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Creating The Perfect Plumbing Company Logo

Graphic Design Office SuppliesIn 2017, plumbing companies should understand that branding goes a long way in determining the success or failure of a business. Because the internet is a visual medium, having a strong brand that represents excellence, authority, ethics, and other good qualities, can differentiate one company from another. One of the most important components of branding, is a company logo. A well-designed logo represents the image of your company. The perfect plumbing company logo should be:

Appropriate

As a plumber, you will want your design to display a plumbing theme. Talented designers can work with elements, like water, home services, plumber tools, etc. and implement one or more of them into your design. Usually this theme will be subtle but can work well on the subconscious of consumers. Most importantly, do not theme your logo as something outside of the plumbing industry. The worst thing to do is confuse potential customers.

Colorful

Don’t take colorful to mean a combination of pink, yellow, and green. It simply means, make it something more basic than black and white. Perhaps a navy blue for more conservative looking designs, or some red and blue for louder presentations. You should also take into account your location. Sometimes, color schemes can be coordinated with local colleges, sports teams, or other institutions.

Optimized

The design is only one aspect of your logo. You will also need optimized image files to disperse across the web. Not only will your website require multiple versions of the image, but you will be prompted to upload them to online business directories like Google My Business and Better Business Bureau, as well as social media accounts like Twitter, Facebook, and LinkedIn. Ensure your designer is aware of web-optimized image files, and can provide various file formats at your convenience.

Professional

Microsoft Paint will not suffice for logo creation. You must invest in a professional designer to craft the image for you. Why? Because people can easily notice an amateur looking brand logo. Remember, this image is a representation of your company, so an unprofessional image implies an unprofessional company. Don’t lose out on customers from a poor first impression.

Simple

Every great logo has simplicity. If you think of national brands like Nike, McDonald’s, and Ford, you will notice that each of them has a simple design. If you want to be more industry specific, check out HomeAdvisor’s plumbers directory and browse around for top companies. Notice how simple and appealing their designs are, and take note when constructing your own. To discuss how a well-designed logo can influence your business leads, call Plumbing Webmasters at 877.388.9884.

Plumbers Guide To Page 1 Rankings

AdWords and Analytics, Tools For Plumbers Guide To Page One RankingIt’s common knowledge that users rarely ever move beyond page 1 of Google search results. For plumbing companies looking to acquire customers online, ranking on the first page is absolutely imperative. But what specifically can plumbing contractors do to accomplish the task? Consider the following:

Step 1 – Brand Your Company

The first step to page 1 rankings actually starts with your brand. To have a legitimate brand for your plumbing company, you must have the following:

  • Logo: A well designed logo that is visually engaging
  • Mission Statement: A paragraph or two about your services and philosophy
  • NAP Information: Your business name, address, and phone number, written exactly how you want it displayed
  • Service Area: A list of zip codes and cities that you serve

Seems fairly simple, right? Once you have these four things, you can now shift your focus to translating that brand online. In the next step we will explain how to transfer your offline brand to your new online identity. Branding grows trust, authority, and visibility in your local community.

Step 2 – Create Your Website

Once your company has the elements of a brand, it needs someplace to display them that has inherent value to your company. Invest in a web design services so that you can build a “from-scratch” website that will serve as a long term business asset. Ensure these qualities:

  • Domain Name: Choose a domain name that fits your plumbing company brand (in some cases it will be the exact name of your company)
  • Mobile Responsive: Choose a web designer that will use responsive design, and prioritize mobile display
  • SEO-Friendly: Design a website with high SEO potential based on clean code and simple navigation
  • Visually Engaging: Ensure your website presents well to visitors from a visual standpoint

Handle these four qualities and you have the makings of a great website. From there you will want to research keywords, develop content, and optimize it for search engines. Content should be written by a human and not scraped from outside sources, as this can cause duplicate content issues.

