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Off Page SEO Checklist for Plumbers

Off Page SEO Checklist for PlumbersAs a plumbing contractor who markets your services online, you may or may not be familiar with on page SEO. The term on page SEO refers to search optimization that takes place on your website itself. This includes practices like title, header, and meta optimization, as well as keyword placement, internal linking, and image optimization.

In addition to on page SEO, there is another aspect of SEO called off page SEO, or off site SEO. This method of search engine optimization takes place away from your website. While your website might still be the anchor for some cases in which off site optimization takes place, there will always be a 3rd party entity involved. Make note of the following off page SEO checklist for plumbers:

1. List Your Business

The first box to check is business directory listings, sometimes known as citation sources or NAP information. What you are accomplishing by claiming and optimizing your business on internet directories, is spreading visibility to a wider audience and scope. Some of the best directories on which to list your plumbing business are:

  • Better Business Bureau: Known as an authority on business ethics
  • Google My Business: Considered imperative for local SEO purposes
  • HomeAdvisor: A niche directory for home service providers
  • Yelp: a popular review website/directory often used to determine reputation

2. Earn Backlinks

One of the toughest but most important elements to off page SEO is backlinking. This refers to the process of earning inbound links from authority websites. Say for example, you were linked as #3 in a reputable article about the best plumbing services in the State. You would benefit greatly from that in terms of SEO. A few ways to earn backlinks are:

  • Create Great Content: By developing great pages, other sites are more likely to link to them
  • Guest Blogging: Offer to write a post for another blog which would ethically link to your site
  • Infographics: Fill your pages or posts with infographics like stats or charts that would encourage backlinks
  • Take Interview Requests. If you are asked to be interviewed by a local newspaper or blog, say yes

3. Review Management

Having a business means that occasionally customers will complain. This is true throughout the entire quality spectrum. The best plumbing company will still receive a few bad reviews now and again. As long as you’re doing a good enough job to earn mostly good reviews, handling the bad ones becomes rather simple. Plumbers should:

  • Generate More Reviews: Keep reviews coming in from multiple sources (ethically) so that good ones drown out bad ones
  • Publication Prevention: If you know you have an unhappy customer,attempt to resolve the dispute offline before they take it to a review site
  • Respond Professionally: Respond to all negative reviews in a professional manner that attempts to resolve the issue
  • Stay the Course: Don’t let one bad review discourage your review generation process, keep doing what you’ve been doing

4. Social Media

Social networks like Facebook, Twitter, Instagram, and LinkedIn all have their own elements of SEO, not to mention the social signals they send to Google to help determine local ranking. In fact, MOZ lists social signals as 2017 Local Ranking Factor. The key to a strong social media presence is quality and consistency. Here are some ways to accomplish that:

  • Blog Sharing: Share your regularly scheduled blog posts on Facebook and Twitter
  • Customer Interaction: Encourage mentions of your brand by interacting with customers
  • Use Images: Studies suggest posts with images receive far more engagement
  • Use Videos: Like images, posts with videos tend to receive more engagement

The #1 Plumbing Internet Marketing Service

If you require assistance accomplishing any of the tasks above, contact Plumbing Webmasters. We are an internet marketing company designed specifically for plumbing contractors like yourself. After years of working in the plumbing industry, we have developed a great rapport with both plumbers and the audiences they market to. Combine that with our SEO expertise and you have the perfect match for your plumbing marketing needs. Give us a call at 877.388.9884.

How to Handle Negative Plumber Reviews

Handling Plumbing Company Reviews

With Reputation Management, One Negative Review Will Not Destroy Your Plumbing Company’s Reputation

Don’t be fooled. Nobody likes criticism, especially when it is not constructive. Often in the plumbing business, dissatisfied customers will leave seething reviews on websites like Yelp, Google My Business, Better Business Bureau, and others. It’s not that criticism is never warranted but at times simple misunderstandings can lead to exaggerations on the part of the distressed customer, and harm the overall reputation of your plumbing company. Some Common Reasons for Dissatisfaction include:

  • Billing Miscommunication: Money disputes are a common occurrence in any business
  • Performance Dissatisfaction: The customer found the service sub-par in some way
  • Scheduling Conflicts: The plumber arrived within an agreed upon 3 hour window but it still perturbed the consumer

Sometimes the plumbing contractor simply did a poor job and deserves to be criticized. Other times, the issue is more about communication, and interpretation than action. For example, if your billing agreement stated one thing, and the customer misinterpreted it, they might blame you for something you had no control over. It is important to note that many times customers will contact you directly before taking their complaint online. It is best to resolve this dispute immediately so that the negative review is never published.

