Author Archives: Plumbing Webmasters

Naming Your Business for the Best SEO | The Plumbing SEO Podcast

What’s more powerful than a name? Your plumbing company name not only establishes your identify to potential clients, it communicates who you are to search engines as well. That’s why originality, clarity, and conciseness are so crucial when it comes to choosing your brand name!

In our latest discussion with Jason and Nolen, they’ll explore some simple guidelines on choosing a brand identify that’s optimized for search. Following these guidelines could be the difference between steady traffic and none at all! Be sure to listen in if you’re rebranding or kicking off a new plumbing business!

Helpful Tips on Naming Your Business

  • Pick a name that’s very memorable!
  • Generic names do not rank well in local search.
  • Avoid using your city in the name.
  • If you have an interesting personal name, consider using it for your company.

Purple Monkey Plumbing

What do you say: is “Purple Monkey Plumbing” an effective company name? Believe it or not, your answer says a lot about how much you understand local search marketing! We’ll reveal this name’s effectiveness at the end of this short blog. Before we get there, let’s run over a few facts about your company name.

The Purpose of Your Company Name

No, it’s not just to sound cool! Your company name helps people identify your services and stand out from other businesses. Think of the dozens of contractors that operate in your city alone. In broader metropolitan areas, your business could be competing against hundreds of other trained professionals.

When a local homeowner’s water heater breaks down and needs repairs, will they remember your brand name?

Despite the size and prevalence of the search engine, even Google can have a challenging time telling businesses apart! Your company name allows the hardworking Google Search algorithm to separate your brand from other nearby players. Choose wrong however, and your website may never receive the traffic you need to earn leads.

A Search for a Plumbing Company Name

Watch Out! Some Brand Generators Can Produce Extra Generic or Misleading Names.

How to Pick a Company Name

There are two key qualities your brand name needs to succeed in local search: distinctiveness and memorability. While there are a host of other traits that could aid your other marketing activities, these two qualities are non-negotiable. What do these two terms mean?

First, a company name should stand out from the crowd. We hate to say it, but “5 Star Plumbing” isn’t going to be easy to remember (for consumers or Google). Steer clear of generic terminology that could get your brand confused with another professional’s! A memorable company name also increases the likelihood of past clients searching for your brand directly in search. Direct searches enjoy a higher chance of converting into actual sales.

The Classic Naming Mistake

Ten years ago, it was common practice to take a common search term, such as “Plumbing Company in Dallas, TX” and adopt it for your business name. This practice was enormously successful, so everyone and their grandmother started choosing generic names for their plumbing companies. Then Google stepped in with an algorithm update. Countless professionals started dropping off the map.

A Hypothetical City-Based Company Name

City Based Names Will Likely Pit You Against Citation Companies and More Popular List Articles.

Today, choosing an (Insert City) Plumber company name makes it almost impossible for people to find your business. Even if someone searched your name directly, Google would think the consumer was looking for a list of plumbers in your service area. Your business profile won’t even show up!

Bottom line: stay away from generic brand names, even if they are optimized for your city.

Other Important Steps for Your Business

Once you’ve decided on a quality company name, there are still a few steps to take to start ranking in local search. First, you’ll need to register a domain that closely matches your new name. If you plan on expanding your business into other cities / states, make sure you don’t pick a domain with a location prefix.

A Hosting Company Website

Make Sure Your Hosting Company Registers Your Company as the Domain Owner. Image From Bluehost

Make sure that you own the domain, not the registrar. Too many plumbing companies have gotten screwed over by their host when their registration expired. Just play it safe and make sure you buy the name!

Next, you’ll need to register the company name and domain with Google My Business (GMB). Google will provide a verification method for you to complete, then your plumbing company will be eligible to start ranking in local search. Fill out as much of the information as possible. The physical address for your company should be exactly the same as the one you registered with Yelp, the BBB, etc. 

Need Help With Your Branding?

By the way, yes! Purple Monkey Plumbing could be a very successful company name.

At Plumbing Webmasters, we support hundreds of professionals from around the country with professional web design, brand development, and organic SEO solutions. If you’ve been looking for a seasoned digital marketing team to partner with, we’d be thrilled to talk with you! Call us anytime at (877) 388-9884 for a free consultation.

Other Resources From Plumbing Webmasters

Podcasts and Articles
Forced to Brand (Podcast)
Plumbing Marketing With No Money (Podcast)
3 Ways to Leverage Your Facebook Business Page (Article)

Plumbing Webmasters Services
Local Search Marketing for Plumbers
SEO Competitor Analysis for Plumbing Companies
Brand Strategy Development for Plumbers

Posted: | Updated: Oct 15, 2019 | Categories: Podcast

10 New Plumbing Tools on The Market in 2019

Being a plumber or a plumbing contractor is tough business. Customers have a wide variety of problems that they depend on you to deal with. This means that you, as a plumber or contractor, have to have all of the necessary tools at your disposal to ensure that you can get the job – any job – done with the utmost quality and efficiency.

There are an array of tools that combine multiple operations together to ensure that you get versatility and reliability without having to spend a ton or have a lot of storage space for separate tools.

No more having to carry a ton of tools with only one specific use again. No more having to sift and sort through those tools to find the right one for the job.

These are ten of the newest and must-have tools on the market today for plumbers and plumbing contractors; tools that no professional should be without.

General Plumbing Tools

Bosch 1/4” Hex Impact Driver

Though there are a few of these on the market currently, the brushless impact driver is a must-have for anyone in the plumbing industry. With a torque of 975 in.-lbs. and a weight of just under two pounds, you can’t beat the level of power that comes out of such a small package.

The customers have spoken: this is a must have. Don’t ever leave home without an impact driver like this one. You will have most of the battle won with this hex impact driver and won’t need a whole lot else in your tool bag.

With the ultimate in versatility, reliability, and power, the hex impact driver delivers in all aspects. Make any job easier and more convenient than ever before.

Hilti Cordless Rotary Hammer

For the longest time, the hammer has been a staple of any handyman’s tool belt. But as the times have changed, the hammer had to follow. The traditional hammer that you held and swung at your target got the job done for a long time, but they have evolved.

The Hilti cordless rotary hammer gives you the ability to deliver even more power in tighter spaces than ever before. It is perfect for drilling into masonry, concrete, wood, and steel for removing and driving screws.  It also has a specially designed mechanism for hammering that can reach up to 5200 impacts per minute.

Your old hammer can’t even begin to compete with the cordless rotary hammer. It provides far more power and range, as well as features, than ever before possible from a hammer. Make sure that you have one in your tool bag before you head out again and you will never have to worry about having enough power for the job again.

Milwaukee LED Compact Site Light

The compact site light offers two lights in one for both tasking lighting as well as area lighting. It has an output of 2,200 lumens while in area mode that is made for illuminating larger work areas and 1,000 lumens of flood lighting that is meant for task situations. Simply put there is no instance that this compact site light cannot handle.

Best of all, it offers up to 18 hours of total runtime so you can be certain that you are getting all the light that you need for the most time possible.  Not only that, it is constructed of high impact polycarbonate so that it will stand up to the maximum amount of abuse without breaking down.

With unmatched reliability and capability, it is little wonder that this is such a popular option among contractor and plumbers. You will always have the compact site light to guide your way.