Step 3 – Cite Your Company

Now that you have a brand, you must display it online. Most citation sources have places to upload logos, “about me” sections, and NAP listing forms. There are several important places to show your brand online. Some of them include:

  • Better Business Bureau: Establish trust by citing your company on BBB — also consider signing up for BBB badge that can be displayed on your website
  • Facebook Business: Create a Facebook Business page to connect with social media followers
  • Google My Business: The best directory for any small business and one that directly impacts search ranking
  • HomeAdvisor: Sign up with this niche directory that specializes in home services like plumbing

There are, of course, additional places to make your company visible. These four are a good start to get you established on some of the more prominent directories. Google My Business, in particular, will serve as your hub for business authority. Generating reviews on Google can heavily influence the perception of your plumbing company.

Step 4 – Pay Per Click

While you wait for your organic search engine optimization to take effect, consider investing in paid advertisements on Google search engine results pages (SERPs). Some of the advantages of PPC include:

  • Data Generation: Accumulate valuable information about potential customers
  • Location Targeting: Specific service locations to narrow your marketing target
  • Fast Results: Show up on page 1 quickly, while you wait for organic SEO to take place
  • Fixed Budget: Never spend more than you can afford with pre-set budgeting

Not only does PPC work quickly but it can help get more eyes on all the previous work you have been doing. Steps 1 through 3 will become apparent when users visit your website and find that you’ve established your brand, designed a high quality website, and displayed consistent NAP information on your website and elsewhere.

Step 5 – Organic Reach

All the work you have done up to this point will come into fruition about 90-180 days after your website first launched. That’s the amount of time Google generally takes to crawl, rate, and index a new site. At this point, you should start to see the following:

  • Brand Recognition: Your logo will start to become associated with your plumbing service, especially on local search results
  • Customer Acquisition: Customer leads will originate from your organic marketing campaign and you will have a great opportunity to convert them into sales
  • Rich Snippets: You may start to see rich snippets appear on Google SERPs for plumbing keywords
  • Search Visibility: You will have accomplished your goal of page 1 ranking for specific industry keywords

Ranking first on Google is not easy, but the process of accomplishing it is relatively simple. If you require assistance with moving up the ranks, contact Plumbing Webmasters. We specialize in internet marketing for plumbing companies just like yours. We will handle each of the 5 steps for you, and have you dominating search results as soon as possible. Call 877.388.9884 to further discuss our guide to page 1 rankings.

Creating The Perfect Plumber Domain Name

URL Address Bar Ready For Plumber Domain Name

There Are Several Factors To Consider When Choosing a Website Domain Name

Plumbing contractors looking to start a website must first choose a domain name. But how exactly should one go about choosing the perfect one? There are a multitude of factors to consider when selecting your new site name, but search engine optimization should always be a consideration. Here are some of the things that make up an optimal plumber domain name:

.Com

Though several good domain names will already be taken on .com — it does not mean you should take the .net or .org version of the name. From a marketing perspective, .com evokes trust from internet users. That’s why you are better off taking your second or third choice in a .com URL, than settling for your first choice with .net. Your bottom line will thank you in the end.

Branding

Your plumber domain name is part of your brand. It is important to fit some version of your company name within your URL. If you pick a name with zero reference to your brand, you are hurting your business in multiple ways. First of all, other marketing channels will not correlate with your website, causing confusion for potential customers. Secondly, it is less likely website visitors will remember your brand, if it is not part of the domain.

Keyword Research

Stop right there. This doesn’t mean to keyword stuff your URL to be cheapplumbersinfloridaplumbingservices.com. It simply means to develop a list of keywords that you can strategically integrate with your brand name and, in some cases, your location. Use Keyword Planner to take a look at the search volume for both industry and local keywords.

Originality

One important component to branding, in general, is originality. You would hate for your plumbing company to be confused with something else. Worse, if your domain name resembles a very popular brand, it will likely get buried on Google search results. Your name should spark images of your company, and that’s why including industry keywords is important. Examples of relatively short industry keywords include: plumber, plumbers & plumbing.

Simplicity

One often overlooked aspect of domain registration, is simplicity. You want your name to be recalled from memory and easy to type into the address bar. If people can’t spell your website name, you will be losing out on a critical percentage of internet users. One way to keep it simple, is to keep it short. Use abbreviations, suffixes, etc. to keep the URL condensed.

