In 2021, plumbing companies should understand that branding goes a long way in determining the success or failure of a business. Because the internet is a visual medium, having a solid brand representing excellence, authority, ethics, and other good qualities can differentiate one company.
One of the most critical components of branding is a company logo. A well-designed logo represents the image of your company. At Plumbing Webmasters, we believe the perfect plumbing company logo should be:
As a plumber, you will want your design to display a plumbing theme. Talented designers can work with elements like water, home services, plumber tools, etc., and implement one or more of them into your design.
Usually, this theme will be subtle but can work well on the subconscious of consumers. Most importantly, do not theme your logo as something outside the plumbing industry. The worst thing to do is confuse potential customers.
Colorful doesn’t mean a combination of pink, yellow, and green. It simply means something more fundamental than black and white. Perhaps a navy blue for more conservative-looking designs or some red and blue for louder presentations.
You should also take into account your location. Sometimes, brands can coordinate color schemes with local colleges, sports teams, or other institutions.
The design is only one aspect of your logo. You will also need optimized image files to disperse across the web. Your website requires multiple versions of the image, and you will be prompted to upload them to online business directories like Google My Business. Additionally, you should showcase your logo on social media accounts like Twitter, Facebook, and LinkedIn.
Ensure your designer is aware of web-optimized image files and can provide various file formats at your convenience.
Microsoft Paint will not suffice for logo creation. You must invest in a professional designer to craft the image for you. Why? Because people can quickly notice an amateur-looking brand logo.
Remember, this image represents your company, so an unprofessional image implies an inexperienced company. Don’t lose out on customers from a poor first impression.
Every great logo has simplicity. If you think of national brands like Nike, McDonald’s, and Ford, you will notice that each of them has a simple design. If you want to be more industry-specific, check out various plumbing logos across the web and browse around for top companies.
Notice how appealing and straightforward their designs are, and take note when constructing your own. A competent logo designer will provide several options that your company can choose and work with you to hone the logo until it fully meets your criteria.