Author Archives: Plumbing Webmasters

18 Plumbing Marketing (Strategies + Ideas) for 2024

An effective plumbing marketing plan transforms your plumbing business from a struggling, faceless commodity to a thriving, profitable brand.

As the founder and CEO of Plumbing Webmasters, a digital marketing agency for plumbers in the United States, I’ve witnessed such transformations first-hand.

Over the past 10+ years, I’ve worked with more than 1,000 plumbers and helped local contractors reach their ideal customers through various mediums, from Google search results to residential mailboxes.

There’s no one-size-fits-all approach for local plumbing companies, but the correct mindset and the right technology consistently yield positive marketing results for local business owners.

Below, I will outline 18 plumbing marketing ideas and strategies to propel your business to profitability in 2024.

1) Search Engine Optimization (SEO)

Nearly 71% of Google clicks go to organic results, making SEO the foundation of every successful plumbing marketing strategy.

Most plumbing companies resent SEO; surveys show that only 30% are satisfied with their current SEO provider.

The SEO industry earned its negative reputation because bad actors prioritized profit over service, sullying the once popular marketing technique for local contractors.

While these frustrations are indeed warranted, the absence of a comprehensive plumbing SEO strategy is a surefire way to fail your plumbing business.

When properly implemented, plumbers quickly learn that organic SEO produces the highest-quality leads in the business.

Projected Marketing ROI: 800% – 5000%

On-Page SEO

Inserting the correct title tags, header tags, and content format onto your plumbing website is one of the most impactful ways to market your business.

Depending on the size of your market, simple on-page tweaks are often enough to get you ranking #1 for specific service-based keywords.

Off-Page SEO

Off-page signals like directory listings, backlinks, and other brand mentions impact your website rankings and strengthen its authority.

The key to successful off-page SEO is maintaining brand consistency and ensuring each platform links back to your business website URL.

Multichannel SEO

Ranking on other channels beyond Google can also help you rank on Google.

For example, ranking for plumbing keywords on YouTube gives your video a chance to appear directly on Google SERPs for that same keyword.

It also helps to rank within search results for plumbing-related terms on Facebook, Instagram, TikTok, and other relevant platforms.

2) Local SEO (Google Maps Ranking)

There’s a marketing saying, “Put yourself on the map,” and it’s never been more literal than in 2024. Today, “the map” in its most literal sense is Google Maps.

Search queries are adjusted based on the searcher’s geo-location concerning the search result.

Local SERPs yield a group of results known as the Local Map Pack, which consists of 3 Google Maps listings that are most relevant to the user based primarily on their location.

Google Maps links with Google Business Profile to show the aggregate star rating of a plumbing company.

The marketing effect of Google Maps rankings is noteworthy, as up to 70% of mobile searches for local businesses result in clicks on the 3-pack.

Projected Marketing ROI: 100% – 5000%

Google Business Profile

Claiming your existing Google Business Profile or creating a new one (if one does not exist) is the first step toward local SEO success for plumbers.

Once your profile is claimed and verified ensure it is thoroughly completed with your accurate contact information, photos, and your website URL.

Google Maps Optimization

Google Maps’ algorithm is based on distance, prominence, and relevance, some of which can be more easily influenced than others.

Your distance (or proximity) is based on your verified address in relation to the search user’s IP location, which means addresses near your city’s center will yield the most impressions.

Local Citations

Citing your business on other notable directories like Yelp, BBB, Angi’ and HomeAdvisor is essential for Local SEO success.

Google indexes these citations, influencing your authority and trust within Google’s local maps algorithm.

3) Reputation Management

Building a reputation is part of your business promotion, which means reviews and public feedback are crucial to plumbing marketing success.

The first step in gaining notoriety is to install DataPins software from Plumbing Webmasters. This software makes leaving reviews more convenient for customers.

They can visit your website and directly submit feedback to Google or Facebook without ever having to leave your site.

Additionally, the software sends text reminders with links so customers don’t forget to do it at home.

To maintain a positive reputation, try to do a great job on services and monitor review platforms for negativity. If you notice negative reviews, respond professionally and request their removal if they are unfounded.

Projected Marketing ROI: 100% – 500%

Google Reviews

Google Reviews are the most influential because of their direct impact on Google Maps rankings.

Also, when users search for your company name on Google, they will first see your Google Business Profile, which features your reviews and aggregate review rating.

Yelp Reviews

Yelp Reviews are the second most likely to be consumed by Google users, as Yelp’s listings often show up high in search results for branded search terms.

Aside from its prominence within search results, Yelp has a longstanding reputation that allows consumers to trust the validity of user feedback.

Review Showcase

Your plumbing company may have positive testimonials across multiple platforms, but they won’t reach your prospects unless you showcase them in a consolidated place, such as your website.

Plumbing companies should integrate HTML review widget sliders into their website designs. These sliders pull reviews from various sources using an API.

API Review Slider Plugin Screenshot from Plumbing Website

4) E-E-A-T / Social Proof

The thread that ties SEO and reputation together is E-E-A-T or social proof. E-E-A-T is Google’s acronym for experience, expertise, authoritativeness, and trustworthiness.

Search quality graders use the E-E-A-T concept to determine whether Google’s algorithms properly assess websites.

Some plumbers may struggle to turn E-E-A-T into tangible website changes, which is why thinking of it as social proof can be helpful for taking action.

For example, showcase recent plumbing jobs, award badges, license numbers, and reviews on your website to demonstrate each letter of E-E-A-T.

This “social proof” helps search engines determine the credibility of your plumbing brand while encouraging users to engage with your website.

Projected Marketing ROI: 300% – 1000%

Experience and Expertise

Plumbing websites can highlight experience and expertise by sharing recent job photos through a tool like DataPins.

The website can also feature an elaborate “About Us” page outlining the companies’ years in business and affiliation with plumbing organizations and local institutions.

Authoritativeness

Building plumbing website authority starts with differing yourself from competitors, whether with an expansive service offering or an innovative website presentation.

Most importantly, authority is built through endorsements from other credible entities, which can emerge through backlinks, brand mentions, or social media coverage.

Trustworthiness

Displaying award badges and license numbers directly on your website helps build trust with consumers and visitors.

You should also feature the reviews slider (which we mentioned earlier) to reinforce trust from trusted 3rd party platforms like Google and Yelp.

5) Content Marketing

Content marketing leverages content in all its forms to promote your plumbing business. Google, Facebook, YouTube, and so on would not exist without content.

Plumbers can create and market content assets through these channels, helping build a digital brand and sending signals to major search engines.

An example of content marketing is showcasing a recent plumbing job on your website and describing the materials used.

Sharing or repurposing this content on other platforms, such as Facebook, TikTok, and YouTube, casts a wider promotional net for potential plumbing customers.

These combined signals help strengthen your brand authority, leading to consistently higher search engine rankings.

Projected Marketing ROI: 100% – 300%

Web Content

Blog posts or articles were once considered the preferred medium for website content marketing, but that is no longer true.

Today, effective content marketing is showcasing recent jobs and job descriptions rather than writing boring blog posts that nobody reads.