Responding to Negative Reviews

If you can’t resolve a customer dispute over the phone or in person, there is a high likelihood of that person leaving a negative review of your company. This matters quite a bit. According to a Harvard Business School study, every one star increase in Yelp rating = a 5-9% revenue increase. As you can imagine, losses of star ratings have the opposite impact. So when the negative review is left, how do you respond? Follow the advice below:

  1. 1) Keep it Professional: Use professional language that would be expected in a business setting
  2. 2) Attempt to Resolve: Inquire about the contact information of the customer to resolve the dispute via telephone or other communication
  3. 3) Explain Yourself: Don’t make excuses for poor performance, but explain what happened from your perspective in a respectful manner
  4. 4) Offer a Discount: In some cases, offering a discount or refund may be the best long-term strategy

Another aspect that is important to remember is that one or two negative reviews will not destroy your reputation. This is especially true when you have built up a collection of positive reviews. It’s for this reason that reputation management is so critical for plumbing companies. You must generate reviews from your satisfied customers because it will affect your bottom line. For plumbing company reputation management services, give Plumbing Webmasters a call at 877.388.9884.

Designing the Perfect Plumber Website

Designing the Perfect Plumber Website

It is Best to Hire Professional Designers for Your New Plumbing Company Website

Optimizing a website for search engines is important, but did you know that much of that process begins during the design portion of website development? Investing in professional web design if imperative for plumbing contractors across the nation. Not only does it set the foundation for every subsequent internet marketing action, but it ensures that benefits that come as a result of the website will belong exclusively to your plumbing company.

There are many elements that make up a professional plumbing website. But before we explain what to do to make your website a long-term business asset, we should first explain what NOT to do.

What Not To Do for a Plumbing Website

1. Don’t Use a Website Builder

In today’s marketing climate everybody wants a website, and most want it fast. Certain services have taken advantage of this demand by offering quick web design solutions that satisfy the customer’s immediate need. Examples of these services include, Weebly, SquareSpace, and Wix. While the ease of use is undeniable, as these services allow relative amateurs to create professional looking designs without any knowledge of HTML or CSS code, there are several downsides that are often ignored by the customer, who is blinded by the immediacy of the website. Some of the disadvantages to using these types of sites include:

Content Management

Unbeknownst to many in the internet marketing industry, content management is one of the most important factors for growth. For Google to properly crawl and index new content, it must follow explicit guidelines in regards to URL structure, presentation, and hierarchical positioning. Platforms like SquareSpace and Wix do not offer the marketing-friendly content management style that WordPress does. In fact, no other platform on the net can match WordPress as it relates to ease of use as well as SEO proficiency.

Deferred Hosting

Think of a website like real estate, and hosting as the land. With Weebly, Wix, and others, you are renting property, on someone else’s land. All the work you put into your property is not entirely for your benefit since once you’re gone, those improvements will remain on somebody else’s property. With professional web design and hosting, like the services from Plumbing Webmasters, the website is controlled only by the principal owner and / or their desired marketer or manager. In this case, you own the property and can reap the benefits long-term.

SEO Dilution

In relation to the concept from above, SEO that is not owned by your company fails to serve as the long term business asset that it really should be. But worse than that, SEO is actually much more difficult to implement on a pre-made website. With these drag-and drop services, much of the base HTML and CSS is code is locked into certain parameters, many of which discourage search engine rankings rather than encourage them. By having no control over the coding of your website, you are severely limiting its SEO potential.

2. Don’t Hire a Novice

For plumbers with budget constraints, hiring an affordable designer with zero experience might seem like a chance worth taking. Things are not always what they seem. Before you make that mistake you should consider the vast long term consequences if it does not turn out as hoped. You might be thinking, so what? If it doesn’t turn out well, at least I haven’t invested much money. While you may not have invested money, you still invested time and resources, many of which could and should be contributing to the acquisition of new plumbing customers, as we speak. Consider the following before bottom feeding for a designer:

Design Flexibility

In today’s marketing landscape, presenting well on mobile is even more of a priority than desktop. Google is on the record of saying that most visitors of your website are likely to be using mobile. As you may know, mobile devices come in many shapes and sizes, each of which must be accounted for in regards to presentation. We haven’t even talked about tablet devices which are sometimes considered as part of the mobile family. While a beginner might be able to make a passable desktop version of a website, do they possess the expertise and attention to detail required to present displays optimally on each device? That is unlikely.

HTML Coding

The problem with a novice web designer is that they can’t be trusted for HTML coding, and this is the most important building block for a website. The code must be clean, proficient, and conducive to subsequent optimization. For many beginners, clunky and obtrusive code is a common occurrence and render any additional design practices useless. There is also the common mistake of using flash within the code which can ruin the aforementioned mobile experience of a user. Optimizing on page content is important, but without a solid structure to build upon, none of it will make a notable difference.

Plugin Reliance

For designers working with WordPress, particularly those not fully comfortable with HTML and CSS, plugins become a sort of crutch for apparent website enhancement. Plugins are a WordPress feature that allows the use of 3rd party features, that can be added to your site without editing the code. While these plugins can be useful, they also affect the crawlability of your site, and make it less conducive to ranking at the very top of organic results. Besides, having a bunch of plugins stacked on top of really basic code does not make for an impressive business asset, nor one worth investing in long-term.

