Author Archives: Plumbing Webmasters

Plumber SEO Conference 2020

Plumbing SEO changes year after year. In fact, the industry shifts so much, we go to conferences to stay on top of all the latest news and practices! In this latest podcast, Jason and Nolen share some of the juicy tidbits they picked up from their latest SEO conference.

Look for key changes GMB management, online brand development, on-page optimization, and more! If your website has struggled to break into premium rankings, be sure to listen in.

Helpful Lessons for Plumbing Professionals

  • Keyword strategies must incorporate synonyme usage. Variety creates healthier optimization.
  • Remember the big four: Google, BBB, Facebook, & Yelp. You need reviews from all of them.
  • Continue to monitor your GMB account, including your Q&A section in the Knowledge Graph.
  • Keyword optimization and mobile friendly optimization are basic essentials.

What’s Changing in Search Marketing?

Let’s start by analyzing some of the key industry updates that your business will need to keep on top of. In 2020, your Google My Business account will become even more important to your success in local search. The search engine continues to add new functionalities to the listing service, including new ways for potential customers to interact with your company.

Thanks to the Knowledge Graph, people can check reviews, operating hours, location, and contact information without ever interacting with your website.

While that might seem like an intimidating prospect for some plumbing SEO professionals, these changes could mean great things for your business in 2020. For one, clients who direct search your name won’t need to dig through your site to find a phone number or determine if you provide emergency services. This increases the chance of people calling your business.

Showing Up in Google Maps Listings

In search marketing, visibility equals success. That’s especially true in the case of Google Maps listings, whose top ranks generate some of the most impressive traffic. Apart from the usually website optimization (more on that later), we’ve seen GMB play a larger role in these search listings. Since Google only awards this premium search real estate to dependable businesses (as best they can), it’s essential that your GMB data is continually checked and re-checked for accuracy.

Local Maps Listings

Local Maps Listings Earn Exceptional Traffic and Lead Generation.

Reviews also serve as a make or break criterium for Google Maps listings. Lately, Google has emphasized diversity in review sources as a healthy indication of trustworthiness. In other words, don’t put all your rating eggs in one basket! While there are hundreds of rating websites to choose from, start with these four:

  • Google Reviews
  • Facebook
  • Better Business Bureau
  • and Yelp

These four feedback sources are considered by many to be the most essential citations for plumbers. If you want even more plumbing SEO power from your client reviews, we’ve seen a rising trend in geotagging. That’s the tagging of reviews with GPS location data. It provides stronger evidence to Google’s search engine that you provide services in tagged locations, giving them more reason to rank your site over competitors.

Breaking Digital Language Barriers

With the release of Google’s BERT update still fresh in our minds, the search giant continues to advance towards a deeper algorithm understanding of human speech. With latent semantic indexing (LSI), keyword optimization has gone beyond the simple “3% focus keyword formula” – no more flooding pages with unnatural keyword volumes – to create a more human reading experience. Keywords still play a foundational role in SEO for plumbing. They determine how Google understands and ranks, but now professionals must take a different approach to writing content.

Keyword Synonyms for a Plumbing Term Search

Mix in Related Phrases and Synonyms of Your Focus Keyword for Better Content Performance.

It’s more essential than ever before that your content provides unique insights for would-be clients. Businesses can finally stop the ridiculous barrage of “plumbers near me”s and start presenting information in ways that people can easily digest. The most insightful content (usually) gets rewarded these days, not the most keyword redundant. Keyword spamming is a remnant of past plumbing SEO strategy, but it will hurt your results today.

What elements can you use to create more helpful resources for your customers?

  • Bullet points,
  • Keyword synonyms, 
  • Infographics,
  • Related (original) images, 
  • and Numbered lists.

Continue to produce keyword (and synonym) optimized content, but infuse all your expertise and problem solving skills into the mix! If consumers truly find your content valuable, your rankings will naturally rise and your broad excel.

The Question and Answer Section of a Plumbing Company's Knowledge Graph

Keeping Your Google My Business Updated, Including the Knowledge Graph Q&A, is Essential!

Final Words of Advice

Because Google My Business and the Knowledge Graph continue to draw in more eyeballs from the community, it’s important that you monitor these tools for information accuracy. If your company makes significant organizational changes, or if you start offering new services, make sure your GMB reflects the updates. Also, be on the lookout for consumers in your Questions & Answers section (halfway down the Knowledge Graph). This Q&A section is open to the community, meaning anyone can contribute questions and answers.

You don’t want a random stranger (or worse, a competitor) answering questions on your behalf. 

If you carefully manage these assets, your business can expect continued growth for your company brand. In the meantime, keep creating fresh content for your website filled with hot topics and questions from your target market. Even if you can only blog once a month, it’s worth the effort!

If your team doesn’t have the time, knowledge, or capacity to manage these online marketing activities, our team at Plumbing Webmasters can help. We provide custom website design, keyword-rich content, citation assistance, GMB support, and reputation management. Our clients continually earn premium rankings in local search, creating more traffic and better leads!

To learn more about our SEO for plumbers, contact us today at (877) 388-9884.

Additional Resources From Plumbing Webmasters

Podcasts and Articles
How to Expand Your Plumbing Business in 2020 (Article)
15 Amazing Plumbing Websites – With Features (Article)
Plumbing Marketing With No Money (Podcast)
– All About Plumbing and Septic (Case Study)

Related Services
Plumbing Web Design Services
Google Maps for Plumbers
Citation Sources for Plumbers

Posted: | Updated: Nov 25, 2019 | Categories: Podcast

10 Really Awesome Email Marketing Tips for Plumbers

Did you know that email marketing for plumbers boasts one of the highest return rates, but less than a quarter of US small businesses planned on using it in 2019? With a careful segmentation, consistent scheduling, and regular testing, any plumber can craft a sophisticated (and productive) email campaign. Considering how easy and cheap the marketing channel is, it’s a wonder that more businesses haven’t made more of an effort to link their website design and local SEO efforts to email.

Infographic: Top 2019 Small Business Marketing Tactics in the U.S. | Statista

Many Small Businesses Don’t Even Use Email Marketing. Find More Infographics at Statista.

Today, we’ll explore 10 easy ideas to power up your email marketing campaigns for stronger lead generation. If you’ve been struggling to get your email list off the ground, be sure to read along. Remember, even the strongest email campaigns work better when partnered with a healthy website and local search optimization. 

Let’s get started!

Idea #1: Reader Segmentation

Do your would-be clients receive the same emails as your long-time customers? If so, you could be missing out on a whole lot of leads! While you may not experience the 750% increase in revenue that Campaign Monitor speaks of in it’s recent guide, email marketing for plumbers naturally benefits from matching clients with the content that suits them best.

How can you effectively break your email list into cohesive groups?

Idea #2: Segmenting by Interest

Toilets vs water heaters. There’s a huge interest gap between these two topics. Likewise, the client base in your email list is made up of different segments very different interests. Some crave insight on how to save on water utilities. Others want to avoid the sort of emergencies that require calling your business early Saturday morning!

But how can you construct fitting segments for each of these groups?

A Potential Email List Segmentation Strategy

One Potential Segmentation Strategy Would Be to Divide Repair Clients from Installation Clients.

Take a look at each client’s service history. If you’ve kept good records over the last few years, this should be an easy task. For customers who’ve called for emergency repairs in the last three to sixth months, consider sending content related to home maintenance, leak prevention, and/or clog situations. For original installation customers, you may want to contact them with remodeling guides and style tips!

Idea #3: Segmenting by Sales Funnel

Your prospective clients might not be as eager to hear from you as your faithful company fans. One of the easiest ways to segment your email base is to consider where each individual is in the sales funnel. If you aren’t familiar with the term, a sales funnel represents the various stages of interest in your services.

When it comes to email marketing for plumbers, you may distinguish a few different levels in the funnel:

  • Early-stage browsers (top)
  • Deeply interested researchers
  • Spenders (bottom)

Early-stage prospects usually don’t have as much motivation to read through dense informational content, but they might be tempted with a special offer email. Your researchers, on the other hand, should be more willing to spend time reading. Client stories and limited-time-offers might be the encouragement they need to make the jump to spenders!

A Plumbing Company's Client Review

This Previous Client Might Be Interested in Learning About Septic Maintenance in a Marketing Email.

Former clients, especially happy ones, have a much higher likelihood of coming to your business for larger installations in the future. For these people, you may spend some time talking about remodeling ideas and high-efficiency products. You might even create a segment specifically for recurring clients, the ones that like to share content with their friends!

Idea #4: Personalized Email Design

Names are very powerful. There’s something wired deeply into the mind that lights up when someone’s name is called aloud. The same can be said when a company takes the time to personalize an email with a client’s name. It has tremendous conversion-boosting power, which is why the best email marketing services work so hard to gather that personal information.

In fact, it’s said that a personalized email subject alone can increase open rates by 26%.

