A plumber’s marketing budget varies by location, goals, and philosophy. However, when it comes down to resource distribution, many plumbers are engaging in self-defeating behaviors. Spending $30,000 on paid ads is not smart when you understand the whole story of digital marketing. Reports suggest organic[Read the Full Article]
There’s plenty of misconceptions about content in the SEO industry. For one, the phrase “content is king” has been misused and misrepresented among the industry’s most arrogant and delusional participants. While content is very important for ranking on search engine results, the manner in which[Read the Full Article]
Some plumbers and HVAC contractors, we speak to believe that SEO is a magic trick. These people aren’t fools, they are just misinformed. There’s a point of view from people outside the industry that proper SEO requires some kind of magical formula. The truth is[Read the Full Article]
Since the birth of SEO, link building has been one of the most polarizing topics. We know that links are an important ranking factor today, but that the quality of the link is now of much greater importance. When Google first launched, they could not[Read the Full Article]
When it comes down to the plumbing population, about 80% don’t take marketing seriously. These plumbers are satisfied with the status quo and don’t wish to grow their plumbing company and make more money. That leaves an additional 20% who aspire for a greater life,[Read the Full Article]
For plumbers, lead generation and SEO are often thought about as separate services but in reality, the two concepts are fundamentally connected. You’ve probably thought about how you can buy plumbing leads without having a website, content, GMB listing, or any kind of search engine[Read the Full Article]
What if you could cut down on your number of competitors and start earning leads faster? This specialization strategy could help you do just that!
It may not seem like it but this pandemic is an opportunity for you as a plumbing contractor to solidify the professional relationships you have with your current customers, make sure they become recurring customers, and even gain new customers. But it all starts with[Read the Full Article]
People don’t realize how much information Google requires to deliver qualified search results to consumers. The tech giant examines hundreds, sometimes thousands of businesses within your service area alone. Some of them provide plumbing solutions, while some only claim to. The plumbing professionals earning the[Read the Full Article]
As a plumber, you probably already know the value of word of mouth recommendations for your business. People are more likely to use your services if they are referred to you by a trusted friend or family member. And in the digital age, word of[Read the Full Article]
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