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How Plumber Review Snippets Impact SEO

Managing a plumbing company is not an easy task. That was true before the digital revolution and is even more poignant today. Search engine optimization is an unsettling industry because it is entirely dependent upon the search engine (Google) and how it evolves over time. One of the ways it has evolved is through the introduction rich snippets. Review snippets, have particularly high value to plumbing companies as they can increase click through rates significantly.

What is a Review Snippet?

Back in 2009, Google first introduced rich snippets which are search results enhancements that reveal additional details about a page. These additional details can include everything from NAP information to customer reviews. Rich snippets that display an aggregate star rating of a company’s reviews are known as review snippets. You can see an example of a review snippet below:

Review Snippet Screenshot

The Impact of Review Snippets

The most notable advantage of enhancing your search result with a review snippet is an increase in click through rate, sometimes abbreviated as; CTR. The metric demonstrates the rate by which search engine users click on your result upon seeing it. As you’ll notice in the example above, review snippets are visually appealing and it stands to reason why they would encourage more clicks. In addition to more users entering your website, you’ll also benefit from:

  • Conversion Rate Optimization: Research shows that customer reviews encourage conversions
  • Search Engine Optimization: Increased CTR’s instruct Google to raise your ranking
  • Valuable Traffic: User’s attracted to reviews are likely looking to spend money, and therefore have more value than the average visitor

How Can I Get Review Snippets For My Website?

If you’re interested in enhancing your plumbing website’s search result with review snippets, you can invest in internet marketing from Plumbing Webmasters. We offer pay per lead (PPL) plans, as well as month to month (MTM) plans. Both options can improve your search visibility on Google. We also offer add on services including; Righteous Reviews, a WordPress plugin that displays an aggregate star rating directly on your website. The star rating will also appear on your search engine result. Call 877.388.9884 to learn more about review snippets.

5 SEO Tools Every Plumber Should Be Using

Analytics SEO Tool On Apple Tablet

Google Analytics Is a Valuable SEO Tool For Plumbers

Lacking quality plumbing leads so far in 2018? Are your competitors taking up more of Google’s search results real estate than you? If so, you’ll be interested to read about these 5 SEO tools that can improve your search visibility.

Google Analytics

If you don’t have your website linked to Google’s free Analytics, you are doing your company a disservice. Google Analytics tracks valuable website information including bounce rate, incoming traffic sources, and supports the ability to create custom metrics such as cost per conversion, value per visit.

Google Search Console

Once known as Webmaster Tools, the reappropriated Search Console offers all of the same benefits, and then some. Monitoring data for search queries, demographics, and mobile usability is always useful, but even more so when it’s coming straight from the ultimate source; Google.

MOZ

An emerging suite of SEO tools makes MOZ a close second to SEMRush. It offers various tools including Keyword Explorer, On-Page Grader, and Campaign Tracking. Though its keyword data is not quite as precise as SEMRush, it makes up for it with its Crawl Test and Rank Tracker, among other exciting features.

SEMRush

The cream of the SEO crop, at least according to multiple industry experts. Plumbing companies who want to bury their competition should start with this powerful SEO tool. Although its keyword research component is probably worth the money alone, it is so much more in-depth than just that. With SEMRush you can monitor your competitors organic position, PPC ad text, and backlinks.

SpyFu

If you can’t seem to jump your elusive competitor in the rankings, SpyFu may be what the doctor ordered. With SpyFu, you can track competitor keywords much like SEMRush, and download 11 years of data for both organic and PPC campaigns of any competitor domain. Knowing what to do with all of those numbers requires a level of expertise, but is still, in of itself, impressive.

Plumbing Webmasters

Don’t have the time or resources to invest into SEO analysis? That’s what Plumbing Webmasters is for. Our company is experienced handling online marketing for plumbing companies. We have the data necessary to make analytical decisions that have a proven track record of success. We utilize many of the tools above, on your behalf, so you don’t have to concern yourself with subscribing to them yourself. We will also provide marketing reports so you can review your progress and hold us accountable moving forward. Call 877.388.9884 for plumbing internet marketing services.

