Author Archives: Plumbing Webmasters

User Experience (UX + UI) for Plumbing Websites

User Experience for Plumbers

What is User Experience for Plumbing Websites?

User experience is a plumbing consumer’s experience while interacting with your website. Factors include the user’s perception, the quality of the design, and the website’s ease of use.

What is User Interface for Plumbers?

User interface is how users interact with your plumbing website, regardless of experience. Of course, superior interfaces create better experiences, which should be every website’s goal.

Plumbing User Interface

5 User Experience Tips for Plumbing Companies

Website user experience has become vastly important in digital marketing over the last decade. As the interface between user and website becomes more defined, the user demands a more streamlined experience. And for the initiated, user experience refers to how your visitors interact and, yes, experience your website. 

Are images loading quickly? Is your site easy to navigate? Are you offering interesting or engaging content that will make the user want to hang around for a while? These questions and others are all matters of website user experience. And they are all pivotal questions because if your website is slow, confusing, or doesn’t offer anything of value to your potential customer, you better believe that they will click elsewhere. 

In fact, a February 2021 study indicates that 40% of web surfers will leave your page if it takes more than 3 seconds to load. That’s almost half of your potential clientele or existing customers. And we understand it could be hard for plumbing companies to keep up with the ever-changing demands of the website user experience. 

It can be even harder to come up with ways of providing a modern UX to your visitors. After all, you run a plumbing company, not a website design company. So in the following post, we will be going over some tried and true tips that you can implement to improve our website user experience. 

1) Increasing your Page Speeds

This is number one on our list because it may the most important. If you can’t get anyone to stay on your website for more than 3 seconds, other user experience tips become moot. So start here. First, you will need to test your website page speed. There are a lot of free and easy ways to do this. Pingdom offers a free website speed testing tool. All you have to do is enter the URL of the pages you want to test, and you will get an analysis of how they performed. 

If your pages are loading in 3 seconds or less, then you’re fine. But if they’re not, there are some things you can do to try to speed things up without a major overhaul:

  • Compress Images: Compressing any images you have before loading them onto your site is one easy way to speed things up.
  • Don’t Overdo Images: Images are great for plumbing SEO. But having too many of them on any given page of your website can not only distract the user from your important content; it can also significantly slow your page load times. 
Pingdom Speed Test

2) Segment Content

This is another fairly simple yet powerful tip that you can use today. No one wants to read huge blocks of text. That’s why it’s good to segment your written content. Break up big walls of text into smaller paragraphs and use numbered and bulleted lists to help break up important content and make it more readable for your visitors. 

Another recent study has found out how important segmenting content is. Apparently, 70% of people prefer looking at content with bulleted lists instead of 55% of people who read content with no lists. Simply breaking content up, so it’s easier for your viewers to read can significantly differentiate how many potential customers you are moving along the sales funnel.

Content from Plumbing Website

3) Indicative Headings

Google is really starting to crack down on misleading headings and page titles. This was a strategy that some marketers used to attract more attention to their clients’ websites. But now, they are being penalized for it with indexing omissions. 

In other words, Google and other search engines are getting better at identifying misleading headlines and page titles and omitting them from search engine results pages. Plus, it’s just bad business. To provide a quality website user experience, you need to make sure that your headlines indicate content that the user will actually read about. 

Plumbing Heading Example

4) Fix Broken Links

Broken links are some of the most annoying problems for a consumer to run into when they need home service – fast. Imagine that a pipe under your kitchen sink just started suddenly spewing water. You hop on your phone and do a search for emergency plumbing in your area. 

You find the top result, click on their website, and hit the contact us link…only to be led to a page that says “404 Error page not found.” That’s a surefire way to lose an otherwise surefire customer. So it’s imperative to make sure that you have no broken links on your website. 

The first thing you need to do is find any broken links on your website. To do this, you can use this free tool. You can choose to check individual pages for broken links, or it can scan your entire site. If you don’t have any, great! But if you do, here’s what needs to be done:

  • Replace Links: Usually, broken links are the result of simply copying the wrong URL. Or maybe the page they lead to doesn’t exist anymore. In any case, you will need to replace the link with one that leads to a live page. 
  • Remove Links: It’s better to not have a link at all than to have it lead to a dead end. If you can’t immediately find the solution to the broken link or a link to replace it with, simply remove it for the time being to improve the website user experience. 
Broken Link

5) Optimize for Mobile

You may have already heard this tip, but it cannot be understated. You absolutely need to have your site responsive and optimized for people browsing with their phones and tablets. 80% of adults will use their phone to do online shopping and search for local services. That includes plumbers. 

So you will need to make sure that you are offering a robust and speedy mobile user experience if you want to win over customers in 2021. Here are some tips on how to improve mobile UX:

  • 3rd Party Video Uploads: For your mobile site, try uploading your videos through a 3rd party site. In other words, don’t upload them directly onto your site. You can use YouTube for 3rd party uploading. 
  • Don’t Use Flash: Most people don’t have Adobe Flash Player installed on their phones, and most phones don’t come with it pre-installed. So it’s usually a good idea to avoid using flash for your mobile site animations and images. 
  • Make Sure Links Aren’t Crowded: Remember that mobile users will have a smaller screen to work with. And it’s incredibly annoying when links are too close to each other on mobile pages, and you accidentally click on the wrong one as a result. Space out links on your mobile pages and make your CTA buttons nice and big. 
Posted: | Updated: Mar 5, 2021 | Categories: Web Design

Plumbing Blog Topics (+ Guide to Blogging)

Plumbing Blog Topics Guide

What is Blogging for Plumbers?