3. Don’t Use an Amateur Domain Name

Plumbing Website Designers

Domain Names Represent Company Ideals, and Dot Net and Dot Info Are Not Trustworthy for Many Customers

Something that goes beyond coding in the web design process is domain name registration. With some of the previously mentioned website factories, domain names come as part of the website. For example theplumbingbros.weebly.com would be an example of a subdomain partnership with a website building service. This does not look good from a marketing perspective. Your domain looks amateur, and thus the first impression of your brand is associated with a negative perception. Some other indications of poor domain names are:

Keyword Stuffing

If you think your domain is a good place to stuff some keywords, you are wrong. In fact, Google updated its algorithm to discourage the use of exact match domains that are attempting to manipulate search engines. For plumbing companies, an example of a stuffed domain would be cheaplumbingintx.net. Not only does Google now work against ranking websites like these, but the domain generally gives a spammy and unprofessional feel to your company before the user has read a word about it.

Lack of Dot Com

If you visit domain name suppliers like GoDaddy, NameCheap, and others, you will probably notice that the pricing of your domain name depends on its suffix. A suffix is the series of letters that appear at the very end of your URL address. For example the 2or3plumbingbros.com would contain the best suffix; the .com. In contrast, URLs like 2or3plumbingbros.net, 2or3plumbingbros.org, and 2or3plumbingbros.info, all wreak of unprofessionalism. While government institutions can present .org because of their pre-conceived authority, anything outside of that jurisdiction is doing themselves a marketing disservice.

Use of Subdomain

As mentioned before, subdomains within the free website builders might seem like a good deal, but they are bad for marketing. When your domain appears before .weebly or .wix, it indicates one of two things. Either you don’t have the necessary funds to present a legitimate website, or you don’t care enough to pursue one. In either case you are discouraging business growth and dissuading engagement. One thing customers look for in a plumber is professionalism, and if there is an immediate breach in that perception, it won’t inspire conversions.

What To Do for a Plumbing Website

1. Do Your Homework

Going with the first web design service you see is a mixed bag. While it saves you time in analyzing all of your options, it doesn’t help you compare and contrast the strengths and weaknesses of various competitors. The review process can help you learn more about what your plumbing company is looking for in a design. Not only will you make a more informed choice with whom to pursue services, but you will learn more about the process as a whole which is invaluable. Some of the factors you should consider when making your decision are:

Industry Specification

One quality most plumbers find valuable is industry knowledge. If the design service you choose serves a wide array of customers throughout all lines of work and industry, the chances of them having a in depth understanding of the plumbing business are remote. With that said, there are options that cater specifically to plumbers. For example, Plumbing Webmasters designs websites specifically for plumbing contractors and knows exactly how to market it through keywords, consumer appeal, and other marketing techniques that can only be known through personal experience.

Portfolio

Any designer worth the price of their services is willing to provide legitimate examples of their work. If you are inquiring via website, you may notice a portfolio page on the menu. It is that link that should take you to visual examples of current websites designed by that service. Getting a visual feel for the elements of design and presentation can help you determine if it is the right style and fit for your vision. If the portfolio link is nowhere to be found, you should contact the designer via email or phone and ask for several samples. Never agree to a deal without seeing a visual example.

Standing and Reputation

With the amount of review platforms available today, finding out the reputation of a marketing service isn’t difficult. Check Google My Business, Yelp, Facebook, etc. for customer reviews that can provide some insight into the credibility level of your prospective choice. Red flags to look for include, consistent negative reviews, bad reviews without responses, and lack of authentic looking reviews. If every single entry says 5 stars with no true explanation, there is a chance that the company in question is paying for good press.

2. Layout a Site Structure

More important than the visual aspect of your site, is the structure. There should be a defined hierarchy of pages that each have subsections. In other words, you’ll want a series of parent pages (top pages) along with a series of child pages (sub pages). URLs will correlate to the hierarchy allowing for a seamless navigation experience throughout your pages. It is not until the structuring is completed that any visual elements should be added. Some of the things that make up a sound structure are:

Authenticity

Since design is the infant stage of website development, it must account for things that will come after it. When laying out a site structure, one thing you’ll need to account for is authenticity. Basically, only create web pages for services you actually offer. If you are a residential plumber who does NOT offer garbage disposal repair, do not make that part of your list of pages. If you feel you have too few categories to present, consult with your marketing team to find new ways of presenting your current services.

Comprehensiveness

The number one priority of your URL structure should be user experience. You want the navigation of pages to “make sense” and feel seamless. Let’s provide an example. One of your top pages can be called Residential Plumbing, and a child page underneath that can be called Toilet Repair. When users visit the homepage, they will navigate the menu to find their desired pursuit, and sub categories within that. When combined with internal linking, structure can make your website valuable by its mere presence. Since Google continues to prioritize user experience over anything else, the design process should account for it.