Avoiding Black-Hat SEO For Plumbers

Plumber Black-Hat SEO GraphicSEO is always changing. The “O” is dependent on the “SE”. To put it more clearly, the optimization is dependent on the search engine, what it values, and what it discourages. If we’re being honest with ourselves, SEO could easily be called GO, as in “Google Optimization”. Although other search engines exist like Bing and Yahoo, they are secondary considerations at best. Plumbing companies know that Google is the source for their lead generation, and therefore is the platform which must be optimized for.

Because Google has evolved its algorithms, optimization techniques that were once effective, are no longer. Many of those techniques are now considered “Black-hat SEO” which indicates a manipulative tactic used for the sole purpose of tricking search engines. Websites caught using these tactics can suffer in multiple ways. First, the algorithms can drop their ranking significantly. Second, they can be slapped with an official Google penalty. For a list of black-hat SEO tactics to avoid, see below:

Tactic #1 – Keyword Stuffing

The most infamous and prominent form of black-hat SEO is keyword stuffing. This tactic places keywords unnaturally throughout a page’s content, hindering readability, and compromising user experience. Keywords in general have become less valuable as Google’s algorithm has evolved. Since user intent is what Google works to understand and accommodate, usage of keywords in the wrong context is anti-Google. You’ve probably seen instances of keyword stuffing on web pages. It’s easily noticeable because it disrupts the flow of the content. Examples of keyword stuffing include:

  • Content Automation: Developing a program to write content with a certain number of keywords
  • Exact Match Domains: Naming your website an exact keyword
  • Hidden Text: Flooding web pages with invisible text keywords
  • Frontloading: Placing keywords in front of other words in sentences in an unnatural manner

Tactic #2 – Link Scheming

Stay scheming… or don’t — if you want to preserve rank position on Google SERPs. Links have historically been the primary indicator of a website’s credibility. This dates back to the inception of search engines. The presumption used to be, that websites with the most inbound links were the most credible and authoritative.This criteria inspired marketers to acquire links in any way possible, for the sole purpose of ranking higher on search results. Needless to say these links were completely unnatural and only hindered user experience. After Google’s penguin update in 2012, manipulative link building tactics have been disallowed. Examples of these methods include:

  • Link Exchanges: Two websites exchange inbound links
  • Link Farms: Web pages that exist for the sole purpose of establishing inbound links
  • Link Networks: Entities that sell links to websites for the sole purpose of increasing rank

Tactic #3 – Cloaking

Attempts to display separate content to web crawlers and users is known is cloaking. The idea is to lure website visitors under false pretenses, only to provide them with completely different content upon entrance. This content is mostly irrelevant, and usually spammy. Google has cracked down on this method and can penalize any website that engages in it. The irony of this method is that it doesn’t really work, even if executed. Irrelevant traffic is not easily converted into sales, and will raise the bounce rate of your page more than anything else. Once visitors realize they’ve been had, they will angrily exit your website. Examples of cloaking include:

  • Descriptions: Writing misleading meta descriptions
  • Keywords: Optimizing for irrelevant keywords
  • Titles: Misleading title tags

Tactic #4 – Doorway Pages (Sneaky Redirects)

This method is similar to cloaking in that it aims to mislead users and market them something different than they are expecting. In this form, the page itself is optimized to target specific consumers, but it automatically redirects the user to a separate page… usually one that attempts to sell something. The concept behind doorway pages is to attract a wider range of users and funnel them to a destination site. In theory, it is more effective than cloaking, but it still hinders user experience overall, and complicates the crawling process for search engines. Examples of doorway pages include:

  • Funnel Pages: Pages created to funnel visitors to a different destination
  • Location Targets: Pages that exist only to target locations
  • Similar Pages: Nearly identical pages that confuse a website’s hierarchy

Plumbing Webmasters

If your plumbing website has utilized any of the tactics used above, it’s not too late to make a change. Plumbing Webmasters will ensure only ethical SEO tactics are used on your website from this point forward. We will also design a brand new website to eliminate any bad habits that have been ingrained into your search engine optimization. White-hat SEO is the term used for optimization that is ethically sound and adheres to Google Quality Guidelines. Our design team and content team work collaboratively to optimize your website.