Bosch Self-Leveling Cross-Line Laser with Plumb Points

If you still have a traditional level in your tool bag, throw that thing in the garbage right now. It is outdated in general, but especially when you can have a Bosch Self-Leveling Cross-Line Laser at your disposal. There are no other leveling options out there with the capabilities that this tool has.

This self-leveling cross-line laser delivers the ultimate in versatility by providing highly visible laser lines and points. Additionally, these lines and points can be turned on both singularly or together to provide a vertical level, horizontal level, as well as plumb transfer applications.

Make measuring and leveling far easier than ever before when you implement the highly popular Bosch self-leveling cross-line laser with plumb points. You can cut out a few outdated tools out of your tool belt and add this do-it-all tool.

Milwaukee Cheater Adaptable Pipe Wrench

There was once a time where it was necessary to carry a whole kit of wrenches for each and every situation. Sure, you were prepared, but you had to dig through your tools to find the right wrench for the job and then go through the hassle of finding the right wrench for the job.

The Cheater is an adjustable, adaptable pipe wrench that offers two interchangeable handles that are threaded; they offer 10” length when used with no handles for the tighter spaces, an 18” length with a smaller handle for your general purpose usage, and a 24” length that has a longer handle for maximum reach and leverage. There is quite literally nothing that you cannot do with the Cheater.

This is an absolute must-have for plumbers or contractors anywhere. It is incredibly versatile and can help you cut down on the number of tools that you need in your tool bag. What can be better than that?

DeWalt Press Tool

If you are in the plumbing industry, it goes without saying that fitting the new pipes can be some of the most difficult work that you have to do. And like some of the other tools on this list that replace outdated tools, the DeWalt press tool will do the same.

This tool is capable of pressing pipe fittings all the way from ½” to a whopping 4” in both stainless-steel and copper piping. It is capable of completing the full range of presses as well as a wide range of crimping heads as well as attachments for a variety of applications and materials.

If you are a pipe-fitter, this is a must-have for your tool box. Don’t ever leave home without the press tool at your disposal again.

Plumbing company seo services

Rothenberger ROCAM Inspection Camera

There are times where you need to perform an inspection before you ever to start work. This is to ensure that you are of the utmost certainty where the issue lay and to ensure that there are not any spreading issues to be aware of.

This can be highly difficult without the right tools at your disposal. With the Rothenberger ROCAM inspection camera, you can be certain that you will find the problem every single time with the least amount of difficulty involved.

Suitable for pipework from 40-300mm in diameter as well as a 30m x 7mm pushrod that can be extended an additional 8m , you can get to just about any area possible. There are also 25 waterproof LEDs that ensure you can get all of the lighting that you need along the way.

There is no better tool on the market today when it comes to pipe-fitting. What used to be a difficult task has now been made easier than ever because of this reliable and versatile camera. Never let a problem escape unseen ever again when you can have this awesome camera in your employ.

Milwaukee Drain Snake Kit

This is a necessity for any plumbers out there. Clogged drains are one of the most common issues that customers call in the professionals for. With this drain snake kit, you can make short work of any clogged drain in a moment’s notice.

Simply put this is the ultimate service plumbing solution. With a weight of only 10 pounds, it is the lightest of any professional drain cleaner on the market today. It has a hybrid, unique design that can provide both the benefits of a floor based drain cleaner as well as a handheld into one machine.

Traditional, manual snakes are fine and well but the Milwaukee drain snake kit provides versatility and quality that has yet to be matched. Add one of these to your tool bag and you will have a huge variety of problems taken care of thanks to one tool.

RIGID Straplock Pipe Handle

One of the biggest issues when it comes to the maintenance and installation of those larger diameter metal and plastic pipes is not in the weight itself. Instead, it is actually the grip that turns out to be the biggest issue for users. When you can’t get the proper amount of grip and leverage, you can’t get the proper amount of force in applied in all directions.

Never struggle with larger diameter pipes again when you can implement the pipe handle into your tool bag. It is a favorite among plumbers for good reason and will likely remain that way for a long time to come.

Milwaukee Sawzall Reciprocating Saw

As much as the entire plumbing process has changed for the better, there will still come a time when you need to get down to the nitty gritty and do some old fashioned grunt work. Thankfully, you don’t have to grunt quite as much as you once did thanks to tools like the Milwaukee Sawzall.

There is also a ONE-KEY component that lets users track and customize the performance of the tool for a productivity that is unmatched. You can even track and manage the tool through the associated app as well. That’s the kind of versatility and convenience that many manufacturers wish they had.

The customers have spoken and made this sawzall a favorite among plumbers and plumbing contractors out there. Make sure that you add this one to your repertoire immediately.

Thankfully, times have changed and technology has evolved to allow you to the best job you possibly can with the greatest of ease and convenience. You don’t have to worry about lugging around a huge amount of tools in some big, clustered van again; you can carry a handful of tools in your truck or car and have easy access for whatever job you might need.

15 Amazing Plumbing Websites (With Features)

Finding a quality plumbing service can be difficult, especially considering just how many are out there. That is why plumbing websites are of the utmost importance. This is the place where the company can convey information about their company to the prospective customers and make the first impression that is so valuable.

A quality website makes it easy to find the services that you are after in a few short clicks and will make it even easier to find contact information, in an effort to generate more plumbing leads.

There are a few companies that employ the ideal that a website makes all the difference in the world and use that philosophy to ensure that their websites are making the kind of first impression that will make an impact.

Westside Plumbing

Plumbing Websites Example

One of the most trusted and dedicated services in the Fort Worth area, Westside Plumbing manages to set themselves apart from the competition not only through quality, consistent work but with a website that makes it easy for customers to navigate and find what they are looking for.

Westside Plumbing has a website that cleanly delineates each of their services. There are tabs for the individual residential services as well as their commercial services. You can find a dedicated landing page for everything from faucet repair and installation to garbage disposal repair and everything in between.

Best of all, their contact information is everywhere. If you are enjoying what you see on their website, the phone number is plastered everywhere so you won’t have to jump around to find contact info. And they have a contact form right on their home page with the ability to choose specific services.

Pittsburg, CA Plumber

Plumbing Websites Templates Example

There is a countless number of plumbing services throughout California and with good reason: it is one of the most densely populated states in the union. Surely there will be a huge array of services all vying for the same audience.

With a clean website, Pittsburg Plumber manages to stand apart from a sea of competitors. They have a clean layout that makes it easy to navigate as well as individual landing pages for each of their services to make it easy to find what it is you are looking for.

Not only that, their contact info is everywhere so you won’t have to jump around to look for a phone number or address. Some of the best services around might have websites that make it difficult to find even the most elementary of information about them. That’s a level of frustration that you just don’t need.

Patrick E. Chase Plumbing

Blog From Local Contractor Website

Not every business has to have a fancy name to get the recognition that it deserves. Sometimes, all you need is a dedicated, professional service and a clean, concise website to get you the kind of brand recognition that most businesses would love.

Patrick E. Chase Plumbing doesn’t have anything flashy on their website; just a good, clean design and easily accessible information. When you are trying to find the information that you need to get plumbing repairs done, the last thing that you want is to have to jump through hoops to find the information that you need.

Their website also offers a blog that ha helpful tips for a variety of different subjects. If you ever wondered what could make your water heater go bad, their blog can offer you helpful hints. Smooth and to the point, this is how a professional website should look.