A Concept Explaining Personalized Email Subjects

Name Usage is a Powerful Tool in Email Marketing for Plumbers. Image Source: Campaign Monitor

Custom Email Copy

Why stop at a subject line though? Imagine receiving an email specifically written with your name, service history, and interests sprinkled throughout the content! That can be a reality with today’s advanced email marketing software companies. Brands like MailChimp and AWeber offer exciting tools for personalizing your standard email campaigns with each client’s name.

Personalized emails enjoy higher click through rates (CTR) than non-customized emails sent out en masse. Even if you can only manage to plug in the client (or prospect’s) name, it still has tremendous value for your campaigns.

Idea #5: Regulating Frequency

We get battered by a barrage of emails everyday. One of our content writers boasts that his personal (non-work) inbox is filled with almost 20,000 unread emails. Marketers describe the growing resistance to opening and reading inbox messages as “email fatigue“. While you may think that people who voluntarily signed up for an email list would be hard drive away, that simply isn’t the case.

Does your email list seem to be shrinking on a regular basis? While some regular turnover is to be expected, a rapidly dropping number of subscribers could be symptom of email fatigue. Many plumbers operate on a monthly schedule, while others simply blast out emails whenever they feel up to it. Consider switching to a scheduling cycle with fewer releases. This allows more time to plan and craft an impactful message and offer. It also makes for higher opening percentages and reduced fatigue.

How to Schedule Delayed Email Marketing for Plumbers

Regular Email Intervals Increase the Chances of People Finding and Opening Your Emails.

Idea #6: Switch to a Scheduled Release

Does your email production schedule look random from the outside? Many contractors are so busy, they simply don’t have the time to manage a regularly recurring email campaign. However, your clients and prospects will better respect a regular release period. People like to know when to expect email!

If you’ve been wondering how to do email marketing on a tight time budget, simply write the emails whenever you have the time, and schedule them through your email provider. For instance, you can arrange delayed release through your regular Gmail account.

How to Pick a Date for Delayed Emails

If You Have Little Available Time to Write, Use Delayed Releases to Maintain Your Schedule.

Idea #7: Protect Against Email Fatigue

Worried about over-sending in your email campaigns? Having trouble keeping track of how many times you’ve mailed a particular segment? Thankfully, there are tools to assist you as your team tries to avoid creating email fatigue!

For instance, Thinbox monitors your email campaigns to see who your company contacts the most. If you lose track of posting frequency and over-push your welcome in a particular addresses inbox, Thinbox issues an alert to warn you. You can also use the planning software of the other big brands we’ve mentioned to keep tabs on your posting frequency.

Remember, moderating volume is a make-or-break challenge in email marketing for plumbers. If you successfully find your perfect posting rate for each segment, you’ll see remarkable returns on your investment!

Idea #8: Start A/B Testing Emails

We all feel the pull of routine. Writing emails for a large pool of individuals takes time and serious effort. While it’s tempting to rely on tried and (fairly) true templates, there’s also the real possibility that your emails could become even more effective at creating leads for your business. 

That’s where A/B testing, the process of running two different versions of an email, comes into play.

A Graphic Explaining the A/B Testing Concept

Some A/B Testing Tools Allow You To Send the Best Performing Templates to the Rest of Your List. Image: Zapier

Email marketing for plumbers takes a lot of trial and error, but A/B (or split) testing makes it much easier to determine what type of materials, email lengths, images, etc. work best with your audience. Both MailChimp and AWeber provide convenient tools for convenient A/B testing, but you can theoretically save the subscription fee and do it manually. It’s just a lot more work doing it by yourself.

Going Small

Idea #9: Try Micro-Emails

In email marketing for plumbers, one of the most decisive elements of email design is the actual length of the material. 2000 word essays about the credibility, ratings, and skill of a plumbing team may do more harm than good, driving away members of your email list. In contrast, some of the most successful email marketing campaigns rely on brevity to communicate important sales, events, etc. 

What if you could boil down your longest emails into 300 word releases? These short, sweet, and to the point emails work exceedingly well for prospective clients, particularly when combined with tasty deals. When you A/B test the same email with different lengths, just make sure you use addresses from the same user segment. This makes it easier to determine if email length is really the driving factor in stronger CTR.

New Attractions

Idea #10: Switch Email Lead Attractions

Do you use the same “Free Inspection” hook for every single email? You might experiment with some new lead attractions. There are so many alluring materials, resources, and deals to try out! 

  • Special coupons
  • BOGO deals
  • Pro tips
  • YouTube how-to guides
  • Downloadable pamphlets
  • Consultations
  • and More

As we mentioned earlier, early-stage prospects may not respond well to certain promotions. YouTube videos and coupons are great ways to lure in would-be clients. In the meantime, you might use special maintenance promotions to bring past clients back into circulation!

Need a Digital Marketing Team?

At Plumbing Webmasters, we support hundreds of businesses around the nation with custom web design, local SEO, reputation management, and paid advertising campaigns. We’ve helped so many plumbers find page one rankings for their local service area, leading lasting growth opportunities. If you want to power up your online marketing, call us at (877) 388-9884 for a free consultation!

Posted: | Updated: Nov 7, 2019 | Categories: Marketing

How Plumbers Should React To The Google BERT Update

You may be wondering who BERT is and what he did to affect your business. The answer would simply be: Not much. BERT is the latest major update in a long line of releases from Google.

Algorithm updates generally pursue two objectives: enhancing the average user experience and drawing people deeper into Google services.

Major updates tend to send companies scrambling to find out how their business (and/or their clients) will be affected in the keyword rankings. While this year has certainly been an impactful one for millions of listings across the US, we aren’t seeing the dramatic change with this latest algorithm renovation. As Search Engine Land’s Barry Schwartz reassuringly tells us, “…many SEOs and many of the tracking tools did not notice massive changes in the Google search results while this algorithm rolled out in Search over the last week.”.

Google representative Danny Sullivan goes even farther with his Tweet on the subject:

Danny Sullivan on the Google BERT Update

Google Rep Danny Sullivan Underscores the Company’s Focus on Informative Content.

What Does the Google BERT Update Change?

Essentially, BERT enables better interpretation of long-tail conversational search phrases. It better analyses user intent behind longer search queries, and subsequently provides stronger listing matches. Long-tail searches take up a smaller percentage of search volume compared to the popular (and ultra-competitive) short keywords, yet Google believes this update will affect 1 in 10 searches across the nation. 

It’s clear that the Google BERT update has clear ramifications for businesses across the country, but what takeaways can your business pull from this release?

No Rush

Tip #1: Don’t Rush to Rewrite Your Content

Every time a new major algorithm change comes from Google, there’s an instant urge to burn everything to the ground and start over. Don’t put the torch to your content just yet, because the Google BERT update probably won’t impact your rankings very much (in the short term). If you’ve already taken the time to connect with your target market through informative content, you may notice higher rankings thanks to the update!

Take a little time to examine this last week’s Google Analytics results against numbers from previous weeks, just in case.

You should also read Google’s blog article on the subject, where they discuss in detail BERT’s effects on search query results. The update has been steadily rolled out over the last month in numerous languages. We also know from Danny Sullivan’s tweets that the Google BERT update has ramifications for both organic and local search results (such as featured snippets).

New Inspiration

Tip #2: Get Reinspired to Make Quality Content

Every new question to the Google team seems to come back with the same answer: Continue making excellent content for your users. There’s been such a heavy emphasis on keyword-optimization in the past, that many plumbing contractors forget the ultimate purpose for website material. Content is meant to provide helpful insights to guide behavior and solve problems. 

Does your content directly answer the key questions that searchers are asking?

If not, let the Google BERT update inspire you to make greater steps towards insightful content. Your materials may include video, original photos, infographics, podcasts, and a host of other engaging devices, but everything comes back to user value. The good news: you can draw people to your website with user-friendly content, and still create leads for your plumbing company.

Time Investment

Tip #3: Invest More Energy in Content Marketing

If you haven’t taken time to learn more about the latest SERP features, check out our guide on the subject. Featured snippets and local map packs are dominating local search results, and Google continues to place more emphasis on them. As we mentioned already, BERT impacts both organic traffic and snippets, which is traditionally won by content marketing materials.

To this day, it’s still a struggle trying to convince plumbing professionals why they should invest time in blogging and other practical forms of content marketing.

Not only does content marketing enable your website to rank for more keywords, it provides more opportunities for interacting with potential clients. By solving real world problems that a would-be client faces, you create that much respect for your business and recognition for your website. Plumbing companies that do really well can earn featured snippets, which offer tremendous traffic boosts (ie: potential leads) for their website. 

In Summary…

Don’t let this latest release from the search engine giant intimidate you. Watch out for digital marketing companies that might claim the Google BERT update comes with changes that only they know how to address. You shouldn’t feel any major effects in the near future, at least as far as your general website traffic goes.

However, there are some valuable lessons that we can learn from our buddy BERT. 