Choosing a SEO company can be overwhelming, particularly in this day and age. There are so many options available, and it’s hard to know which is best. Plumbing Webmasters separates itself from the competition by specializing in the plumbing industry. Our narrow-minded focus gives us a leg up on general SEO firms who have to account for all types of industries. Our service agreements are month-to-month so you’re never locked into a long-term contract. Call 877.388.9884 for SEO services from Plumbing Webmasters.

3 Plumber Call To Action Ideas

Developer Crafts Plumber Call To Action

A Call To Action Closes The Deal And Completes The Pay Per Click Ad Process

Plumbers who invest in internet marketing share a common goal. They are determined to generate leads online and grow their customer base. There are a variety of channels on which plumbers can market and advertise their services, including content marketing, PPC advertising, and social media. To turn an interested consumer into a paying customer, you need a strong call to action. A call-to-action (CTA) is content (video, image, or text) that encourages users to complete a desired action (i.e. phone call, email subscription, etc.). Take a look at 3 plumber call to action ideas below:

1) Free Stuff

Who doesn’t love free stuff? We’ve yet to meet one, and doubt that you have met one either. The 4 letters F-R-E-E jump off the screen to consumers. Offering a discount for first time customers, or including a complimentary item or service as a bonus can really generate interest quickly. Check out some of the examples below:

  • Call (Phone Number) To Claim Your Free Plumbing Inspection
  • Subscribe Here To Win a Free Bathroom Remodel
  • Text (Phone Number) For a Free IPhone Case

2) Discount Deadline

Effective CTA’s have a sense of urgency and there is no better way to create urgency than with a deadline. A discount deadline makes consumers feel like an opportunity is right in front of them, and that they must make a decision now on whether to take advantage of it. More times than not, people will opt to take advantage in fear of missing out on their chance. Examples:

  • Book Your Plumber Within The Next 12 Hours For a 25% Discount
  • Call (Phone Number) In The Next 24 Hours For a 50% Discount
  • Subscribe Within 6 Hours For a 20% Off Coupon

3) Get Personal

As the internet has evolved, consumers have become progressively more sophisticated. They can sift through BS pretty easily in 2018. Furthermore, users are more picky than ever. To reach a consumer at their core, you need to appeal to them personally. With this in mind, effective calls to action make a customer feel like you are speaking directly to them. Examples include:

  • Click Here For Your Personalized Plumbing Service
  • Get The Bathroom of YOUR Dreams By Calling (Phone Number)
  • We Can Fix YOUR Broken Garbage Disposal, Call (Phone Number)

The Plumbing Webmasters Advantage

Having trouble starting a PPC campaign with landing page optimization? Or maybe you just need help writing your call to action. Regardless of your specific marketing needs, Plumbing Webmasters can help you meet and exceed them. We handle every aspect of your internet marketing campaign, from PPC advertising and landing page optimization, to SEO marketing and website design. Our team works collaboratively to formulate the ultimate marketing solution.

Tired of marketing companies treating you like a number instead of a person? Dump your old service and come on down to Plumbing Webmasters. As leaders in plumber internet marketing for several years, we know what it takes to work with contractors in the plumbing industry, and most importantly how to effectively market to their target audience. Call 877.388.9884 for more plumber call to action ideas.