Optimization

In addition to accounting for both user experience as well as practicality, site structures must also account for optimization. What does that mean? It means creating condensed URL slugs so that search engines can most efficiently crawl your website. For example, if you run a plumbing site called 2or3plumbingbros.com, an example of a SEO friendly URL would be 2or3plumbingbros.com/residential/toilet-repair. In contrast, an example of a highly problematic URL would be 2or3plumbingbros.com/residential-plumbing-services/tolilet-repair-plumbing-services. Make them as short as possible while still descriptive.

3. Choose a Good Domain

Working on HTML Code

A Domain Name That is Branded, Concise, and Relevant is Perfect for Plumbers

Now that you know what makes up a poor domain name, you should consider some of the factors that make up a good one. We’ve talked a lot about how plumber websites serve as a long-term business asset. With this in mind, you’ll want to choose a name that you consider to be something something you can use for a long time ahead. This will be a representation of your company and is not something you can change without losing a substantial amount of progress. This is one of the most important marketing decisions you will make. A valuable domain name is:

Branded

Since your site is a business asset, that asset should be properly branded. The text within your dot com domain should reveal your company name, or perhaps some abbreviation of it. Instead of going for the exact match keywords that we talked about earlier, go for your company name and a simple industry keyword like: plumbing, plumber, plumbing services, etc. The URL should be synonyms with your company image, and will perhaps even be listed on your plumbing truck.

Concise

Keep your site name short. Keep in mind, you want people to remember this URL in their minds and be able to easily type it into an address bar. Furthermore, that URL will be listed on several marketing channels, both on and off of the internet. Business cards will list it, online directories will list it, social media profiles will list it, etc. Make sure it is concise, easy to recall, and easy to type. To be clear, this is not, specifically, about SEO. If you properly optimize your website, it can rank for keywords regardless of its name (as long as the name is not manipulative), but it is about marketing, as consumers, in general, prefer short and to the point names.

Relevant

If your brand name is already taken, you must at least ensure the relevance of your URL. There are ways to work around the problems that an unavailable domain name present. The key is brand recognition, meaning you have to make people know that is you. Through abbreviation, and industry relevant keywords, you can do just that. Again, certain keywords are off limits. Spam like words such as affordable, cheap, free, etc. will not be a good look. Industry specific words like plumbing and plumbing company will be. Part of search optimization is generating the right traffic,instead of traffic just for the sake of it. Appealing to quality traffic increases click through rate and decreases bounce rate. To further discuss building the perfect plumber website, give Plumbing Webmasters a call at 877.388.9884

5 SEO Tips for Plumbers

Plumbing SEO Company EmployeesSearch engine optimization has been written and talked about a lot over the past year. But much of this conversation has confused the issue. There are simple, tangible steps you can do take to create the best possible SEO for plumbers. None of these tips require anything other than a willingness to put the time in and and optimize pages for search results. Here are 5 tips plumbers can take for SEO:

Tip 1: Claim Business Listings

One of the easiest steps to take for plumbing SEO is the optimization of business listings. Plumbers will want to claim and optimize listings on the following directories:

  • Google My Business
  • Better Business Bureau
  • HomeAdvisor
  • Yelp

By making your presence known on high traffic web directories, you are establishing visibility and reputation within the plumbing industry as well as the areas you serve within it. Call 877.388.9884 to further discuss citation sources and how they influence plumbing SEO.

Tip 2: Optimize Images

Often SEO is thought of in terms of written content like titles, headers, and paragraphs. But another part of a web page’s content is images. These photos can also be optimized for search engines through the following actions:

  • Alt Text: Used to describe images to visually impaired users
  • Description: A write up of the photo’s contents for Google image search results
  • File Name: Every photo should be renamed with lowercase letters and dashes separating words
  • Image Title: The file name should be re-written in Title Case as the image title

Optimizing photos is a simple but monotonous process, which is why so many plumbing websites ignore it. Plumbing Webmasters prides itself in handling details such as these, and believes it’s what separates us from competitor marketing companies.

Tip 3: Implement Keywords

It is important to know the difference between keyword placement and keyword stuffing. Placement uses previously researched keywords to enhance the appeal of a page to both users and search engines. Stuffing, in contrast, exists only to manipulate search engines. For ideal keyword placement, content should be:

  • Informative
  • Quality
  • Readable
  • Unique

If writing looks spammy, automated, or like it was written by artificial intelligence, plan to suffer the consequences in search engines. Google prioritizes user content, and discourages manipulative practices like keyword stuffing, hidden text, and other black hat SEO tactics.

