Pay-per-click advertising, also known as PPC, is one of the most popular promotional strategies for local plumbing companies across the United States.
Our agency, Plumbing Webmasters, offers PPC services and campaign management for plumbers to supplement search engine optimization and quickly generate relevant leads.
PPC Services for Plumbers
From Plumbing Webmasters
- Google Ads Management
- Landing Page Optimization
- Budget (Ad Spend) Optimization
- PPC Campaign Management
What is PPC for Plumbers?
Plumber PPC, or Pay-Per-Click, is an online advertising method used to acquire user clicks to a website or landing page in exchange for a fee per click.
How Does PPC Advertising Help Plumbers?
PPC ads present an appealing transaction for plumbing companies. In exchange for a per-click fee, plumbing contractors can instantly attract website or landing page visitors with a chance to convert them into new clients.
As you might imagine, paid clicks generate traffic faster than a brand-new SEO campaign. Of course, such a proposition is a double-edged sword for plumbing contractors.
For plumbers, efficient lead generation is the primary focus of online promotion, and paid advertising is a key component.
PPC Management Services for Plumbers
Our Google Ads team is experienced with plumber advertising campaigns and is dedicated to helping your company succeed online.
Plumbing Webmasters is the top-rated choice for expert advice and assistance with managing your plumbing pay-per-click campaigns.
Check out some of the main benefits of paid advertising below:
- Analytics Tracking: Plumbing PPC campaigns produce measurable results and valuable data
- Expedient Results: In contrast to organic SEO, PPC ads provide immediate results
- Fixed Budgets: Google Ads, Bing Ads, and social media Ads allow for set budgets, so companies never overspend
- Location Targeting: PPC campaigns can target specific geographical locations and service areas
Using pay-per-click as a supplemental form of marketing is a great way to generate plumbing leads quickly; however, as a standalone or long-term solution, it can become pretty expensive.
The most sustainable internet marketing strategy is search engine optimization. With that said, organic SEO is a slow and steady process, so it may take a few months to see tangible results.
Pay-per-click advertising for plumbers is an excellent option while waiting for optimization to take effect. As we mentioned before, pay-per-click can be expensive, so maximizing ROI is imperative.
Maximizing PPC Campaigns for Plumbing Contractors
Plumbing Webmasters understands the importance of a well-designed PPC advertising campaign for your plumbing company.
Although organic search engine optimization (including AI-driven clicks and impressions) is the best long-term strategy for plumbers, PPC advertising offers faster results.
Many aspects of paid advertising are often overlooked. It is not enough to launch a campaign and then sit back and wait for the calls to come in.
Analysts should regularly evaluate paid campaigns and refine them to stay competitive and maximize ROI.
Conversion rate optimization is critical to reducing PPC campaign costs. Also, there are other ways to lower your cost per lead, such as keyword analysis.
Higher volume keywords command a higher cost per lead. However, this doesn’t mean the lower-volume keywords aren’t worth using.
Low-volume keywords can be appealing for niche plumbing services. With that in mind, plumbers should focus on increasing conversion rates.
At Plumbing Webmasters, it begins with researching your local demographic and identifying the most effective keywords to target. Proper targeting increases ad impressions to relevant consumers.
Next, our content team writes ad copy that appeals to the target audience and satisfies Google’s quality score metric. The quality score helps direct your ad to clients presumably interested in plumbing services.
Hiring a Plumber PPC Company
Running a paid advertising campaign can be time-consuming for busy plumbing contractors. Many companies offer pay-per-click services, but very few provide a worthwhile ROI.
When choosing an internet marketing company, you should look for a comprehensive SEO and PPC package, such as the one offered by Plumbing Webmasters.
As a company specializing in plumbing internet marketing, we can offer a more detailed SEO and PPC marketing strategy for your niche industry.
As evidenced by the all-inclusive nature of our services, we enhance your holistic web presence, rather than focusing solely on expensive PPC campaigns.
Marketing companies worth investing in have the following qualities:
- Experience: Documented experience working on PPC ad campaigns, preferably within the plumbing industry
- Measurement: Accumulated data showing proven, measurable results
- Reviews: The presence of positive reviews on Google, Facebook, or other platforms
- Transparency: Honesty and straightforwardness regarding costs and projections
At Plumbing Webmasters, we help local plumbers succeed online. We can help you develop a strong web presence that enhances your visibility, fosters brand recognition, drives sales, and maximizes ROI.
We offer a range of services, including social media advertising, content marketing, and website design, as well as various advertising plans.
We offer initial consultations to gain a deeper understanding of your company and its business objectives.
We view our services as a partnership that will maximize your earning potential. If you are interested in learning more about PPC campaigns for plumbers, please call us today to inquire about our services.
Plumbing PPC Red Flags
PPC ads are pay-per-click. The PPC model means that you are charged for every click, whether that person buys from you or not.
You can expect lower conversion rates with high-volume keywords, as many viewers may simply be looking for information.
If you choose a niche service, such as slab leak repair, you will receive fewer clicks from people searching for information and more clicks from potential clients with actual slab leaks.
Avoid companies that only target high-volume keywords, as this approach can be expensive and may yield low conversion rates.
There is no shortage of red flags for advertising scam artists. Always avoid offers from companies that charge by the number of keywords used.
A well-rounded ad campaign should incorporate a range of keywords, encompassing both low and high-volume terms.
Accumulating a handful of vague keywords won’t yield results for your plumbing company and quickly drain your budget.
At Plumbing Webmasters, we offer a free campaign analysis for plumbers to determine how well your current PPC campaign performs and identify areas for improvement.
A Trusted PPC Agency
The Plumbing Webmasters team features PPC experts with more than a decade of experience optimizing Ad campaigns for plumbing companies.
Our decades-long experience with advertising data enables us to optimize plumbers’ success in the advertising space.
More importantly, our team understands the limitations of PPC and the misleading tactics used by other marketing agencies in the PPC space.
For example, black box billing and the shell trick are common tactics used to rope plumbers into spending more money on advertising than is needed.
To get in touch with an honest PPC agency with transparent billing, contact Plumbing Webmasters today.