  • Google remains heavily invested in directing users towards great content.
  • Even long-tail queries have significant impact in search.
  • Google has a vested interest in SERP features, such as snippets.
  • Content marketing will continue to play a key role in featured SERP results.
Testing Process Used for Google BERT Update

Google Continues to Test Out New Layouts for SERP Pages. Pay Close Attention to Search Results in Your Area!

If you haven’t been taking stock in long-tail keywords till now, it’s time to heavily consider infusing some into your content. While they may not have the volume that search volume that shorter plumbing phrases do, they’re valuable for their heavy user intent and higher conversion rates. As we’ve talked about before in previous blog posts, developing a diversified keyword strategy typically provides better traffic and growth for your business online.

Don’t miss out on traffic that you could be earning with content marketing either! Even one blog post a month could have significant value for your brand and for your local searchability. If you aren’t sure what sort of materials perform best, try seeing what sort of content your top ranking competitors are producing. You can also check out our page on perfect content for plumbing sites!

Need a Hand?

Our team at Plumbing Webmasters would love to help you grow your business online. With our custom web design, in-depth keyword strategy, and dedicated content development, plumber businesses like yours enjoy incredible rankings in local search! To learn more about our services or ask questions about the industry, call us at (877) 388-9884.

Posted: | Updated: Nov 4, 2019 | Categories: SEO

How To Rank Your Plumbing Company for “Plumber Near Me”

Plumber Near Me Search Query Screenshot

If you run a plumbing company, it probably goes without saying to note that your business is fighting for customers with several competitors at all times. Every industry is a crowded one where businesses are all fighting for the same limited number of customers; that is no different for plumbers, too.

There are, however, ways that you can make your business stand out from the rest and get the advantage when looking to grab more leads that could turn into prospective customers. None of them are guaranteed to make your client list explode, but steady and consistent implementation should show you results that can’t be ignored.

One of those things that you can do is to optimize your website. This is important for a lot of reasons, the most important of which is making sure that huge search engines like Google can more efficiently find your website and rank it higher in their relevant searches.

This includes any “near me” searches that users might input. Often times, when looking for a business on Google, customers won’t have an idea of who they are looking for. That is why they might put in “plumber near me” and look at what is geographically closest.

Being able to improve your rank in those “near me” searches can make you a focal point of that specific geographic search, which can make your business a go-to for users who are searching for your industry in that particular area. This is huge as so many more people are now using Google to find businesses in a given industry.

But how do you improve your rankings so that you stand out in these searches on Google and other engines? Here are a few tips.

Google My Business listing

Google My Business listing

Make sure your Google Local Business page is updated

One of the most sure-fire ways to show up as a Google Local Business is to improve your overall visibility in the Google search. If a user searches for “plumbers near me” in your given geographical area, Google will generate a list of locations that will appear at the top of the search.

When you click on one of those top options, Google will put a pop-out box that will include relevant information about a business, like phone numbers, business hours, and even directions to that business. Where your listing holds more importance here is when you input more information for the user to take in. The more information about your business that you make visible to your potential customers, the more likely they are to click on or use your listing.

Updating your listing is easy as it gets. Make sure that you include information that is listed there like the name of your business, the address (including the city, state, zip code, and country), any phone numbers for your business, and the category that it will fall into.

What is also important is to make certain that you are uploading unique information. This includes things like making sure your display name matches your listed name, that your URL doesn’t get redirected, that you have a custom profile image instead of a stock photo, any legal terms (think LLC and Inc.) are omitted, any 1-800 number is not listed, that your business is verified with Google, and that it has a minimum of five Google Reviews.

Make your customer feedback visible

Customer reviews have become one of the most influential aspects for businesses gaining increased business. This is because, in this day and age, a huge amount of people look for reviews before using a service or purchasing a product. People tend to trust those reviews like recommendations from their own family, feeling as though it gives them a level of trust in a business that may not have been there previously.

Google makes it very easy for their customers to review a business. All a customer has to do is to open Google Maps, find that business, and select “write a review”. It’s that simple.

Reviews play a huge impact not only on the authority and trustworthiness of your business but also on your overall search ranking. Google places a high priority on the number of reviews as well as your overall score when it comes time to rank your business.

If your business has a lot of negative reviews, don’t hide them; work on improving them. Even when you are receiving positive reviews, you should take the time to respond to each review left. Show your customers that you care about the overall quality of service that they receive by replying professionally to the complaint and working to make certain that they enjoy their overall experience.

Ultimately, you need to make certain that your business is earning plenty of positive reviews because Google’s SERPs (search engine results pages) use this as a factor in their overall search rankings. When you have a ton of positive reviews, though, you want to make that as outwardly visible as you possibly can.  Make it easy to see that your business is trustworthy and provides quality service.

Check to make sure your information is consistent

One of the biggest issues, and most correctable at that, is inconsistent information provided by your company. Consistency is one of the factors that helps Google to display the most accurate of information for your potential customers. The last thing you want to do is have inconsistent information as this can frustrate potential customers and turn them off from using your services.

Not only that, when you display things like incorrect addresses in a local directory, you run the risk of confusing Google. Thankfully, this is something of a common issue and it can be cleaned up pretty easily on your own or through a paid service that does this sort of thing.

There is one thing worth noting: if you use a paid service, the minute you unsubscribe from that service, your listings will revert back to what they were previously. Be aware of this if you plan to unsubscribe from a service or switch to another; this is an easy way to lose track of a bit of information.

Google Reviews

Google Reviews

Always display your Business’ Name, Phone Number, and Address

It should go without saying that displaying accurate information when it comes to your business name, address and phone number is crucial when it comes to optimizing your website for local search functions. Make sure that this information is displayed clearly and often throughout your website. Preferably, it should be at least on the bottom of every single web page that you have.

You can use schema markup to fill in this information as well. Schema markup will include things like region, address, postal code, and the country as well. When you update your schema markup, Google will then pick out that information and use it to show any potential customers who search for services in that area.

Make your website mobile-friendly

More and more, users are moving to mobile for their web services. And why wouldn’t they? Having our phone in our hands at a moment’s notice is far more optimal than having to get the laptop out or sit down at a desktop computer.

And because it is so much easier to use our phones than the aforementioned services, more and more websites are making sure that they are optimized for mobile use. The last thing that you want is for a customer to move away from choosing your business because your website looks bad on mobile.

Making all of your pages optimized for mobile means that any potential customers can access the important information that they are looking for without it looking odd or being difficult to get to on their phones. This will give you a leg up in optimizing your website and will make it easier for customers to find your information. And, really, that is what it is all about.

Conclusion

There are so many different things that you can do to optimize your search rankings for those valuable “near me” searches. This is a surprising number of users that might have been unaccounted for previously, but now, you can make your business one of the focal points for those local “near me” searches for plumbers in a given area.

When you do this, you make your information more visible to potential users and make your business visible to those potential users. The name of the game to grow your business online is to make sure that you are easy to find for any potential customers. They might not know exactly what they are looking for, but when your information is accurate and your website is optimized, it gives them a clear and present option to choose from.

Couple all of that with positive reviews that your company has received and you can help take some of the guesswork out of finding a company for those potential customers and drive potential leads to your company in ways that you may not have previously experienced before optimizing your search results.

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Start Ranking Today With Plumber SEO Services

Posted: | Updated: Oct 30, 2019 | Categories: SEO

True Client Stories: A Brand New Client’s Worries

Do you ever feel frustrated buying leads from another company? Not only do thousands of plumbing businesses purchase their leads from online services, they’re forced to share them with local competitors. That’s a hard pill for any professional to swallow, especially when competition is so fierce! Yet many businesses feel trapped into perpetuating the lead-buying process.

How can you break free of the cycle?

Today, we’re going to explore the process of improving your local search performance and generating your own leads. While we talk with plumbers with all kinds of backgrounds and stories, this strategy can help practically any business develop more traffic and higher quality plumbing leads. Let’s get started!

Interesting Tips for Plumbing Professionals

  • You need to be active in asking for reviews, especially if you average a 3.5 rating or lower.
  • Always test your website content with Copyscape to spot copied content.
  • Service pages tend to perform better than landing pages.
  • You need quality SEO to allow your PPC campaigns to convert.

The Same Old Story

Most of the plumbing professionals listed online experience some form of lead sales. Some buy leads through large household brands, while others purchase them via Google Ads. There’s absolutely nothing wrong with supplementing business with additional work from these sources. However, depending on these channels as your sole sources can severely limit the quality, scale, and effectiveness of your lead generation.

This also limits your ability to grow the reputation of your brand.

If you want to start growing your own sustainable, affordable leads, you’ll need to invest in the right channels. One of the easiest paths to lead growth is local SEO (search engine optimization), which focuses on making your business more visible to consumers in your service area. While it may require some continued effort on your company’s part, this channel offers a very dependable supply of customers and brand growth.

Why Choose Local SEO Over PPC?