Email Content

Email marketing copy is a form of content marketing that can make or break your email campaigns.

Email content should be concise and engaging, highlighting an urgent call to action that increases conversions and inspires action.

Social Media Content

Sharing content through social media networks like Facebook, Instagram, and YouTube is the fastest-growing form of content marketing.

In the social media context, short-form videos, often called shorts or reels, are the most widely consumed by potential customers.

6) Google Ads (PPC)

When organic marketing methods are slow to produce tangible results, investing in paid ads through Google allows plumbers to skip the line.

PPC or pay-per-click Google Ads empower plumbing companies to appear at the top of Google search results for specific keywords like plumber, plumbing, and plumbing company.

The costs of these clicks can add up quickly, making optimizing your ad’s landing page for conversions essential.

PPC ads are not a viable long-term marketing strategy for plumbing companies, but they can supplement other digital marketing efforts as they culminate in consistent lead generation.

Leads generated through Google Ads usually have a lower conversion rate than organic clicks, but the customers you service through ad conversions can help you build your brand.

Projected Marketing ROI: 10% – 100%

Search Ads

Google Search Ads emulate organic results but appear above them on the SERPs, requiring the advertiser to pay each time a user clicks on the advertisement.

Search Ads are appealing for plumbing companies who’ve yet to secure top organic positions on Google results, though the quality of the plumbing leads is lower than with their organic counterparts.

Display Ads

Display Ads appear across Google’s network of websites and apps, including YouTube and Gmail, and they differ from Search Ads.

Google Display Ads are usually video or image ads that aim to capture users’ attention as they browse other websites and apps.

Local Service Ads

Local Service Ads (LSA) is Google’s pay-per-lead network for local businesses like plumbing companies.

LSA ads integrate your company’s Google Business Profile and reviews to show ads at the top of search results for local and service-related queries.

7) Social Media Advertising

Most of your target customers spend their free time scrolling through social media apps like Facebook, Instagram, and TikTok.

While reaching homeowners organically through social media is challenging, paid social media ads can quickly reach your target audience.

On the Meta ads platform, you can target Facebook and Instagram users, using Advantage+ AI targeting to reach your desired users.

You can invest in various ad types, including lead ads, which capture the user’s information directly on the app.

Facebook and Instagram are video-friendly mediums, making a well-crafted video ad especially appealing to social media users.

Projected Marketing ROI: 200% – 800%

Facebook Ads

Facebook offers various ad types that appeal to local plumbers, including image, video, messenger, story, and lead ads.

Facebook lead ads capture the user’s contact information directly from their profile, reducing the friction often associated with manually filling out forms.

Instagram Ads

Instagram is part of the Meta ad platform—the same one that handles your Facebook advertisements. This means you can expand these ad campaigns to Instagram.

Like Facebook, plumbers can utilize short videos for placement on various parts of the Instagram social media platform.

YouTube Ads

YouTube offers various ad positions, such as skippable and non-skippable, in-stream ads that appear while users are consuming a video on the platform.

Other ad types include bumper, masthead, and overlay ads, which are more subtle but less disruptive to the user.

8) Social Media Marketing

Ads are not the only way to promote through social networks. Organic posts on Instagram, LinkedIn, and YouTube remain meaningful assets for plumbers.

While they may not directly generate leads, they can help grow brand awareness and influence local SEO by sending signals to Google.

Even if it only acts as a business listing, a presence on social media boosts authority. It lets Google and its users know that you are a legitimate business and have taken the time to connect with your potential customers through social media.

Content sharing helps distribute on-page content to external sources and generates valuable brand signals that contribute to SEO authority.

Facebook is a worthy platform for distributing high-quality plumbing content from your website. Of course, your reach will be limited unless you invest in Facebook Advertising.

Projected Marketing ROI: 0% – 100%

Facebook Marketing

Organic Facebook marketing is more challenging than advertising since organic posts reach only an average of 5.2% of the page’s followers.

As a result, Facebook marketing is more about a broader marketing and advertising strategy than it is about directly pulling leads.

Instagram Marketing

Engagement on organic Instagram business posts is even lower than on Facebook, which is noteworthy when considering investments.

However, like Facebook, organic posts hold a value that expands beyond capturing leads directly from those users.

YouTube Marketing

It’s much easier for plumbers to reach users organically on YouTube as their platform is less geared toward ads and more toward the suggestion-based algorithm, which aims to keep users watching similar videos for long periods.

The other advantage of YouTube marketing is its direct affiliation with Google, which prompts many Google SERPs to rank YouTube videos directly in the results.

Screenshot of Plumbing YouTube Video Used for Marketing and Lead Generation

9) Email Marketing

The projected marketing ROI for email marketing is quite high across all industries, including e-commerce and product-related businesses.

However, plumbing email marketing has a lower ceiling than product-based campaigns since it sells services to targeted homeowners in a defined service area.

While plumbers should not expect the eyepopping ROIs showcased in some “email marketing statistics” articles, it can be a practical part of your broader marketing strategy.

The success of email marketing campaigns is tied to customization and personalization, which tools like Aweber and Mailchimp can assist with.

By categorizing subscribers into various lists, you can target them with the best offers at the best times.

Projected Marketing ROI: 100% – 4,000%

How to Schedule Delayed Email Marketing for Plumbers

10) Remarketing / Retargeting

Remarketing is the process of advertising services to someone who has previously engaged with your business, typically through a website visit.

Advertisements can retarget these users on social media platforms like Facebook and Instagram using pixel tracking.

Retargeted ads convert much faster than their standard counterparts because the users are already in your sales funnel.

As a result, plumbing companies often save marketing resources by strategically remarketing to website visitors.

Projected Marketing ROI: 1,000% – 4,000%

11) Large Language Model Optimization (LLMO)

Large language model optimization, or LLMO, is the marketing strategy of optimizing your content for large language models like GPT, which powers OpenAI’s ChatGPT platform.

Google’s recent adoption of AI Overviews using their Google Gemini LLM has expedited the need for functional LLMO practices for plumbing companies.

When users ask Google or ChatGPT about local plumbers, the answers are generated based on training data and displayed in a conversational form, often linking to sources like websites.

Plumbing companies can influence this training data through standard SEO and digital branded signaling and emphasizing E-E-A-T principles more.

LLMs prefer to use trustworthy web sources for their training data, so part of LLMO is ensuring that your website demonstrates trust.

Projected Marketing ROI: 500% – 3,500%

12) AI-Assisted Marketing

Integrating AI into your marketing processes can increase efficiency and save resources.

Plumbers can use AI with their CRMs, marketing tasks, and even content ideation – though it should be used carefully.

Plumbing contractors can even utilize AI with funnels and marketing automation, such as texting a new lead or booking an appointment on a custom calendar.

These AI-powered automations help plumbers reduce unnecessary tasks and focus more on scaling their business and performing services.

Various marketing tools are now incorporating AI into their feature lists, including DataPins, which helps plumbing companies showcase recent jobs on their websites for SEO signaling.