Blogging is the production of posts published online, typically through informal, text-based entries. For plumbers, blogging may consist of how-to guides, company announcements, and industry news. With proper on-page SEO, plumbing blogs can rank on Google Search for relevant keywords.

The Appeal of Plumbing Company Blogs

Content marketing has become a huge point of emphasis for businesses large and small. Mainly because it works. Providing your audience with content that they can draw value from and/or engage with is extremely important in digital marketing.

For plumbers, it can mean the difference between gaining new customers and losing out on them. And blogging is one of the most effective forms of content marketing. And while plumbers have trade skills, they may lack the creative knack for crafting effective blog posts. 

But make no mistake about it; plumbing offers very fertile ground for quality blog content. You may not be versed in prose, but chances are you have highly-marketable and practical knowledge that people are seeking out every day. 

And that’s how a blog can be effective: people are looking for answers from plumbers. The only question is, will they get those answers from you or another plumber. Studies have shown that people who draw some value from a company’s blog are much more likely to trust and patronize that company.

So today’s post is going to be about plumbing blog topics and how you should go about starting or refining your plumbing blog. But first, it may be helpful to understand what a blog can do for your business…

Blogging Benefits Your Plumbing Business

Having a plumbing blog rife with well-crafted content is very important to your business for many reasons. Here are just a few:

Blogging for Lead Generation

Email marketing is great if you can do it correctly. But even at its best, it doesn’t match the draw and effectiveness of content marketing. People read blogs 3 times more often than emails, and blogs are emerging as the preferred way for people to get their information. Prospects who enter your website through a blog post may end up signing up for a service.

Blogging for SEO

SEO aims to get your company website indexed as high as possible on as many search engine queries as possible. This drives web traffic, brand awareness, lead generation, and ultimately, sales. And blogging helps with organic SEO. Google is prioritizing high-quality content to improve user experience. And aside from more attention from Google, blogging can help you build a solid backlink profile that will get more people to your website. 

Blogging for Brand Authority

The more you post on popular and important topics with well-crafted blog content, the more authority you will establish for your company. As you gain backlinks from blogging, you gain more web authority. At the same time, you gain more real-world authority and trust in your brand from your readers, who, in turn, will be more likely to patronize your business. 

Plumber Blog Article

Great Plumbing Blog Topics for 2021

The general idea behind any effective plumbing blog is to strike a balance between a topic you can write knowledgeably about and people actually interested in. Think about some of the most common types of service calls you get. Think about what your customers tend to ask you once you are actually on-site. 

This should give you a pretty good pool of ideas to start you off as you select plumbing blog topics. And to help you refine your list of potential plumbing blog topics, here are some helpful tips and examples:

Topic Idea #1: Dispel Myths 

As a plumber, you probably run into quite a bit of unfavorable situations you might have avoided if people had the right information. The fact is that there are a lot of plumbing myths floating around that end up getting people in trouble. So blog posts that dispel these myths could be fodder for great content. Think about topics like “The 5 Most Dangerous Plumbing Myths” or “Stop Doing This to your Plumbing System.”

Topic Idea #2: Freezing Pipes

This is a very topical, well, topic in 2021. We’ve all heard what’s going on in Texas, and more people than ever are now concerned about freezing pipes. A plumbing blog post would be a great example of creating content that people are actually interested in. Consider ideas like “What to do If your Pipes are Frozen” or “How to Tell if your Plumbing Pipes are Frozen.”

Topic Idea #3: Appeal to Millennials

First-time homeowners are looking for solutions for everyday plumbing problems. So in 2021, plumbing blog topics like “How to Fix a Clogged Drain, “as rudimentary and repetitive as they may seem, are still relevant. For millennials, any instructional plumbing blog posts would be beneficial. Take some time to consider basic and essential plumbing tasks and then turn them into instructional blog posts. “How-to” blogs are still wildly popular and can earn you a healthy bump in web traffic and new plumbing leads

Topic Idea #4: Local / Regional Intent

If you own a plumbing business, you own a local business. So it is beneficial to come up with blog content that is locally focused. Think about the plumbing issues that are typical of the homes and businesses in your area. They can be issues that are caused by the local climate, architecture, or infrastructure. Maybe there are a lot of big, old trees in your city that normally busts underground pipes. Start thinking of plumbing blog topics along the lines of “Recognizing Plumbing Problems in (insert city name here)” or “How to Avoid Common Plumbing Issues in (insert city name here).”

Topic Idea #5: Help People Save Money

People are always looking for ways to save money, and as a plumber, you can do just that. Compose some posts that highlight the money-saving benefits of low-flow toilets and other water-saving appliances. Devote some posts devoted to simple plumbing maintenance tips that can help avoid major catastrophes in the future.

Example of Plumbing Blog Post

Best Plumbing Blog Practices

Keyword Research

Find out which keywords are trending and compose blog posts around them. Google’s Keyword Planner is a great resource to discover trending and low-competition keywords alike. Just remember not to cram keywords into your blog content unnaturally. Keep it natural, keep it human and keep it conversational. 

Title Tags + CTR

You want to make your titles alluring and attention-grabbing. In general, you’ll want to include the main keyword in your title. But you have to make sure that the title stays indicative of what the visitor will read in the actual content. Higher click-through-rates (CTR) contribute to higher rankings.

Post Frequently

Posting blogs as often as you can is a good way to get Google to recognize you. The search engine loves fresh content. So how often should you be blogging for your plumbing business? The general rule of thumb is just around 11 blog posts per month. But here’s a pro tip: updating your existing blog content with new data or information can work just as well as posting new content.

