When speaking with contractors in the plumbing industry, many of them want to know specifics about marketing strategies, and how to most effectively invest their marketing dollars. At Plumbing Webmasters, we offer SEO services that will help you generate leads, and gain customers. Call 877.388.9884 to discuss plumber marketing statistics. Some of the most eye opening statistics are:
Conversion Rate: 28% of local searches result in a transaction
Discovery: 51% of consumers have discovered a new business or product through mobile searches
Long Tail Keywords: 50% of searches are either 4 words, or more
Mobile Device: In the United States, more searches are made on mobile devices, than on desktop computers
Relevance: 65% of mobile users look for the most relevant information, regardless of the source
Research: 48% of consumers conduct their mobile research via search engine
Search Location: 30% of mobile searches are related to location
Plumbing companies should take a couple of things from these statistics. First, mobile search has a direct correlation with local business conversions. Plumbers must have a functional mobile website to compete for online customers. Secondly, plumbing contractor websites must offer relevant and unique content. To attract users to your website, your content must be something worth reading.
Plumber Internet Marketing
As Google continues to evolve to best suit the needs of search engine users, plumbing companies must adapt their marketing strategy. Stuffing industry keywords within your website’s content is no longer a viable tactic. In today’s landscape, internet marketing requires an understanding of Google algorithms, as well as a committed and consistent SEO strategy, that generates customer leads, and sales conversions.
At Plumbing Webmasters, we offer extensive internet marketing services for plumbing companies. Our experience working with plumbing contractors, along with our vast knowledge of Google algorithms, and search engine optimization, gives us a decided advantage over other online marketing services. Call 877.388.9884 to discuss plumber marketing statistics, and how to improve your online presence.