7 Ways To Generate Water Damage Leads

Pay Per Lead Overview Graphic For Water Damage LeadsStorm seasons fluctuate, and leads can dry up fast for stretches of time. Water restoration companies need to generate enough leads to earn an average annual revenue worth the cost of business. But how does a company go about creating more interest in their services? Below, Plumbing Webmasters will detail 7 ways to generate water damage leads for your water restoration company. They are:

1 Inbound Marketing

Make the consumer come to you with consistent marketing practices. The term inbound marketing refers to “pull” marketing in which consumers are drawn to your services through content. Examples of inbound marketing include:

  • Blog Posts: Consistent and informative blogging
  • Company Branding: Developing a company identity, philosophy, and marketing tone
  • Optimized Web Pages: Implementing SEO on and off page
  • Social Media Content: Producing engaging social posts

In contrast to traditional marketing techniques, inbound marketing focuses on organic reach, and long-term sustainability. As consumers have become more sophisticated, and more empowered, inbound marketing has become even more valuable.

2 Twitter Archives

Twitter’s search function allows you to search all public tweets. Try phrases like “water damage repair,” or “need water restoration”, and see what you find. At the very least you might make some meaningful network connections. Aspects of Twitter to investigate, include:

  • Analytics: Twitter’s free analytics tool
  • Direct Messaging: One on one, private interactions with other users
  • Hashtags: A regional, national, and global discussion mechanism
  • Threads: Expanded conversations dispersed through a chain, or several chains, of tweets

There’s a sometimes unclear distinction between promotion and spam, especially for novices. If any aspect of your profile seems spam-like, expect your company’s reputation to suffer, and don’t expect to gain more consumer interest. The good news is Plumbing Webmasters offers social media marketing services.

3 Targeted Blog Posts

It seems like everyone has a blog nowadays. From the fortune 500 company, to the random college student. With so much excess, how can a water restoration company blog stand out? The answer lies in targeted posts. To create a targeted blog post, you need:

  • Keyword Research: Identification of appropriate keywords using tools like SEMRush
  • Post Optimization: Appropriate use of keywords within title, header, and meta tags
  • Post Promotion / Syndication: Distribution of posts on social platforms, and other channels
  • Quality Writing: Posts should be well-written by professional writers

When you specify a topic, you are more likely to create a meaningful piece of content for your company. Attempting to capture everything in one post is daunting, and unrealistic. Take the low hanging fruit of opportune keywords within your industry. It can help drive traffic to your website.

4 Forums / Blog Comments

For a true pulse of your industry community, or its community of consumers, forums are the best place to gather information. Because forums have a conversational element to them, raw opinions are more available than they would be on a web page or technical document. To garner leads on forums, one must:

  • Contribute: Add value to conversations
  • Engage: Conversate with other members
  • Integrate: Stay active, and avoid spam-like posts, and shameless promotion
  • Strategize: Have a plan beforehand

Properly integrating yourself within a forum community is important. In addition to forums, blog comments serve a similar function. With that said, comment moderation is sometimes lacking the attentiveness of a highly populated forum. Stay away from spammers, or any comment sections that are engaging in unproductive discourse.

5 Email Signatures

Most companies communicate with customers via email, in some form. Whether that’s an e-newsletter, discount and promotional offers, or something else, it’s important to design and implement an email signature. Your signature appears below every email correspondence. It should possess the following features:

  • Call To Action: An encouragement to complete a desired action
  • Contact Information: Website links, social media profiles, etc.
  • Graphical Element: Include an image and / or video of some kind
  • NAP Information: Name, address, and phone number

The best signatures are short in length, as in 2, or 3, lines of text. Nobody is going to spend much time reading an email signature, but if a call to action stands out, there is a chance someone will complete it. Even at a relatively low percentage, this still creates opportunity for water damage leads.

6 Video Content

Speaking of video, YouTube is one of the most popular internet platforms on the web. It’s popularity is astounding, with more 18-49 year old’s consuming YouTube content than any cable television network. For water restoration companies, video content should be:

  • Branded: Use watermarks, overlays, etc., to help brand your video
  • High Quality: Technology has allowed more people to shoot high quality videos, with most modern smartphones having superior recording features.
  • Optimized: SEO exists for YouTube, seeing that it is owned by Google, and its results appear on many common search queries
  • Instructive: As is the case with other forms of lead building, an instructive call to action encourages generation

You don’t have to be a movie director to record high quality business video. It does help however, to invest in a condenser microphone to improve audio quality, as recording from a distance with a built-in smart phone mic, rarely yields optimal audio snippets. The good news is that you can find a good condenser microphone for a low price.

