Plumbing Webmasters offers Pay Per Lead (PPL) services to plumbers throughout the United States of America. PPL plans allow contractors to pay only AFTER exclusive plumbing leads are generated, rather than paying a flat fee each month. The plan protects local plumbers from paying for services that have no positive impact on their bottom line. With traditional monthly plans, plumbing contractors pay for the process of generating results, rather than the results themselves. As many in the industry have had the misfortune of learning, the process does not always translate to results, and subsequently becomes a negative ROI. Call (877) 388-9884 to sign up for PPL today.
Why Should Plumbers Use PPL?
In our years marketing for plumbing contractors, we’ve seen countless clients come to us frustrated with a lack of results from their previous promotional campaigns. In the majority of these cases, the plumber’s former marketing firm promised results and didn’t deliver. Contractors with small businesses can ill-afford to make negative investments like these, which in some cases can be harmful enough to threaten a company’s livelihood. With PPL, these pitfalls can be avoided. Plumbers should choose PPL because of the following:
- Flexibility: Elude contracts and fixed payments, and quit any time you want
- Investment: Negative ROI is not possible since you pay only for leads
- Risk: Avoid unnecessary risk by paying for results only
As for the downsides to using PPL? There aren’t any for companies just starting out. While some contractors still prefer a monthly payment plan, which we also offer, those are plumbers that have a consistent flow of leads coming in, and therefore have no reason to pay on a per lead basis. The PPL payment plan is really a perfect scenario for plumbers frustrated with the current marketing landscape. Many of them are on the brink of bankruptcy and this program can help them regain a profitable business. Call (877) 388-9884 for to start generating exclusive plumbing leads.
Shared Leads VS. Exclusive Leads
Many lead generation companies utilize a concept known as shared leads. While these represent legitimate consumers who are interested in plumbing services, their information is given to multiple plumbing companies. As a result, contractors end up fighting against one another for the same lead. With Plumbing Webmasters’ PPL plan, leads for plumbers are exclusive to the contractor for which it is generated. Needless to say, lead exclusivity saves plumbers a lot of stress and time, and allows them to focus on more urgent tasks. Compare lead types below:
- Exclusive: A lead exposed to only one plumber, who can then close the deal without competing
- Shared: A lead exposed to multiple plumbers, who then must compete against one another
For companies who’ve dealt with leads for years, they can tell the difference between high and low quality. Shared leads tend to be lower in quality, and are therefore more readily available to contractors online. Exclusive leads are typically higher in value, and therefore in higher demand. Plumbing Webmasters offers exclusive leads as part of our PPL services. When signing up for PPL, lead exclusivity becomes part of your agreement. You won’t ever be presented with traditional shared leads, but only with one’s exclusively generated for your plumbing business.
Generating Leads for Plumbers
As a potential customer of ours, you might wonder how we go about generating leads on your company’s behalf. It’s certainly a fair question, and because we value transparency, we like the client to understand our process and how it assists them in reaching their desired destination. We use the same internet marketing technique that we’d use in a traditional monthly plan. The difference is that you won’t pay paying for any of those techniques. Instead, you’ll pay only for what these services can tangibly produce, which is a high quality lead. Our techniques include:
- Content Marketing
- Pay Per Click (Google Ads)
- Search Engine Optimization
- Social Media Marketing
- Website Design
By performing these services, free of charge, we are betting on ourselves that they will effectively generate leads. If they fail to produce results, you (the client) incur no penalty. Instead, we lose money from conducting tasks like content marketing, PPC, SEO, and web design, while not generating any profit. Each of the concepts mentioned above are all-inclusive. What this means is; SEO includes on page and off site SEO, and web design includes mobile and desktop design, etc. We do everything possible to help your plumbing company succeed.
What Counts as a Lead?
Sometimes lead generation can be a manipulative tactic. Why? Because leads generated from other channels end up costing the client even though the marketer had no bearing on the particular lead. At Plumbing Webmasters, we never engage in this type of shady business practice. Instead, we screen each lead call, and determine whether or not the lead originated from our work, or it came from an unrelated source. A PPL generated lead, shows the following:
- Intent: The caller reveals their intent for contact, like requiring plumbing services
- Source: The caller reveals their referring source (Google, Social Media, etc.)
Our team of human lead screeners review each call and mark it as a lead or non-lead. They are instructed to consider the context of the caller’s request, and to only mark it as a lead when warranted. Clients who feel leads are improperly attributed to our work are provided access to our lead generation manager, who will consult with them and work towards a solution. Our goal is to only claim leads that we helped generate, and hold ourselves to the highest ethical standards.
Plumbing Webmasters: A Company You Can Trust
In your quest to buy plumbing leads, you are likely to come across some shady characters. Take a look around our website and decide whether or not you like what you see. You’ll likely notice that our pages are professionally designed, and contain high quality content that is written by talented, in-house writers. Everything that is applied to this site, is reciprocated on yours. We will write high quality pages that are well optimized, and market them via social media outlets, and other digital channels. The best part is, you only pay if it works, and you generate leads.
Plumbing Webmasters is able to offer PPL services because of the confidence we have in our own services. We are betting on ourselves essentially. We’ve seen countless plumbers thrive under our marketing plans, and that’s why you can sign up today with no money down. If you’re looking for affordable plumbing leads that are exclusive to your company, look no further than the professionals at Plumbing Webmasters. It’s time to prioritize results over process, and to stop being the one risking everything in your marketing endeavors. Call (877) 388-9884 to for exclusive plumbing leads.