Projected Marketing ROI: 100% – 4,500%

13) Billboard Advertising

Billboard advertising is an old-school promotional tactic that is still valuable in some markets.

As Google’s emphasis on branding grows more significant, billboards’ impact on search rankings has increased in recent years.

When freeway drivers pass a plumbing company billboard on their daily commute, the brand name may stick in their minds and prompt “branded searches” on Google.

The more branded searches that occur on Google, the stronger your digital brand becomes, leading to higher search results and more consistent lead generation.

While billboard conversions are traditionally difficult to track, their digital impact creates a greater allure for modern plumbers.

Projected Marketing ROI: 25% – 500%

Example Brainstorm for Local Plumbing Billboard

14) Business Cards

Although business cards are an old-school marketing tactic, they remain a worthwhile investment for plumbers, if only because they are so cheap.

Investing in these paper-thin promotional materials is such a minuscule expense that any benefit would make them “worth it.” There’s also a degree of personalization that business cards can extend.

After completing a plumbing service for a paying customer, leaving them with a card that lists your contact information and reminds them to review your service on Google or Facebook can increase callbacks, customer retention, and reviews.

So, while business cards are unlikely to “bring in” customers, they can help retain and maximize the number of customers compiled through other marketing methods, such as search engine optimization (SEO).

Homeowners over 50 are exceptionally responsive to business cards as they are less reliant on the digital-based behaviors of younger consumers.

Projected Marketing ROI: 0% – 200%

Example Demonstration of Local Plumber Business Cards

15) Print Advertising

Print advertising alludes to newspapers, magazines, and other tangible marketing materials.

Most publications have transitioned to digital form, although the value of print ads for plumbers has not entirely dissipated.

Studies show that print ads produce 37% higher brand recall than digital advertisements, making them more memorable.

Aside from flyers and brochures used in direct mail campaigns, event programs are an often overlooked print advertising alternative.

By including your company’s ad within an event program, you can reach the event’s guests in a memorable way.

Projected Marketing ROI: 0% – 150%

16) Telemarketing (Cold Calling)

Cold calls have always had a negative connotation, but you may be surprised at their effectiveness.

While most people will shut you down immediately, you have the opportunity for personal interaction for sales and feedback collection.

Telemarketing often generates insights you can use in other marketing endeavors, including digital advertising and website messaging.

Rest assured that established plumbing companies do not need to cold call because their brand consistently generates inquiries through various inbound sources.

Nevertheless, startups may dabble in the telemarketing game to get a feel for sales.

Projected Marketing ROI: 0% – 100%

Fictional Vision of Local Plumbing Company Telemarketing Call Room

17) Television Spots

Like billboards, TV ads are more effective at generating brand recall for businesses than online advertising.

While the concept of “watching TV’ has evolved significantly over the past decade, people still watch television in one form or another.

Much TV consumption today occurs through streaming services, many of which have non-skippable ads during breaks.

Because plumbers can make a grand impression on TV watchers, investing in a TV spot can be a profitable marketing endeavor.

When utilizing more traditional marketing avenues, the goal is broader, which is to create a memorable plumbing company brand.

Projected Marketing ROI: 300% – 500%

18) Truck Wraps

Draping your truck in a sized-fit and mobile promotional sticker remains one of the most effective ways to reach customers.

Truck wraps are essentially mobile billboards that promote your plumbing company wherever you drive (or park).

Because plumbers target customers within a defined service area, truck wraps are naturally effective at targeting a local audience.

Modern plumbing truck wraps often include the company’s website URL and a QR code, which prospects can scan on their phone to be taken directly to the homepage or landing page.

As an upfront investment, truck wraps usually pay long-term dividends.

Projected Marketing ROI: 100% – 500%

Transform Your Marketing with Plumbing Webmasters

My agency, Plumbing Webmasters, specializes in marketing for plumbers and offers a suite of digital services, including a proprietary software tool, DataPins.

The strategies outlined throughout this post showcase my experience working with local plumbing companies on marketing over the past decade-plus.

As I’ve worked with thousands of plumbing contractors to find the marketing sweet spot in their service area, I’ve learned the nuances that come with specific campaigns.

My vast marketing knowledge based on more than a decade of first-hand experience inspires me to share my insights with local plumbing companies that can benefit from these strategies.

I’ve found that brainstorming ideas around SEO, Local SEO, E-E-A-T, LLMO, and truck wraps is the most profitable combination of plumber marketing strategies.

To discuss my plumbing marketing philosophy, call my personal phone number at (877) 388-9884.

21 (Genius) Plumber Advertising Ideas (That Drive Leads)

After seeing advertisements, consumers are 155% more likely to search for plumbing company brand terms.

This statistic alone should prompt local plumbers everywhere to invest in plumber advertising in 2025.

I’m Nolen Walker – the founder of Plumbing Webmasters – a digital marketing agency for local contractors. Over the past decade-plus, I’ve worked with over 1,000 plumbing companies.

Trust me, I’m not a business owner who wastes money on ineffective ads. I encourage my clients to avoid investing too many resources into advertising on other platforms when they can build their own branded assets.

Still, we’re all in the marketing and advertising business to make money and gain customers, which is why plumber advertising should be part of your broader digital marketing strategy.

I’ve seen it all over my tenure in this business, and I can share first-hand insights into which advertising ideas are most profitable for plumbing companies and which ones to avoid like the plague.

Below, I outline 21 compelling plumbing advertising ideas to drive new customers in 2025.

Google Ads Examples for Plumbing Companies

My agency is in the search engine space, so we have direct expertise with search engine marketing and Google Ads.

Appearing on top of Google search results will generate clicks through paid ads or organic SEO.

Organic SEO can take months to reap the rewards, making short-term PPC placements an effective advertising strategy for local plumbers.

Below, I’ll outline some of the most effective Google Ads ideas for plumbing companies:

1) The “Social Proof” Ad Idea

This plumbing ad perfectly demonstrates the power of social proof as a means to conversion. By including “Voted Best Plumber in DFW,” the company relays its community’s endorsement to search users.

Within a text ad – like a Google Search Ad – this showcase of social proof quickly elicits trust from prospects.

Source: https://callmilestone.com/

2) The “Seasonal Sale” Ad Idea

Themed ads are an effective way to differentiate from competitors and appeal to consumers’ seasonal sensibilities.

This plumber’s decision to run a fall special sale fosters a connection with homeowners who may require repiping to prepare for the cold winter.

Source: https://los-angeles.repipe.com/

3) The “Special Deal” Ad Idea

Ads that offer an upfront deal create urgency in prospects and encourage them to take decisive action.

This company’s $50 discount offer turns window shoppers into active customers, prompting them to forgo potential competitors to take advantage of the special deal.

Source: https://www.ars.com/ft-worth

4) The “Flat Rate Pricing” Ad Idea

Cost is consistently among the top considerations for homeowners hiring emergency plumbers for an immediate job.

By offering flat rate pricing, plumbers can quickly overcome the primary sales objection, which is a fear that the services will cost more than the homeowner anticipated.

