Today’s podcast episode discusses how to start a successful plumbing company. Plumbing Webmasters is a digital marketing agency so our advice will heavily favor marketing strategies. We will not delve into the specifics of legally starting a business including the necessary tax considerations. Depending on your location, your tax considerations will vary. To learn more about starting a business from a legal perspective, check out the Small Business Administration. Our expertise, which is marketing for plumbers remains the most important element of starting a successful business in 2019.
Content Rich Website
A website with deep dive content and service pages has a great chance to optimize online both on organic results and Google Maps. Furthermore, visitors who reach it have a great chance of converting into a paying customer. A website serves as the digital representation of your plumbing company and can help it maximize your potential. Deep dive content that goes for specific services like hose bib repair can have you ranking quickly. Every business needs plumbing leads to grow and savvy professionals can get them through long tail keyword searches on Google. Volume may be lower at first, but as your site ages, you will begin to rank for the more competitive keywords.
Google My Business Optimization
Get yourself listed on every business directory of note. None is more important than Google My Business which serves as the central hub of your local SEO efforts. Through connection with your Google Maps listing, you will begin to show up on the Local 3 Pack for relevant keyword terms and earn trust from consumers with your aggregate star rating. Few if any local customers will do business with a plumber who does not have an established reputation. Generating more reviews is a process in itself, so you should plan to market your business in that way as well. Google My Business is imperative to SEO success for plumbers.
Market All Day, Every Day
The best thing a brand new plumbing company can do to get started is market all day, every day. Even if that means doing door knocking for several hours per day or leaving business cards in mailboxes. There’s only one way to grow a plumbing business and that’s with leads. By attracting new clients you will start to build a customer base at your foundation. From there you can invest more into marketing and focus on higher end promotion that will take you to the next tier of plumbers in your area. Tenure is important online and in the real world so the process of establishing trust and authority should be progressive.