First of all, SEO vs PPC is not an either/or choice. You can easily use both types of search campaigns to generate even stronger performance for your brand. However, SEO proves time and time again that it offers more dependable results than PPC. As a matter of fact, PPC campaigns have a very difficult time converting leads into customers without an organically optimized website to support them. If you click on an ad but the resulting website doesn’t make sense, will you buy from that site?

SEO and PPC Results

Organic SEO Still Provides a Much Higher Percentage of Site Traffic.

A website optimized for search will also provide a more pleasant user experience. If you’ve felt the 5-star user experience on a site before, you’ve already felt the effects of local SEO. An optimized website also delivers fresh, insightful content that encourages more meaningful relationships with the associated brand.

To put it simply: SEO is cheaper, more reliable, and contributes directly to your brand’s growth. That’s a winning combination that lead sales and PPC can’t provide. So why not invest in a channel that’s better for your company’s long-term success?

Key Factors in Local SEO

There are four crucial factors when it comes to local SEO:

  • Content
  • Web Design
  • Reviews / Recommendations
  • Citations

Website Factors

Content and Web Design

Like any other marketing activity, SEO requires a solid foundation. For most, that foundation is a well-crafted website design with structured service pages. While a PPC management company might try to bypass this requirement with short, sales-y landing pages, they typically don’t perform well without service information to back them up. 

The best websites combine informative content with streamlined design.

Service pages make it easy for both Google and potential clients to understand exactly what you do. Without them, even people who find your website probably aren’t staying around for too long. Your Google Analytics should confirm this through average time on page and bounce rate.

Most successful web designs use a simple dropdown menu to direct people to their desired services. They also organize content by service category, making it easier to find and digest information in a timely manner. Finally, an optimized design heavily relies on schema coding to make content easily recognizable for Google crawlers.

Social Factors

Reviews and Citations

Among its many goals, Google strives to present the most dependable results to its user base. The search engine examines both information provided by a plumbing company and feedback presented by the community to determine whether that business deserves a spot in page 1 results. That’s where the majority of consumers pick their essential services from.

If local listings provide conflicting information about a plumbing company (such as different addresses or operating hours), it may choose to look to another contractor instead. Likewise, if client reviews indicate the business is not to be trusted, Google will not rank the company well. Reviews and citations work together to determine a plumbers overall dependability.

Crucial SEO Requirements for Plumbers

  • Continue asking customers (especially happy ones) for reviews!
  • Never try to cover up negative feedback.
  • Gather reviews from a variety of sources, especially Google, Facebook, and Yelp.
  • Make sure your listings provide the same contact, location, and operational info.
  • Get citations from as many reputable companies as possible (BBB, Yelp, etc.)
  • Claim and complete your Google My Business account ASAP.

Need Help With Local SEO?

At Plumbing Webmasters, we help hundreds of business develop a reliable source of leads through organic, local SEO. Not only do our customers enjoy higher rankings in search, they also earn more traffic and better lead quality! We’d be thrilled to talk with your plumbing company about your future growth plans.

Call (877) 388-9884 anytime for a free consultation.

More Helpful Resources from Plumbing Webmasters

Podcasts and Blog Articles
15 Amazing Plumbing Websites (Article)
How to Craft a 5-Star User Experience (Article)
The $3200 Plumbing SEO Screw Job (Podcast)

Related SEO and PPC Services
Website Design Services
Plumber Reputation Management
Google Maps for Plumbers

Posted: | Updated: Oct 24, 2019 | Categories: Podcast

21 Plumber Slogans and Phrases That Will Make You Crack Up

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It helps in any industry to have a bit of a sense of humor. After all, when you have a sense of humor, it makes those tougher times a little less tough to handle. If you take things far too seriously and never laugh about the rough stuff, you will find yourself feeling a bit overwhelmed.

This is especially true for the plumbing industry. When you don’t take the time to laugh a little, you might find yourself ready to burst like a backed-up toilet. Taking preventative maintenance for yourself is just as important as the preventative maintenance that helps keep commercial plumbing flowing the way that it should.

With that being said, here are some of the funniest sayings and slogans in the plumbing world that makes just about anyone chuckle and feel a little more light-hearted about the grimy world that is plumbing repair and maintenance.

We repair what your husband fixed

One of the cliché go-to anecdotes is that husbands are a bit hard-headed and will try to fix things that are well beyond their scope. And when that happens, you need professionals in your corner to make sure that the job gets done correctly.

Though we all mean well with our do-it-yourself repairs, sometimes things will go awry. It happens to the best of us and creates a good laugh that we can all share.

A good flush beats a full house

This is the puniest pun that that ever punned. The flush plays on the flushing of a toilet as well as a flush in poker where the player gets five cards of the same suit. The full house plays on your home being flooded by a clogged toilet as well as a full house in poker which is three of one card with two of another.

Puns are always hilarious and this one delivers with the puns to maximum effect.

Don’t sleep with a drip, call your plumber

Poor husbands out there take a lot of flack, it seems. This one is yet another play on words: husbands who aren’t the best can be called a drip and the drip also refers to potential leaks that can occur with your plumbing.

The message is right on, though: whenever you have a leak or drip, make sure that you call in your favorite plumber. They should get the job done pretty quickly and make sure you can go back to having normal plumbing.

We’re #1 in the #2 business

Oh boy, this one seems pretty self-explanatory. When referencing the #2, that refers to…well, you know. It isn’t the prettiest thing to be the best at, but it is something of a necessity. Don’t deal with any #2 if you don’t have to; let the best plumbers in your area make sure that these pesky problems are dealt with in short order.

Leave the #1’s and #2’s to those professionals instead of dealing with those nasty messes yourself.

Professional, affordable and we always leave the seat down

There has been a battle raging between men and women for a lifetime and that is whether or not the seat should be left down. Women everywhere will profess that it should be left down so that they can sit down safely in the middle of the night. Men will argue that women shouldn’t just go around blindly when it comes to toilet activity.

This discussion will rage on forever likely, but you can have a laugh when your favorite plumber makes light of it. But maybe leave the seat down so your wife doesn’t get mad.

Call us when you’re backed up

Man, the puns just reign supreme, don’t they? One of the biggest issues with plumbing is that they are clogged or “backed up”. In this instance, you likely need a plumber to come in and clear out that clog for you. It’s a nasty mess, but it is something that a qualified plumber can definitely handle.

Being backed up also means that you are having some gastro difficulty. You might have some stomach aches and cramps and can have difficulty “going”; hence being “backed up”. Like I said, puns are a big thing in this world.

Got a leak, we’ll take a peek

If it isn’t a pun it’s a rhyme. Rhymes can be something that stick in your head quite easily, hence the reason that there are some slogans that rhyme. This is one of those cases that refers to common household plumbing leaks. It is important not to let them go unattended because they can have serious repercussions.

Call in your favorite plumber the minute you notice a leak to prevent bigger issues from arising and you will be glad that you took the preventative measures to keep your house protected.

Plumbers do it at the crack of dawn

Another one of those weird sayings that just kind of became associated with plumbers. This also plays on the old “plumber’s crack” which has been associated with plumbers who probably need a belt or to at least pull their pants up.

“Plumber’s crack” has been the name associated to any time when someone’s pants are too low and you can see far too much of their rear end. Still, it’s a funny pun that will give you a chuckle and definitely harkens to plumbers everywhere. Making potential customers laugh is a good start when they have a plumbing difficulty.

We’re plumb crazy

Let’s put it this way: you’d be hard-pressed to find a plumbing company that doesn’t make some sort of plumbing pun. It is just the nature of the business and this one is no different. Obviously, it takes the word plumbing and ties it into a funny saying.

And the thing is, it’s probably not wrong. You have to be a little crazy to want to deal with some of the nasty grossness that comes with plumbing. Getting your hands dirty and disgusting is a way of life that you have to come to accept.

24/7 plumbing, we show up

This is one of those sayings that seems to get a better reception in the plumbing world itself as it is not one of your traditional puns and it doesn’t quite make everyone laugh. Still, it is one of those sayings that definitely makes you think and draws the attention of the audience to that company.

Not all plumbing slogans or sayings have to be funny; the goal is to illustrate how dependable and reliable that company is and this one does that in spades.

All cisterns go

What do you know, it’s another pun! Cisterns are tied into the plumbing world and it is a play on the old phrase “all systems go” which means that everything is set to go. Man, the plumbing world loves itself some puns, doesn’t it?

Still, it’s another funny pun that should at least grab the attention of the audience for long enough to get a bit of a laugh and leave the audience wondering a little bit more about the company in question. For that reason, it does the job it is meant to do and keeps the attention on that company for at least a few moments.

The best place to take your leaks

When all is said and done, you can bet on at least 15 of these sayings being puns because, as stated, the plumbing world absolutely loves its puns. This one is pretty self-explanatory: “taking a leak” means relieving yourself. Boom, that’s the joke. Not exactly the most complicated thing in the world.

