These days, social media is so prevalent that there’s no good reason not to utilize it as a marketing strategy. It can set you apart from your competitors, give you dialogue with your followers, and give your content a place to spread like wildfire! Here are some tips to get you started in the world of social media.
1) Interaction is Important
What is the real difference between using print marketing and using social media marketing? Interaction. When you promote your business via social media, you open a dialogue between yourself and your followers. They no longer sit idly by and read what you put out there. Your audience expects to participate in the conversation, and they want to know that you value their input. Use your social media space to start conversations, answer questions, and respond to comments and suggestions.
Social media is great for announcements, but not so much for hard sells. You want to keep your audience interested and engaged. Therefore, you need a variety of things to share every time you update your social media. Pictures, short videos, and valuable links are likely to be shared. High-pressure sales pitches are not.
2) There’s Always Something To Sell
Selling your service over social media isn’t as simple as one might think. You cannot spam the same message to all of your social media outlets and expect a positive response. Instead, you must show your followers that you are an expert in your field by sharing things that they find valuable. One example would be sharing original articles about winterizing your plumbing system. Another would be answering frequently asked questions. When your audience begins to trust your expertise, they will share it with others — and your visibility will snowball as even more people share your content.
3) Social Signals May Influence SEO Rankings
While no tangible influence exists from social media to Google rankings, there is plenty of circumstantial evidence to support the concept. After all, each social media profile offers a nofollow link to your company website, which counts as a ranking hint to use Google’s language. At Plumbing Webmasters, we offer plumbing SEO services to help you rank on Google search results. Part of our strategy is connecting your website URL to each social profile, including Facebook, Twitter, and LinkedIn. If nothing else, sharing content through social channels can diversify traffic sources and create more engagement for your brand and branded content.
How We Can Help Your Plumbing Business Grow
We know that running a small business can be difficult. You have so many duties that you might feel overwhelmed by them all. So let the Plumbing Webmasters take away the stress of social media marketing. We will get your web presence up and running right away.