Lionfish Plumbing of CA

Menu Example of Amazing Plumber Website

As mentioned previously, there are a huge number of plumbing services that are available throughout the state of California. This means that it can be difficult to differentiate them and to determine which one is the best for your buck.

But Lionfish Plumbing of CA manages to stand out from the rest of the pack by providing quality work and a clean, concise website for their prospective customers. If you ever had a doubt about the kind of service that Lionfish Plumbing provides, one look at their website will change that in heartbeat.

Their website is compartmentalized in a clean and efficient way. This means that customers can navigate their way through with complete ease, finding the landing page that they are looking for without a hassle. And never worry about having to find contact info; it is on every single page making it easier than ever to contact them.

Hot n’ Cold Plumbing & Gas Piping

Reviews on Local Contractor Websites

If you find yourself in need of plumbing services in the greater Huntsville, AL area, there is one name that stands out above the rest and that is Hot n’ Cold Plumbing & Gas Piping. They are dedicated to providing quality customer service and even better home services.

In addition to the wide array of services that they offer, which are neatly parsed out through category dropdowns as well as individual landing pages, they also have a dedicated reviews section. This is great for determining the trustworthiness of the company and whether or not you feel like they can deliver the services you need.

Hot n’ Cold Plumbing & Gas Piping remains one of the best names in the business and their website is a clear representation of both the services that they offer as well as their level of professionalism.

Piece of Mind Plumbing

Buttons on Plumber Website

Based out of Fort Worth, TX, Piece of Mind Plumbing is a 24/7 plumbing company and service. They are there whenever a plumbing need arises because they understand that plumbing problems don’t have a set of dedicated hours.

When it comes to their website, they make it easy to contact them with a few fields of information at the bottom of their website so that they can get your essential contact information. With an affordable and quickly responsive service that makes them a favorite throughout the area.

Don’t deal with a supposedly professional company that doesn’t have a professional-looking website. Turn to the pros who know how to reach their customers the best and allow them to get the information that needs for the job at hand.

Piece of Mind Plumbing has a website that rivals some of the best in the business.

Service Force Plumbing

Water Heater Repair Website Example

If you live in the Rockville, MD area and find yourself in need of plumbing repair services, there is no other name that you need to know other than Service Force Plumbing. They have been a full-service plumbing company for years and were even elected as one of the best of 2019 according to HomeGuide.

They have a keen understanding of what is needed for customers when perusing a business’ website. They parse things out individually by category and service, allowing potential customers to find exactly what they are looking for with minimal effort.

In addition to easily accessible contact information, they also have reviews from actual customers so that you can see just what others experienced when using their service. There are few websites out there that are this clean and easy to navigate; that means your prospective customers find what they want quickly.

Sunset West Plumbing & Rooter

Contact Form From Contractor Website

When you are looking for plumbing service in a hurry, you don’t’ want to have to fiddle around with a website that is not intuitive. Some websites can be overly clunky and make it difficult for you to find the information that you need before making your selection.

With Sunset West Plumbing & Rooter, this couldn’t be further from the truth. Their website is clean and simple, getting you to where you need to be in a hurry. Their contact information is all over the site, so you can get to them with just a single click regardless of where on the website you happen to be.

They outline their dedicated service area so that you can find out if you fall into their service area and not have any doubts. With the number of services that they offer, they make it easy to find anything in a single click.

Top Shelf Plumbing

Services Provided Plumbing Webpage

There is something to be said about the presentation. While it is not necessarily the most important thing in the world, it can dictate what a prospective customer thinks about your business. This is why having a quality website is of the utmost importance, especially in a crowded business like plumbing services.

This is where Top Shelf Plumbing manages to stand out. In Orange County, CA, there is an endless amount of choices for plumbing services, but Top Shelf stands out for a variety of reasons.

One of these is that their website is sleek and modern, clean and easy to navigate. Not only can you find the page that you are looking for with little to no effort, you can contact them on one of their social media outlets just as easily.

They make it so easy that you honestly don’t need to go past their home page. They layout who they are, what they offer, and how to contact them with nothing more than a scroll needed. That level of accessibility and ease is what separates a quality company from the rest.

Top Shelf truly is among the best around and their website is evidence of that.

KRK Enterprises, Inc.

NAP Information on Local Website

One of the important aspects of a website is the color scheme. It sounds pretty trivial, but it’s true. Whatever the colors of your business or logo, it is important to implement that color scheme throughout your website design. It looks odd and unprofessional if your logo is one color scheme yet your website is another. This is a small but clear example of synergy throughout your website and, ultimately, your business.

This kind of synchronicity is important to display throughout a website. The pages that house your services should be clear and concise, the kind of clarity necessary for your prospective customers to find the information that they are after.

KRK Enterprises, Inc. does not have the flashiest of websites, but they grab the attention thanks to their bright color scheme and a well laid out group of information. Whatever question you might have, there is likely a link to the answer on the home page. That is a professional website.

Ingram Plumbing

Website Service Page Example

There is one underrated yet essential aspect to a professional website that doesn’t really get talked about: personalization. There are a ton of huge companies out there that feel like big, soulless machines that are simply there for revenue.

When a company can implement a bit of humanity and care into their website, they have already managed to stand out amongst the pack. Ingram plumbing shows you their actual staff and actual job sites so you get a feeling of what the jobs are actually like. This is hugely important when presenting a professional yet approachable image.

Ingram Plumbing continues to be one of the best in the business for a lot of reasons and their highly professional and fluid website is just one of many. For those in Friendswood and League City, TX, this is the name that you need to remember for all of your service needs.

Delk Plumbing, Inc.

Mobile Menu on Local Service Website

A good plumbing company knows that it has to establish itself as trustworthy and reliable. This is true for just about any business, actually, but in an industry where it is imperative to enter a customer’s home, it is even more important.

That is why Delk Plumbing, Inc. goes through the steps to show you why they should be trusted right on their home page. They tell you the facts: they are licensed and insured, they are honest and professional, and they 100% guarantee your satisfaction. These are the kinds of things that consumers love and come to depend on and they have it in spades.

Delk Plumbing, Inc. makes it easy to navigate their site to find the service that consumers are after so that they can get the service they need quickly and cost-efficiently. It is hard to beat that kind of convenience.

Binta’s Mechanical

Areas Served Page Example

As a plumbing contractor in a world of plumbing contractors, there are a few ways to stand out as a business. One of these is to establish a feeling of being trustworthy and providing a professional, affordable service.

Binta’s Mechanical does this through its continued dedication to quality and service but also sets that tone on their website as well. With their friendly, smiling staff adorning the front page, you get a feeling for who they are right away.

They keep prospective customers on their website by offering their services on single landing pages and by also offering reviews and testimonials about real customer experiences with their business. This is the best way to get the attention of customers and make them feel like they trust and know your business. By combining all of these elements, Binta’s Mechanical presents a professional image that many businesses strive for.

Best Plumbing of Denver

Phone Number on Plumber Website

Every business will say that they are the best, but there are two ways to show it: through dedicated, quality service and through a website that illustrates the best qualities that the business has to offer. For these two reasons, Best Plumbing of Denver manages to stand out above the rest.

Their website is clean and modern and cuts right to the chase. Instead of making you click around to find the service that you are looking for, they list their services right on their home page along with their contact information as well. Never waste time looking for the information that you are after when using Best Plumbing of Denver.

Instead of just telling you how great they are, they show you. With pictures of actual sites as well as a detailed and concise description of the services that they offer, you know the kind of service that you are in for when you use Best Plumbing of Denver.