Tip 4: Build Quality Links

Part of a strong SEO strategy is link building. This includes both internal and external links, as well as inbound and outbound links. Internal links allow users to more easily navigate through your website, while external links bring them to relevant authority websites that relate to the content they are currently reading. In addition, review the difference between inbound and outbound links:

Inbound links:

  • Links coming from 3rd party websites
  • Preferably from reputable entities

Outbound Links:

  • Links from your website going to external sources
  • Deliberately to reputable and relevant websites

Links are actually one of the foundational principles of plumbing SEO, which is why decades ago, most search optimization was based on link building. With that said, manipulation was a large part of the process and has since been strongly discouraged by Google, and grounds for official penalty.

Tip 5: Share on Social Media

A misconception exists about the role of social networking in SEO. It’s not about acquiring customers directly from the social network, but rather about sending valuable social signals to search engines like Google, in order to influence positions on SERPs. Some of the networks that plumbers should join include:

  • Facebook
  • LinkedIn
  • Twitter
  • Youtube

Next time somebody tells you that social media is overrated, they’re not telling the whole story. Don’t rely on Facebook to generate leads for your business, but use it as a tool to enhance search visibility and establish an internet presence in your local community. Call 877.388.9884 to discuss SEO for plumbers.

Creating The Perfect Plumbing Company Logo

Graphic Design Office SuppliesIn 2017, plumbing companies should understand that branding goes a long way in determining the success or failure of a business. Because the internet is a visual medium, having a strong brand that represents excellence, authority, ethics, and other good qualities, can differentiate one company from another. One of the most important components of branding, is a company logo. A well-designed logo represents the image of your company. The perfect plumbing company logo should be:

Appropriate

As a plumber, you will want your design to display a plumbing theme. Talented designers can work with elements, like water, home services, plumber tools, etc. and implement one or more of them into your design. Usually this theme will be subtle but can work well on the subconscious of consumers. Most importantly, do not theme your logo as something outside of the plumbing industry. The worst thing to do is confuse potential customers.

Colorful

Don’t take colorful to mean a combination of pink, yellow, and green. It simply means, make it something more basic than black and white. Perhaps a navy blue for more conservative looking designs, or some red and blue for louder presentations. You should also take into account your location. Sometimes, color schemes can be coordinated with local colleges, sports teams, or other institutions.

Optimized

The design is only one aspect of your logo. You will also need optimized image files to disperse across the web. Not only will your website require multiple versions of the image, but you will be prompted to upload them to online business directories like Google My Business and Better Business Bureau, as well as social media accounts like Twitter, Facebook, and LinkedIn. Ensure your designer is aware of web-optimized image files, and can provide various file formats at your convenience.

Professional

Microsoft Paint will not suffice for logo creation. You must invest in a professional designer to craft the image for you. Why? Because people can easily notice an amateur looking brand logo. Remember, this image is a representation of your company, so an unprofessional image implies an unprofessional company. Don’t lose out on customers from a poor first impression.

Simple

Every great logo has simplicity. If you think of national brands like Nike, McDonald’s, and Ford, you will notice that each of them has a simple design. If you want to be more industry specific, check out HomeAdvisor’s plumbers directory and browse around for top companies. Notice how simple and appealing their designs are, and take note when constructing your own. To discuss how a well-designed logo can influence your business leads, call Plumbing Webmasters at 877.388.9884.

Plumbers Guide To Page 1 Rankings

AdWords and Analytics, Tools For Plumbers Guide To Page One RankingIt’s common knowledge that users rarely ever move beyond page 1 of Google search results. For plumbing companies looking to acquire customers online, ranking on the first page is absolutely imperative. But what specifically can plumbing contractors do to accomplish the task? Consider the following:

Step 1 – Brand Your Company

The first step to page 1 rankings actually starts with your brand. To have a legitimate brand for your plumbing company, you must have the following:

  • Logo: A well designed logo that is visually engaging
  • Mission Statement: A paragraph or two about your services and philosophy
  • NAP Information: Your business name, address, and phone number, written exactly how you want it displayed
  • Service Area: A list of zip codes and cities that you serve

Seems fairly simple, right? Once you have these four things, you can now shift your focus to translating that brand online. In the next step we will explain how to transfer your offline brand to your new online identity. Branding grows trust, authority, and visibility in your local community.

Step 2 – Create Your Website

Once your company has the elements of a brand, it needs someplace to display them that has inherent value to your company. Invest in a web design services so that you can build a “from-scratch” website that will serve as a long term business asset. Ensure these qualities:

  • Domain Name: Choose a domain name that fits your plumbing company brand (in some cases it will be the exact name of your company)
  • Mobile Responsive: Choose a web designer that will use responsive design, and prioritize mobile display
  • SEO-Friendly: Design a website with high SEO potential based on clean code and simple navigation
  • Visually Engaging: Ensure your website presents well to visitors from a visual standpoint

Handle these four qualities and you have the makings of a great website. From there you will want to research keywords, develop content, and optimize it for search engines. Content should be written by a human and not scraped from outside sources, as this can cause duplicate content issues.