Final Thoughts

Follow these guidelines and you will be on your way to making the perfect plumber domain name. Don’t overthink, just check all of the boxes and keep it simple. On certain hosting websites, they will provide alternate recommendations if a requested URL is already taken. At Plumbing Webmasters, our expert web designers and SEO specialists can also give you a list of domain ideas to choose from. Call 877.388.9884 to speak directly to an online marketing expert.

Plumber Advertising in 2017

The State of Plumber Advertising

Pen, Notepad, Laptop, Each Representing Qualities Of Plumber Advertising in 2017

Plumbers must adapt to the modern advertising climate in order to be succesful

Gone are the days where TV advertisements, and Yellow Pages listings were a sure thing for lead generation. When we think about plumber advertising in 2017, three major components come to mind. They are:

  • Pay Per Click: Connect with new customers through paid advertising on search engine results pages (SERPs)
  • Search Engine Optimization: Advertise organically by implementing proven SEO techniques on your website
  • Social Media: Engage users through shareable content and interact with them via social networks

Every plumbing website should incorporate some elements of each component. To compete for customers in 2017, plumbing contractors must be willing to adapt to the new marketing landscape. Plumbing Webmasters is here to help you get where you need to be.

Tools for Plumber Advertising

We have established that PPC, SEO, and social media are the three advertising gateways in today’s climate, but how can plumbing companies incorporate each of them into their overall marketing strategy? By using tools available and maximizing resources around the web. Plumbers should be cognizant of the following advertising tools:

  • Google AdWords for PPC
  • Google Analytics for SEO
  • Facebook, Twitter, LinkedIn, & YouTube for social media

Using these 6 resources, plumbers can be well on their way to advertising success in 2017. Google AdWords can help you create a campaign that reaches new customers. Google Analytics will help track the progress of your website’s SEO, and suggest ways to improve. Finally, social media networks Facebook, Twitter, LinkedIn, and YouTube all offer advertising space, as well as organic forms of marketing.

Choosing a Plumbing Marketing Company

So you understand the implications of modern day marketing. But do you have the time or resources to accomplish all these detailed tasks? If not, Plumbing Webmasters is here to help. We work with plumbing contractors just like you, to organize, optimize, and market their services to a large audience. Our goal is to help you generate more leads online. Call 877.388.9884 for the #1 source for plumber advertising in 2017 and beyond.

How Plumbers Can Dominate Local SEO

Plumber Local SEO Search engine optimization, known more frequently as SEO, is a series of online marketing techniques implemented for the purpose of ranking high on Google search engine results pages (SERPs). For plumbing contractors, SEO is a critical element for business growth, and financial stability.

Since plumbing companies operate within a confined geographical range, SEO should be tailored to the area for which customer lead generation is most advantageous. Local SEO is a subcategory of SEO. It retains all the elements of search optimization, but tailors them to a specific geographical location. Call 877.388.9884 for plumber local SEO marketing.

Local plumbing contractors should review the following tips, and use them to grow their business online, and create a sustainable internet presence:

Know Your Service Area(s)

Marketing 101 teaches us to know our audience. For plumbing companies, identifying your market is the foundation of your local SEO. Do you service a city, a county, or some combination that does not fit within normal geographical divisions? In any case, you can document your service areas through Google Maps. Watch this Google My Maps tutorial for more detailed instructions.

Manage Your Reviews

Part of being a professional plumbing contractor, is that eventually a customer will take issue with an aspect of your service. While this was less of a problem in past decades, when one unhappy customer could not influence hundreds of prospective ones, 2017 is an entirely different landscape. Plumbing companies must be vigilant, not only in generating reviews from their customers (real reviews and not paid fake ones), but they must be willing to professionally respond to negative reviews, and promote their company as customer friendly, reputable, and trustworthy.

Mind Your Google My Business

When people say “mind your own business” they are actually speaking to a critical aspect of local SEO. Google My Business pages are the most important citation source your plumbing company will have. Because GMB profiles appear on SERPs and are accompanied by review ratings and business information, a well optimized, accurate, and detailed business page is a requirement for plumbing companies hoping to grow their business online.

