Once you’ve acknowledged the benefits of content marketing, it’s time to plan your plumber content strategy. While these terms are sometimes used interchangeably, and are related, they are not equivalent. Marketing refers to the outreach of company services to a target audience. Strategy refers to the planning stage in which marketers brainstorm how content will be presented. Below you can compare and contrast the differences between content marketing and content strategy:
- Content Marketing: The execution phase of your content development in which content is presented via various marketing channels (i.e. website, social media, blogging)
- Content Strategy: The planning phase of your content development in which your vision is crafted (i.e. audience research, guideline parameters, measurement)
In successful marketing campaigns, the planning phase proceeds the execution phase. With that in mind, your strategy must be developed before you can execute it. In this phase, you should concern yourself with an overall vision for you plumber content, asking why content will be created, and how it will be created. You’ll also want to learn more about your target audience, how they consume information, and on which channels. For plumber content strategy services, call us at 877.388.9884.
Elements of Content Strategy
We’ve established that content strategy is the planning phase of your content development process. We’ve also noted that strategy deals with questions like “why are we doing this” and “what are we hoping to accomplish”. The goal is to invest quality time into the preparation, so that the execution can be as seamless as possible. When marketers attempt to perform preparation and execution simultaneously, the results are unsatisfactory. More specific examples of content strategy include:
- Content Auditing: Reviewing content already on your website and evaluating its strength and weaknesses
- Defining Your Audience: Who is your target customer and through what channels can you most effectively reach them
- Establishing Guidelines: Using gathered information to determine set guidelines
- Signaling Metrics: Constructing measurable goals and benchmarks
It’s best practice to create a document for your content strategy that can be forwarded to all departments that deal with content marketing. This way, applications of the strategy will be uniform throughout your entire operation. With this in mind, your strategy should align with your brand development. Consistency should be a macro philosophy for each business venture, particularly within marketing. That’s why at Plumbing Webmasters, we offer a full range of internet marketing services, so that your strategy and execution are perfectly aligned with each other.
The #1 Plumber Content Strategy Service
If you feel the task of creating a content strategy and then implementing it through content marketing, is too overwhelming, you have come to the right place. Plumbing Webmasters will handle all of your content development needs in 2018. We will design a custom website for your plumbing company and optimize it with high quality content. We can also target content to specific audiences so that you can more intimately appeal to their specific needs based on location, home type, or any other variable.
If you are tired of being treated like a number, Plumbing Webmasters is your one stop solution for internet marketing services. We deal primarily with plumbing contractors which gives us a decided advantage over generalized marketing companies. Having experience with your target audience provides us with an abundance of data that can be used to create an optimal plumbing marketing strategy. Our team of content developers, web designers, and SEO experts can take your business to the next level in 2018. Call 877.388.9884 for plumber content strategy services.