The world has gone through some pretty drastic changes just in the last year. These changes have trickled down to almost every industry imaginable. Through the pandemic, with technological advances and the preferences of consumers and homeowners, the plumbing industry’s demands are not the same as they were in 2020.
In the following post, HVAC-Plumber SEO Webmasters will be taking a look at some relevant plumbing industry statistics. We will analyze each stat to show you how you can leverage recent trends to modernize your business and keep an edge over your competitors.
Top Plumbing Industry Statistics for 2021
- The smart bathroom fixture market will be worth $6.6 billion by the year 2027
- The tankless water heater industry was worth 2.8 billion dollars as of 2018
- 27% of small businesses will use video conferencing tools in 2021
- The plumbing and pipe-fitting industries will grow by 4% over the next eight years.
- 48% of consumers report that their first contact with companies they are looking to hire comes via a mobile device
- 111.8 million people regularly use voice search instead of traditional typed searches
Analyzing Plumbing Industry Statistics
Voice Search is on the Rise
Research estimates 111.8 million people regularly use voice search instead of traditional typed searches. So what does this mean for the plumbing industry? Many of these 111.8 million people are looking for home services – yes, that includes plumbers. Plumbers can leverage this new trend in 2021 by optimizing their SEO for voice searches. Voice search phrases tend to be longer and more conversational. Make sure you are using keywords that reflect these more conversational search terms.
Smart Bathroom Fixtures are Booming
Experts estimate that the smart bathroom fixture market will be worth $6.6 billion by the year 2027. What does this mean for plumbers? It means that the demand for smart fixtures like Bluetooth showerheads and digital faucets is rising. Suppose you aren’t already familiar with installing and servicing these types of fixtures. In that case, you could get left in the dust in 2021 and beyond. Plumbers should also be ready to explain the benefits of these types of fixtures to millennial homeowners.
Tankless Water Heaters Aren’t Going Anywhere
Experts created the first tankless water heater in 1889? Fast forward to 2018, when the tankless water heater industry was worth 2.8 billion dollars. And experts have observed a 7.5 percent increase in market value in each year since then. What does this mean for plumbers? It means that you should also be able to install, repair and service tankless water heaters. Tankless water heaters can save water and money so that plumbers can upsell these appliances to their customers with relative ease. Brush up on some of the benefits and recent advancements in tankless technology so you can inform your customers and establish yourself as a tankless water heater authority in 2021.
People Want Contactless Service
There’s no getting around in-person plumbing work. As of 2021, we can’t virtually fix any plumbing problems. But we can also mitigate some of the in-person contacts that usually come with plumbing service in response to the pandemic. An estimated 27% of small businesses will use video conferencing tools in 2021. Consulting with customers virtually before coming out to their property to render services is becoming increasingly important for consumers looking to avoid contracting COVID-19. As a plumber, you need to make sure that you are offering video consultation as part of your service. You can download tools like Zoom or Skype for free and update your website to let people know that you provide video consultation service.
The Industry is Growing
The plumbing and pipe-fitting industries will grow by 4% over the next eight years. It doesn’t sound like a lot, but it’s right there with the national average. But many journeymen plumbers are getting to retirement age, and even though the industry has displayed growth, plumbing jobs are becoming less appealing to the younger generations.
What does this all mean for you as a plumber? Most people think this trend will lead to a shortage of labor for the plumbing industry. There will be plenty of work but no one to do it. To combat this trend and keep your workforce capable, you will need to cultivate a company culture that emphasizes modern ideals. Think about attracting younger plumbers. Don’t be afraid to take on apprentices that you may not need now to fill out your team later.
Mobile Users Number in the Millions
48% of consumers report that their first contact with companies they are looking to hire comes via a mobile device. In other words, more people are using mobile devices to search for home services now more than ever before. So what can you do as a plumber? Make sure that your website and landing pages are accessible and optimized for mobile users.