Blogging Services for Plumbers

Need help with your plumbing blog. Choose HVAC-Plumber SEO Webmasters for all of your content marketing services. We help plumbers rank on Google Search and Google Map 3-Pack for relevant keywords. Our content writing staff crafts topical blog posts to increase your brand’s authority while ranking for more keywords in Google’s index. 

Grow Your Business.
Call Today: (877) 388-9884

Plumbing Instagram Ads Guide for Contractors

Instagram Ads for Plumbers

What are Instagram Ads for Plumbers?

Plumbing Instagram ads are promotional posts, stories, or reels that highlight a plumbing company’s brand or services. An IG ad resembles a standard post but showcases a “sponsored” label to inform users of its purpose. Instagram Ads often feature a call-to-action (CTA) for conversions.

Plumbing Instagram Ads Cost

The cost of Instagram ads varies, but $1.25 is a standard cost per click (CPC). Variables include format, placement, location, season, and target demographics. As an advertiser, you control your total cost with daily budgets, bid strategies, and spending limits.

Instagram Ad Types for Plumbing Contractors

Your ideal ad type varies by your goals and overarching Instagram marketing strategy. Plumbing companies must consider each format’s objectives and invest in content that converts at the highest rate. Instagram’s built-in analytics tool, Insights, helps plumbers track ad progress and make data-driven adjustments. Ongoing focus on your Instagram ads is critical to sustainable success.

For many plumbers, photo ads convert well. With strategic targeting, consumers needing plumbing services in your area will respond to the photo ads. For more ambitious campaigns, Stories ads tend to work best.

Plumbing Instagram Ad

IG Photos

Instagram started as a social media platform for photos, and it remains an integral part of its presentation. Photo advertisements empower plumbers to highlight services through visual images. Just like with a plumbing website, unique photos of your team, truck, and equipment convert best. 

IG Stories

Stories ads appear to users in the time between watching one Story and the next. Compelling Stories ads resemble a standard IG Story to reach users on a psychological level. Plumbers can utilize all regular IG Story features, including text overlays, filters, and effects.


Carousel advertisements feature multiple images or videos, exposing users to a series of plumbing services with unique calls to action for each. Alternatively, plumbers can showcase a single service or brand with up to ten photos. Sometimes, a high volume of visuals encourages users to buy.

The Instagram Advertising Process

Plumbing contractors can advertise on Instagram through Facebook Ads Manager or directly from the IG App. To advertise on the app, you’ll need a business or creator account. In either case, linking your IG Ads to your Facebook account is ideal. If you know anything about plumbing Facebook ads, you know that Ads Manager is a very advanced tool. For companies looking for the most detailed ads, Facebook Ads Manager works best.

Choosing an Objective

Pull up Facebook Ads Manager and choose Create. By default, the tool assigns you Guided Creation. You can switch to Quick Creation if you require more precise control. From the Guided Creation screen, you then choose an objective. Most plumbers should select one of the following:

  • Brand Awareness
  • Conversions
  • Engagement
  • Lead-Gen
  • Messages
  • Reach
  • Traffic
  • Video Views

Next, you rename your campaign from its default. It’s best to label each campaign specifically, with a name like Cowtown Plumbing Web Traffic.

Targeting an Audience

Reaching the right customers helps maintain a positive ROI. As a subsidiary of Facebook, Instagram allows for in-depth consumer targeting. For example, you may want to target homeowners recently exposed to winter storms. If their pipes burst, they’ll need immediate assistance.

Picking Ad Placements

Facebook Ads Manager vives plumbers the option of automatic and manual placements for Instagram ads. The automatic setting uses AI to determine the most effective arrangements. Conversely, the manual setting gives you the power to choose where you want to show your advertisement. 

Setting a Budget

Dialy budgets provide maximum daily spends so plumbers can cap their day-to-day cost. Similarly, lifetime budgets allow contractors to restrict their campaign’s lifetime spending. Facebook Ads Manager projects your ad’s reach so that you can integrate your budget with your marketing goals.

Instagram Ad Creative

Your ad’s creativity remains essential to positive results. Once you’ve set the stage with objectives, audiences, placements, and budgets, you must create your advertisement. Plumbing companies can choose their visual content (video or image) and then produce the copywriting for the ad. Next, you will select your payment method, review your ad’s final draft and finally confirm it for publishing.

Instagram Video Ad for Plumber

Remember to choose sensible calls-to-action to maximize conversions. Similarly, link to the most relevant landing pages in your CTAs. Becoming an Instagram expert doesn’t happen overnight. Still, with proper guidance, plumbing contractors can maximize their ad spend and earn new clients regularly.

Instagram Marketing for Plumbers

Advertising is the most detailed aspect of Instagram marketing for plumbers but far from the only way to reach new customers or maintain existing ones. Posting images of your work regularly, along with IG Stories of your team on the job, can separate you from competitors. The more engaged your consumer base is, the more your plumbing company grows in 2021. Link up with HVAC-Plumber SEO Webmasters to learn more about Instagram marketing services for plumbers.

Posted: | Updated: Feb 19, 2021 | Categories: Instagram

Plumbing Facebook Ads: The Ultimate Guide

Facebook Ads for Plumbers

What are Facebook Ads for Plumbers?

Plumbing Facebook Ads are advertisements in the Facebook News Feed and right-hand column of the social platform. Ads may appear alongside friends’ specific actions, such as one of them liking a plumbing page, for example. 

How Much do Plumber Facebook Ads Cost?

A typical Facebook ad for plumbing companies costs $7 per 100 impressions or $1 per click. However, cost varies based on factors like location, prominence, and brand recognition.

Facebook Plumbing Ads Examples

Types of Facebook Ads


Plumbers can use image ads in the News Feed to showcase services. Branded images displaying your team and staff create the most engagement and clicks. 