Source: https://www.berkeys.com/

5) The “Local Service Ad” Idea

Local Service Ads (LSA), a pay-per-lead advertisement, allows you to leverage an existing Google Business Profile into your Google Ads campaign.

These ads’ effectiveness relies more on your brand’s general standing, which can be heavily influenced by your number of Google reviews and your general brand recognition.

Sources: https://swanheating.com/ | https://www.calljimnow.com/

Facebook Ads Examples for Plumbing Companies

My plumbing clients frequently mention Facebook Ads when asking about the best plumber advertising options for local companies.

My experience with Facebook Ads has been positive. Their Advantage+ AI algorithm effectively targets the most appropriate prospects for each ad type.

Facebook is the most prominent social media network for U.S. homeowners, and targeting your service area through Facebook Ads can generate qualified leads.

The examples below will outline the strategy behind Facebook Ads for plumbing companies:

6) CIPP Ad Idea

One pain point for homeowners seeking plumbing services is the fear of having part of their yards dug up during the repair process.

This ad, which offers cured-in-place pipe repair (CIPP), presents a noninvasive service that overcomes that preexisting fear.

Ads like these can also appeal to consumers’ cost concerns, as the avoidance of excavation costs makes plumbing services a more manageable investment.

7) Hydro Jetting Ad Idea

Persistent drain blockages can disrupt homeowners’ everyday routine, making a technologically advanced solution like hydro jetting an attention grabber for ads.

This ad offers hydro jetting services, promoting the power and efficiency of a cutting-edge service that solves a real-world problem.

Hydro jetting ads can highlight the procedure’s safety measures and differentiate it from riskier plumbing services that may cause additional damage.

Facebook Advertising Example for Plumbing (New)

8) Water Heater Replacement Ad Idea

The lack of hot water is an “oh my” problem for homeowners nationwide who rely on their water heaters for everyday showering and cleaning activities.

This ad’s focus on water heater replacement catches the attention of prospects seeking an immediate solution to a common problem.

Including discounts or other urgent messaging can further increase conversion rates on water heater-related advertisements.

9) Faucet Installation Ad Idea

While faucet installations are typically less urgent than other services mentioned in ads, appealing to the customer’s sense of home decor can help increase conversions.

This ad showcases a vision for the homeowner’s comfort and decor, which can tap into other sensibilities, such as home resale value.

By understanding your customers’ motives for specific services, such as faucet installation, you can engineer your ad copy to meet their needs.

Facebook Advertising Example for Plumbing

10) Sewer Camera Video Inspection Ad Idea

Ads offering sewer camera video inspections target homeowners with misdiagnosed or undiagnosed plumbing issues.

Perhaps these prospects have tried cheap plumbers who lack the equipment to pinpoint the root problem quickly and are now open to a more advanced procedure.

You can present an innovative solution that sparks decisive action by appealing to these consumers’ pain points, such as highlighting “hidden” or “mysterious” plumbing problems.

Source: https://jerryhilbertllc.com/

Instagram Ads Examples for Plumbing Companies

As part of the Meta ads platform, Instagram Ads benefit from the same targeting algorithms as Facebook.

While Facebook is the largest social media platform in the United States, Instagram is not far behind. Its users consistently scroll through visual content, including ads.

Like Facebook Ads, IG Ads can target homeowners where they spend much of their free time, including through different areas of the platform like feeds, stories, and reels.

Below, I’ll share some Instagram ad ideas for plumbers:

11) Drain Clearing Ad Idea

While hydro jetting can be an appealing ad focus, as highlighted in the previous Facebook Ad, not all homeowners know the term’s meaning.

By focusing an ad on drain clearing or drain cleaning, you can communicate to a larger consumer base while offering the same solution.

This ad’s tagline calls for immediate action while fostering a sense of trust with future customers.

12) Walk-in Bathtub Ad Idea

This effective Instagram ad appeals to homeowners seeking bathroom accessibility upgrades by empathizing with people with limited mobility or long-term injury.

The ADA walk-in tub image cleverly communicates the service’s offerings and allows future customers to envision the completed project inside their homes.

13) Gas Leak Detection Ad Idea

A gas leak is a clear “oh no” situation for all homeowners as it threatens their sense of safety and requires swift action from a trustworthy provider.

Plumbers can provide the exact solution these homeowners seek by running ads like this one, which is focused on gas leak detection.

Urgent services can lead to higher conversion rates for plumber advertising.

14) Garbage Disposal Installation Ad Idea

This garbage disposal installation ad, which is made for Instagram, offers an environmentally efficient service for homeowners who need a new solution.

The ad’s image appeals to homeowners’ sense of home aesthetics and presents a functional solution that prompts immediate action.

Garbage Disposal Installation Ad Example

15) Booster Pump Installation Ad Idea

This Instagram ad demonstrates the benefits of booster pump installation and its impact on water pressure. The included image targets a common headache: low water pressure.

The “Book Now” CTA is a standard go-to for local plumbers as the goal is to generate quality leads upfront rather than slow-playing a funnel.

Television Ads Examples for Plumbing Companies

While TV ads may seem obsolete to most plumbers, it’s important to remember how frequently homeowners still consume video content, including on their televisions.

I’m not suggesting investing in a TV spot on the local news network (though this can also work if done correctly); I am encouraging plumbers to brainstorm commercial ideas that appeal to YouTube users and other streaming subscribers.

Your target customers are still watching TV, and they are now watching it on devices like smartphones, smart TVs, and tablets.

The following commercials showcase the power of television ads for plumbing contractors:

16) Rooter Hero TV Commercial

This commercial from Roto Hero Plumbing highlights the company’s brand principles: trust, transparency, and reliability (which sounds similar to Google’s E-E-A-T concept).

The video’s use of “emotional branding” resonates with the target audience of homeowners seeking a trustworthy plumbing company in this market.

When investing in plumber advertising, companies should attempt to build short and long-term brand equity.

17) Sterling Plumbing TV Commercial

This TV ad from Sterling Plumbing (a Kohler company) uses the “everyman” plumber as the commercial’s protagonist.

The spot communicates a broader truth about the company’s standards by mythologizing a plumbing professional’s versatility as a dream-like vision.

In essence, the commercial reinforces the idea that their plumbers can handle any job, which appeals to all consumers.

18) Vern’s Plumbing TV Commercial

This Vern’s Plumbing TV ad uses humor to connect with its audience by showcasing a relatable scenario for homeowners.

Many consumers first attempt DIY plumbing before contacting a professional in hopes of saving money. As we know, this often results in subpar solutions that merely exacerbate the root issue.

The comedy-inspired commercial appeals to a universal truth about homeowners, making the brand more memorable when an issue arises.

19) Michael & Son Plumbing TV Commercial

A TV ad from Michael & Son Plumbing uses a relatable narrative of a ring being lost down the drain to provide a trustworthy solution and resolution.

The combination of narrative building and musical “jingle” post-production leaves an indelible impression on potential customers.

While it’s clear the commercial’s budget was on the lower-end, its comedic, small-town charm resonates with its target audience.

20) Jeffers Plumbing Solutions TV Commercial

Not all television advertisements have to be humorous or provocative, as some target a more business-like approach.