Step 3 – Cite Your Company

Now that you have a brand, you must display it online. Most citation sources have places to upload logos, “about me” sections, and NAP listing forms. There are several important places to show your brand online. Some of them include:

  • Better Business Bureau: Establish trust by citing your company on BBB — also consider signing up for BBB badge that can be displayed on your website
  • Facebook Business: Create a Facebook Business page to connect with social media followers
  • Google My Business: The best directory for any small business and one that directly impacts search ranking
  • HomeAdvisor: Sign up with this niche directory that specializes in home services like plumbing

There are, of course, additional places to make your company visible. These four are a good start to get you established on some of the more prominent directories. Google My Business, in particular, will serve as your hub for business authority. Generating reviews on Google can heavily influence the perception of your plumbing company.

Step 4 – Pay Per Click

While you wait for your organic search engine optimization to take effect, consider investing in paid advertisements on Google search engine results pages (SERPs). Some of the advantages of PPC include:

  • Data Generation: Accumulate valuable information about potential customers
  • Location Targeting: Specific service locations to narrow your marketing target
  • Fast Results: Show up on page 1 quickly, while you wait for organic SEO to take place
  • Fixed Budget: Never spend more than you can afford with pre-set budgeting

Not only does PPC work quickly but it can help get more eyes on all the previous work you have been doing. Steps 1 through 3 will become apparent when users visit your website and find that you’ve established your brand, designed a high quality website, and displayed consistent NAP information on your website and elsewhere.

Step 5 – Organic Reach

All the work you have done up to this point will come into fruition about 90-180 days after your website first launched. That’s the amount of time Google generally takes to crawl, rate, and index a new site. At this point, you should start to see the following:

  • Brand Recognition: Your logo will start to become associated with your plumbing service, especially on local search results
  • Customer Acquisition: Customer leads will originate from your organic marketing campaign and you will have a great opportunity to convert them into sales
  • Rich Snippets: You may start to see rich snippets appear on Google SERPs for plumbing keywords
  • Search Visibility: You will have accomplished your goal of page 1 ranking for specific industry keywords

Ranking first on Google is not easy, but the process of accomplishing it is relatively simple. If you require assistance with moving up the ranks, contact Plumbing Webmasters. We specialize in internet marketing for plumbing companies just like yours. We will handle each of the 5 steps for you, and have you dominating search results as soon as possible. Call 877.388.9884 to further discuss our guide to page 1 rankings.

Creating The Perfect Plumber Domain Name

URL Address Bar Ready For Plumber Domain Name

There Are Several Factors To Consider When Choosing a Website Domain Name

Plumbing contractors looking to start a website must first choose a domain name. But how exactly should one go about choosing the perfect one? There are a multitude of factors to consider when selecting your new site name, but search engine optimization should always be a consideration. Here are some of the things that make up an optimal plumber domain name:

.Com

Though several good domain names will already be taken on .com — it does not mean you should take the .net or .org version of the name. From a marketing perspective, .com evokes trust from internet users. That’s why you are better off taking your second or third choice in a .com URL, than settling for your first choice with .net. Your bottom line will thank you in the end.

Branding

Your plumber domain name is part of your brand. It is important to fit some version of your company name within your URL. If you pick a name with zero reference to your brand, you are hurting your business in multiple ways. First of all, other marketing channels will not correlate with your website, causing confusion for potential customers. Secondly, it is less likely website visitors will remember your brand, if it is not part of the domain.

Keyword Research

Stop right there. This doesn’t mean to keyword stuff your URL to be cheapplumbersinfloridaplumbingservices.com. It simply means to develop a list of keywords that you can strategically integrate with your brand name and, in some cases, your location. Use Keyword Planner to take a look at the search volume for both industry and local keywords.

Originality

One important component to branding, in general, is originality. You would hate for your plumbing company to be confused with something else. Worse, if your domain name resembles a very popular brand, it will likely get buried on Google search results. Your name should spark images of your company, and that’s why including industry keywords is important. Examples of relatively short industry keywords include: plumber, plumbers & plumbing.

Simplicity

One often overlooked aspect of domain registration, is simplicity. You want your name to be recalled from memory and easy to type into the address bar. If people can’t spell your website name, you will be losing out on a critical percentage of internet users. One way to keep it simple, is to keep it short. Use abbreviations, suffixes, etc. to keep the URL condensed.

Final Thoughts

Follow these guidelines and you will be on your way to making the perfect plumber domain name. Don’t overthink, just check all of the boxes and keep it simple. On certain hosting websites, they will provide alternate recommendations if a requested URL is already taken. At Plumbing Webmasters, our expert web designers and SEO specialists can also give you a list of domain ideas to choose from. Call 877.388.9884 to speak directly to an online marketing expert.