Plumbing companies can utilize video ads in Facebook’s News Feed to showcase services, as well. The most encouraging videos include your team at work accompanied by audio and subtitles.


Plumbing contractors can go with carousel ads for multiple images in the News Feed. You can add up to 10 photos or videos for your ad, and each can possesses a separate link. Carousel ads are ideal for promoting multiple service types in a single ad.

Instant Experience 

Plumbers can use Facebook Instant Experience ads (formerly Canvas ads) to present instantaneous mobile advertisements that capture your audience’s attention. Users can engage with videos, photos, and carousels within a single ad. 


Plumbing professionals may not need Collection ads since they target product-based sales, which most plumbers avoid. Like Instant Experience ads, Collection ads reach users on their mobile device. 

Facebook Advertising Objectives for Plumbers

Before crafting a Facebook ad, plumbers must set a business goal. Your objective should reflect how you want users to act once seeing your promotion. For instance, if your goal is to showcase your new plumbing website, you can launch an ad that gets traffic to your URL. Check out the list of objectives below.


Awareness objectives create interest in your plumbing services. Producing more awareness showcases your brand and its value. One example is a plumber looking to expand their service area to a nearby town. By using the brand awareness goal, you can launch a campaign that inspires locals to choose your plumbing company.


Consideration objectives get users thinking about your overall brand. One example might be a local plumber with a new website who uses a traffic objective to streamline new visitors to the website and allow your on-site conversion optimization to do the rest.


Conversion objectives cater more towards storefront business. A conversion objective typically produces store traffic, but plumbers can still creatively utilize them to get on-site sign-ups and other exciting engagements.

For most plumbing companies, objectives evolve. New plumbers may focus primarily on awareness at first. As you build more customers, your goals may progress towards capturing new clients in other service areas. Of course, your company’s budget may also dictate its objectives. Facebook Ads work best in unison with other digital marketing techniques, such as SEO, and yields the best ROI in 2021.

Facebook Lead Ads for Plumbing Companies

Some plumbers may hope to convert new customers directly on Facebook. Sometimes businesses lose out on leads when they visit your website or landing page. As a solution, Facebook Lead Ads create a more straightforward process. The social platform pre-fills lead forms with the user’s information, like name, phone number, etc., so that more people complete the submission. 

Mobile Consideration

Submitting forms on mobile can be a significant deterrence for prospects. Facebook’s pre-filled mobile forms eliminate one of the most significant causes of drop-offs.

Audience Targeting

Not everyone needs your plumbing services. Spending your advertising money on the right audience can streamline lead generation to focus on the most probable clients.

Survey Application

Qualify your leads further with custom forms that eliminate false leads and spam. Filter out wasted resources and focus on ROI.

CRM Integration

Get plumbing leads to send directly to your 3rd party CRM so you can complete your standard sales process with each prospect. 

Facebook Ad Budget for Plumbing Businesses

Your budget is how much you spend on ads and helps you control spending for a specific ad set or campaign. You can either choose an overall campaign budget or assign individual funds to each ad set. Facebook’s built-in CBO tool optimizes your budget automatically if you choose to utilize its presence.

Campaign Budgets

Campaign budgets utilize CBO by default, which automatically optimizes your campaign budget in real-time. The tool allows advertisers to focus on other areas while the algorithm does the heavy lifting of budget management.

Ad Set Budgets

Alternatively, plumbers may set specific budgets for each ad set, which gives advertisers more control but more work. For companies with dynamic objectives, manual ad set budgeting can be helpful. 

Daily Budgets

Your daily budget is how much you spend on a set or campaign each day. If you’re looking for consistent results, daily budgets often work best. It can also eliminate complications of distributing separate fund amounts each day. Keep in mind that daily budgets have no hard cap.

Lifetime Budgets

A lifetime budget is what you’ll spend over a campaign or ad set’s entire span. Unlike daily funds, lifetime budgets do have a hard cap. If you can’t exceed a specific number, lifetime budgets work best. Your daily spend will likely vary, however, despite the lifetime cap.

Get The Most Out of Your Plumber Facebook Ads

According to Statista, Facebook Advertising grossed 2.26 million in ad spend during 2020. It’s no secret that businesses spend on Facebook. However, many of these dollars ultimately created zero return. Plumbers must be clever with their ad spend and focus on their creativity to maximize results. Consider partnering with HVAC-Plumber SEO Webmasters for your Facebook Advertising needs in 2021 and beyond.

Posted: | Updated: Feb 18, 2021 | Categories: Facebook

Plumbing Industry Statistics

Plumbing Industry Statistics

The world has gone through some pretty drastic changes just in the last year. These changes have trickled down to almost every industry imaginable. Through the pandemic, with technological advances and the preferences of consumers and homeowners, the plumbing industry’s demands are not the same as they were in 2020. 

In the following post, HVAC-Plumber SEO Webmasters will be taking a look at some relevant plumbing industry statistics. We will analyze each stat to show you how you can leverage recent trends to modernize your business and keep an edge over your competitors. 

Top Plumbing Industry Statistics for 2021

  • The smart bathroom fixture market will be worth $6.6 billion by the year 2027
  • The tankless water heater industry was worth 2.8 billion dollars as of 2018
  • 27% of small businesses will use video conferencing tools in 2021
  • The plumbing and pipe-fitting industries will grow by 4% over the next eight years.
  • 48% of consumers report that their first contact with companies they are looking to hire comes via a mobile device
  • 111.8 million people regularly use voice search instead of traditional typed searches

Analyzing Plumbing Industry Statistics

Voice Search is on the Rise

Research estimates 111.8 million people regularly use voice search instead of traditional typed searches. So what does this mean for the plumbing industry? Many of these 111.8 million people are looking for home services – yes, that includes plumbers. Plumbers can leverage this new trend in 2021 by optimizing their SEO for voice searches. Voice search phrases tend to be longer and more conversational. Make sure you are using keywords that reflect these more conversational search terms. 