This concise but compelling ad does the job of ascribing expertise and community commitment to the Jeffers Plumbing Solutions brand.

By highlighting the slogan “We don’t just provide answers; we provide Jeffers Plumbing Solutions,” the company generates brand recall while connecting with customers’ pain points.

Bonus Ad Idea for Plumbers

21) Direct Mail Ad Example

Digital advertising has taken over the plumbing industry, but traditional ads like mailers and flyers remain an intriguing way for local plumbers to reach new customers.

The direct mail strategy targets older homeowners, who are less likely to engage with a plumbing ad on social media platforms.

The principles of print ads are similar to those of their digital counterparts, as strong visuals and urgent calls to action result in the most conversions.

Next Steps for Effective Plumber Advertising

My agency, HVAC-Plumber SEO Webmasters, excels at creating effective plumber ads. With decades of experience and data, our system helps create high-quality plumbing leads for contractors throughout the United States.

The plumbing advertising examples showcased throughout this post demonstrate the strategies and techniques that empower paid ads to drive lead generation.

Ads are best utilized in a broader digital marketing strategy, which also includes SEO, Google Maps, LLMO, and digital brand building. As your brand earns more credibility and notoriety, your ads will perform better, and you’ll have to spend fewer dollars to convert leads.

As a plumber advertising expert since 2013, I take pride in helping local plumbers excel in digital advertising. Call my personal cell phone at (877) 388-9884 to discuss your ad campaign.

15 Amazing Plumbing Websites in 2024 (w/Design Examples)

How does your plumbing website stack up against industry standards?

As the founder of Plumbing Webmasters, my agency has designed 1,500+ plumbing websites over the past 15+ years.

I’ve measured the impact of every design element and feature during that span.

My extensive experience allows me to identify the plumbing website design features that directly influence business growth and customer acquisition. I’m here to share these insights with you.

Essential Features of High-Performing Plumbing Websites

My 15+ years of plumbing company website data reveals which features impact success.

They are:

Site Speed
Mobile-Friendly Design
Search Engine Optimization
Calls to Action (CTAs)
Trust and Credibility

Site Speed

The average load time of a website ranking on page one of Google is 1.65 seconds.

Meanwhile, if your website takes more than 3 seconds to load, its expected bounce rate increases by 32%.

This aligns with society’s decreasing attention spans.

Google protects its users against clicking on slow websites because they expect them to bounce, which decreases the value of Google as a search engine.

As a plumbing company, you want to rank on Google and keep visitors from quickly exiting your website.

The best plumbing websites share a common feature of fast-loading websites, which can be achieved with a clean codebase and cache plugins like WProcket.

Mobile Friendly Design

Nearly 61% of website visitors come from mobile devices, representing most of your target customers.

Plumbing websites that drive customer acquisition in 2024 are designed for mobile users first.

Your website must still provide an excellent user experience on desktop computers and laptops, but the mobile experience is now the top priority.

If you haven’t tried navigating your plumbing website on a smartphone, do so now and see how you experience the site through a user’s eyes.

Navigation, speed, and easy contact access are essential for a user-friendly mobile site.

Search Engine Optimization

Plumbing websites without SEO are like trees falling in a forest; nobody hears it or knows it happened.

Optimizing your website for search involves targeting specific terms your target consumer searches for on Google and other search engines.

SEO ensures your website’s front-end elements (design) serve its ultimate purpose.

Check out my SEO for Plumbers guide, in which I reveal the strategy I’ve tested on 1,500+ plumbing websites over the past 15+ years.

Calls To Action (CTAs)

Calls to action are simple ways for website visitors to contact your plumbing business.

Contact forms, clickable phone numbers, and opt-in lead magnets are all examples of CTAs.

Your CTAs must be prominent and user-friendly to maximize conversions.

I recommend inserting a CTA in your website’s header so users can quickly make contact.

Trust and Credibility

Even with sound SEO and CTA execution, users won’t convert unless they trust your website.

Your website demonstrates trust and credibility first and foremost through a secure (HTTPS) website.

Next, you’ll want to showcase verified customer reviews from 3rd party review platforms like Google and Yelp.

Finally, you should showcase unique photos of your team along with recent job images to highlight real-life plumbing services.

Best Plumbing Website Design Examples in 2024

Over the past 15+ years, I’ve witnessed every type of plumbing website you can imagine.

They have ranged from atrociously bad to amazingly good and everything in between.

Thanks to my first-hand insights, I can expertly grade the effectiveness of a plumbing website.

Below, I share the best plumbing website design examples of 2024:

1) Enco Plumbing

The Enco Plumbing website epitomizes trust and credibility by showcasing original staff photos and verified third-party reviews.

Enco’s website stands out in a market with countless plumbers vying for the same audience.

Its layout is easy to navigate, and each service has individual landing pages that make it easy to find relevant content.

Also, their contact info is everywhere, so you won’t have to jump around to look for a phone number or address.

2) Wicked Plumbing

Wicked Plumbing’s dedicated, professional service and clean, concise website give It the brand recognition that most businesses covet.

Wicked Plumbing’s site has nothing flashy – just a clean design and easily accessible information.

Badges from its awards are prominently displayed within the design, fostering trust and credibility among visitors.

The website also features a page that showcases recent plumbing projects from around their service areas.

3) KRK Enterprises

KRK Enterprises, Inc.’s website is not the flashiest, but it grabs attention thanks to its bright color scheme and well-laid-out information group.

Whatever your question, there is likely a link to the answer on the home page.

That is a professional website.

One critical aspect of a plumbing website is its color scheme.

It sounds pretty trivial, but it’s true.

Whatever the colors of your business or logo, it is essential to implement that color scheme throughout your plumbing website design.

It looks odd and unprofessional if your logo is one color scheme, yet your website is another.

Color is a small but clear example of synergy throughout your website.

This kind of synchronicity is essential to display throughout a plumbing website.

The pages that house your services should be clear and concise, which is necessary for prospective customers to find the information they are after.

4) Above and Beyond Drains and Plumbing

A visually appealing design is even more critical in competitive markets, which is why Above and Beyond Drains and Plumbing stands out.

Visitors are greeted by images of employees and branded trucks, demonstrating immediate trustworthiness and expertise.

If you ever doubted the kind of service Above and Beyond Drains and Plumbing provides, one look at their website will change that in a heartbeat.

Their website is categorized cleanly and efficiently.

Customers can easily navigate their way through, finding the landing page they are looking for without a hassle.

And never worry about finding contact info; it is on every page, making it easier than ever to contact them.

5) Thorough Plumbing

A company’s name can be part of its marketing strategy and website design, as with Thorough Plumbing.

Just like the name suggests, the website thoroughly meets all of the standards of high-performance business design.

The company details how it provides quality customer service and even better home services.

In addition to the vast array of services they offer, neatly parsed out through category dropdowns and individual landing pages, they also have a dedicated reviews section.

Visitors can check out feedback from former clients verified through third-party platforms like Google.

Testimonials are great for determining a company’s trustworthiness, as long as they aren’t copied-and-pasted images that can be easily doctored, especially in the age of AI.