This is one of those ones that will make you chuckle a bit and appreciate that at least these companies are trying to make what is a not so fun thing a little bit more fun.

iPlumb

Apple is one of the most popular and recognizable companies on the planet thanks to its iPhone, iPad, and iTunes products and programs. For this reason, that makes them ripe for parody and this one does just that by tying plumbing in with the popular company.

It isn’t the most creative or original idea in the world, but it is certainly something that will make your audience stop, think, and at least laugh a little bit. That’s all you can really ask for out of your slogan, isn’t it?

Plumbers have pipe dreams

Oh boy, another pun! Pipe dreams are the kind of dreams that one would have that are way off in the future and only vaguely possible. They are huge dreams that likely won’t happen but still exist in one way or another. Everyone has pipe dreams of their own.

On the same side of that coin, plumbers deal with pipes on a daily basis, hence “pipe dreams”. Another play on words for another plumbing slogan. It’s almost like all these companies get together and decide that puns are the only way to go for marketing purposes. There are a lot worse ones out there, I suppose.

We won’t drain your checkbook

Did I say that 15 of them would be puns? I meant like 18 or 19 of them. Puns are the lifeblood of the plumbing marketing game. Puns make you laugh, make you think of a variety of different things that are both related and unrelated to the plumbing industry.

This one, though, actually does appeal to customers in that it makes you realize that you don’t have to go for broke getting your plumbing taken care of. That’s a huge worry for customers and knowing that you won’t have to break the bank is a pretty big thing.

Our reputation has leaked out

What else is there to say at this point? Puns, puns everywhere! They are popular for a reason but they all kind of hit the same notes. Still, they are disarming and make for a fun time so they are what they are.

If it weren’t for us, you’d have no place to go

Funny as this one is, it’s the truth. Without proper plumbing, you really would have no place to go and that could turn into an ugly mess in a hurry. With the right plumbers, you can make sure that your plumbing is all working correctly so that you don’t have to worry about where to go or any unsightly messes that could cause some havoc in your life. This is one of the better sayings that there are, though it is a part of the flurry of puns that we have seen.

If water runs through it, we do it

This is pretty similar to the previous one in that it plays on words (like just about any other saying on this list, actually). And water runs through all of your plumbing fixtures, meaning that the company who made up the slogan can handle all of your plumbing needs.

That’s a somewhat subtle yet funny way to get across to your customers that you can do anything that they need and keep a light heart about it.

Call the best, flush the rest

Another pun, anyone? This is a great way to say that you are the best and to forget everyone else. That’s the idea, too: you want to present that you are the best in the business and that no one else can match up to what you can offer.

While it isn’t the best idea to insult the competition, standing out is difficult and you should try to do so anyway that you can.

Sh*t goes downhill and payday is Friday

This is more of an insider joke and less of a marketing term for plumbing. It basically means that things will be rough and all flow downhill, but that payday comes the same time every week. It is more for plumbers and their apprentices to help get through a particularly rough week than anything else, but it is still one of those funny sayings that is worth noting and is still highly relevant in the industry.

Posted: | Updated: Oct 21, 2019 | Categories: Uncategorized

How To Expand Your Plumbing Business in 2020

Expand My Plumbing Business Banner

Contractors say it all the time “How do I expand my plumbing business?”

“How do I get more leads, improve SEO, and maximize paid advertising?”

If you run your own business, you understand fully how difficult it can be to achieve growth and to find success in a given industry. In the plumbing industry, this is just as true as ever given the sheer amount of competition that exists in the industry.

That is why, after you have gotten your business off the ground, finding a way to maintain growth is so essential. If your company remains stagnant early on, it likely will not last all that much longer. Granted, your company does not have to become a behemoth, but it does need to grow in terms of its presence in order to find continued success.

Expanding and growing your business can mean something different for each business owner. Maybe you are simply looking to expand by eventually adding employees. Maybe you want to grow our profitability and revenue. Or maybe you want to find a balance in your life that just isn’t there.

Whatever the goal, it is important to know what you are looking to achieve in order to grow your business to the level that you want it to achieve. Don’t worry about becoming a giant; look for steady, reasonable growth that can lead to positive things for your business.

But how to achieve this? Here are a few helpful tips to get your business on the right path towards growth and expansion heading into 2020.

Pick an area that you want to grow in

Plumbing Websites Example

Stating that you “want to grow” is as vague as it gets. There are so many different areas that a company can grow and expand that it helps to know specifically what areas you want to grow in. Having clear, concise goals can make it easier to focus in on those goals and put you on the clear path towards achieving those goals.

Don’t be afraid to be as specific as possible with your growth goals. Maybe you want to grow profit, perhaps you want to grow revenue. Or maybe you want to grow the number of trucks you deploy, the number of employees that you have on the payroll, or the number of customers that you have.

Whatever the goal, make sure that you narrow it down to a few specific areas. The key here is to make reasonable goals for yourself and your business. You don’t want to get too carried away with this – trying to expand in too many areas will leave you unfocused and will defeat the purpose – so make sure that you limit it to just a couple of areas at a time.

You can also attack this in a bit of a different way. Consider how each area impacts the other areas of your business. For instance, instead of focusing on adding to the number of trucks that you deploy, think about expanding the number of employees on your payroll. This way, when you grow the number of employees that you have, you are forced to grow the number of trucks that you deploy.

This strategy can help you to determine where you want to see growth. If you feel like expanding in one area could trickle into others, you might put a greater priority on those areas. Ultimately, it is important to know what your goals are and where you want to expand the most. And it is just as important to know why you want to expand.

Setting these goals will help you get some focus involved and will allow you to clearly work towards making those goals a reality.

Envision what you want

This breaks down your goals into a bit more specific a category. Instead of saying “I want more employees”, think about what the end result will look like by the end of a year, two years, and five years. Much like creating these goals is to eliminate the vagueness of wanting to expand, envisioning what it is that you want will help you determine the best way to get there.

Let’s take the “I want more employees” goal into account.  Consider that not all employees are created equally.  Do you simply want to grow the number of employees that are on the payroll? Or do you want to find the kind of employees that are versatile and valuable, that you can delegate to and ultimately trust?

Knowing what you want out of these goals helps to refine the vision down even further and give you something more concrete to focus on. This can be far more difficult of an endeavor than anyone might realize. After all, you are trying to implement consistent growth area by area. This requires patience that not every business owner possesses.

Speaking of, focusing on these goals can help you to develop patience as a business owner. Patience is essential to the success of your business. If you don’t have patience, how are you expected to grow your business? Growth rarely occurs overnight unless you have a truly revolutionary idea or marketing campaign and those are so few and far between that they may as well not exist, not reasonably speaking.

Having the patience to work towards your goals and to see them develop are vastly important. By working steadily towards these goals, you will develop the patience you need as a business owner and will develop an invaluable skill along the way.

You can even take it one step further by writing out the details to each of your goals. This will give you something concrete to focus on and you can even create something of a checklist to follow as you continue to work towards those goals.

Create steps to aid in the development of your goals

Envisioning the goals that you want to achieve is certainly an important step in the process. Without this, you can’t begin to create the kind of progress that your business craves. But how can you expand upon that vision and make your goals something attainable? How can you actually begin the work towards achieving those goals of growth?

The best way to do this is to do this is to create steps as you go. Change rarely happens all in short order; it happens over time and often in a slow and steady manner if you are doing it correctly. Without steps in place, you might lose sight of your goals because of the time that it takes to develop those goals and achieve them.

Creating these steps gives you a path of growth to walk down and see the results as you go. Let’s say that you have a goal of adding a dozen new employees over the course of one year; this is, on average, one employee per month. Knowing what your goals are here gives you an idea of what you should be averaging, but keeps you on track in the event that you have months that are faster or slower. For instance, if you hire two employees in one month and none in another, you know that it averages out and that you are on the way to achieving your goal. This is a great way to keep yourself on track and to prevent those highs and lows from throwing you off of your path.

It is also important to think about the necessary actions to complete those steps. Perhaps you have to implement some marketing into the mix or there are resources that you need to make that step happen. Knowing what you need to get to that next step can make it all the more realistic to achieve and will help keep a progression towards that goal. There are a ton of little actions and steps that go into achieving a goal; the more that you can implement and adhere to, the better the chance that you achieve that step or goal.

Create the necessary metric

There are some goals that are less tangible. For example, maybe you have a goal to increase the amount of revenue that you accrue during a given year. That is a metric that you can calculate as you can track your numbers over a given period of days, weeks, or months and compare it to where you were the previous year.

But there are some goals that don’t have those metrics to make it easy to see how your company is developing. It is for those goals that you need to develop a metric for yourself. Determine how it is you can measure the progress that you are making and to know when you might be able to cross that goal off your list. Without these metrics, you might find yourself aimlessly and blindly searching for progress, unsure of when you actually achieve it.

Find unique ways to track these goals that might not have solid numbers to them. Maybe you want to improve the quality of your business’ work. This can be achieved by perhaps campaigning for reviews from customers as you complete each job. You can then compile the reviews left and determine how you are faring. This will give you something tangible to work towards even if there aren’t solid numbers to go on.