Spread the Word

Plumber Local SEO MarketingWith the amount of online directories available, plumbing companies should be taking full advantage of local SEO exposure opportunities. Websites like Yelp, Google My Business, Better Business Bureau and HomeAdvisor, are all great places to claim and optimize your business listing, and they also serve as valuable links. Accuracy and consistency are critical to online citation sources. By listing identical NAP, or name, address, phone number, information, plumbing companies can begin to establish their brand through every corner of the internet. In addition to online directories, plumbing contractors should take the same approach to social media, and create a presence on Facebook, Twitter, and other networks.

Stay Active

So your plumbing company website is up and running, and the pages are optimized for Google search. So what do you do now? It is critical that plumbing contractors continue online activity, even after their website is completed. How can you do this? One major thing you can do, is to regularly post on your website’s internal blog. If you are using the WordPress CMS, you have the option of posting blogs to your website. This consistent activity lets Google know your website is still active, and therefore relevant to search engine users. Call 877.388.9884 for plumber local SEO marketing.

What is Plumbing Internet Marketing?

Plumbing Internet Marketing

Internet marketing is vital to the success of plumbing companies

Most of the plumbing contractors we talk to know the importance of marketing their business online. Still, there is a level of confusion about what exactly plumbing internet marketing actually is. Plumbing internet marketing is a series of techniques and strategies, designed and implemented for the purposes of ranking on Google search results pages (SERPs). Plumbing companies should focus on the primary 5 components of online marketing:

Search Engine Optimization (SEO)

The foundation of your plumbing internet marketing, will be your search engine optimization (SEO). For generational plumbers, their parents and grandparents generated leads primarily from the Yellow Pages, newspaper ads, and good old word of mouth. Today, the Yellow Pages are dead and buried. The majority of customer leads today, come from Google SERPs. To give your company a chance of ranking well, you must focus on the following 3 components:

  • Content: Well written content, constructed with the user in mind, that enhances the user experience, and also properly markets your plumbing services
  • Link Building: Internal links that help users seamlessly navigate your website, and external links that lead them to authority websites, that can further enhance their overall experience
  • Social Media: Regular content sharing via Facebook and Twitter, as well as customer engagement through promotional content, or more informal exchanges

Focusing on these 3 things, can get your plumbing company on Google’s radar for search engine results. Though, SEO services alone won’t maximize your marketing potential, they certainly set the foundation, and serve as a sustainable asset for many years to come.

Pay Per Click (PPC)

Plumbing Internet Marketing Stats

PPC can help plumbers generate customer leads

SEO takes time to work. Google crawls websites at their own pace, and determines rankings based on several different factors. If you are a plumbing contractor, frustrated with the SEO process, it is important to remember 2 things. First, you can’t give up on SEO, it is a long term commitment that rewards those with persistence. Second, you should consider pay per click (PPC). PPC can work with SEO, to provide more immediate results. PPC offers the following:

  • Budgeting: Only spend as much as you want on PPC campaigns, giving small businesses the flexibility to determine the best course of action
  • Targeting: Target specific locations and demographics, in order to maximize your marketing dollars to their fullest potential
  • Tracking: Generate valuable data that can help your plumbing company gain insights on how to best market services to consumers

PPC can serve as a band aid for plumbing contractors who fail to consistently monitor their SEO. While the short term benefit is attractive, using it as your primary long term strategy will end up costing you big in the pockets. The best plumbing internet marketing strategy is for PPC and SEO to work together, to create multiple channels of traffic.

Business Directory Sites

SEO and PPC are the big dogs, of plumbing internet marketing, but those who stop there, are leaving meat on the bone. Business directory sites are one of the most important online marketing tools for plumbers. Directories like Angie’s List, HomeAdvisor, and Better Business Bureau (BBB), all present valuable citation sources for contractors. Characteristics of a solid citation source include:

  • Authority: Check out Hubspots list of 50 directories to get a feel for the most authoritative sites and which ones you might want to claim your listing
  • Consistency: For companies that have gone through several name alterations, or address changes, a service like Moz Local can help you clean up your online business listings.
  • Optimization: Just as you would for content on your website, online directory pages can be optimized to best market your services to interested consumers

It’s sometimes difficult to get plumbing contractors to understand just how important business directory sites are to their online marketing campaign. Many of these directory listings remain unclaimed, leaving your company page looking empty and unprofessional. Each listing is a representation of your plumbing company, and should be displayed with the same professionalism as you would a business card, or promotional flyer.