7 Great Web Content

If it ain’t broke, don’t fix it …. Good content is still a trusted way to encourage lead generation, and can be accomplished through keyword research, and high quality writing. The web is full of content, some great, other awful, and the distinction usually lies in:

  • Originality: Can the content be found on other sources?
  • Relevance: Does the content relate to the industry and its subject matter?
  • User Experience: Is the content crafted for search engines, or its users?
  • Value: Does the content provide meaningful assistance to the reader?

While it might be an aging concept, writing good content can still net quality leads from the web. In fact, it relates closely to one of our first tips; inbound marketing. Creating quality content attracts consumers to you, rather than having to go to them to secure the lead.

Plumbing Webmasters PPL For Water Damage Leads

To generate water damage leads, you need to approach marketing from a more innovative standpoint. Paying a monthly fee for internet marketing services such as website design, SEO, PPC, and social media, doesn’t do you much good when zero leads are being produced. In fact, the monthly cost ends up draining your bank account. The solution is Pay Per Lead marketing, often referred to as PPL. With this model, you pay only for results. Call 877.388.9884 to discuss more ways to generate water damage leads!

5 Reasons Plumbing Websites Fail

Fundamentals of a Plumbing WebsiteHaving a plumbing website in 2018 is not a luxury, it’s a requirement. With that said, the mere existence of a company website does not necessarily translate to online marketing success. As leaders in plumber SEO and internet marketing, we have found that plumbing websites that fail generally share common pitfalls. Below we will discuss the top 5 reasons plumbing websites fail, and introduce ways in which you can prevent your website from suffering the same fate.

Reason 1: Erroneous Keyword Targeting

One common problem that plumbing contractors run into, is high traffic with low conversions. This is a direct result of either poor keyword research, or manipulative marketing practices. Even if your website is showing high traffic rates, that does not mean the traffic is valuable, or will lead to sales. Plumbing websites that fail, show the following problems with keyword targeting:

  • Keyword Irrelevance: As a plumbing company, DIY keywords like “how to fix a leaky faucet” won’t generate relevant traffic because there is no “buyer intent” within the word
  • Keyword Stuffing: Placing keywords in your content, unnaturally, in a way that negatively impacts readability, flow, and voice, can cause would-be customers to exit your site abruptly

Reason 2: Poor Calls To Action

Getting a user to visit your website is great, but it does not matter much if they leave without completing a call to action. If you are unfamiliar with CTAs, they refer to an element on a website that encourages users to complete a measurable action (i.e. make a phone call, fill out a contact form, subscribe to a newsletter, etc.) These actions can be tracked using Google Analytics. For plumbers, poor calls to action include:

  • Blending: While you do want your CTA to fit within your website, you still want it to be clear
  • Overselling: Promising services you cannot deliver on
  • Passivity: Failure to use active language discourages engagement

Reason 3: Low-Quality Content

There is an extra emphasis on content quality in today’s SEO marketplace. As a way to fairly distinguish websites from one another, Google looks for indicators of good content, especially in the context of user experience. Websites offering the antithesis of content quality, and positive user experience will suffer the consequences. Examples of low quality content include:

  • Automated Content: Content generated from a robot/machine
  • Scraped Content: Copy/Paste from other websites

Reason 4: Inferior Link Building

All the on-page optimization in the world won’t help your website if it has a poor link profile, or worse yet, no link profile at all. Google’s primary determination of where to rank websites lies in their link structure, which includes inbound, outbound, and internal links. Examples of poor quality links include:

  • Hidden Links: Links unseen by the user, but crawled by search engines plant a red flag on your site
  • Irrelevance: When the link’s anchor text does not relate reasonably to the corresponding page, problems will arise
  • Sneaky Redirects: Forcing a user to a different website when they click on your link
  • Spam: Any inbound or outbound links, from, or to, spam websites will hurt your profile