BDS Plumbing

Images on Website Example

While a little bit of a comfy, cozy feeling is definitely something that will work for professional websites, there is also something to be said of a crisp, clean design that showcases the services that your company offers without inundating the customer with things to click on.

BDS Plumbing accomplishes this with modern hoverable text. Instead of crowding their site with text about each of their services, they use a touch of modern to put text over pictures when the user hovers. This saves space on the page and allows for visitors to get the information that they are after. 

For one of the finest services in the state of Georgia, BDS Plumbing is definitely a name to check out. They provide the kind of quality and service that we all crave but they also deliver it through a website that feels modern and classy. That style and presentation goes a long way towards drawing in prospective customers and delivering the message that BDS Plumbing is great at what they do.

That level of style and convenience is hard to come by and BDS delivers it in spades.

Learn more about plumbing website design services

Posted: | Updated: Oct 10, 2019 | Categories: Web Design

One Of These Things Is Not Like The Other… | The Plumbing SEO Podcast

What’s the mark of a successful plumbing company? Determination, adaptivity, and earnestness. All these qualities make for a fantastic business, no matter what industry you operate in. When it comes to spreading your brand in search engine marketing, these characteristics will help you keep at it while those sweet, sweet leads start to trickle in.

Today, Nolen and Jason talk about what separates the top ranking plumbing companies apart from the rest. If your company doesn’t quite earn the rankings you’d like, be sure to listen in.

Key Lessons for Plumbing Professionals

  • Your top competitors work hard to earn their rankings in search engine marketing (SEM)!
  • Online success takes time and money, but anyone can win.
  • There’s no secret weapon to succeeding on Google Search.

Plumbing Search Winners

You know them well by this point: the top performers in your local market. Every time you run a Google search to see where your brand lands, these plumbing companies sit comfortably in the top positions on the front page. What do they do different? How did they get so lucky?

Search engine marketing champs don’t win by luck! They win because of determination.

So many plumbers break into the industry just to give up early in their online marketing efforts. Those top companies in your market however, kept at it and are reaping the rewards as a result. So what sort of qualities can they inspire to help you rank up?

Determination

Quick Tip #1: Keep at It!

Trial and error courses through every discipline of marketing, and business management in general. For plumbing professionals just getting into local search, earning high quality rank positions may feel like a daunting task. Keep at it! 

Practical Applications

While your brand needs some time to start ranking for those primary keywords and phrases, you can use secondary keywords to supplement your leads. Keep producing that content that’s enriched with multiple keyword combinations. Some of our clients at Plumbing Webmasters are listed for over a thousand different words and phrases. If you stay determined and continue to release quality material, your overall brand ranking is sure to rise.

Adaptability

Quick Tip #2: Adapt as Needed

Finding success in online search engine marketing is something almost anyone can accomplish, with the right strategy. Staying at the top however, requires a continued commitment to studying and adapting that strategy. As Google releases, new algorithmic changes and/or new search-related products, learn to experiment with the changes.

Practical Applications

Moz, Search Engine Land, and Search Engine Journal are three great sources for hot industry news and strategies. Try taking a few hours each month to see what’s new in search engine marketing. You may find fresh opportunities to improve your rankings in local search, such as the rise of featured listings in SERPs (see our guide on Ranking #1 in Google).

Investment

Quick Tip #3: Get Invested

Marketing is simply a part of doing business these days. Traditional methods of spreading brand awareness – we’re looking at you, door knocking – simply don’t provide the same results they did a decade ago. That’s why search engine marketing is more essential than ever before for driving people towards your business and creating leads. Successful marketing requires investment: time, effort, and money.

Practical Applications

Learn where to invest your resources for maximum impact. While lead gen companies and PPC campaigns provide a more immediate return, dedicating resources to quality website design and plumbing SEO can generate a long-term supply of cheap, but high-quality leads. Figure out what works best for your business!

Finding a Quality SEO Partner

Most top ranking businesses don’t even try to handle their own online marketing, unless they’ve already grown into a huge enterprise. Small businesses have fewer options in the way of SEO management. Even a permanent employee can have a hard time keeping up with the demands of design updates, content production, advertising management, etc. That’s why most plumbing professionals eventually team up with a search engine marketing company to handle the load for them. Before we finish our discussion for the day, here’s a few tips on discovering a quality SEO team.

Search Engine Marketing Analysis

Where Does Your Search Engine Marketing Team Draw Traffic From?

Picking Your SEO Marketing Team

  • Look closely at their billing procedures. Try to avoid companies that only offer annual contracts or even longer-term agreements.
  • Ask what their clients have to say about their results.
  • Check their organic rankings in Google search. Then check their clients’ rankings.
  • See how well they communicate. Can they clearly explain their services, or do they talk incomprehensible jargon?
  • Determine how easy it is for them to make changes to their websites, ad campaigns, etc.

Follow these tips, and you’ll weed out the vast majority of the underperforming SEO companies out there. As always, our team at Plumbing Webmasters is happy to partner with you for your search engine marketing needs. Consult with a professional anytime at (877) 388-9884!

Other Resources from Plumbing Webmasters

Articles and Podcasts
Plumbing Marketing With No Money (Podcast)
Branded SEO for Plumbers in 2020 (Podcast)
How to Craft a 5-Star Website User Experience (Article)

Related Services From Plumbing Webmasters
– Organic SEO for Plumbing Contractors
Google Maps for Plumbers
Citation Sources for Plumbers

Posted: | Updated: Oct 9, 2019 | Categories: Podcast

Plumbing Marketing With No Money | The Plumbing SEO Podcast

Congratulations! You’ve just started your professional plumbing company. You’re also dirt poor and have no marketing budget to speak of. We’ve all been there.

Thankfully, there are plenty of ways to start earning brand recognition online, without breaking the bank. Today, we’ll discuss a number of free to cheap activities that anyone can handle. If you’ve been worried about getting noticed in local search, be sure to listen in!

Key Insights on Plumbing Marketing (on a Tight Budget)

  • Register a domain under your name! Make sure it’s distinct from common industry terms.
  • Set up your Google My Business listing and submit your address. Complete the free forms.
  • If you don’t have money, try a cheap service like WIX and GoDaddy.
  • Stay away from digital marketing services in the mid-hundreds. You’re better off going DIY!

Starting Fresh in Local Search

Normally, our team at Plumbing Webmasters likes to steer the conversation away from other web design companies. We may also go the opposite direction and show just how many people get royally screwed by other SEO companies. But we’re going to do something different today, because sometimes you just need a place to kick off your marketing plan.

If you have no marketing budget to speak of, starting up your out-of-home plumbing company can be a real challenge! With so many established businesses in the community, how can you start making a name for yourself? It all begins with a domain name and a company website.

Without an established budget, there’s only one solution left: go DIY (do it yourself)!

A 3-Step Starter’s Guide

While many marketing activities can help you cultivate clients, three are absolutely mandatory. Without these three steps, your plumbing SEO has almost zero chance of taking off and earning clients for your business.

Your Three Essential Steps

  • Step #1: Claim Your GMB (Google My Business) Listing.
  • Step #2: Register a Unique Domain Name.
  • Step #3: Create and Launch a Starter Website.