The key here is to make any of your goals tangible even if the numbers are not there to back it up. If you can do this, you can give your goals a level of focus that will only stand to benefit your company and the growth that it hopes to achieve over a given period of time.

As you can see, the name of the game towards growth for your company is to set clear, concise goals that give you and your company purpose. When you don’t have those things, it can be easy to lose focus and to stray away from the things that you need to do to make your business find continued growth over a given period of time.

Get the help that you need

One major issue that business owners can run into is the hero syndrome. Simply put there are too many business owners who want to do everything themselves and don’t ask for the help that they need along the way. The simple fact of the matter is that, if you want to run a successful business that seems proper growth, you have to know when to delegate and where to ask for help. It is the way of business whether you want to accept it or not.

Where and how you get that help can vary. Maybe you take the time out to read something like a magazine article or a book on the topic at hand. Maybe you end up watching a few educational videos on YouTube to help you along the way. Or maybe it means finding someone to lean on, a person or people that you can depend on to help you achieve the goals that you have set forth for yourself and your business.

Because most plumbers are hands-on kind of people, it can be difficult to lean on others. But the fact of the matter is that you cannot possibly expect to know everything, learn about everything, and handle all areas of the business yourself. You need dependable, reliable help. Whether that is in the form of other employees, consultants, or whoever is ultimately up to you.

Businesses that don’t look for help in the right ways are often the ones that fail the quickest. Being successful does not mean doing so by yourself; it means knowing where and when to seek the help that is necessary to achieve a goal. And if you are achieving goals, your business is making progress and showing growth. And that’s the whole point of this article, is it not?

Put that pride aside and reach out for a little bit of help. You will find yourself and your company making the strides that you desire because you weren’t afraid to ask for a helping hand. Businesses thrive when people work together and that shouldn’t be different for your business.

Re-assess, make corrections where necessary, and push forward

One of the most important things about trying to attain a goal is to make sure that you are always trying to find ways to improve the chances that you will achieve that goal. Rarely does a plan get put into place that doesn’t encounter some difficulties or issues; this will likely be true as you implement the plan that you deem necessary to achieve the goals towards growth that you have set forth.

Re-assess the goals that you have set forth and the progress that you may or may not be achieving. When you re-assess the steps that you have outlined, you can properly identify where you are finding success and where your steps need work. Not only that, you keep that focused eye towards your goal by looking at it to see where you are having success and where you need work. This is a way to keep your eye on the prize while taking those necessary steps towards improvement.

Of course, re-assessing is all fine and good but it won’t do a whole lot of positive things if you aren’t willing to make changes. If you find that one of your steps is not showing the progress that you hoped for, don’t just put it out of mind and hope it will improve. Determine where you can make the changes that will make it a successful step.  Again, you aren’t likely to create universally successful steps; one or more of them will have issues that need tweaking. Be willing to look at that.

Ultimately, the biggest and most important thing that you need to remind yourself along the way is to keep going. Growth and development rarely occurs overnight; it is a marathon, not a sprint. It can be easy to lose focus and sight of those goals because you want to see a substantial amount of development in short order. But being able to stay focused, keep your eyes on the prize, and continue working is what you will need to do to develop the amount of success and growth that you are hoping to achieve.

This is a good lesson to learn for anything in life, not just your business. There will come times in other aspects of your life where there are hindrances or roadblocks; telling yourself to keep going is how you will power through those detrimental instances and find yourself on the other side, oftentimes more successful than when you started.

It can be difficult to keep these things in mind, but it will also help with your overall patience towards your goal and keep what you want in your mind’s eye. Goals and progress require work; this is a universal truth. Keep your head up, your eyes forward, and focus on the things that you can do to improve your chances of success. Ultimately, if you put in the work and remain patient, you will see the results.

Posted: | Updated: Oct 18, 2019 | Categories: Uncategorized

Naming Your Business for the Best SEO | The Plumbing SEO Podcast

What’s more powerful than a name? Your plumbing company name not only establishes your identify to potential clients, it communicates who you are to search engines as well. That’s why originality, clarity, and conciseness are so crucial when it comes to choosing your brand name!

In our latest discussion with Jason and Nolen, they’ll explore some simple guidelines on choosing a brand identify that’s optimized for search. Following these guidelines could be the difference between steady traffic and none at all! Be sure to listen in if you’re rebranding or kicking off a new plumbing business!

Helpful Tips on Naming Your Business

  • Pick a name that’s very memorable!
  • Generic names do not rank well in local search.
  • Avoid using your city in the name.
  • If you have an interesting personal name, consider using it for your company.

Purple Monkey Plumbing

What do you say: is “Purple Monkey Plumbing” an effective company name? Believe it or not, your answer says a lot about how much you understand local search marketing! We’ll reveal this name’s effectiveness at the end of this short blog. Before we get there, let’s run over a few facts about your company name.

The Purpose of Your Company Name

No, it’s not just to sound cool! Your company name helps people identify your services and stand out from other businesses. Think of the dozens of contractors that operate in your city alone. In broader metropolitan areas, your business could be competing against hundreds of other trained professionals.

When a local homeowner’s water heater breaks down and needs repairs, will they remember your brand name?

Despite the size and prevalence of the search engine, even Google can have a challenging time telling businesses apart! Your company name allows the hardworking Google Search algorithm to separate your brand from other nearby players. Choose wrong however, and your website may never receive the traffic you need to earn leads.

A Search for a Plumbing Company Name

Watch Out! Some Brand Generators Can Produce Extra Generic or Misleading Names.

How to Pick a Company Name

There are two key qualities your brand name needs to succeed in local search: distinctiveness and memorability. While there are a host of other traits that could aid your other marketing activities, these two qualities are non-negotiable. What do these two terms mean?

First, a company name should stand out from the crowd. We hate to say it, but “5 Star Plumbing” isn’t going to be easy to remember (for consumers or Google). Steer clear of generic terminology that could get your brand confused with another professional’s! A memorable company name also increases the likelihood of past clients searching for your brand directly in search. Direct searches enjoy a higher chance of converting into actual sales.

The Classic Naming Mistake

Ten years ago, it was common practice to take a common search term, such as “Plumbing Company in Dallas, TX” and adopt it for your business name. This practice was enormously successful, so everyone and their grandmother started choosing generic names for their plumbing companies. Then Google stepped in with an algorithm update. Countless professionals started dropping off the map.

A Hypothetical City-Based Company Name

City Based Names Will Likely Pit You Against Citation Companies and More Popular List Articles.

Today, choosing an (Insert City) Plumber company name makes it almost impossible for people to find your business. Even if someone searched your name directly, Google would think the consumer was looking for a list of plumbers in your service area. Your business profile won’t even show up!

Bottom line: stay away from generic brand names, even if they are optimized for your city.

Other Important Steps for Your Business

Once you’ve decided on a quality company name, there are still a few steps to take to start ranking in local search. First, you’ll need to register a domain that closely matches your new name. If you plan on expanding your business into other cities / states, make sure you don’t pick a domain with a location prefix.

A Hosting Company Website

Make Sure Your Hosting Company Registers Your Company as the Domain Owner. Image From Bluehost

Make sure that you own the domain, not the registrar. Too many plumbing companies have gotten screwed over by their host when their registration expired. Just play it safe and make sure you buy the name!

Next, you’ll need to register the company name and domain with Google My Business (GMB). Google will provide a verification method for you to complete, then your plumbing company will be eligible to start ranking in local search. Fill out as much of the information as possible. The physical address for your company should be exactly the same as the one you registered with Yelp, the BBB, etc. 

Need Help With Your Branding?

By the way, yes! Purple Monkey Plumbing could be a very successful company name.

At Plumbing Webmasters, we support hundreds of professionals from around the country with professional web design, brand development, and organic SEO solutions. If you’ve been looking for a seasoned digital marketing team to partner with, we’d be thrilled to talk with you! Call us anytime at (877) 388-9884 for a free consultation.

Other Resources From Plumbing Webmasters

Podcasts and Articles
Forced to Brand (Podcast)
Plumbing Marketing With No Money (Podcast)
3 Ways to Leverage Your Facebook Business Page (Article)

Plumbing Webmasters Services
Local Search Marketing for Plumbers
SEO Competitor Analysis for Plumbing Companies
Brand Strategy Development for Plumbers

Posted: | Updated: Oct 15, 2019 | Categories: Podcast

10 New Plumbing Tools on The Market in 2019

Being a plumber or a plumbing contractor is tough business. Customers have a wide variety of problems that they depend on you to deal with. This means that you, as a plumber or contractor, have to have all of the necessary tools at your disposal to ensure that you can get the job – any job – done with the utmost quality and efficiency.

There are an array of tools that combine multiple operations together to ensure that you get versatility and reliability without having to spend a ton or have a lot of storage space for separate tools.

No more having to carry a ton of tools with only one specific use again. No more having to sift and sort through those tools to find the right one for the job.

