If you want to get more plumbing leads, you can utilize several lead generation strategies in 2022. Generating your own leads is more valuable than purchasing them from other companies. Once you begin to acquire new prospects from a variety of online sources, you will never have to pay for a lead again. We know a thing or two about lead generation, and we want to share our top strategies for 2022.
While many contractors choose to buy plumbing leads, acquiring leads from 3rd parties can negatively impact your long-term growth and limit your ability to generate sustainable revenue. But if plumbers don’t buy leads from 3rd party brokers, how can they create leads elsewhere? HVAC-Plumber SEO Webmasters outlines 12 innovative ways to get plumbing leads in 2022.
1) Google Business Profile
The most cost-effective lead-generation tactic is Google Business Profile. Plumbers can create a free listing on GBP and begin to rank within the Local Map Pack for relevant keywords. Of course, you’ll still need to optimize your profile with photos, a website URL, and accurate contact information. The highest-rated profiles typically possess dozens of reviews, so it helps to find ways to get more reviews from your customers.
2) Company Website
Your plumbing website should serve as your company’s anchor online. Your site will represent your brand and serve as a central hub for your online presence. Ideally, a robust plumbing website ranks for various keywords and features multiple content pages, including individual service pages. A proper understanding of SEO can help your website rank more quickly and maintain rankings long-term. Don’t forget about user experience, as making users feel comfortable on your site increases conversion rates.
3) Facebook Advertising
Facebook Ads for plumbers can generate quality leads directly from the Facebook platform. Contractors with Facebook business accounts can run targeted ads on Facebook and even include a lead form to generate leads from the user’s profile information. Maximizing Facebook Ads requires an understanding of budget, targeting, and ad copy. Like Google Ads, Facebook Ads can drain your budget quickly, but the key is maximizing your ad spend for new clients.
4) Google Ads (AdWords)
When you buy leads from 3rd party websites, they often utilize Google Ads to generate those leads. Why not skip the middle man and get the leads from Google yourself? While PPC advertising is more expensive than SEO, it can yield quality leads, particularly when advertisers understand which keywords produce the best types of leads for plumbers. Make sure you target buyer intent keywords, as informational intent terms will drain your ad budget and result in wasted clicks.
5) Retargeting / Remarketing
Consumers are more likely to buy from companies they’ve previously interacted with online. If users visit your website but fail to complete a call-to-action, you can market them as they browse other internet sites. Browsers store cookies so that advertisers can remarket their services through banner ads and different types of platforms. Retargeting consumers is a branding method that works to establish long-term credibility and expand your presence over time.
6) YouTube Promotion
Video content engages users for more extended periods, studies show. Plumbers who produce interactive videos of their team conducting jobs or answering questions can help generate leads for the business. While some users may find your videos on the YouTube platform, others can discover them through HTML embeds of your YouTube video on your website. Google sometimes ranks YouTube videos directly on normal search results, so always target keywords.
7) NextDoor Advertising
Word of mouth has gone digital on platforms like NextDoor, which unite neighborhood communities online. Advertising on NextDoor can make your plumbing company’s brand spread like wildfire through nearby communities. As you grow in popularity, more neighbors will mention your company online and offline. People trust neighbors more than the average internet user, so you can really expand your trust quickly by promoting your business on Nextdoor.
8) Truck Wraps
Not all plumbing marketing takes place online, though it helps to generate online interest in the real world. For example, printing your website URL onto your truck wrap creates a mobile billboard for your online brand. As more users search for your website or directly visit it on their browser, the more Google acknowledges your brand as an entity. Furthermore, locals who grow accustomed to your logo will recall your brand and form an intuitive trust for your service.
A new local SEO tool called DataPins helps plumbers generate leads online. The tool is a 2-in-1 for reputation management and on-page SEO. The tool empowers plumbers to perform jobsite pins which then publish to the corresponding webpage with embedded schema markup. The results serve as both social proofs for conversion and SEO for traffic. The tool also sends automated review requests to your satisfied customers, further helping local SEO.
10) Discounts / Promotions
Running seasonal discounts and promotions can create urgency for potential customers. Ensure your deals appear prominently across all of your marketing platforms, including your website, Google Business Profile, and social media profiles. You can even run live webinars to get consumers to sign-up on the spot. Don’t forget to include promotions within your email campaigns.
11) Email Marketing
Building an email list can pay off for plumbing contractors in 2022. With new email marketing tools available to everyone, personalized email blasts often inspire action. Marketing through email is particularly effective for existing customers who are likely to use your service again if they can recall your brand and its authority. Email helps remind them while creating urgency for action. Remember to offer a lead magnet on your website to gain new subscribers.
12) Referral Partnerships
Referrals make marketing more effortless than ever for plumbing contractors. Building relationships with referral partners like real estate companies, plumbing suppliers, and other local contractors can help your company circumvent the heaviest lifting. When you combine referrals with a robust online presence, your brand begins to multiply its authority online. In some cases, referrals may lead to link-building opportunities that can improve your SEO.
FAQ About Plumbing Leads
How To Generate Plumbing Leads
We just outlined 12 methods to get more leads, but in general, you should understand how to generate plumbing leads. The key is to establish an online presence across multiple platforms. Of course, Google Business Profile and your company website are the most important and will attract the most users. Still, you also want to get listed on BBB, Yelp, and every major social media platform.
How To Get More Plumbing Leads for My Business
The disease of more appears when you’ve started getting new prospects but want more of them. You can get more by scaling your marketing strategies. Take everything that works and multiply its impact. For example, if you have a Google Business Profile, get more reviews, upload more photos, and add more FAQs.
If you have a website, publish more service pages, blog posts, and build more links. Eventually, you will increase your lead generation frequency. You may also want to expand and get different kinds of customers. For example, acquiring more commercial leads is a goal for many local contractors.
How To Get Free Plumbing Leads
If you rank on Google Maps and Google Search, your leads are free. Unlike PPC or Facebook Ads, you don’t pay every time someone clicks on an organic result. Of course, you still have to pay for a website domain, hosting, and SEO services to get your page ranked in the first place, but the leads are technically free with organic SEO.