Plumber Advertising in 2017

The State of Plumber Advertising

Pen, Notepad, Laptop, Each Representing Qualities Of Plumber Advertising in 2017

Plumbers must adapt to the modern advertising climate in order to be succesful

Gone are the days where TV advertisements, and Yellow Pages listings were a sure thing for lead generation. When we think about plumber advertising in 2017, three major components come to mind. They are:

  • Pay Per Click: Connect with new customers through paid advertising on search engine results pages (SERPs)
  • Search Engine Optimization: Advertise organically by implementing proven SEO techniques on your website
  • Social Media: Engage users through shareable content and interact with them via social networks

Every plumbing website should incorporate some elements of each component. To compete for customers in 2017, plumbing contractors must be willing to adapt to the new marketing landscape. Plumbing Webmasters is here to help you get where you need to be.

Tools for Plumber Advertising

We have established that PPC, SEO, and social media are the three advertising gateways in today’s climate, but how can plumbing companies incorporate each of them into their overall marketing strategy? By using tools available and maximizing resources around the web. Plumbers should be cognizant of the following advertising tools:

  • Google AdWords for PPC
  • Google Analytics for SEO
  • Facebook, Twitter, LinkedIn, & YouTube for social media

Using these 6 resources, plumbers can be well on their way to advertising success in 2017. Google AdWords can help you create a campaign that reaches new customers. Google Analytics will help track the progress of your website’s SEO, and suggest ways to improve. Finally, social media networks Facebook, Twitter, LinkedIn, and YouTube all offer advertising space, as well as organic forms of marketing.

Choosing a Plumbing Marketing Company

So you understand the implications of modern day marketing. But do you have the time or resources to accomplish all these detailed tasks? If not, Plumbing Webmasters is here to help. We work with plumbing contractors just like you, to organize, optimize, and market their services to a large audience. Our goal is to help you generate more leads online. Call 877.388.9884 for the #1 source for plumber advertising in 2017 and beyond.

How Plumbers Can Dominate Local SEO

Plumber Local SEO Search engine optimization, known more frequently as SEO, is a series of online marketing techniques implemented for the purpose of ranking high on Google search engine results pages (SERPs). For plumbing contractors, SEO is a critical element for business growth, and financial stability.

Since plumbing companies operate within a confined geographical range, SEO should be tailored to the area for which customer lead generation is most advantageous. Local SEO is a subcategory of SEO. It retains all the elements of search optimization, but tailors them to a specific geographical location. Call 877.388.9884 for plumber local SEO marketing.

Local plumbing contractors should review the following tips, and use them to grow their business online, and create a sustainable internet presence:

Know Your Service Area(s)

Marketing 101 teaches us to know our audience. For plumbing companies, identifying your market is the foundation of your local SEO. Do you service a city, a county, or some combination that does not fit within normal geographical divisions? In any case, you can document your service areas through Google Maps. Watch this Google My Maps tutorial for more detailed instructions.

Manage Your Reviews

Part of being a professional plumbing contractor, is that eventually a customer will take issue with an aspect of your service. While this was less of a problem in past decades, when one unhappy customer could not influence hundreds of prospective ones, 2017 is an entirely different landscape. Plumbing companies must be vigilant, not only in generating reviews from their customers (real reviews and not paid fake ones), but they must be willing to professionally respond to negative reviews, and promote their company as customer friendly, reputable, and trustworthy.

Mind Your Google My Business

When people say “mind your own business” they are actually speaking to a critical aspect of local SEO. Google My Business pages are the most important citation source your plumbing company will have. Because GMB profiles appear on SERPs and are accompanied by review ratings and business information, a well optimized, accurate, and detailed business page is a requirement for plumbing companies hoping to grow their business online.

Spread the Word

Plumber Local SEO MarketingWith the amount of online directories available, plumbing companies should be taking full advantage of local SEO exposure opportunities. Websites like Yelp, Google My Business, Better Business Bureau and HomeAdvisor, are all great places to claim and optimize your business listing, and they also serve as valuable links. Accuracy and consistency are critical to online citation sources. By listing identical NAP, or name, address, phone number, information, plumbing companies can begin to establish their brand through every corner of the internet. In addition to online directories, plumbing contractors should take the same approach to social media, and create a presence on Facebook, Twitter, and other networks.

Stay Active

So your plumbing company website is up and running, and the pages are optimized for Google search. So what do you do now? It is critical that plumbing contractors continue online activity, even after their website is completed. How can you do this? One major thing you can do, is to regularly post on your website’s internal blog. If you are using the WordPress CMS, you have the option of posting blogs to your website. This consistent activity lets Google know your website is still active, and therefore relevant to search engine users. Call 877.388.9884 for plumber local SEO marketing.

What is Plumbing Internet Marketing?