Smart Bathroom Fixtures are Booming

Experts estimate that the smart bathroom fixture market will be worth $6.6 billion by the year 2027. What does this mean for plumbers? It means that the demand for smart fixtures like Bluetooth showerheads and digital faucets is rising. Suppose you aren’t already familiar with installing and servicing these types of fixtures. In that case, you could get left in the dust in 2021 and beyond. Plumbers should also be ready to explain the benefits of these types of fixtures to millennial homeowners. 

Tankless Water Heaters Aren’t Going Anywhere

Experts created the first tankless water heater in 1889? Fast forward to 2018, when the tankless water heater industry was worth 2.8 billion dollars And experts have observed a 7.5 percent increase in market value in each year since then. What does this mean for plumbers? It means that you should also be able to install, repair and service tankless water heaters. Tankless water heaters can save water and money so that plumbers can upsell these appliances to their customers with relative ease. Brush up on some of the benefits and recent advancements in tankless technology so you can inform your customers and establish yourself as a tankless water heater authority in 2021.

People Want Contactless Service

There’s no getting around in-person plumbing work. As of 2021, we can’t virtually fix any plumbing problems. But we can also mitigate some of the in-person contacts that usually come with plumbing service in response to the pandemic. An estimated 27% of small businesses will use video conferencing tools in 2021. Consulting with customers virtually before coming out to their property to render services is becoming increasingly important for consumers looking to avoid contracting COVID-19. As a plumber, you need to make sure that you are offering video consultation as part of your service. You can download tools like Zoom or Skype for free and update your website to let people know that you provide video consultation service. 

The Industry is Growing

The plumbing and pipe-fitting industries will grow by 4% over the next eight years. It doesn’t sound like a lot, but it’s right there with the national average. But many journeymen plumbers are getting to retirement age, and even though the industry has displayed growth, plumbing jobs are becoming less appealing to the younger generations. 

What does this all mean for you as a plumber? Most people think this trend will lead to a shortage of labor for the plumbing industry. There will be plenty of work but no one to do it. To combat this trend and keep your workforce capable, you will need to cultivate a company culture that emphasizes modern ideals. Think about attracting younger plumbers. Don’t be afraid to take on apprentices that you may not need now to fill out your team later. 

Mobile Users Number in the Millions

48% of consumers report that their first contact with companies they are looking to hire comes via a mobile device. In other words, more people are using mobile devices to search for home services now more than ever before. So what can you do as a plumber? Make sure that your website and landing pages are accessible and optimized for mobile users. 

Posted: | Updated: Feb 12, 2021 | Categories: Uncategorized

Plumber Retargeting / Remarketing Guide

Retargeting Ads for Plumbers

What are Retargeting Ads for Plumbers?

Retargeting ads for plumbers are online display ads shown to users who visit your plumbing website and then exit without completing a call-to-action. The technique utilizes browser cookies and tracking pixels to retarget the user as they browse the web elsewhere. Plumbing companies can also use retargeting ads on Facebook.

Plumbing Retargeting Ads Basics

Retargeting is most often used to describe the online display ads shown to visitors who came to your website but navigated away without acting. This marketing type includes pixel tracking or cookies that follow the user around after they leave your website.

The marketing tactic of retargeting is nothing new. It’s been around for over a decade now, and it doesn’t look like it’s going anywhere. And there is a reason for that. 

Retargeting works, and the numbers don’t lie. Retargeting ads can boost click-through rates by a significant margin. People are more likely to click on an ad if they are already familiar with the brand, product, or service. 

But we are getting a bit ahead of ourselves. For now, retargeting ads for plumbers can be very beneficial. They can help you convert more customers and make more sales. But how does it all work? How can you use retargeting ads for your business? These are the questions we will be addressing in the following post so let’s get started. 

Ad Remarketing Graphic Map

Defining Retargeting

The concept of a retargeting ad is straightforward: you show your ad to someone who has visited your website, seen the ad, or engaged with your content before. Technically speaking, retargeting ads also include any ad displayed to a past customer.

The digital concept works by applying code to a specific user when they visit your site. You can assign a unique code for those who make some action on it (clicking a link, signing up for a mailing list, etc.).

For example, have you ever noticed that you see ads for certain companies on the sidebars of other websites you visit? If so, they retargeted you. You see ads for this particular company because you have somehow shown a “digital interest” in their products or services already. 

So why would any company want to do this? When someone leaves your website without making a purchase or requesting more information, doesn’t that mean they aren’t interested? Why hound them when they have already decided not to do business with you?

Because that isn’t always the case. 43% of retargeted customers end up making a purchase. It’s important to realize that many consumers will leave a website without purchasing for many reasons – not just that they are genuinely uninterested in the product or service. 

And the benefits of retargeting don’t stop short of more conversions – although that is the most important benefit for many business owners. 

Why Should Plumbers Retarget at All?