This Free Tool Makes it Easier to Earn Site Visitors. Image Source: Google My Business

GMB Listing

Google My Business Account

Among the numerous qualities it has and the benefits it provides, your Google My Business listing is absolutely free. It’s Google’s way of getting to know your business location, basic service category, and operating hours. Fill it out as much as possible, and regularly come back to it as you gain more information. Your GMB listing helps you start showing up in local search queries. Then there’s the crucial ability to gather Google Reviews!

Be sure to use the same physical address for all your citations as your business grows. This makes the Google Search algorithm more confident in your operating area, increasing your chances of showing up for localized searches. When business booms, your marketing budget expands, and your company grows into an office, you’ll need to change the name for all of your citation listings (BBB, Angie’s List, Yelp, etc.).

Domain Name

Choosing a Domain Name

Your domain name isn’t just a web address. It’s also part of your brand identify, and it heavily impacts people’s ability to find your company online. Choosing a smart domain and guarding it carefully will help your business grow consistently over time.

Domain Name Examples

  • Great: purplemonkeyplumber.com
  • Poor: americafirstplumber.com
  • Great: pipefighter.co
  • Poor: seattleplumbingcompany.com
  • Great: rooterrex.com
  • Poor: bustedpipestx.co

What makes an ideal domain name? Memorability and uniqueness. Thousands of businesses shoot themselves in the foot by picking what they think will rank well in search. They use part of their small marketing budget to purchase a combination of their local city and a popular plumbing term. That’s a huge mistake! Many established companies already rank for similar names, and Google almost never ranks a new business over a seasoned competitor with a close name.

Site Launch

Craft Your Company Website

The most involved portion of your online marketing, website design requires careful planning, research, and patience. With that being said, it is possible to craft a beautiful website on a tight budget. With plenty of design sites and templates to choose from, anyone can build a basic but functional site for under $100. Your website may not be fully optimized for local SEO, but that’s okay for now.

Key Highlights on Website Design

  • Make sure your navigational menu is compact and fully functional.
  • Have your site inspected by several people for spelling and grammar errors.
  • Create a service page for every major category (at least). Do child pages if possible.
  • Test your site for usability and ease of navigation.

Need Help Getting Started?

One last note: Be sure to create listings in each of the major citation companies: Yelp, BBB, etc. Facebook Business profiles can also help you earn a handful of leads as you get the ball rolling. Starting a plumbing business is tough work (especially without a marketing budget), but success can be yours with diligence and careful planning!

Want some professional insight as you begin your business? Call the Plumbing Webmasters for a free consultation! We support hundreds of plumbers around the country, and we’d be happy to support you however we can, even if you don’t have a big marketing budget.

Simply call us at (877) 388-9884 to learn more.

Other Resources from Plumbing Webmasters

Related Articles and Podcasts
Skin in the Game With Plumber’s Marketing Money (Podcast)
How to Self-Audit Your Own Company Website (Article)
How to Craft a 5-Star User Experience (Article)

Plumbing Webmasters Services
Google My Business for Plumbers
Online Review Management
Website Design Services for the Plumbing Webmasters

Posted: | Updated: Oct 2, 2019 | Categories: Podcast

How to Craft a 5-Star Website User Experience

Consumers are often driven by emotion, rather than logic. Even in the most crucial homeowner decisions, how we feel still influences the decision making process. That’s why professional web design, specifically the user experience, is so critical to a website’s overall effectiveness. Text walls and poor menu navigation may seem like minor annoyances to a business owner, but the frustration they create may cause would-be clients to take their business elsewhere!

That’s why we’re taking a look at smart website design for a pleasant, productive user experience. If your plumbing company has struggled with high bounce rates and other poor site metrics, be sure to read along.

Create a Journey: Site Navigation

The goal of navigation should be to connect your clients with the services they need the most, in as few steps as possible. Picture the end goal of each type of client and create a simple one or two click path there. The easiest way to accomplish this is with a navigational menu at the top of your page. You can also place related links throughout your content below.

Dropdown Menu for Simplified User Experience

A Dropdown Menu and Collection of Service Pages Make for a Faster User Experience.

Here’s a good rule of thumb. A new website visitor should be able to locate their desired service page and your associated number in under 60 seconds. Any longer, and there’s a good chance your target users will give up and try a competitor’s website. Under 30 seconds would be even better!

Most plumbing companies can break down their users into three camps: frantic homeowner (or business owner), intentional scanner, and mild-interest reader. You may recognize these as phases of the customer buying cycle. There’s a purchase time frame associated with each category. Scared homeowners in need of immediate service may take less than a minute between finding your search listing and calling your office. Intentional scanners are actively hunting for a solution, but they may look through multiple websites first. Finally, mild-interest readers merely browse for information. They’re more interested in pricing data, as well as planning insights for upcoming projects.

Choose Responsive Design

A Good Mobile User Experience

How Does Your Site Read on Mobile?

By now, you’ve probably noticed that most people prefer to browse on their phones. Responsible design (also known as mobile responsiveness) simply means that your website can adapt itself to fit into a user’s phone. Nothing disrupts a user experience like trying to pinch and side scroll through a desktop sized page! 

Thankfully, it’s remarkably easy to create a mobile friendly website.

WordPress alone offers thousands of templates already designed for mobile responsiveness. A professional web designer can also produce a site that fits inside the palm of your hand. Wondering whether or not your company website caters to the mobile user experience? Simply Google Search “Mobile Friendly Test” and use the search engine’s free testing tool!

Remember, mobile friendly sites are the norm now. Since responsive design tools have been readily available for over five years, Google won’t promote a site that only provides desktop viewing (at least on the first page of search results). By the way, if a marketing company tries to pass off responsive design as a new capability, they’re pulling your leg!

Frantic User

Helping the Frantic Homeowner

Think of your website from the point of view of a frantic homeowner trying to get help in an emergency. When every minute counts, there’s no time to waste carefully reading through your company bio. All an emergency plumbing client needs to see is:

  • 4-5 star ratings in local search
  • Your emergency plumbing service page
  • Your company phone number

Many frantic clients won’t even make it through all these steps, instead calling the first 4-5 star plumbing company they see straight from the local map pack! That’s even more reason to make sure your service pages have been properly optimized with the appropriate keywords and calls to action (CTAs). Your Google My Business account will also heavily impact your service page visibility.

Intentional Scanner

Catering to the Intentional “Scanner”

In this phase, consumers have started to consider the different options they have to tackle a plumbing project. When it comes to plumbing SEO, there’s usually a driving force behind these potential clients, such as a rising water bill or a suspicious leak in the yard. In other words, these people have real motivation to find a solution within a few days or weeks.

Bombarding your clients with sales pitches and confusing website navigation only sabotages this natural momentum. Instead, focus on creating easy to find paths between your homepage and service pages. There’s your navigation menu at the top, an easy way to connect to your services quickly. You should also take a little time to talk about your service categories on the homepage itself, then include links to your various solutions.

Finally, we come to the service pages, the last stop in the scanner’s journey before contacting your business. To really nail these pages, focus on a handful of objectives:

  • Reviewing the problem(s) that specific service solves.
  • Educating the reader on the typical service process (step by step).
  • Providing applicable images that showcase the service / product.
  • Providing a clear calls to action at the beginning and end of the pages.

Mild-Interest Reader

Courting Future Customers

These casual browsers aren’t interested in immediate plumbing service. Most visit your website for research purposes. From identifying ways to save on water costs to planning their next bathroom remodel, mild-interest readers crave professional, unique insight for their projects.