Reason 5: Inadequate User Interface

Find a balance between aesthetically pleasing web design and organic search optimization can be a problem for inexperienced designers. With that in mind, poor user interface is one of the primary reasons plumbing websites fail. This is especially true when the website fails to display ideally on a mobile device, which is where the majority of web traffic originates. Bad UX is:

  • Clunky: If elements of user interface are obtrusive, it discourages engagement
  • Difficult To Navigate: If a user cannot seamlessly navigate your website with their thumb, it is money down the drain

The Plumbing Webmasters Advantage

Looking to avoid these common pitfalls for plumbing websites? If so, invest in Plumbing Webmasters internet marketing service. Not only will we design a brand new plumbing website for your company, but we will optimize it for search, have it display optimally on all devices, and market it through social media channels, and online citation sources. Call 877.388.9884 to speak with one of our plumbing website experts.

How Voice Recognition Impacts Plumber SEO

Voice Recognition Assistant Timeline For Plumber SEOA 2018 trend that will impact plumber SEO is voice recognition. Though the technology has been around for decades, voice assistants weren’t readily available (Until 2011 at least), and they were never reliable enough to prompt regular usage. The accuracy and subsequent popularity of this technology improved around 2016, and the trend has been growing ever since. Voice assistants are now common in households, and users are relying on these assistants to perform search queries. Plumber SEO will be significantly affected by this new technology, as lead generation platforms like HomeAdvisor have already partnered with voice assistants to help homeowners easily find plumbers through voice search. There are 3 major players in the voice assistant market:

  • Amazon Echo (Alexa)
  • Apple IOS (Siri)
  • Google Assistant

When voice assistant hardware spiked in 2017, Amazon Echo was at the forefront of the revolution. Its integration with smart appliances, including refrigerators, ovens, light bulbs, and security systems made speech commands virtually limitless. Apple IOS was the first major brand to introduce virtual assistants to the masses, way back in 2011. Because the error rate was still fairly high at that time, it lost momentum and never ascended as expected. Today, the technology is much more accurate and was recently added to Apple HomePod to compete with the other industry giants. Google Assistant focuses more on its namesake, Google, and is extremely reliable for vocal search queries. Whichever assistant consumers are using, plumbing companies must adapt to this new technology.

The Influence of Voice Assistants on Plumber SEO

SEO is the process of generating organic traffic to your website through search engines. Now that search engines are integrated with virtual assistants, plumbing contractors must adapt their strategy. There are several things to consider when formulating a strategy that accounts for this new technology. User intent is a major function of organic search results in 2018, and should be the basis for your new strategy. To adapt plumber SEO to voice assistants, focus on the following:

  • Featured Snippets: Users often pose questions to voice assistants such as “who, what, where, when, etc.” and answering these questions on your website can earn you a featured snippet, something that Google Assistant and others will read back to users
  • Knowledge Graphs: Ensuring your website is marked up for knowledge graphs ensures that your business information is pulled on search results for relevant keywords
  • Local Optimization: An optimized Google My Business page, and regular social media activity, can really boost your chances of being referenced by voice assistants
  • Long Tail Keywords: Users speaking tend to elaborate more than they would if typing, meaning longer tail keywords could become more valuable to search optimization

With accuracy rates now well over 90% on major platforms, the trend of voice assistant technology isn’t going away any time soon. In fact, voice search will more than likely continue to ascend, and become even more of an influence on plumber search engine optimization. The good news is that the SEO experts at Plumbing Webmasters can help you adapt to the latest technology. We offer Plumber SEO services to contractors across the United States. Our team is constantly evaluating the latest trends to put your company in the best position to succeed. Call 877.388.9884 for plumber SEO services.