Retargeting ads for plumbers aren’t just about making more sales. That’s more of a short-term perk to these types of ads. Retargeting ads should be part of your marketing campaign for long-term, sustained lead generation, and conversion. Besides increased sales, here are some critical retargeting ad benefits:

  • Increase Brand Awareness: Many professional marketers say that retargeting helps increase their client’s brand awareness. When people see your ad in multiple places, they become more aware and, typically, more trusting of your brand. Retargeting is a great method for letting people know who you are and what you do. 
  • Customer Retention: Retargeting is also beneficial for customer retention. When someone has hired you in the past, they are more likely to return to you when reminded of your plumbing services. Retargeting ads for plumbers can serve as this friendly reminder. 
  • Market Research: Most retargeting ad tools will allow you to see where the customer was when they left your website. This data can provide you valuable market data as to what is working and what isn’t. 
  • Upselling Opportunities: This benefit sort of goes hand-in-hand with the customer retention point. Retargeting ads can help you sell more expensive services to people who have already hired you in the past. These customers are the ones more likely to spend more money on higher-priced services. 

How Plumbers Can Utilize Retargeting Ads

You can choose multiple platforms if you want to get started with retargeting ads for plumbers. Please note that this is not a free service. Retargeting ads are usually much less expensive than initial PPC (Pay Per Click) ads. So they offer value in terms of ROI or return on investment.

Google Remarketing for Plumbers

One of the most effective platforms for retargeting (sometimes also referred to as remarketing) ads is Google Ads. Google Ads includes a remarketing tool to display your plumbing ads in front of both Google users (of which there are billions) and even people that aren’t on Google. 

The great thing about Google for retargeting ads is that they have millions of partners. Even if your target audience isn’t searching on Google, they will likely visit a partner site because millions of sites partner with Google. Here’s how it works:

  • Searches: When someone performs a Google search related to your service(s), your ad will show up near the top of the Google search.
  • Outside Browsing: When someone who has interacted with your brand in the past ventures off of Google to one of Google’s many partner sites, your ad will still show up somewhere on the site. 

Facebook Remarketing for Plumbers

Facebook is perhaps the most accessible retargeting ad platform. It allows you to target Facebook users who have interacted with your business’s Facebook page (your company does have a Facebook page, doesn’t it?) 

As you probably already know, Facebook has acquired several other social media platforms. So your ads won’t just display on people’s Facebook feeds. They will see them on Instagram, Messenger, and the mobile messaging app WhatsApp. Here’s how it works:

  • Install the Facebook Retargeting Pixel on your website. 
  • Matchy existing customers through their email address to their Facebook account
  • You can also manually upload an email list of the current customers that you want to see your retargeting ad
  • Display your ad on any website that is part of the Facebook advertising network

Remarketing Options for Facebook

Partner With HVAC-Plumber SEO Webmasters for Retargeting Ads

Retargeting ads for plumbers is just one of the many ways you can target your local market. They increase brand awareness, help with customer retention, and usually offer a great ROI. Plus, they aren’t as expensive as pay-per-click ads, which have merit in their own right. 

But it will take more than a massive retargeting ad campaign to dominate your local market. That’s where we come in. We are HVAC-Plumber SEO Webmasters. We have a long history of helping contractors like you expand their business, increase customer retention and win new customers. 

We specialize in organic SEO services that will drive more traffic to your website and social pages. We also offer a complete website design service emphasizing local SEO for plumbers and HVAC contractors just getting started. And if you want to completely redo your website and make it the lead-generating machine it should be, we can help with that too. 

Grow Your Business.
Call Today: (877) 388-9884

Posted: | Updated: Feb 10, 2021 | Categories: Advertising

HVAC SEO: How to Rank # 1 on Google

Learn about on-page optimization for HVAC websites

HVAC Technical SEO
Optimize your website for indexing and crawlability

Discover off-page techniques that rank your website

HVAC Content Marketing
Strengthen your website through content campaigns

Rank on Google Maps for location-specific keywords

HVAC Web Design
Convert relevant traffic with effective web design

What is HVAC SEO?

HVAC SEO is the process of optimizing your website and other digital properties for search engines like Google. The goal is to rank as high as possible for relevant keywords within your industry. Higher Google rankings lead to more clicks and with the right digital marketing strategy, more customers. SEO is an acronym for search engine optimization and has become one of the most profitable marketing ventures. Heating & cooling contractors can create a sustainable ROI with good SEO services.

Where to Buy HVAC SEO Services

You can buy HVAC SEO services from HVAC-Plumber SEO Webmasters by calling (877) 388-9884. Our monthly rate is $600 and includes a medley of services including on-page SEO, off-site SEO, local SEO, technical SEO, content marketing, and website design. If you’d instead buy HVAC SEO elsewhere, consider performing a Google search for “HVAC SEO services” or asking contractors from other niches about their marketing providers. In our experience, marketers that focus on a specific industry accomplish better results than a generalized provider. This video can help you decide whether HVAC-Plumber SEO Webmasters is the right fit for your company:

Grow Your Business.
Call Today: (877) 388-9884

On-Page SEO

On-Page SEO helps Google determine the purpose of your web page or blog post. You will learn about terms like title tag and meta description, which serve as the foundation of on-page SEO. Ultimately, on-page optimization properly categorizes your page and post for both Google to rank and search engine users to consume. Search engine users are dependent on Google to provide the most relevant results. With that in mind, Google’s goal is to keep users on their search engine instead of competitors like Bing and Yahoo. Their most effective method for doing so is providing the most relevant search results to keep users engaged, content, and satisfied.

On-Page SEO Screenshot

Off-Site SEO

Several ranking signals originate away from your page or post. With this in mind, on-page SEO can only increase your rankings so much. To rank #1 for competitive keywords, you must implement off-page SEO. Some examples of off-page or off-site SEO include link building, brand mentions, social media engagement, and reputation management. AC companies may ask the question: why does Google care about these signals? Well, they wouldn’t want to rank a page based on on-page optimization alone. Users are looking for the best overall result. Google knows that established brands with a positive reputation are more likely to deliver a satisfactory experience.