Unlike your other two user categories, mild-interest readers have a high chance of landing on your website through blog articles and other forms of content marketing. If you’ve been faithfully posting how-to guides on your company blog (as you should be), make sure to keep linking back to related service pages. This creates a natural introduction to your solutions, sowing seeds that will slowly grow over the coming months until the readers return as active shoppers.

Enrich With Beautiful Imagery

Nothing creates a more comfortable user experience than classy imagery! It’s easy for readers to lose themselves in a great wall of text, which makes a well-placed custom photo such a relief. By carefully spacing out your wording with original images, readers can better digest information and learn about your services.

Imagery Making the User Experience More Rewarding

When You’re Afraid of Information Overload, Try Using Images to Refresh Your Readers.

In addition to the clear spacing improvements that images produce, they also provide opportunities to enhance your keyword optimization. Captions, alt image attributes, and image titles contribute to each page’s keyword strategy. Images also help with challenging topics too difficult or time-consuming to explain through words.

How many images should you use per service page?

Try opening up a website in a desktop browser. Arrange your window so that it takes up half the screen, then start scrolling down. Ideally, you should see a new image every 1.5 – 2 screen lengths until you see the end of the page. When one disappears, another takes its place soon afterwards. You can stretch the gap between photos with text formatting (bullet lists, quote blocks, etc.).

Summing Up the User Experience

The ultimate website user experience directs people to their services in a timely manner and makes it easy to digest information, no matter what device they browse with. With responsive design, your business can pursue a much larger audience from your local community, and earn higher rankings as a result. Your navigational menu, pages structure, and linking tactics all form the natural path from homepage to call to action! Finally, a healthy supply of original imagery saves potential clients from the frustration of text walls.

If your plumbing company struggles with a poor user experience, our team at Plumbing Webmasters would be thrilled to consult with you! With an enthusiastic collection of web designers, content writers, and plumbing SEO specialists, there’s no online challenge we can’t overcome together. For your free consultation, contact us today at (877) 388-9884!

Posted: | Updated: Sep 24, 2019 | Categories: Web Design

Skin in the Game With Plumber’s Marketing Money | The Plumbing SEO Podcast

Does your marketing company have a vested interest in seeing you succeed? Are they working hard to produce outstanding growth for your business, or just hard enough to earn another 12 month contract? Having a marketing company with skin in the game can make all the difference for plumbing contractors, as Jason and Nolen discuss in our latest podcast.

Helpful Tips on SEO for Plumbers

  • It’s getting harder and harder to compete without an established presence in local SEO.
  • Make sure your digital marketing company provides direct Google Ads reporting for PPC.
  • PPC budget and reporting should be kept separate from organic SEO.
  • Results for plumbing SEO usually take 2 to 3 months after launching a new website.
  • Research your top competitors’ websites.
  • See how well your marketing company ranks in organic search!

Overcoming the Past

You’ve been hurt before. Based on the number of angry, confused plumbers we’ve talked to over the years, odds are you’ve been taken advantage of by an untrustworthy digital marketing agency. In fact, you may have gone through the same situation multiple times now. Naturally, this leaves you hesitant to trust again. We understand!

However, you’ve also know by now just how essential local search is to finding clients.

There’s no getting around it. If you don’t have the talent inside your team already, you are going to have to find a company who understands SEO for plumbers. That’s where the Plumbing Webmasters come into play.

Learning to Trust Again

Instead of immediately jumping back into the online fray, why not take a day to reexamine what it means to succeed in Google Search? Take a day to research the different ways to rank #1. Better yet, take a look at your most productive online competitors to see what they’re doing different! You’ll probably find them at the top of search results in a Local Pack (see the picture below).

Examining Top Performers in a Local Pack

See What Businesses in the Local Pack and Top Regular Listings are Doing for Plumbing SEO!

Since organic search champions earn the lion’s share of website traffic, it pays to understand what they’re doing to be successful. Do some research! Spend a little time digging through their websites and exploring their service pages.

Critical Research Questions on Competitors

  • How good is the content on their service pages and homepage?
  • What sort of service page structure do they have?
  • Which keywords are they using to get noticed by Google?
  • Do they write blogs? How often are they posting?
  • Are they using stock photos?
  • What sort of calls to action (CTAs) are they using?
  • How many reviews do they have on their Google Search listing?
  • How good is the overall design of the website?

Just remember: to outrank these professionals, your website and related internet marketing must be better than the current champions. If you only match their website quality, you’re unlikely to outrank them (especially if they’re older companies).

Find a Winning Team

Emphasis on “Winning”. For all the technical expertise and fancy service packages a marketing company may provide, do they produce successful clients? If you Google Search “plumbing contractors in (insert city, state)”, you should be able to find their customers listed there!

Here’s another important question: How many keywords do their clients rank for? Big name companies like to advertise front page rankings for five, ten, or thirty keywords. An experienced marketing company can get your plumbing business ranked for hundreds of keywords (with dozens of front page listings)! 

On a side note, make sure to steer clear of companies that offer a PPC/SEO bundle deal, especially if their campaign spending isn’t provided directly through Google Ads!

A Website Produced by a Plumbing Marketing Company

How Well Does Your Plumbing Marketing Company Rank in Organic Search?

Team Up With Plumbing Webmasters

We won’t sugarcoat it. Our team at Plumbing Webmasters wants to earn your business! We know you’ve been hurt before, which is why our SEO professionals work so hard to make it easy and (practically) risk free to test our services. While it costs us thousands of dollars to produce a professional website that ranks for hundreds of keywords, we only charge you $99 for the first month. Our clients pay on a monthly basis, because we crave accountability for our results. That means you can quit anytime if our work doesn’t live up to your standards!

We think you’ll stay though, because our clients regularly dominate their local search results with better placement, more consumer traffic, and higher-quality leads.

If you’re tired of getting the runaround from your current marketing company, Plumbing Webmasters is always here to help. Consult with one of our seasoned plumber SEO professionals for free by calling us at (877) 388-9884. It’s tough to trust again, but we’re worth it!

Resources from Plumbing Webmasters

Blogs and Podcasts
What is a Plumber SEO WordPress Theme? (Article)
How to Self-Audit Your Own Company Website (Article)
Plumber Online Marketing Confusion (Podcast)

Plumber SEO Services
Website Design Services for Plumbing Companies
Organic SEO for Plumbing Contractors
Plumber Reputation Management

Posted: | Updated: Sep 19, 2019 | Categories: Podcast

The $3200 Plumbing SEO Screw Job | The Plumbing SEO Podcast

Does it ever feel like your plumbing SEO company is trying to hide something? Unfortunately, too many plumbing businesses get cheated by their digital marketing agency. That doesn’t have to be you! Thankfully, there are many red flags that can help you steer clear of shady marketing practices. Be sure to listen closely as Jason and Nolen discuss real industry stories that should serve as a word of warning.

Helpful Tips on SEO Services for Plumbers

  • Watch out for bundled deals! These tend to cover up shady reporting practices.
  • Many digital marketing rely heavily on PPC to markup their services.
  • Month to month SEO services often work the hardest to produce results.
  • SEO for plumbers should only require a couple months to start producing results.