These are ten of the newest and must-have tools on the market today for plumbers and plumbing contractors; tools that no professional should be without.

General Plumbing Tools

Bosch 1/4” Hex Impact Driver

Though there are a few of these on the market currently, the brushless impact driver is a must-have for anyone in the plumbing industry. With a torque of 975 in.-lbs. and a weight of just under two pounds, you can’t beat the level of power that comes out of such a small package.

The customers have spoken: this is a must have. Don’t ever leave home without an impact driver like this one. You will have most of the battle won with this hex impact driver and won’t need a whole lot else in your tool bag.

With the ultimate in versatility, reliability, and power, the hex impact driver delivers in all aspects. Make any job easier and more convenient than ever before.

Hilti Cordless Rotary Hammer

For the longest time, the hammer has been a staple of any handyman’s tool belt. But as the times have changed, the hammer had to follow. The traditional hammer that you held and swung at your target got the job done for a long time, but they have evolved.

The Hilti cordless rotary hammer gives you the ability to deliver even more power in tighter spaces than ever before. It is perfect for drilling into masonry, concrete, wood, and steel for removing and driving screws.  It also has a specially designed mechanism for hammering that can reach up to 5200 impacts per minute.

Your old hammer can’t even begin to compete with the cordless rotary hammer. It provides far more power and range, as well as features, than ever before possible from a hammer. Make sure that you have one in your tool bag before you head out again and you will never have to worry about having enough power for the job again.

Milwaukee LED Compact Site Light

The compact site light offers two lights in one for both tasking lighting as well as area lighting. It has an output of 2,200 lumens while in area mode that is made for illuminating larger work areas and 1,000 lumens of flood lighting that is meant for task situations. Simply put there is no instance that this compact site light cannot handle.

Best of all, it offers up to 18 hours of total runtime so you can be certain that you are getting all the light that you need for the most time possible.  Not only that, it is constructed of high impact polycarbonate so that it will stand up to the maximum amount of abuse without breaking down.

With unmatched reliability and capability, it is little wonder that this is such a popular option among contractor and plumbers. You will always have the compact site light to guide your way.

Bosch Self-Leveling Cross-Line Laser with Plumb Points

If you still have a traditional level in your tool bag, throw that thing in the garbage right now. It is outdated in general, but especially when you can have a Bosch Self-Leveling Cross-Line Laser at your disposal. There are no other leveling options out there with the capabilities that this tool has.

This self-leveling cross-line laser delivers the ultimate in versatility by providing highly visible laser lines and points. Additionally, these lines and points can be turned on both singularly or together to provide a vertical level, horizontal level, as well as plumb transfer applications.

Make measuring and leveling far easier than ever before when you implement the highly popular Bosch self-leveling cross-line laser with plumb points. You can cut out a few outdated tools out of your tool belt and add this do-it-all tool.

Milwaukee Cheater Adaptable Pipe Wrench

There was once a time where it was necessary to carry a whole kit of wrenches for each and every situation. Sure, you were prepared, but you had to dig through your tools to find the right wrench for the job and then go through the hassle of finding the right wrench for the job.

The Cheater is an adjustable, adaptable pipe wrench that offers two interchangeable handles that are threaded; they offer 10” length when used with no handles for the tighter spaces, an 18” length with a smaller handle for your general purpose usage, and a 24” length that has a longer handle for maximum reach and leverage. There is quite literally nothing that you cannot do with the Cheater.

This is an absolute must-have for plumbers or contractors anywhere. It is incredibly versatile and can help you cut down on the number of tools that you need in your tool bag. What can be better than that?

DeWalt Press Tool

If you are in the plumbing industry, it goes without saying that fitting the new pipes can be some of the most difficult work that you have to do. And like some of the other tools on this list that replace outdated tools, the DeWalt press tool will do the same.

This tool is capable of pressing pipe fittings all the way from ½” to a whopping 4” in both stainless-steel and copper piping. It is capable of completing the full range of presses as well as a wide range of crimping heads as well as attachments for a variety of applications and materials.

If you are a pipe-fitter, this is a must-have for your tool box. Don’t ever leave home without the press tool at your disposal again.

Plumbing company seo services

Rothenberger ROCAM Inspection Camera

There are times where you need to perform an inspection before you ever to start work. This is to ensure that you are of the utmost certainty where the issue lay and to ensure that there are not any spreading issues to be aware of.

This can be highly difficult without the right tools at your disposal. With the Rothenberger ROCAM inspection camera, you can be certain that you will find the problem every single time with the least amount of difficulty involved.

Suitable for pipework from 40-300mm in diameter as well as a 30m x 7mm pushrod that can be extended an additional 8m , you can get to just about any area possible. There are also 25 waterproof LEDs that ensure you can get all of the lighting that you need along the way.

There is no better tool on the market today when it comes to pipe-fitting. What used to be a difficult task has now been made easier than ever because of this reliable and versatile camera. Never let a problem escape unseen ever again when you can have this awesome camera in your employ.

Milwaukee Drain Snake Kit

This is a necessity for any plumbers out there. Clogged drains are one of the most common issues that customers call in the professionals for. With this drain snake kit, you can make short work of any clogged drain in a moment’s notice.

Simply put this is the ultimate service plumbing solution. With a weight of only 10 pounds, it is the lightest of any professional drain cleaner on the market today. It has a hybrid, unique design that can provide both the benefits of a floor based drain cleaner as well as a handheld into one machine.

Traditional, manual snakes are fine and well but the Milwaukee drain snake kit provides versatility and quality that has yet to be matched. Add one of these to your tool bag and you will have a huge variety of problems taken care of thanks to one tool.

RIGID Straplock Pipe Handle

One of the biggest issues when it comes to the maintenance and installation of those larger diameter metal and plastic pipes is not in the weight itself. Instead, it is actually the grip that turns out to be the biggest issue for users. When you can’t get the proper amount of grip and leverage, you can’t get the proper amount of force in applied in all directions.

Never struggle with larger diameter pipes again when you can implement the pipe handle into your tool bag. It is a favorite among plumbers for good reason and will likely remain that way for a long time to come.

Milwaukee Sawzall Reciprocating Saw

As much as the entire plumbing process has changed for the better, there will still come a time when you need to get down to the nitty gritty and do some old fashioned grunt work. Thankfully, you don’t have to grunt quite as much as you once did thanks to tools like the Milwaukee Sawzall.

There is also a ONE-KEY component that lets users track and customize the performance of the tool for a productivity that is unmatched. You can even track and manage the tool through the associated app as well. That’s the kind of versatility and convenience that many manufacturers wish they had.

The customers have spoken and made this sawzall a favorite among plumbers and plumbing contractors out there. Make sure that you add this one to your repertoire immediately.

Thankfully, times have changed and technology has evolved to allow you to the best job you possibly can with the greatest of ease and convenience. You don’t have to worry about lugging around a huge amount of tools in some big, clustered van again; you can carry a handful of tools in your truck or car and have easy access for whatever job you might need.

15 Amazing Plumbing Websites (With Features)

Finding a quality plumbing service can be difficult, especially considering just how many are out there. That is why plumbing websites are of the utmost importance. This is the place where the company can convey information about their company to the prospective customers and make the first impression that is so valuable.

A quality website makes it easy to find the services that you are after in a few short clicks and will make it even easier to find contact information, in an effort to generate more plumbing leads.

There are a few companies that employ the ideal that a website makes all the difference in the world and use that philosophy to ensure that their websites are making the kind of first impression that will make an impact.

Westside Plumbing

Plumbing Websites Example

One of the most trusted and dedicated services in the Fort Worth area, Westside Plumbing manages to set themselves apart from the competition not only through quality, consistent work but with a website that makes it easy for customers to navigate and find what they are looking for.

Westside Plumbing has a website that cleanly delineates each of their services. There are tabs for the individual residential services as well as their commercial services. You can find a dedicated landing page for everything from faucet repair and installation to garbage disposal repair and everything in between.

Best of all, their contact information is everywhere. If you are enjoying what you see on their website, the phone number is plastered everywhere so you won’t have to jump around to find contact info. And they have a contact form right on their home page with the ability to choose specific services.

Pittsburg, CA Plumber

Plumbing Websites Templates Example

There is a countless number of plumbing services throughout California and with good reason: it is one of the most densely populated states in the union. Surely there will be a huge array of services all vying for the same audience.

With a clean website, Pittsburg Plumber manages to stand apart from a sea of competitors. They have a clean layout that makes it easy to navigate as well as individual landing pages for each of their services to make it easy to find what it is you are looking for.

Not only that, their contact info is everywhere so you won’t have to jump around to look for a phone number or address. Some of the best services around might have websites that make it difficult to find even the most elementary of information about them. That’s a level of frustration that you just don’t need.

Patrick E. Chase Plumbing

Blog From Local Contractor Website

Not every business has to have a fancy name to get the recognition that it deserves. Sometimes, all you need is a dedicated, professional service and a clean, concise website to get you the kind of brand recognition that most businesses would love.

