area. In order to maximize content marketing for plumbers, we implement every tool at our disposal. Unlike other companies, we optimize for more than a handful of keywords. Instead, we do our best to optimize your website for every keyword in your market, including niche areas. Our team of content writers is incredibly skilled at keyword implementation. With Plumbing Webmasters, your website will show up in the top of organic search results.
Ready To Take Your Content Marketing For Plumbers To The Next Level?
Stop struggling to show up in organic search results online. Your competitors are already using this tactic, and they are reaping the benefits. Proper SEO with long term results can take time to generate. If you want to start seeing results, you need to get serious about your plumbing company website content marketing as soon as possible. Give the Plumbing Webmasters a call at 877.388.9884 to start investing in your business, now!