Discovering the Tough Truth

“Bob” is a local contractor who relied on the same marketing service for two years. Despite his significant investment into online marketing, Bob noticed a suspicious lack of phone calls coming into his office. With growing concerns, he reached out to the agency that handled his PPC and SEO service bundle. As always, he heard the same old sales runaround that had grown less and less reassuring. So Bob decided it was time to consult with another marketing team.

After running a brief search of some of the top ranked SEO companies in his area, he arranged a one-on-one consultation with our team at the Webmasters. Pretty soon, Bob realized his nagging concerns were justified. Not only was his current provider using confusing reporting practices to hide their lack of organic SEO activity, but it was clear they were spending very little of the money they had allotted for PPC campaigns (and pocketing the rest).

In other words, Bob had been royally screwed for almost two years.

Reporting on SEO Services for Plumbers

Does Your Reporting Come From Google, or a Less Trustworthy Source?

A Common Trend in Digital Marketing

Bob’s story is one we hear all to often. As an experienced contractor in a modestly-sized, non-competitive market, he should have been a rockstar in local search. But his digital marketing company had done literally nothing to optimize his website or his company Google My Business listing.

This trend fits many SEO services for plumbers: using flat fee bundles to hide inactivity and mark up prices.

Bundling paid search and organic SEO services together is almost always a bad idea, especially if the bundle is tied together with a long-term contract. Since contracting professionals see this sort of pricing all the time however, they think nothing of it. Frankly, digital marketing companies do a fantastic job of selling these services. Here’s what happens when a plumbing contractor steps into a long-term PPC/SEO bundle deal.

Temporary Results

Part #1: They See Results (for a Time)

Most plumbers start seeing results, but not quite the quantity they expected. That’s because paid search campaigns start producing leads almost immediately. The initial influx of business is usually enough for most plumbers to grudgingly continue without contacting their marketing agency. Those that do speak out end up hearing the same familiar line:

“We’re working hard on your organic SEO, but it always takes 6 months to a year to start seeing results.”

Strange Reporting

Part #2: They Experience the Runaround

When leads begin to slow down, most plumbing contractors naturally start to wonder what’s going on. That’s when the confusing reporting comes out. Some marketing agencies appear more trustworthy by pushing their numbers through a third party reporting company.

On a side note: this is why you should always have your PPC campaign spending issued directly from Google. This prevents your digital marketing company from hiding the actual costs per click.

The reporting also enables SEO services for plumbers to cover their lack of progress on website optimization. Remember, successful SEO practices actually produce cheaper, higher quality leads for your business. Companies that make the most of their money with inexpensive PPC campaigns don’t want a productive organic presence taking money away from their primary source of income.

PPC Addiction

Part #3: They Get Addicted to PPC

What happens next? The same thing that plumbers experience when they purchase leads from a vendor: addiction. PPC’s slower, but dependable source of leads makes it difficult for most plumbing companies to part with their marketing agency. After all, who wants to leave a steady stream of business, even it if is smaller than they’d like?

Thus begins the cycle of PPC addiction, which takes many plumbers years to overcome. Those that do escape inevitably feel jaded against other marketing professionals that could actually provide real, lasting, and remarkable results. That’s why productive SEO services for plumbers have to work so hard to prove themselves!

Real Results – Plumbing Webmasters

So what’s the solution to break this cycle of deception and loss? Accountability. At Plumbing Webmasters, we’ve talked with hundreds of plumbing professionals who feel jaded because of their past experiences with dishonest marketing. That’s why we work so hard to prove ourselves with detailed expense reporting. Our SEO services for plumbers are always priced and reported separately from our PPC services, because you shouldn’t have to wonder where your money is going. You’ll see every one of our services fees in your billing, which we charge month to month.

Do you feel unhappy with your current marketing company? Contact our highly-rated, trusted team at Plumbing Webmasters and consult with a professional for free. Call (877) 388-9884 and see the difference for yourself!

Other Resources From Plumbing Webmasters

Related Articles and Podcasts
True Client Stories: PPC vs Organic SEO 2020 (Podcast)
Forced to Brand (Podcast)
Plumber Online Marketing Confusion (Podcast)

Plumber SEO Services
Organic SEO for Plumbing Contractors
Plumber PPC Campaigns
Content Marketing for Plumbers

Posted: | Updated: Sep 18, 2019 | Categories: Podcast

Branded SEO for Plumbers in 2020 | The Plumbing SEO Podcast

Apart from employees and equipment, your brand is the most important company asset. Effective branding separates fledgling companies from industry champions. Despite this, thousands of plumbing contractors continue to neglect branded SEO online. Below, Jason and Nolen discuss how to unlock your brand’s potential in organic search. They’ll also point out some disastrous mistakes that hurt local businesses.

If you desire stronger online lead generation, be sure to listen closely!

Pro Tips for Plumbing Contractors

  • Never abandon an established brand name or URL, unless you absolutely have to.
  • Treat your digital brand with the same respect as you would your physical brand.
  • Don’t try to “game the system” using your GMB account. It could cost you!
  • Negative reviews lose their impact when surrounded by a host of positive feedback.
  • Make sure your website is optimized for local search.

What is Branded SEO?

Branded SEO refers to optimizing your online assets in a way that makes your brand more recognizable and trusted by Google. Just like developing trust with someone takes time and effort, so does establishing your trustworthiness with the world’s most popular search engine. As you prove your company’s reliability, local search rankings almost always rise as a result. 

Why Trust Matters

Google Search strives to provide finely tuned results for all of its user base. If you want to buy tickets to a football game or purchase a gift for a family member, the search engine wants to make sure the results you see not only match the keywords you typed but that they bring you much closer to your desired service/product. If they believe a website won’t provide dependable results, that site will never see page one rankings!

In other words, Google needs to know that you’ll provide the quality services you claim to. Any plumbing company can say they provide “professional water heater repair in San Antonio, TX”, but only a handful get listed. How do these businesses achieve such fantastic success? Let’s break down that process.

Branded SEO in the Form of a Featured Listing

Premium Listings Like These Only Happen When Google Highly Trusts a Business.

Strategy for Successful Branded SEO

Step #1: Finish GMB

Complete Your GMB Listing

Everything starts with your online company listing! Google My Business (GMB) provides a free, convenient way to get your plumbing business listed. Without claiming and completely filling out this profile, it’s almost impossible to achieve top rankings in local search. Then again, businesses that take full advantage of GMB tend to enjoy higher rank and website traffic! If you haven’t already, make sure your business listing has been claimed and finished.

Again, it’s free and from Google. That alone makes GMB worth the minimal time investment! Just make sure that the address you register with Google is the same one you use for all your other citation sources (such as Yelp and BBB), and vice versa. Even differences in abbreviation can make Google suspicious.

Step #2: Develop a Website

Optimize Your Website

We could spend hours talking about what makes a website appear more trustworthy to Google. The company website is an integral part of branded SEO. Google Search regularly combs through your site, searching for new pages and content. If its crawlers (bots used to examine a site) discover these elements, it’s much more likely to judge your company favorably.

  • Service Pages
  • A Company Blog
  • Clearly Visible Branding (Logo, Contact Info, Etc.)
  • A Sitemap
  • Applicable Keyword Usage
  • Professional Content Formatting
  • Optimized Imagery
  • Schema Coding

Step #3: Collect Reviews

Gather and Integrate Your Reviews

Reviews, reviews, reviews! Nothing breaks down walls faster than a glowing recommendation from a customer. If you don’t already, make sure you’re asking all your clients (especially the happy ones) to complete a reviews. Sooner is better; people tend to forget their enthusiasm months after service.