Plumber Search Ranking Factors 2018

Editor Reviews Plumber Search Ranking Factors 2018

Google Has Evolved To Better Suit Its User’s Needs

Google does not publicize its list of official ranking factors, though research and case studies have given search marketers insight into the characteristics of a high ranking website. At Plumbing Webmasters, we use tools like MOZ and SEMRush to help form criteria for high ranking plumber pages. Based on our research, as well as case studies from other firms, we know that Google’s algorithm is getting smarter. With each update, Google moves closer to a more user friendly experience that weeds out websites practicing black hat SEO and rewards websites that cater to users. Some of the areas Google has really focused on lately are:

  • Domain Authority: Google values websites that build up domain authority over time through consistent SEO practices
  • Micro Moments: The introduction of micro-moments urges websites to take advantage of high leverage moments
  • Structured Data Markup: Google has begun to prioritize websites that utilize schema.org for better SERP presentation
  • User Intent: Focus should now be less on the keyword itself and more so on the intent of the search query

The best way to craft content for search engines is to assume you are answering questions for users. In the case of plumbing companies, this will be answering questions predominantly for local users. For example, where can I find a local plumber? And, who offers bathroom remodels near me? Your content should aim to provide satisfactory answers to these questions by producing high quality content that informs and engages readers. If you require assistance with your plumber internet marketing, call Plumbing Webmasters at 877.388.9884.

How To Rank on Google in 2018

Although only Google truly knows the precise ranking factors for web pages, there is enough anecdotal evidence to produce a list of factors that every plumbing website should incorporate into their pages. These factors include:

  • Content Quality
  • Domain Authority
  • Image Optimization
  • Mobile Optimization
  • Page Speed
  • Site Security
  • Structured Data

A page lacking one or more of these qualities should look to their deficiencies to improve search engine rankings. If you are unsure how to properly measure the presence of these elements within a website page, contact the team at Plumbing Webmasters for an SEO audit. We will identify the areas of your page that need improvement.

Plumber SEO Services

If you are interested in ranking higher on Google search engine results pages (SERPs) in 2018, Plumbing Webmasters is the perfect match for you. Our team of SEO experts has years of experience marketing for contractors in the plumbing industry. We know your target audience and what they expect out of a digital presence. In addition, we constantly evaluate Google algorithm changes to most precisely craft criteria that pages will fit within.

The new year can be a new start for your plumbing business. If 2017 failed to produce the type of results you were hoping for, you can turn it around for this year. Instead of relying on generalized marketing services that deal with companies from a multitude of different industries, our company focuses on plumbing contractors. To get started with plumber SEO today, give us a call at 877.388.9884.

5 PPC Tips for Plumbers

Team Works on Plumber PPC Tips

Check Out 5 Important PPC Tips for Plumbers Below

Now that 2018 is off and running, plumbing companies will want to ensure optimal PPC campaigns for the new year. Every aspect of your pay per click campaign is important, but visible elements, in particular, can make or break the success of the entire operation.

When you set out to design an advertisement for your plumbing company, you require at the very least, an enticing headline, clear message, and one that fits within character restrictions. But how should plumbers go about producing the most optimal pay per click advertisement? Check out these 9 tips below:

1. Define Your Audience

The #1 pillar to every advertisement is customer appeal. The only way to truly accomplish that is by defining your customer as narrowly as possible. Some ways to do that include:

  • Consumer Psychology: Put yourself in the shoes of your customers, what are their needs?
  • Customer Feedback: Consult with actual customer feedback from surveys and other sources
  • Market Research: Use Google Analytics and other free tools to measure audience behavior
  • Search Query Data: Use Google Search Console to collect data from relevant search queries

2. Make Your Ad Customer-Centric

When writing text for your paid advertisement, you’ll want to make the text about the customer rather than your own company. Consider the examples below:

  • Optimal Text: The Bathroom Remodel of Your Dreams!
  • Non-Optimal Text: We Remodel Bathrooms in (City,ST)

3. Display Calls to Action

With any form of advertisement, you are fighting an invisible clock for the customer’s attention. It is important that you encourage immediate action before the consumer loses interest. Calls to action can be:

