Running a plumbing business requires an investment in some form of marketing or advertising to expand brand awareness and increase sales.
However, knowing which marketing channel to invest in becomes challenging because of the multitude of options available in the digital age.
Check out some of the most applicable marketing statistics for plumbers below:
1) 28% of local searches result in a transaction
2) 51% of consumers have discovered a new business or product through mobile searches
3) 50% of searches are either four words or more
4) In the United States, more searches are made on mobile devices than on desktop computers
5) 65% of mobile users look for the most relevant information, regardless of the source
6) 48% of consumers conduct their mobile research via a search engine
7) 30% of mobile searches are related to location
8) 70% of plumbers are unhappy with their SEO provider
9) 46% of Google searches are for local businesses or services (like plumbers)
10) 92% of searches containing “plumbing” and the city name yield Yelp results in the top 5
11) 87% of smartphone users use search engines at least once per day
12) 69.1% of Google clicks go to the top 5 organic results
13) 75% of search users never make it to the second page of results
14) The first organic result has a 37.7% higher click-through rate than the first ad result
15) SEO drives 300% more traffic than social media
16) Nearly a quarter of all small business websites lack H1 tags
17) Google has maintained a nearly 92% search engine market share despite Bing’s adoption of ChatGPT
Sources: StatCounter, Backlinko, Plumbing Webmasters
How Marketing Statistics Impact Plumbing Companies
Plumbing companies should take several things from these statistics.
First, mobile search has a direct correlation with local business conversions.
Therefore, plumbers should have a functional mobile website to compete with online customers.
Second, besides website functionality, plumbing websites should also provide unique and relevant content.
Plumbing Webmasters provides all the digital marketing services required to take your business to the next level.
The statistics inform how our agency pursues excellence for each client’s website and retains 200+ clients.
We look forward to working with your company today.
How Plumbing Marketing Evolves Over Time
As Google continues to evolve to best suit the needs of search engine users, plumbing companies must adapt their marketing strategy.
Stuffing industry keywords within your website’s content is no longer viable.
Instead, in today’s landscape, internet marketing requires an understanding of Google algorithms and a committed and consistent SEO strategy that generates customer leads and sales conversions.
At Plumbing Webmasters, we offer extensive internet marketing services for plumbing companies.
Our experience working with plumbing contractors and our vast knowledge of Google algorithms and search engine optimization gives us a decided advantage over other online marketing services.