Plumbing Internet Marketing

Internet marketing is vital to the success of plumbing companies

Most of the plumbing contractors we talk to know the importance of marketing their business online. Still, there is a level of confusion about what exactly plumbing internet marketing actually is. Plumbing internet marketing is a series of techniques and strategies, designed and implemented for the purposes of ranking on Google search results pages (SERPs). Plumbing companies should focus on the primary 5 components of online marketing:

Search Engine Optimization (SEO)

The foundation of your plumbing internet marketing, will be your search engine optimization (SEO). For generational plumbers, their parents and grandparents generated leads primarily from the Yellow Pages, newspaper ads, and good old word of mouth. Today, the Yellow Pages are dead and buried. The majority of customer leads today, come from Google SERPs. To give your company a chance of ranking well, you must focus on the following 3 components:

  • Content: Well written content, constructed with the user in mind, that enhances the user experience, and also properly markets your plumbing services
  • Link Building: Internal links that help users seamlessly navigate your website, and external links that lead them to authority websites, that can further enhance their overall experience
  • Social Media: Regular content sharing via Facebook and Twitter, as well as customer engagement through promotional content, or more informal exchanges

Focusing on these 3 things, can get your plumbing company on Google’s radar for search engine results. Though, SEO services alone won’t maximize your marketing potential, they certainly set the foundation, and serve as a sustainable asset for many years to come.

Pay Per Click (PPC)

Plumbing Internet Marketing Stats

PPC can help plumbers generate customer leads

SEO takes time to work. Google crawls websites at their own pace, and determines rankings based on several different factors. If you are a plumbing contractor, frustrated with the SEO process, it is important to remember 2 things. First, you can’t give up on SEO, it is a long term commitment that rewards those with persistence. Second, you should consider pay per click (PPC). PPC can work with SEO, to provide more immediate results. PPC offers the following:

  • Budgeting: Only spend as much as you want on PPC campaigns, giving small businesses the flexibility to determine the best course of action
  • Targeting: Target specific locations and demographics, in order to maximize your marketing dollars to their fullest potential
  • Tracking: Generate valuable data that can help your plumbing company gain insights on how to best market services to consumers

PPC can serve as a band aid for plumbing contractors who fail to consistently monitor their SEO. While the short term benefit is attractive, using it as your primary long term strategy will end up costing you big in the pockets. The best plumbing internet marketing strategy is for PPC and SEO to work together, to create multiple channels of traffic.

Business Directory Sites

SEO and PPC are the big dogs, of plumbing internet marketing, but those who stop there, are leaving meat on the bone. Business directory sites are one of the most important online marketing tools for plumbers. Directories like Angie’s List, HomeAdvisor, and Better Business Bureau (BBB), all present valuable citation sources for contractors. Characteristics of a solid citation source include:

  • Authority: Check out Hubspots list of 50 directories to get a feel for the most authoritative sites and which ones you might want to claim your listing
  • Consistency: For companies that have gone through several name alterations, or address changes, a service like Moz Local can help you clean up your online business listings.
  • Optimization: Just as you would for content on your website, online directory pages can be optimized to best market your services to interested consumers

It’s sometimes difficult to get plumbing contractors to understand just how important business directory sites are to their online marketing campaign. Many of these directory listings remain unclaimed, leaving your company page looking empty and unprofessional. Each listing is a representation of your plumbing company, and should be displayed with the same professionalism as you would a business card, or promotional flyer.

Online Review Sites

Plumber Marketing

Negative reviews should be seen as a PR oppurtunity

Online reviews can be a nightmare for contractors. Still, allowing a couple bad reviews to ruin your entire plumbing internet marketing campaign is a short sighted decision. Swallow your pride and do what’s best for business and your reputation. In cases like these, what’s best for business is:

  • Accumulate Reviews: The more positive reviews you accumulate, via email signature links, website links, or other means, the less your negative reviews will matter
  • Diversify Your Portfolio: Make sure you are listed on several review sites and not just one, Google My Business and Yelp are great places to start
  • Respond Professionally: Respond to negative reviews in a calm and professional manner, one that does not present your company as confrontational

Online reviews are part of the business. Nobody likes being trashed from behind a computer screen, but it is a reality of modern culture. Focus on the task at hand, which is plumbing internet marketing, and how it can help grow your company, and generate customer leads that will give you the last laugh.

Local SEO

SEO is important in general, but for plumbing contractors, local SEO is really where the money is made. With Google evolving to the point of tailoring search results to users based on location, local optimization has become priority number 1 for plumbing companies. Since more users now search on mobile devices than on desktops, plumbers must ensure the following qualities:

  • Location Data: Make sure your business information is registered on Google My Business, and that your business location can be accessed via Google Maps
  • Mobile-Friendly Website: Responsive design is the best option for plumbing internet marketing, as it allows users to seamlessly view your website across all devices
  • Local Keywords: Local keywords differ from national keywords in that they generally combine an industry term (plumbing services), with a local term (Dallas)

Yes, the marketing landscape is changing before our very eyes, and the beneficiaries will be plumbing companies who embrace modern techniques. Competition is fierce in the plumbing industry, and the only way to ensure a successful internet marketing campaign, is to invest wisely, remain persistent, and constantly evolve. Call 877.388.9884 for plumbing internet marketing services.