  • Downloads: Discounts, coupons, or other downloadable content
  • Email Opt In’s: The option for a consumer to receive regular emails from your company
  • Phone Numbers: Links which utilize click to call functionality on mobile devices
  • Subscriptions: The option to subscribe to a newsletter or other form of communication

4. Keywords Aren’t Dead

Regardless of what you’ve heard about keywords, they are still useful when properly implemented. Use Google’s Keyword Planner to research relevant keywords in the plumbing industry. Metrics to look for include:

  • Ad Impression Share: The amount of times an Ad will be seen for a given keyword
  • Average Monthly Searches: A self explanatory metric also known as search volume
  • Competition: Google’s projection of Ad competition
  • Suggested Bid: Google’s best suggestion for a bid on a defined keyword

5. Diversify Your Ads

A main component of PPC success is trial and error. AdWords recommens the creation of 3 to 4 Ads in each group. This allows Ads to be tested in real-time and therefore display the highest performing one more consistently. An example of a diverse Ad group would be:

  • Bathroom Remodels
  • Bathroom Renovation
  • Shower Remodels
  • Shower Remodeling

The #1 PPC Company for Plumbers

If you require assistance with any aspect of your pay per click campaign, Plumbing Webmasters is the company for you. Not only will we manage and analyze your campaign but we will continually improve it to ensure optimal performance. Our years of experience working with plumbing companies has given us invaluable data that can help ascend your marketing past competitors in 2018.

If you are tired of generic PPC companies, the time is now to make a switch. We know your target audience and exactly what it takes to appeal to them. With Plumbing Webmasters you won’t be just another number. We treat each of our client’s as if we were marketing for our own company. Call 877.388.9884 for plumber PPC campaign management.

Plumber SEO Company Red Flags

Plumber SEO Company Office

Not All Plumbing SEO Companies are Trustworthy

Your plumbing company is looking to invest in an SEO company for 2018 but you are unsure how to choose. In today’s digital market, not only do you have to differentiate good marketing from the best marketing but you also must weed out the con artists. Search engine optimization has become a business in the last decade but with that comes the manipulation that plagues any growing industry. Luckily, there are several red flag indications that can help you avoid SEO scams:

No Customer Reviews

The absence of customer reviews is a red flag for any digital marketing agency. As a company in this field, they should know that reviews matter. Aside from a lack of reviews, numerous negative reviews is also a red flag. Similarly, failure of the company to respond to those negative reviews indicates that they don’t really care enough to do so.

No Defined Strategy

If you inquire about specific practices used by the company to enhance SEO they should be able to provide a detailed breakdown. If not, they could be making it up as they go along. Any SEO campaign without defined and measurable goals is doomed for failure. Make sure you ask the question before investing in any SEO company.

No Reporting

Digital marketing companies that don’t report on your progress most likely have something to hide. If you ask about reporting in your consultation phone call and fail to receive a satisfactory answer, it is yet another red flag for the SEO company. Make sure you will be regularly updated on your website’s progress with detailed reports and breakdowns.

Obsolete Practices

SEO is constantly evolving, and the companies that specialize in it must follow suit. If a company is still pushing keywords as the main aspect of search engine optimization, their practices could be antiquated. Stuffing your plumber website with the keyword cheap plumber will not get you to the top of Google search results. Instead, link building, NAP information, and good content will do the trick.

Outrages Projections

The flipside of a company with no plan, is a company with an impossible one. Any SEO company promising you #1 rankings within the first month is lying through their teeth. They may also attempt to impress you with traffic projections and other useless stats that don’t produce real results. Ask them specifically about expected ROI, and see what they have to say.

A Reputable Plumber SEO Company

For a reputable plumbing SEO company that specializes in transparency and results, choose Plumbing Webmasters. Our team of web designers and SEO experts will fully equip your company with every aspect of internet marketing. Our goal is to help you generate plumbing leads in 2018. Call 877.388.9884 to speak with a plumbing SEO expert today.