Thorough Plumbing remains one of the best names in the plumbing business, and its website accurately represents both its services and its level of professionalism.

6) On Call Plumbing

On Call Plumbing is an aptly named 24/7 plumbing company and service.

They are there whenever plumbing needs arise because they understand that problems don’t have dedicated hours.

When it comes to their website, they make it easy to contact them with a few fields of information at the bottom so that they can get your essential contact information with an affordable and quickly responsive service that makes them a favorite throughout the area.

Don’t deal with a supposedly professional company that doesn’t have a professional-looking website.

Turn to pros who reach their customers and allow them to get the information they need for the job.

On Call Plumbing has a website that rivals some of the best in the business.

7) Plumbworx LLC

Plumbworx LLC keenly understands what customers need when browsing a business’s website.

They organize things individually based on recent jobs and reviews, allowing potential customers to find specific services completed by this company.

In addition to easily accessible contact information, they also have reviews from actual customers so that you can see what others experienced when using their service.

Few plumbing websites are this clean and easy to navigate, so your prospective customers quickly find what they want.

Best of all, the mobile UX is elite and encourages fast and easy conversions.

8) Grateful Plumbing

Grateful Plumbing’s website is like a free tutorial on search engine optimization.

However, as they know, a website’s presentation will make or break lead generation for plumbing companies.

That’s why Grateful Plumbing’s website is sleek, modern, clean, and easy to navigate.

Finding specific service pages through the main navigation is simple, and contacting the company in various methods is straightforward.

The various badges and awards within the site’s footer help to establish the trust and credibility required.

That level of showcase, accessibility, and ease separates a quality website from a mediocre competitor.

9) Kendrick Plumbing and Gas

Kendrick Plumbing and Gas redefines sleek and modern with its visually appealing website presentation.

The blue-on-blue color scheme signals professionalism, decorum, and accessibility for further customers.

The modern design differs from national brands that feel more like money grabbers than legitimate service providers.

When a company can implement modern concepts into its website, they drive conversions and intrigue.

Kendrick Plumbing and Gas showcases recent jobs performed for various customers and credible brand partners that lend credibility to this local business.

10) Plumbsure Plumbing and Drains

Plumbsure Plumbing and Drains’ website effectively establishes itself as trustworthy and reliable.

This should be the goal for any business, but it is even more critical in an industry where entering a customer’s home is imperative.

Plumbsure Plumbing and Drains goes through the steps to show why you should trust them on their home page. They tell you the facts:

They are licensed and insured.
They are vetted and trained.
They use the latest plumbing technology.

These are the kinds of things that consumers love and come to depend on, and they have it in spades.

Plumbsure Plumbing and Drains makes it easy to navigate their site to find the service consumers are after and get the assistance they need quickly and cost-efficiently.

It is hard to beat that kind of convenience.

11) Sunset West Plumbing & Rooter

Sunset West Plumbing & Rooter builds quick rapport with its visitors by showcasing an image of the company’s longtime owner.

When you personalize your business website, you can reap the rewards of higher conversions.

Some websites can be overly clunky, making finding the information you need challenging before selecting.

Sunset West Plumbing & Rooter is one of the best plumbing websites of the past decade.

Its site is clean and straightforward, helping users quickly navigate to their desired page or contact form.

Their contact information is all over the site, so you can reach them with just a single click, regardless of where you are on the website.

They outline their dedicated service area to help determine whether you fall into it and avoid doubts.

With the number of services they offer, they make it easy to find anything with a single click.

12) Drainmen Plumbing

Imagine a crisp, clean plumbing website design that showcases your company’s services without inundating the customer’s clickable items.

That’s what Drainmen Plumbing’s site achieves with its design and integrated calls to action.

Instead of crowding their site with text about each service, they break up the design blocks and colors to allow readers to browse the content seamlessly.

This visually driven design technique directly impacts conversions and lead generation.

Of course, none of it would matter if their pages didn’t appear in search results.

Luckily, the organic traffic for this site is consistent and relevant, maximizing the impact of its design.

13) Westside Plumbing

Westside Plumbing sets itself apart through quality, consistent work, and a website that makes it easy for customers to navigate and find information quickly.

For example, the website clearly delineates its residential and commercial plumbing sections with simple navigation.

Each service page has a dedicated landing page that includes everything from faucet repair and installation to garbage disposal repair.

Best of all, their contact information is everywhere. If you enjoy what you see on the website, an easily accessible phone number appears, so you won’t have to jump around to find contact info.

The contact form, which allows users to choose specific services, appears on the home page.

14) All About Plumbing and Septic

All About Plumbing and Septic’s website is a masterclass in multi-category SEO because it offers HVAC and septic services in addition to plumbing.

As you can tell by their extremely high rankings, their SEO strategy is highly effective and empowers them to rank for various services within their city.

Still, it’s just as important that all organic visitors convert into paying customers.

The website establishes a trustworthy feeling through awards badges, reviews, and contact information.

All About Plumbing and Septic does this through its continued dedication to quality and service, and it sets that tone on its website.

The front page features a family-owned and operated overlay, giving you a sense of their ethics and business practices.

They keep prospective customers on their plumbing website by offering their services on single landing pages and offering reviews and testimonials about real customer experiences.

Social proof is the best way to get customers’ attention and make them trust and know your business.

That’s why All About Plumbing and Septic’s sites feature a recent projects page to showcase jobs.

15) All-Star Plumbing and Air

Some plumbing companies also provide heating or cooling services and require a more blended design concept.

One such example is All-Star Plumbing and Air.

While the website’s plumbing aspects are similar to those of other designs on this list, the additional SEO element adds a new facet.

Striking a balance between plumbing and heating services is a delicate task.

The company aims to rank for both industries, but the plumbing website design can sometimes present unique challenges.

Luckily, the All-Star Plumbing and Air website achieves its goals and ranks well on Google.

The website’s header photo stands out among the crowd with poetic and patriotic imagery.

Consumers feel comfortable browsing the All-Star Plumbing and Air homepage, where they can find services ranging from HVAC to electrical and generator installation.

Finally, the embedded review widget in the site’s footer provides social proof for prospects unsure about services.

Since the widget pulls reviews from third-party sources like Google Business Profile, the visitor knows the feedback is valid and not embellished for the company’s sake.

Essential Tools and Resources for Plumbing Websites

Building a plumbing website offers various options, from website builders and templates to custom themes and software integrations.

In my 15+ years of first-hand experience with plumbing website design, I’ve seen cheap templates, website builders (WordPress, Wix, Weebly, Duda, etc.), and various software integrations (DataPins, NearbyNow, etc.)

Here are my recommendations:

Website Builders

Website builders, sometimes associated with content management systems, are platforms developers or businesses use to create websites.

Plumbers sometimes confuse website builders with content management systems because they are used interchangeably to describe platforms like WordPress.

As an agency owner, I’ve witnessed plumbers use website builders and CMSs like Wix, Weebly, Duda, and WordPress.

Best Website Builder for Plumbing Companies

I recommend WordPress for your website builder and CMS because it aligns most seamlessly with effective SEO strategies.