Off-Page SEO Screenshot

Local SEO

For many HVAC companies, local SEO will be the top lead generation source. Local consumers often search for trade services on mobile devices and select their choice through Google’s Local Map 3-Pack. Optimizing your web presence for Map placement is critical to your SEO campaign. There are multiple ways to increase your chances of showing up on the Map Pack. Some of them include review generation, local check-ins, and an optimized Google My Business listing. Google’s local algorithm considers three ranking factors: proximity, relevance, and prominence. Contractors have limited control over proximity but can tactically enhance other factors.

HVAC Local SEO Screenshot

Technical SEO

Google can’t rank your website at all without technical optimization. Technical SEO is the process of enabling Google and other search engines to crawl and index your website. Imagine creating a website with content, but having none of the pages show up on Google search results? That will happen to HVAC companies who fail to integrate a technical SEO strategy. Terms like sitemap and schema are foreign to many companies but are essential to rank #1. For example, each website should register with Google Search Console and submit their sitemap through the dashboard. This way, Google can crawl each page and adequately index them for search.

Technical SEO Screenshot

Content Marketing

Content and SEO are closely related. A page or post won’t rank well without well-written content. When Google first launched back in 1998, web pages with poorly written content could easily rank as long as they implemented on-page SEO. In the two decades since, Google has continually refined its algorithm to establish a higher standard for content and ensure users find relevant and informative information. Aside from content quality as a direct ranking factor, marketing content to other platforms is essential in an SEO strategy. For example, publishing an impressive blog post and embedding it into your email marketing campaigns can create link opportunities.

Content Marketing Screenshot

Web Design

Aside from impressing visitors and increasing conversion rates, HVAC websites are essential for search engine optimization. To rank #1 for heating & cooling keywords, a website must showcase good design and excellent user experience. Site speed is an increasingly important ranking factor, and consumers now expect every website to load instantaneously. Speed’s importance is magnified, with more users now searching through mobile devices. A structurally sound website with simple navigation allows users to browse freely and easily access their sought-out information. Google tracks behaviors of engaged users and considers it when ranking a page or post on search.

Website Design Screenshot

Posted: | Updated: Feb 18, 2021 | Categories: SEO

The $30,000 Plumbing Marketing Budget

A plumber’s marketing budget varies by location, goals, and philosophy. However, when it comes down to resource distribution, many plumbers are engaging in self-defeating behaviors. Spending $30,000 on paid ads is not smart when you understand the whole story of digital marketing. Reports suggest organic results get 75% of the clicks while paid ads get only 25%. So even though you think you’re ranking on top of Google, only 25% of the users are even going to consider clicking. That’s when you must re-think your marketing investments. Listen to today’s podcast to get a better understanding of where resources should be distributed for your company.

Paid Ads Shouldn’t be Your Whole Budget

Google Ads, formerly Google AdWords remains a top choice for plumbers marketing online. Paid ads can work if properly executed, but generally speaking, they are more expensive than their results would merit. We had a client who came to us with a $30,000 marketing budget. Their only investment was paid advertising. They didn’t pay for organic SEO and didn’t rank for any good keywords. They weren’t paying for leads either or working on branded signals through social media and other channels. While this type of setup might seem tempting, the results will disappoint you. Let’s take a look at other marketing channels that can provide better ROI for plumbing pros.

Organic SEO

Since reports indicate organic clicks are 75% of all clicks, plumbers should go towards the majority. Most users are going to click on organic (either map pack or traditional links) over paid ads. Furthermore, consumers who click on organic are typically better prospects. They’ve done more research and have a better understanding of their plumbing needs. For this reason, all plumbers should invest some budget in organic SEO services. There’s limited downside to organic SEO aside from it taking a while to show up. The money you lose on PPC will outweigh any delay in returns from SEO campaigns that focus on organic clicks.

Web Design

A website budget is often overlooked in today’s microwave society. Converting traffic into leads relies on proper calls-to-action and lead magnets. It also depends on the aesthetics and user experience that the website projects. Plumbers should look into website design services that include schema markup and click-to-call functionality. Mobile users will have the option to click on phone numbers and be connected to your cell phone. Obsolete designs discourage lead generation and damage brand image. Not all marketing is based on immediate results. Long-term and scalable solutions are the ultimate separator for successful plumbers.

Branded Signals

The most overlooked aspect of SEO is branded signaling. Since it’s a somewhat vague term, many contractors don’t fully grasp what it means. Word of mouth was always a great marketing tool for contractors but the same concept has now been digitized. Google can detect brand signaling through a variety of sources including online review platforms, social media, and check-in technology from software like BrandREVU. Essentially, Google wants to validate your brad’s credibility. The strategy of “tricking” Google no longer works, and it’s not something plumbing pros should aspire to do anyway. Long-term investments help grow your business into a force.

Posted: | Updated: Jul 20, 2020 | Categories: Podcast

How Plumbing Content Evolves in 2020/2021

There’s plenty of misconceptions about content in the SEO industry. For one, the phrase “content is king” has been misused and misrepresented among the industry’s most arrogant and delusional participants. While content is very important for ranking on search engine results, the manner in which it’s outlined, written, and published is ultimately what determines its value. Word count alone no longer matters in plumbing SEO in 2020. What matters is user experience and the satisfaction of user intent.

Working With Google, Not Against it

Google wants to rank the best plumbers in a given area. Your job, our job (if you hire us) is to ensure that Google understands your credibility as a plumbing company. This is accomplished through different forms of content. Pages remain integral to ranking for various keywords, but text content alone is no longer enough to distinguish your website. New forms of content like jobsite check-ins are the most innovative way to rank in 2020 and moving towards 2021. Videos, images, and review widgets also help.