Online Review Sites

Plumber Marketing

Negative reviews should be seen as a PR oppurtunity

Online reviews can be a nightmare for contractors. Still, allowing a couple bad reviews to ruin your entire plumbing internet marketing campaign is a short sighted decision. Swallow your pride and do what’s best for business and your reputation. In cases like these, what’s best for business is:

  • Accumulate Reviews: The more positive reviews you accumulate, via email signature links, website links, or other means, the less your negative reviews will matter
  • Diversify Your Portfolio: Make sure you are listed on several review sites and not just one, Google My Business and Yelp are great places to start
  • Respond Professionally: Respond to negative reviews in a calm and professional manner, one that does not present your company as confrontational

Online reviews are part of the business. Nobody likes being trashed from behind a computer screen, but it is a reality of modern culture. Focus on the task at hand, which is plumbing internet marketing, and how it can help grow your company, and generate customer leads that will give you the last laugh.

Local SEO

SEO is important in general, but for plumbing contractors, local SEO is really where the money is made. With Google evolving to the point of tailoring search results to users based on location, local optimization has become priority number 1 for plumbing companies. Since more users now search on mobile devices than on desktops, plumbers must ensure the following qualities:

  • Location Data: Make sure your business information is registered on Google My Business, and that your business location can be accessed via Google Maps
  • Mobile-Friendly Website: Responsive design is the best option for plumbing internet marketing, as it allows users to seamlessly view your website across all devices
  • Local Keywords: Local keywords differ from national keywords in that they generally combine an industry term (plumbing services), with a local term (Dallas)

Yes, the marketing landscape is changing before our very eyes, and the beneficiaries will be plumbing companies who embrace modern techniques. Competition is fierce in the plumbing industry, and the only way to ensure a successful internet marketing campaign, is to invest wisely, remain persistent, and constantly evolve. Call 877.388.9884 for plumbing internet marketing services.

7 Marketing Statistics for Plumbers

Plumber Marketing Statistics

Plumbing Webmasters offers internet marketing services, specifically for plumbing companies

When speaking with contractors in the plumbing industry, many of them want to know specifics about marketing strategies, and how to most effectively invest their marketing dollars. At Plumbing Webmasters, we offer SEO services that will help you generate leads, and gain customers. Call 877.388.9884 to discuss plumber marketing statistics. Some of the most eye opening statistics are:

Conversion Rate: 28% of local searches result in a transaction

Discovery: 51% of consumers have discovered a new business or product through mobile searches

Long Tail Keywords: 50% of searches are either 4 words, or more

Mobile Device: In the United States, more searches are made on mobile devices, than on desktop computers

Relevance: 65% of mobile users look for the most relevant information, regardless of the source

Research: 48% of consumers conduct their mobile research via search engine

Search Location: 30% of mobile searches are related to location

Plumbing companies should take a couple of things from these statistics. First, mobile search has a direct correlation with local business conversions. Plumbers must have a functional mobile website to compete for online customers. Secondly, plumbing contractor websites must offer relevant and unique content. To attract users to your website, your content must be something worth reading.

Plumber Internet Marketing

As Google continues to evolve to best suit the needs of search engine users, plumbing companies must adapt their marketing strategy. Stuffing industry keywords within your website’s content is no longer a viable tactic. In today’s landscape, internet marketing requires an understanding of Google algorithms, as well as a committed and consistent SEO strategy, that generates customer leads, and sales conversions.

At Plumbing Webmasters, we offer extensive internet marketing services for plumbing companies. Our experience working with plumbing contractors, along with our vast knowledge of Google algorithms, and search engine optimization, gives us a decided advantage over other online marketing services. Call 877.388.9884 to discuss plumber marketing statistics, and how to improve your online presence.

