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Allocating Marketing Money (Podcast Episode)

Marketing Budget Breakdown for Plumbers

A plumbing marketing budget is dependent on funds. Throughout this post, Plumbing Webmasters will provide valuable insights into smart budgeting for plumbers and eliminate much of the stress of choosing the best way to spend money on marketing services. Our goal is simple, increase lead generation and return on investment, things that primarily every plumber identifies as ideal.

Budgeting Basics for Plumbing Marketing

Most plumbers come to us concerned about their current budget and complain that their spending is not producing an appealing enough profit. Sometimes this is due to disagreements among business partners, or sometimes it is based on long-standing misconceptions within the plumbing industry about what kinds of marketing campaigns work. We believe digital marketing for plumbers should focus on four categories:

  • SEO
  • PPC
  • Social Media
  • Other

Search Engine Optimization (SEO)

The foundation of your marketing is SEO, and that’s because SEO involves a wide range of tasks that include everything from website design to Google Maps, page optimization, and much more. Unfortunately, because SEO can take months to influence lead generation, many plumbers decide they don’t want to invest in it all. This impatience can be disastrous for your long-term marketing plan. Sure, ignoring SEO would give you a more significant budget to expand in other areas, but it wouldn’t matter in the long run.

Plumbing Webmasters strongly recommends that search engine optimization is the foundation of your marketing plan, and as a result, your marketing budget. We suggest that $900 – $1000 goes into your SEO marketing on a per month basis.

Pay Per Click Advertising (PPC)

Paid advertising is usually the most appealing marketing service for plumbers and, therefore, the area they prefer to spend a good portion of their budget. Google Ads (Formerly AdWords) is not the only form of paid advertising available to plumbers. Companies can advertise on Facebook, YouTube, and other platforms while implementing remarketing and pixel tracking to appeal to previous website visitors.

Social Media

Social signals are a prominent local ranking factor, according to MOZ’s Local Ranking Factors study. Because plumbers are local contractors, having a social media presence should be accounted for when allocating your marketing budget. Of course, social media marketing and social media advertising are both options. Marketing like SEO is organic, while advertising like PPC is paid. Both can yield favorable returns if appropriately executed.

The primary social media platforms on which plumbers should be marketing are Facebook, Instagram, Twitter, Linkedin, and YouTube.

And no, you’re not going to have the most engaging social media content being in the plumbing industry, but that’s not what social signals are about in this case. Instead, they are about sending signals to Google that your company is legitimate and willing to promote its services to consumers ethically.


Old school marketing tactics like car wraps and local sponsorships are still valuable but far less than they once were. Still, many plumbers are under the impression that these types of marketing investments will yield favorable returns. The impact of old-school tactics depends on your existing brand and market. If you can afford these types of measures, then you’re probably already marketing online.

Referral channels are another valuable way to market your plumbing company. Forming relationships with real estate agents, plumbing suppliers, and other entry-point merchants can get you jobs year-round. In addition, as you acquire new customers, it’s crucial to leverage your brand by asking them for reviews on Google, Facebook, and other platforms.

Will You Try Our Marketing Breakdown?

Plumbing Webmasters has tried to simplify the marketing allocation process for contractors. If you’re open to this type of marketing plan, please let us know, as we can talk you through the process with more specific detail that relates to your company.

Avoid the stress that comes along with budgeting for 2022. Plumbing Webmasters can make this process more convenient than you ever imagined to be possible. We handle every aspect of internet marketing for plumbing contractors, including; SEO, PPC, and social media. Empower us properly allocate your resources and hold us accountable for the results.

Posted: | Updated: Dec 7, 2022 | Categories: Podcast |