Targeting Various Keywords

Obviously, plumbers want to rank for the keyword term plumber near me. But you won’t rank for that keyword unless you established something known as topical authority. To do so, you need to understand the types of services you offer along with which keywords people search for when looking for them. You might think of services like pipe drain repair and water heater repair, for example. Each of these terms should have its own dedicated page of content so that Google can index each term on a page-level.

Enriching Content With Check-ins

Hiring a content writer to write about drain pipe repair seemed like a good idea 5 and 10 years ago. But today, that kind of content is formulaic and uninformed. The writer is unlikely to have hands-on experience with water heaters and therefore is incapable of providing the unique insights that readers are actually looking for. The answer to this problem is jobsite check-ins. If you use plumbing reputation management software like BrandRevu you can populate each page with check-ins from jobs that relate to the specific service. Not the content is enhanced by actual proof of service.

Enhancing UX & SEO With Internal Links

Menus help users navigate through the website, but for lesser visited pages, internal links are critical. For example, your water heater repair service page might make reference to drain pipes, in which case you’ll want to link to your drain pipe repair page. This helps the users navigate seamlessly throughout your content without having to consult with the menus and submenus each time. Furthermore, internal links strengthen pages on your website. You never want to have orphan pages which are pages that have no internal links pointing to it. Google may not find it because there is no crawl route towards it. Therefore, it won’t rank at all.

Content Projections for 2021

SEO changes every year, so you can expect some different trends to arise in 2021. When it comes specifically to content, expect Google to further prioritize value and intent over word count and length. Many users look for websites to solve a problem quickly, not to spend hours looking for a solution. Instead of writing 1500 word pages about plumbing repair, you can get your point across in less than 500 words. This assumes you provide social proof through jobsite check-ins and review widgets.

Quality over Quantity

Prior to Google’s latest evolution, quality content would often mistakenly be judged by word count. Long content does not translate to quality content. In fact, many long blog posts are painful to read and something that users just skim through until they find their desired answer. Ways to combat that are through TOC plugins that provide links to each header. This way, the user can simply click on the section they are interested in, without having to go through the whole page. For plumbers, 1500 word pages are uncommon anyway. The most important thing is that the website promotes quality and efficiency instead of long and drawn out quantity.

Posted: | Updated: Jul 9, 2020 | Categories: Podcast

Most People Buy HVAC – Plumbing SEO Magic

Some plumbers and HVAC contractors, we speak to believe that SEO is a magic trick. These people aren’t fools, they are just misinformed. There’s a point of view from people outside the industry that proper SEO requires some kind of magical formula. The truth is that SEO is very straightforward when done right. Furthermore, Google can’t be tricked in the way that it could be in the early 2000s. Stop trying to trick Google and focus on your users instead. If you track Google’s algorithm updates you know it’s their end goal to provide the best experience to searchers and to satisfy their queries or intent. Check out today’s plumbing SEO podcast to learn more:

Don’t Try to Trick Google

Trying to trick Google is a lonely road that ends with a penalty and potentially bankruptcy for your plumbing or HVAC business. It depends of course how reliant you are on organic traffic for leads, but it’s going to be very difficult to sustain success without any organic traffic. Aside from the possibility of a penalty, Google is away too smart to be tricked in 2020. Their algorithm updates have address every kind of shady tactic from link manipulation to low-quality content production. Steer clear at all costs.

Google Values Credible Brands

One of the primary reasons why Google can no longer be gamed by shady tactics is because they’ve increased the value of brand credibility. This value optimization allows Google to ignore tricks from SEO scammers who don’t work with credible brands. For example, a local plumber with no reviews or reputation can build thousands of inbound links, but never rank well. Why? Because Google knows that nobody cares about their brand. In fact, their brand may not even be legitimate in the first place. Google uses signals from 3rd party sources as well as their own search data to determine whether a brand is credible and engaging for local consumers.

Brands are Built Through Engagement

Building your HVAC or plumbing brand is a holistic process. Whether you have yard signs, newspaper ads, or simply a good reputation in local neighborhoods, you build your brand by performing great services. These offline behaviors are then translated online with the help of reputation management software like BrandRevu. It’s important that Google sees your reviews on your Google My Business listing along with other 3rd party platforms like Yelp, Facebook, and Better Business Bureau. As you build on your reputation, your SEO should improve even more than before. Responding to reviews is also a highly-suggested marketing technique going forward.

Check-ins Help with Branding

There’s some reputation management software for plumbers that supports local check-ins. Our favorites at HVAC – Plumber SEO Webmasters is BrandRevu. This software allows for local contractors to check-in at job sites and have those check-ins displayed on the appropriate page of the website. For example, you service a water heater in Dallas, TX, and take a picture of the tank. This picture, along with the other check-in information, is automatically populated on your water heater repair page. That’s the best SEO you can get. Forget about all this manipulative stuff and focus on actual work you do. Not only does Google prefer it but so do your website visitors.

Do Digital Signaling

We talked about reputation management software and how it can help build branding signals for Google and your prospective customers. There are other kinds of signals that can contribute to your success. Reviews, check-ins, social media activity, and YouTube videos are all effective signals for search engine optimization. Not every plumber or HVAC contractor is comfortable filming YouTube videos but think about how you can make your media unique through images. Websites with pictures of your team, equipment, and trucks almost always convert at a higher rate than stock photos. Responding to inquiries on Facebook and Twitter is another good signal. Listen to more plumbing SEO podcasts to learn about SEO tips.

Posted: | Updated: Jul 9, 2020 | Categories: Podcast