Patrick E. Chase Plumbing doesn’t have anything flashy on their website; just a good, clean design and easily accessible information. When you are trying to find the information that you need to get plumbing repairs done, the last thing that you want is to have to jump through hoops to find the information that you need.

Their website also offers a blog that ha helpful tips for a variety of different subjects. If you ever wondered what could make your water heater go bad, their blog can offer you helpful hints. Smooth and to the point, this is how a professional website should look.

Lionfish Plumbing of CA

Menu Example of Amazing Plumber Website

As mentioned previously, there are a huge number of plumbing services that are available throughout the state of California. This means that it can be difficult to differentiate them and to determine which one is the best for your buck.

But Lionfish Plumbing of CA manages to stand out from the rest of the pack by providing quality work and a clean, concise website for their prospective customers. If you ever had a doubt about the kind of service that Lionfish Plumbing provides, one look at their website will change that in heartbeat.

Their website is compartmentalized in a clean and efficient way. This means that customers can navigate their way through with complete ease, finding the landing page that they are looking for without a hassle. And never worry about having to find contact info; it is on every single page making it easier than ever to contact them.

Hot n’ Cold Plumbing & Gas Piping

Reviews on Local Contractor Websites

If you find yourself in need of plumbing services in the greater Huntsville, AL area, there is one name that stands out above the rest and that is Hot n’ Cold Plumbing & Gas Piping. They are dedicated to providing quality customer service and even better home services.

In addition to the wide array of services that they offer, which are neatly parsed out through category dropdowns as well as individual landing pages, they also have a dedicated reviews section. This is great for determining the trustworthiness of the company and whether or not you feel like they can deliver the services you need.

Hot n’ Cold Plumbing & Gas Piping remains one of the best names in the business and their website is a clear representation of both the services that they offer as well as their level of professionalism.

Piece of Mind Plumbing

Buttons on Plumber Website

Based out of Fort Worth, TX, Piece of Mind Plumbing is a 24/7 plumbing company and service. They are there whenever a plumbing need arises because they understand that plumbing problems don’t have a set of dedicated hours.

When it comes to their website, they make it easy to contact them with a few fields of information at the bottom of their website so that they can get your essential contact information. With an affordable and quickly responsive service that makes them a favorite throughout the area.

Don’t deal with a supposedly professional company that doesn’t have a professional-looking website. Turn to the pros who know how to reach their customers the best and allow them to get the information that needs for the job at hand.

Piece of Mind Plumbing has a website that rivals some of the best in the business.

Service Force Plumbing

Water Heater Repair Website Example

If you live in the Rockville, MD area and find yourself in need of plumbing repair services, there is no other name that you need to know other than Service Force Plumbing. They have been a full-service plumbing company for years and were even elected as one of the best of 2019 according to HomeGuide.

They have a keen understanding of what is needed for customers when perusing a business’ website. They parse things out individually by category and service, allowing potential customers to find exactly what they are looking for with minimal effort.

In addition to easily accessible contact information, they also have reviews from actual customers so that you can see just what others experienced when using their service. There are few websites out there that are this clean and easy to navigate; that means your prospective customers find what they want quickly.

Sunset West Plumbing & Rooter

Contact Form From Contractor Website

When you are looking for plumbing service in a hurry, you don’t’ want to have to fiddle around with a website that is not intuitive. Some websites can be overly clunky and make it difficult for you to find the information that you need before making your selection.

With Sunset West Plumbing & Rooter, this couldn’t be further from the truth. Their website is clean and simple, getting you to where you need to be in a hurry. Their contact information is all over the site, so you can get to them with just a single click regardless of where on the website you happen to be.

They outline their dedicated service area so that you can find out if you fall into their service area and not have any doubts. With the number of services that they offer, they make it easy to find anything in a single click.

Top Shelf Plumbing

Services Provided Plumbing Webpage

There is something to be said about the presentation. While it is not necessarily the most important thing in the world, it can dictate what a prospective customer thinks about your business. This is why having a quality website is of the utmost importance, especially in a crowded business like plumbing services.

This is where Top Shelf Plumbing manages to stand out. In Orange County, CA, there is an endless amount of choices for plumbing services, but Top Shelf stands out for a variety of reasons.

One of these is that their website is sleek and modern, clean and easy to navigate. Not only can you find the page that you are looking for with little to no effort, you can contact them on one of their social media outlets just as easily.

They make it so easy that you honestly don’t need to go past their home page. They layout who they are, what they offer, and how to contact them with nothing more than a scroll needed. That level of accessibility and ease is what separates a quality company from the rest.

Top Shelf truly is among the best around and their website is evidence of that.

KRK Enterprises, Inc.

NAP Information on Local Website

One of the important aspects of a website is the color scheme. It sounds pretty trivial, but it’s true. Whatever the colors of your business or logo, it is important to implement that color scheme throughout your website design. It looks odd and unprofessional if your logo is one color scheme yet your website is another. This is a small but clear example of synergy throughout your website and, ultimately, your business.

This kind of synchronicity is important to display throughout a website. The pages that house your services should be clear and concise, the kind of clarity necessary for your prospective customers to find the information that they are after.

KRK Enterprises, Inc. does not have the flashiest of websites, but they grab the attention thanks to their bright color scheme and a well laid out group of information. Whatever question you might have, there is likely a link to the answer on the home page. That is a professional website.

Ingram Plumbing

Website Service Page Example

There is one underrated yet essential aspect to a professional website that doesn’t really get talked about: personalization. There are a ton of huge companies out there that feel like big, soulless machines that are simply there for revenue.

When a company can implement a bit of humanity and care into their website, they have already managed to stand out amongst the pack. Ingram plumbing shows you their actual staff and actual job sites so you get a feeling of what the jobs are actually like. This is hugely important when presenting a professional yet approachable image.

Ingram Plumbing continues to be one of the best in the business for a lot of reasons and their highly professional and fluid website is just one of many. For those in Friendswood and League City, TX, this is the name that you need to remember for all of your service needs.

Delk Plumbing, Inc.

Mobile Menu on Local Service Website

A good plumbing company knows that it has to establish itself as trustworthy and reliable. This is true for just about any business, actually, but in an industry where it is imperative to enter a customer’s home, it is even more important.

That is why Delk Plumbing, Inc. goes through the steps to show you why they should be trusted right on their home page. They tell you the facts: they are licensed and insured, they are honest and professional, and they 100% guarantee your satisfaction. These are the kinds of things that consumers love and come to depend on and they have it in spades.

Delk Plumbing, Inc. makes it easy to navigate their site to find the service that consumers are after so that they can get the service they need quickly and cost-efficiently. It is hard to beat that kind of convenience.

Binta’s Mechanical

Areas Served Page Example

As a plumbing contractor in a world of plumbing contractors, there are a few ways to stand out as a business. One of these is to establish a feeling of being trustworthy and providing a professional, affordable service.

Binta’s Mechanical does this through its continued dedication to quality and service but also sets that tone on their website as well. With their friendly, smiling staff adorning the front page, you get a feeling for who they are right away.

They keep prospective customers on their website by offering their services on single landing pages and by also offering reviews and testimonials about real customer experiences with their business. This is the best way to get the attention of customers and make them feel like they trust and know your business. By combining all of these elements, Binta’s Mechanical presents a professional image that many businesses strive for.

Best Plumbing of Denver

Phone Number on Plumber Website

Every business will say that they are the best, but there are two ways to show it: through dedicated, quality service and through a website that illustrates the best qualities that the business has to offer. For these two reasons, Best Plumbing of Denver manages to stand out above the rest.

Their website is clean and modern and cuts right to the chase. Instead of making you click around to find the service that you are looking for, they list their services right on their home page along with their contact information as well. Never waste time looking for the information that you are after when using Best Plumbing of Denver.

Instead of just telling you how great they are, they show you. With pictures of actual sites as well as a detailed and concise description of the services that they offer, you know the kind of service that you are in for when you use Best Plumbing of Denver.

BDS Plumbing

Images on Website Example

While a little bit of a comfy, cozy feeling is definitely something that will work for professional websites, there is also something to be said of a crisp, clean design that showcases the services that your company offers without inundating the customer with things to click on.

BDS Plumbing accomplishes this with modern hoverable text. Instead of crowding their site with text about each of their services, they use a touch of modern to put text over pictures when the user hovers. This saves space on the page and allows for visitors to get the information that they are after. 

For one of the finest services in the state of Georgia, BDS Plumbing is definitely a name to check out. They provide the kind of quality and service that we all crave but they also deliver it through a website that feels modern and classy. That style and presentation goes a long way towards drawing in prospective customers and delivering the message that BDS Plumbing is great at what they do.

That level of style and convenience is hard to come by and BDS delivers it in spades.

Learn more about plumbing website design services

Posted: | Updated: Oct 10, 2019 | Categories: Web Design