When speaking with contractors in the plumbing industry, many want to know specifics about plumbing marketing strategies and invest their marketing dollars most effectively. At Plumbing Webmasters, we offer various digital marketing services that will help you generate leads and gain customers. It helps to show them statistics like the ones below:
1) Conversion Rate: 28% of local searches result in a transaction
2) Discovery: 51% of consumers have discovered a new business or product through mobile searches
3) Long Tail Keywords: 50% of searches are either 4 words or more
4) Mobile Device: In the United States, more searches are made on mobile devices than on desktop computers
5) Relevance: 65% of mobile users look for the most relevant information, regardless of the source
6) Research: 48% of consumers conduct their mobile research via a search engine
7) Search Location: 30% of mobile searches are related to location
How Marketing Statistics Impact Plumbing Companies
Plumbing companies should take several things from these statistics. First, mobile search has a direct correlation with local business conversions. Therefore, plumbers should have a functional mobile website to compete for online customers. Second, aside from website functionality, plumbing websites should also provide unique and relevant content.
Plumbing Webmasters provides all the digital marketing services required to take your business to the next level in 2021. The statistics inform how our agency pursues excellence for each client website and retains 200+ clients. We look forward to working with your company today.
How Plumbing Marketing Evolves Over Time
As Google continues to evolve to best suit the needs of search engine users, plumbing companies must adapt their marketing strategy. Stuffing industry keywords within your website’s content is no longer a viable tactic. Instead, in today’s landscape, internet marketing requires an understanding of Google algorithms and a committed and consistent SEO strategy that generates customer leads and sales conversions.
At Plumbing Webmasters, we offer extensive internet marketing services for plumbing companies. Our experience working with plumbing contractors, along with our vast knowledge of Google algorithms, and search engine optimization, gives us a decided advantage over other online marketing services.