If you run a plumbing company, it probably goes without saying to note that your business is fighting for customers with several competitors at all times. Every industry is a crowded one where businesses are all fighting for the same limited number of customers; that is no different for plumbers, too.
There are, however, ways that you can make your business stand out from the rest and get the advantage when looking to grab more leads that could turn into prospective customers. None of them are guaranteed to make your client list explode, but steady and consistent implementation should show you results that can’t be ignored.
One of those things that you can do is to optimize your website. This is important for a lot of reasons, the most important of which is making sure that huge search engines like Google can more efficiently find your website and rank it higher in their relevant searches.
This includes any “near me” searches that users might input. Often times, when looking for a business on Google, customers won’t have an idea of who they are looking for. That is why they might put in “plumber near me” and look at what is geographically closest.
Being able to improve your rank in those “near me” searches can make you a focal point of that specific geographic search, which can make your business a go-to for users who are searching for your industry in that particular area. This is huge as so many more people are now using Google to find businesses in a given industry.
But how do you improve your rankings so that you stand out in these searches on Google and other engines? Here are a few tips.
Make sure your Google Local Business page is updated
One of the most sure-fire ways to show up as a Google Local Business is to improve your overall visibility in the Google search. If a user searches for “plumbers near me” in your given geographical area, Google will generate a list of locations that will appear at the top of the search.
When you click on one of those top options, Google will put a pop-out box that will include relevant information about a business, like phone numbers, business hours, and even directions to that business. Where your listing holds more importance here is when you input more information for the user to take in. The more information about your business that you make visible to your potential customers, the more likely they are to click on or use your listing.
Updating your listing is easy as it gets. Make sure that you include information that is listed there like the name of your business, the address (including the city, state, zip code, and country), any phone numbers for your business, and the category that it will fall into.
What is also important is to make certain that you are uploading unique information. This includes things like making sure your display name matches your listed name, that your URL doesn’t get redirected, that you have a custom profile image instead of a stock photo, any legal terms (think LLC and Inc.) are omitted, any 1-800 number is not listed, that your business is verified with Google, and that it has a minimum of five Google Reviews.
Make your customer feedback visible
Customer reviews have become one of the most influential aspects for businesses gaining increased business. This is because, in this day and age, a huge amount of people look for reviews before using a service or purchasing a product. People tend to trust those reviews like recommendations from their own family, feeling as though it gives them a level of trust in a business that may not have been there previously.
Google makes it very easy for their customers to review a business. All a customer has to do is to open Google Maps, find that business, and select “write a review”. It’s that simple.
Reviews play a huge impact not only on the authority and trustworthiness of your business but also on your overall search ranking. Google places a high priority on the number of reviews as well as your overall score when it comes time to rank your business.
If your business has a lot of negative reviews, don’t hide them; work on improving them. Even when you are receiving positive reviews, you should take the time to respond to each review left. Show your customers that you care about the overall quality of service that they receive by replying professionally to the complaint and working to make certain that they enjoy their overall experience.
Ultimately, you need to make certain that your business is earning plenty of positive reviews because Google’s SERPs (search engine results pages) use this as a factor in their overall search rankings. When you have a ton of positive reviews, though, you want to make that as outwardly visible as you possibly can. Make it easy to see that your business is trustworthy and provides quality service.
Check to make sure your information is consistent
One of the biggest issues, and most correctable at that, is inconsistent information provided by your company. Consistency is one of the factors that helps Google to display the most accurate of information for your potential customers. The last thing you want to do is have inconsistent information as this can frustrate potential customers and turn them off from using your services.
Not only that, when you display things like incorrect addresses in a local directory, you run the risk of confusing Google. Thankfully, this is something of a common issue and it can be cleaned up pretty easily on your own or through a paid service that does this sort of thing.
There is one thing worth noting: if you use a paid service, the minute you unsubscribe from that service, your listings will revert back to what they were previously. Be aware of this if you plan to unsubscribe from a service or switch to another; this is an easy way to lose track of a bit of information.
Always display your Business’ Name, Phone Number, and Address
It should go without saying that displaying accurate information when it comes to your business name, address and phone number is crucial when it comes to optimizing your website for local search functions. Make sure that this information is displayed clearly and often throughout your website. Preferably, it should be at least on the bottom of every single web page that you have.
You can use schema markup to fill in this information as well. Schema markup will include things like region, address, postal code, and the country as well. When you update your schema markup, Google will then pick out that information and use it to show any potential customers who search for services in that area.
Make your website mobile-friendly
More and more, users are moving to mobile for their web services. And why wouldn’t they? Having our phone in our hands at a moment’s notice is far more optimal than having to get the laptop out or sit down at a desktop computer.
And because it is so much easier to use our phones than the aforementioned services, more and more websites are making sure that they are optimized for mobile use. The last thing that you want is for a customer to move away from choosing your business because your website looks bad on mobile.
Making all of your pages optimized for mobile means that any potential customers can access the important information that they are looking for without it looking odd or being difficult to get to on their phones. This will give you a leg up in optimizing your website and will make it easier for customers to find your information. And, really, that is what it is all about.
There are so many different things that you can do to optimize your search rankings for those valuable “near me” searches. This is a surprising number of users that might have been unaccounted for previously, but now, you can make your business one of the focal points for those local “near me” searches for plumbers in a given area.
When you do this, you make your information more visible to potential users and make your business visible to those potential users. The name of the game to grow your business online is to make sure that you are easy to find for any potential customers. They might not know exactly what they are looking for, but when your information is accurate and your website is optimized, it gives them a clear and present option to choose from.
Couple all of that with positive reviews that your company has received and you can help take some of the guesswork out of finding a company for those potential customers and drive potential leads to your company in ways that you may not have previously experienced before optimizing your search results.