12 Innovative Ways To Get Plumbing Leads in 2023

If you want to get more plumbing leads, you can utilize several lead generation strategies. However, generating your own leads is always more valuable than purchasing them from other companies. The following post will go into detail about those lead-gen strategies.

Once you begin to acquire new prospects from a variety of online sources, you will never have to pay for a lead again.

As the most popular digital marketing agency for plumbing companies in the United States, we know a thing or two about lead generation, and we want to share our top strategies.

Once you master these concepts, you can produce free plumbing leads instead of acquiring them from 3rd parties.

Buying leads can negatively impact your long-term growth and limit your ability to generate sustainable revenue. That’s why HVAC-Plumber SEO Webmasters outlines 12 innovative ways to get plumbing leads below.

The most cost-effective lead-generation tactic is Google Business Profile often called Google My Business. Plumbers can create a free business profile and begin to rank on local search results for relevant keywords.

Your plumbing website should serve as your company’s central hub. Your site will represent your brand and serve as a central hub for your online presence.

Ideally, a robust plumbing website ranks for various keywords and features multiple content pages, including individual service pages.

Facebook Ads for plumbers can generate quality leads directly from the Facebook platform. Contractors with Facebook business accounts can run targeted ads on Facebook and even include a lead form to generate leads from the user’s profile information.

When you buy leads from 3rd party websites, they often utilize Google Ads to generate those leads. Why not skip the middleman and get the leads from Google yourself?

While PPC advertising is more expensive than SEO, it can yield quality leads, particularly when advertisers understand which keywords produce the best types of leads for plumbers.

Consumers are more likely to buy from companies they’ve previously interacted with online. If users visit your website but fail to complete a call-to-action, you can market them as they browse other internet sites.

Video content engages users for more extended periods, studies show. Plumbers who produce interactive videos of their team conducting jobs or answering questions can help generate leads for the business.

While some users may find your videos on the YouTube platform, others can discover them through HTML embeds of your YouTube video on your website. Google sometimes ranks YouTube videos directly on normal search results, so always target keywords.

Word of mouth has gone digital on platforms like NextDoor, which unite neighborhood communities online. Advertising on NextDoor can make your plumbing company’s brand spread like wildfire through nearby communities.

As you grow in popularity, more neighbors will mention your company online and offline. People trust neighbors more than the average internet user, so you can really expand your trust quickly by promoting your business on Nextdoor.

Not all plumbing marketing takes place online, though it helps to generate online interest in the real world. For example, printing your website URL onto your truck wrap creates a mobile billboard for your online brand.

As more users search for your website or directly visit it on their browser, the more Google acknowledges your brand as an entity. Furthermore, locals who grow accustomed to your logo will recall your brand and form an intuitive trust in your service.

A new local SEO tool called DataPins helps plumbers generate leads online. The tool is a 2-in-1 for reputation management and on-page SEO.

The tool empowers plumbers to perform jobsite pins which then publish to the corresponding webpage with embedded schema markup. The results serve as both social proofs for conversion and SEO for traffic.

The tool also sends automated review requests to your satisfied customers, further helping local SEO.

Running seasonal discounts and promotions can create urgency for potential customers. Ensure your deals appear prominently across all of your marketing platforms, including your website, Google Business Profile, and social media profiles.

You can even run live webinars to get consumers to sign-up on the spot. Don’t forget to include promotions within your email campaigns.

Building an email list can pay off for plumbing contractors. With new email marketing tools available to everyone, personalized email blasts often inspire action.

Marketing through email is particularly effective for existing customers who are likely to use your service again if they can recall your brand and its authority.

Referrals make marketing more effortless than ever for plumbing contractors. Building relationships with referral partners like real estate companies, plumbing suppliers, and other local contractors can help your company circumvent the heaviest lifting.

When you combine referrals with a robust online presence, your brand begins to multiply its authority online. In some cases, referrals may lead to link-building opportunities that can improve your SEO.

We just outlined 12 methods to get more leads, but in general, you should understand how to generate plumbing leads. The key is to establish an online presence across multiple platforms.

Of course, your Google Business Profile and your company website are the most important and will attract the most users. Still, you also want to get listed on BBB, Yelp, and every major social media platform.

The disease of more appears when you’ve started getting new prospects but want more of them. You can get more by scaling your marketing strategies.

Take everything that works and multiply its impact. For example, if you have a Google Business Profile, get more reviews, upload more photos, and add more FAQs.

If you have a website, publish more service pages, blog posts, and build more links. Eventually, you will increase your lead generation frequency.

You may also want to expand and get different kinds of customers. For example, acquiring more commercial leads is a goal for many local contractors.

If you rank on Google Maps and Google Search, your leads are free. Unlike PPC or Facebook Ads, you don’t pay every time someone clicks on an organic result.

Of course, you still have to pay for a website domain, hosting, and SEO services to get your page ranked in the first place, but the leads are technically free with organic SEO.