WordPress integrates with thousands of popular plugins so website owners can integrate other tools into their design.

Most importantly, WordPress presents the most user-friendly content creation process and allows each page to target specific keywords that drive new plumbing customers.

Website Templates

Website templates are pre-made designs that are sold to various plumbing companies.

You can purchase website templates from e-commerce design companies or other sources.

I don’t recommend plumbers use website templates because the back-end codebase is identical to hundreds or thousands of other plumbing websites.

The lack of unique design elements stifles innovation and lowers the user’s perception of your company.

Custom WordPress Themes

Custom WordPress themes differ slightly from website templates because a developer will customize a template specifically for your business.

Because of those custom elements, these websites perform better than widespread templates.

However, themes sold as one-off items are not fully optimized with content and SEO, so the design may prove fruitless for lead generation.

With this in mind, I recommend that plumbers only invest in WordPress themes as part of a full-service digital marketing investment that includes content and SEO.

Software Integrations

Numerous software integrations improve a plumbing website’s rankability and conversion rate.

We often hear about tools like NearbyNow and DataPins, which allow local plumbers to showcase recent jobs with geo-coordinates.

To be fully transparent, I am the founder of DataPins and have invested millions of dollars to perfect its positive impact on plumbing website design.

Several other software integrations can help your website improve, including wpRocket, GoHighLevel, LinkWhisper, and Google Analytics 4.

Marketing Strategies for Plumbing Websites

I noted SEO as an integral part of plumbing website design, but other marketing strategies are also necessary to promote your website.

The more visitors you receive on your website, the more you can convert into customers.

Below, I will outline additional marketing strategies you can use to promote your plumbing website in 2024.

Pay Per Click Advertising

SEO can take up to three months to work, depending on the age of your website and its domain.

During this grace period, investing in PPC via Google Ads can generate quick visits to your website.

While PPC is not an affordable long-term strategy, it can produce substantial short-term ROI.

The key is hiring a PPC campaign management service with experience in the plumbing industry.

You’ll want to bid on high-conversion keywords (like sewer line repair) to maximize your ad spend and leverage the power of your conversion rate optimization.

Multi-Channel Marketing

I recommend all plumbers create business profiles on Facebook, Instagram, and LinkedIn.

I encourage my clients to take it further by starting a plumbing podcast that will be distributed through Apple Podcasts and Spotify.

In today’s media environment, reaching customers through all mediums is imperative to growth.

While you may not receive direct conversions from one of these channels, they work in tandem to expand brand awareness and drive more sales.

Content Removal

Most website design tips mention content marketing and blogging as a marketing strategy for plumbing websites.

From 15+ years of first-hand experience, I can tell you this is a bad idea for plumbers.

You want to remove most of the content from your existing plumbing website.

Google’s recent algorithm updates, including the Helpful Content Update and March 2024 Core Update, target websites with content created for search engines, not users.

Plumbers and the agencies that market them are among the worst offenders regarding useless content creation.

Blog posts like “3 Ways to Winterize your Plumbing in 2024″ harm your visitor’s user experience and signal to Google that you are trying to game the algorithm.

I recommend deleting all unhelpful content from your website.

Summary of My Plumbing Website Principles

The most effective plumbing websites share critical elements that drive traffic, conversion, and growth.

Mobile design and website speed are crucial web design elements in the modern era.

If users cannot quickly access your website on mobile, Google won’t rank it, and anyone who visits will exit quickly.

Additionally, displaying solid calls to action while establishing trust and authority through images, reviews, and recent projects drives these key performance indicators.

The best way to market your website after it goes live is to utilize search engine optimization.

Remember that SEO can take up to 3 months to work; at this point, you can invest in Google Ads as a short-term traffic generation tool.

Meanwhile, be mindful of existing marketing strategies that hinder website performance, such as excessive blog posts and unhelpful content.

Next Steps for Plumbing Website Design

You can implement these principles into your website by hiring a professional plumbing web design agency to craft your custom design.

Conversely, purchasing a custom WordPress theme is a good option for those just starting out.

If your plumbing company is ready to increase its conversion rates and drive more customers through its website, call my personal cell phone at (877) 388-9884 for a free plumbing website consultation.

33 Plumber Memes To Burst Your Laugh Pipes

Social media has brought plumber memes to the forefront of industry humor. It’s now common for professional plumbing contractors to browse Reddit, Instagram, and TikTok for hilarious memes for plumbers while on break or off-duty.

If you’ve read our list of funny plumbing slogans, you probably know we have a pulse of the plumber’s sense of humor. With that in mind, check out these 33 plumbing memes that will burst your laughing pipes.

Funny Plumbing Memes

1) DIY Plumbing Expectation vs. Reality Meme

It’s funny that so many homeowners think they can be DIY plumbing contractors.

2) Plumbing Modern Art Meme

Certain kinds of commercial plumbing work end up looking like art.

3) Faucet Challange Meme

Sometimes seemingly minor leaks become big challenges in plumbing.

4) YouTube Plumbing Tutorial Meme

Access to information through YouTube makes everyone think they are a plumbing expert.

5) DIY Plumbers Meme

Have you noticed that DIY plumbing tends to yield disastrous results?

6) Panic Text Meme

Homeowners sometimes just can’t help themselves with these chemical cleaners.

7) DIY to SOS Plumbing Meme

DIY plumbing can lead to some disturbing outcomes.

8) A Plumber’s Long Day Meme

A full day of plumbing jobs can be exhausting.

9) Should’ve Called a Plumber Meme

By the time some homeowners realize they should’ve called a professional plumber, it’s too late.

10) Just a Small Leak Meme

The client’s interpretation of a “small leak” often leads to much more significant issues.

11) Rich Plumber Meme

The public perception of plumbers can be condescending at times.

12) Tired Plumber Meme

Those early morning plumbing jobs can be a pain.

13) Toilet Overflow Meme

There’s a reason why “emergency plumbing services” are so valuable.

14) Ride The Toilet Overflow Wave Meme

Sometimes the work of a plumber resembles professional surfing.

15) Repair Pointers Meme

Sometimes a professional contractor has to just smile and laugh.

16) On a Roll Meme

Expanding your plumbing business can be a rewarding experience. Keep going!

17) Payment Installments Meme

Sometimes plumbers have to look at customers’ requests with this type of gaze.

18) Chemical Cleaners Meme

Using chemical cleaners is considered an egregious DIY plumbing mistake and can lead to burst pipes.

19) Plumbing Van Meme

Plumbing truck wraps can bring attention to your business as you drive to different jobs.

20) Plumber’s Best Friend Meme

Dogs are everyone’s best friend, including professional plumbers on a break.

Plumbing Memes from Pinterest

21) “Do Your Own Plumbing” Meme

22) Bad Hair Day Drain Meme

23) First Service Call Meme

24) Let That Sink In Meme

25) Trust Me, I’m an Engineer Meme

26) Why God? Why Meme

27) We Don’t Need a Plumber Meme

28) Inspection Checklist Meme

Marketing Memes for Plumbers

29) Plumbing PPC Meme

We can’t tell you how many plumbing companies get roped into PPC marketing and live to regret it.