Why Plumbers Need Blog Content

Plumber Blog ContentPlumbing contractors need a strategy to keep fresh content circulating on their website. An effective way to accomplish that, is by starting an internal blog. Internal blogs differ from external blogs, like those from; Blogger, WordPress.com, Tumblr, etc., because internal blogs exist on the same domain as a main website. Using the WordPress.org content management system, plumbing companies can keep new content flowing through their website on a regular basis. For plumber blog management, call us at 877.388.9884. Here are some of the advantages of regular blog content:

Activity

In the fast paced internet landscape, customers want to know “what have you done for me lately?” Blog content keeps up the activity on your website, and finds new ways to engage visitors. As a marketing strategy, you want to provide quality content, but you also want people talking about it. Google crawls websites for new content, making the necessary indexing adjustments based on the new information. Regular blog posts let Google know that your website remains active, and continues to be relevant.

Indexing

Plumbing companies can think of search engine results pages (SERPs), like real estate, and indexed pages, like properties. Each internal blog post gives you a chance to claim properties on SERPs and thus increases your visibility. Click through rates should increase as the result of well written blog content, which Google will index for relevant searches. Another element of content indexing is featured snippets. Google’s “quick answers” section on search results, gives blog posts a chance to rank as featured snippets. If your blog post answers an important question, it could be a candidate to rank on the quick answers section.

Social Media

A regular flow of blog content provides material to share on social media. Plumbing contractors might be asking: is that duplicate content? Sharing links via social media is not considered duplicate content, but rather content sharing. So posting links to your blog on Facebook, Twitter, and Google Plus will not hurt your SEO, but will help create more brand awareness for you company. Rather than simply posting a link, consider adding additional text on your social media shares. Tell social networkers why they should bother clicking on your shared post. You don’t wan’t your content to seem automated or spammy, but personal and engaging.

Internet Marketing for Plumbers

So you need a blog to keep fresh content flowing through your plumbing company website. But where will you find the time to write regular posts? One way, is to hire Plumbing Webmasters for all your internet marketing needs. We provide a wide range of SEO services, including blog management. If you are interested in plumber blog posts, call us today at 877.388.9884

Why Social Media Is Important For Your Plumbing Business

Social media has become a huge part of our culture. From staying in touch with friends to reading information on products and people, there are many reasons why Facebook and Twitter have become a big part of our lives. But can they help businesses flourish? Here is why social media is important for your plumbing business.

Social Media Diagram

Social Media Services Can Help You Stay Connected and Meet New Customers.

Connections

Since social media is a great way to stay connected to friends and family, it’s also a great way to stay or make new connections with customers. Building relationships are important in businesses and social media is an easy way to build long-lasting customer relationships.

New Customers

Using Facebook, Twitter, and Instagram is great way to reach out to new customers. By using tools like hashtags or even linking to other content can help gain your visibility for new customers.

Brand Awareness

In addition to blog posts that create new content and put your name out there, using media strategies can actually increase your brand awareness, making it easier for people to find out who you are and keep you in mind when they need your services.

Great for SEO

SEO is great when people are searching for your particular service on Google or another search engine. While having unique content and the right keywords is important, having more presence on the web can help find you more readily and boost your rankings in search engines.

If you need social media services for you plumbing website, call the Plumbing Webmasters at 877.388.9884 for quality services that you can depend on.

 

 

4 Benefits of Using SEO for Your Plumbing Company

The benefits of SEO for your business are really incredible. Not only will it create a user-friendly website and can help you rank higher search engines like google. While those are important reasons to use SEO for your plumbing company, there are a number of benefits that will help your business enormously. Here are four benefits of using SEO for your plumbing company.

Benefits of SEO for Your Plumbing Company

 

More Customers

If you’re looking to attracting more potential clients and customers, the benefits of SEO are awesome for this. SEO will be able to optimize your website so that it will reach people who are looking for your type of service.

Get Ahead of the Competition

SEO is becoming more and more popular every year. If there are two companies who sell the same product but one uses SEO marketing for their website, the business who uses SEO is more likely to gain new business based on how they rank in search engines.

Cost Effective

The benefits of SEO not only help with gaining client’s attention, but it is also one of the most cost effective marketing techniques. How is it cost effective? Because it helps bring in clients who are searching for the service that your provide.

Brand Awareness

Because SEO attracts more customers, it will bring more awareness to your business or company’s brand.

If you are needing SEO services for your plumbing company, look no further! We are able to provide SEO services that will get your website more traffic and attract more clients. Call us today at 877.388.9884 for quality SEO marketing.