For plumbing contractors that really want to supercharge their branded SEO, be sure to integrate reviews into your website. There are a handful of capable tools, but we recommend Righteous Reviews. It compiles reviews from your favorite sources into your website, and even produces geotagged data – Google highly values this data – through check-ins and automated feedback requests.

Branding Tactics to Stay Away From

While successful branded SEO takes time to cultivate, it only takes one wrong step to doom your brand online. While Google is willing to forgive many mistakes, there are some foolish tactics that will inevitably lead to a permanent de-listing on the search engine! What sort of strategies should you stay away from?

  • Attempting to sabotage other company listings.
  • Creating fake reviews.
  • Paying for reviews.
  • Making false claims about your services or industry.
  • Using racist or overly-disparaging language when speaking with customers online.
  • Creating fake locations to appear larger.
  • Using tactics explicitly banned by Google.

Of course, not every poor strategy is banned. For instance, anyone can change their brand name, even though it will almost certainly set back their branded SEO for years! Unless legal action compels you to, never change your brand name.

Want to Learn More?

Our team at Plumbing Webmasters would love to talk with you and answer all your questions about branded SEO! We support hundreds of businesses around the country, producing stronger rankings, site traffic, and leads. To learn more about our services, check out the links below or call us at (877) 388-9884.

Additional Resources from Plumbing Webmasters

Other Podcasts and Articles
Forced to Brand (Podcast)
PPC vs Organic 2020: True Client Stories (Podcast)
How to Self-Audit Your Own Company Website (Article)

Plumbing SEO Services
Plumber Reputation Management
Organic SEO for Plumbing Contractors
Google Algorithms and Penalty Recover for Plumbers

Posted: | Updated: Sep 11, 2019 | Categories: Podcast

Forced to Brand | The Plumbing SEO Podcast

The way online marketing is progressing, plumbers will likely be forced into one of two paths: start developing your own company branding strategy, or pay another brand to feed your business with leads. It’s a tough situation to be in, but there’s still plenty of opportunity to grow your company online. In our latest podcast, Nolen and Jason discuss what company branding means today, and how to make the most of local search.

If your plumbing business has struggled with slow growth online, be sure to listen in!

Important Lessons for Plumbing Professionals

  • Online company branding requires dedicated SEO.
  • It takes more than a website to show up in local search.
  • You can start earning leads, or pay someone else for them.

Modern Company Branding

As a whole, marketing in the United States has shifted dramatically from its roots. While it changed only gradually over hundreds of years, the modernized internet causes tumultuous industry changes even in just a five year period. 5 years ago, any company with a decently written website could expect a favorable ranking on Google Search. Today, “decent” just doesn’t cut it. Google expects exceptional branding towards its search engine and towards potential customers.  

What is branding when it comes to marketing your business online?

As a plumbing contractor works to establish their company identify with Google, they must add several more branding elements into the mix. These include: customer reviews, NAP listings, and content (just to name a few). Such elements create a general profile that helps the search engine understand who you are, where your business operates, and what sort of services you provide.

Crafting an online image might seem like a mundane task, but everything makes a difference in a world where the vast majority of consumers search for essential services online. To be successful, we ultimately must distinguish the things that shape consumer perception from those that shape Google Search’s perception. That’s where the “E-A-T factors” come into play.  

Results of Heavy Company Branding in Local Search

The Best Listings Go to Experienced, Trusted Plumbers.

The E-A-T Factors

E-A-T: expertise, authority, and trustworthiness. The world’s number 1 search engine works hard to create dependable results for its user base. That’s why it only lists contractor websites it believes conveys these three attributes. What sort of activities and materials does Google use to gauge these qualities?

Expertise

Measuring Expertise in Branding

Think of the expertise factor as an industry qualification process for your company branding. To convey expertise, you need to provide insightful content specifically tailored to address popular consumer problems and questions. Flaunting your plumbing certifications also helps establish your expert status.

Below are some company branding tasks that help build your online industry expertise.

  • Writing well-structured (and organized) service pages
  • Consistently releasing insightful blog posts on popular questions
  • Earning featured listings for frequently searched plumbing topics
  • Producing social media posts with homeowner or business tips
  • Displaying your credentials on your website’s front page
  • Crafting FAQs and answering questions in your GMB account

Authority

Gauging a Brand’s Authority

While expertise is proof of your right to join the plumbing conversation, authority determines your place in the pecking order. Do other plumbing companies reference you content in their websites? Do consumer websites link back to your blog posts when diving into the hottest homeowner topics? If so, you likely have a fantastic authority rating.

New businesses may start out with a very low authority website score, but they don’t have to stay that way. Below are some popular ways to enhance your company branding for better perceived authority.

  • Find prestigious industry organizations, and see if you can provide a quote.
  • Build relationships with other local businesses, then see if they will provide links.
  • Ask for recommendations from your best clients!
  • Add social sharing buttons in your blog.
  • Create exceptionally shareable material in your content marketing (ex: videos, infographics)

Trustworthiness

Calculating Trustworthiness

It’s theoretically possible to get by without great expertise. It’s very possible to still achieve moderate results with low authority. But no business is going to survive long with a poor trustworthiness rating! Without trust, Google has no incentive to show your business, and consumers have no reason to take a chance on you (especially for expensive projects).

So what company branding activities can you perform to prove you’re business is worth the risk?

  • Ask for reviews! Consistently ask for reviews from every happy client (across multiple platforms).
  • Answer consumer questions on your website and social media profiles.
  • Turn angry customers into content ones with conflict resolution.
  • Keep your company office addresses exactly matched for every listing.
  • Finish your company Google My Business listing.

The Near Future of Company Branding

People simply don’t read Yellow Page-type listings anymore. More and more consumers look to local search for their essential services. Thankfully, it’s easier than ever to start branding your company online and establish a steady influx of organic leads. Branding online takes time, money, and effort on your team’s behalf, but it’s so much more cost-effective than the alternative. 

Company Branding Takes Off With Customer Reviews

Client Reviews Do Wonders for Your Local Search Results! Source: Dr. Drain

Alternatively, plumbers can sit back and pay other brands to supply leads for them. It’s sad to see businesses get locked into the cycle of buying leads, for multiple reasons:

  • The lead-selling service gets the brand recognition and website traffic.
  • Lead quality fluctuates wildly. You never know if you’re getting a buyer or a shopper.
  • PPC campaigns provide leads at a much higher cost than organic means.
  • Paid leads have a smaller chance of becoming repeat customers.

When it comes to organic company branding, a little help can go a long way. Our team at Plumbing Webmasters supports businesses all over the country with custom website development, content writing, PPC advertising, reputation management, and so much more. Clients earn exceptional traffic, better rankings, and wonderful lead quality. We’d love to partner with you too!

Contact us today at (877) 388-9884 to learn more about our plumbing SEO services!

Helpful Resources from Plumbing Webmasters

Articles and Podcasts on Company Branding
Plumber Online Marketing Confusion (Podcast)
PPC vs Organic SEO 2020 (Podcast)
The Coolest Review Software Ever (Podcast)

Related Webmasters Services
Google My Business for Plumbers
Organic SEO for Plumbing Contractors
Content Marketing for Plumbers

Posted: | Updated: Aug 28, 2019 | Categories: Podcast