30) Plumbers vs. Telemarketers Meme

The emergence of ChatGPT and other tools used to mass-produce bad marketing processes has increased the number of telemarketers targeting small plumbing companies.

31) Plumbing Google Clicks Meme

A long-term investment in SEO for plumbers is still going to produce the greatest ROI, as it garners over 70% of all Google clicks.

32) Plumbing Marketing Scrum Meme

The majority of plumbing companies are dissatisfied with their existing marketing agency. Sometimes it feels like these “gurus” are intentionally trying to manipulate their clients.

33) PPC Plan for Plumbers Meme

The worst thing plumbers can do is enter a long-term PPC agreement with an agency, as it’s an easy way to lose money without building any long-term marking equity.

How To Make Your Own Plumbing Memes

One of the best ways to make free plumbing memes is through Canva. They have multiple ready-made free meme templates that allow plumbing professionals to swap out images and text to create their own jokes and perspectives. You can also use mobile apps like Memeatic and Photo Director.

Once you find the app that best fits your comfort level as a user, follow these steps:

Choose a Meme Template (Image)
Add Funny Text (Will Vary Based on Template)
Download The Meme to Your Phone or Computer
Share The Meme With Friends and on Social Media

Final Thoughts on Memes for Plumbers

Whether you view memes strictly for entertainment or wish to leverage them into your marketing strategy, plenty of options exist for plumbing companies. The memes listed above from Plumbing Webmasters aim to showcase the humor, candor, and insights presented by these image files.

We’ve also outlined how to create your own memes, which can potentially be incorporated into your plumbing marketing strategy. Of course, if you require assistance getting more eyes on your local plumbing business, feel free to reach out to our agency which can help you get started today.

The 8 Best Plumbing Podcasts of 2024 (with Descriptions)

Plumbing podcasts have emerged as one of the most accessible mediums for plumbing industry-related content. Plumbers can use various platforms like Spotify, Apple, and YouTube to consume free podcast episodes while working and performing other business-related tasks.

While plumbers were once required to attend industry conferences or join exclusive groups to access new perspectives and insights, the podcast space has broadened the entry point for industry professionals looking to expand their plumbing expertise.

Below, Plumbing Webmasters lists the eight best Plumbing podcasts of 2024:

Best Plumbing Podcasts of 2024

1) The Plumbing SEO Podcast
2) Potty Talk
3) The Plumbing Sales Coach
4) The Authority Podcast
5) Waste No Day
6) The Plumbing Standards Podcast
7) Personal Plumbing Repair Service Podcast
8) In The House

1) The Plumbing SEO Podcast

Hosted by Plumbing Webmasters Owner Nolen Walker and Creative Director Jason Landry, The Plumbing SEO Podcast provides invaluable insights into the world of SEO for plumbers.

Furthermore, the episodes expand to the broader niche of digital marketing and go as far as providing business insights and mindset recommendations.

2) Potty Talk – The Podcast for Plumbing Business Entrepreneurs

Hosted by Richard Behey, AKA “The Million Dollar Plumbers,” Potty Talk Live offers advice for plumbing business owners, including lifestyle insights for times away from the office.

As a 30-year veteran of the plumbing industry, Behey’s perspectives are rooted in first-hand experience, making his insights particularly appealing to plumbers.

3) The Plumbing Sales Coach – The FRESH Approach

Hosted by Chris Fresh, AKA “The Plumbing Sales Coach,” this podcast dives into strategies for improving customer service and experience.

The host’s philosophy is built around “service over sales,” which ultimately leads to more sales and more service. Fresh also covers technical topics within the plumbing industry, making it an excellent resource for plumbers.

4) The Authority Podcast: Plumbing and Mechanical

Hosted by Christopher Lohr of the International Association of Plumbing and Mechanical Officials, AKA “IAPMO,” The Authority Podcast: Plumbing and Mechanical presents high-level information about public safety and sustainability in the context of plumbing.

The highly informative episodes cover topics ranging from product reviews to industry regulations.

5) Waste No Day: A Plumbing, HVAC, and Electrical Motivational Podcast

Hosted by Brian Burton and Nate Minnich, Waste No Day provides a needed boost for plumbers seeking extra motivation. The episode topics range from guest interviews with industry professionals to specific issues like risk management, customer services, and employee recruiting.

Both hosts also serve in leadership positions for Benjamin Franklin Plumbing of Lancaster, PA.

6) The Plumbing Standards Podcast

Hosted by Dalton Lessen, The Plumbing Standards Podcast introduces a new standard for plumbers, countering the stereotypical portrayal of tradespeople in popular culture.

Episodes dive into various topics, from procedural implementation to customer service and technician presentation.

7) Personal Plumbing Repair Service Podcast

Hosted by Bob Muller, the Personal Plumbing Repair Service Podcast explores plumbing services, business tips, industry trends, and more.

Most importantly, Bob Muller, the president of Personal Plumbing Inc. in Oceanside, CA, gives potential customers a first-hand look at his experience, expertise, and credibility.

This podcast is geared more toward the plumbing consumer but provides business owners with a blueprint for using podcasts as a marketing tool.

8) In The House

Hosted by Mike Wilson of Any Hour Services, In The House covers plumbing, electrical, and HVAC topics with expert guests in the residential service industry.

The podcast offers practical advice on services like drain cleaning, garbage disposal repair, and tankless water heaters.

Like Personal Plumbing, Any Hour Services leverages the podcast medium to bring awareness to its service company and widen its marketing funnel in the digital landscape.

Leveraging Plumbing Podcasts for Your Business

Listening to these plumbing podcasts may inspire you to start your own podcast, which you can leverage to expand your plumbing company’s brand awareness.

Much like SEO and other forms of digital marketing, syndicating your podcast creates branded digital signaling for your plumbing company. As a result, podcasts can help grow your online presence and create synergy with your other marketing ventures.

How To Get Free Plumbing Leads: The Ultimate Guide

Hey, I’m Nolen Walker, the creator of Plumbing Webmasters – a digital marketing agency specifically for plumbing professionals. One question I’m frequently asked is how to get free plumbing leads.

The hard truth is that free plumbing leads don’t exist. However, I know from first-hand experience that marketers will try to sell you the concept of “free” leads to get you inside a sales funnel.

Let me give you an example:

If you search Google for free plumbing leads, nothing relevant comes up. Instead, the search engine shows you a list of articles about how to get more plumbing leads using various paid methods.

The websites that publish these articles are trying to earn your trust by providing you with answers to common questions. The problem is that their answers are vague and don’t truly help your plumbing company satisfy its ultimate intent – to get more customers for the lowest cost possible.

Expert Answer from Nolen Walker

The closest thing to “free” plumbing leads comes from organic clicks on Google.

My agency, Plumbing Webmasters, could easily deliver you a list of marketing techniques that generate plumbing leads, but none of them are free. That’s why I’m focusing this article on the most affordable methods and ones my clients have used to consistently produce high-quality leads for the past decade.

Most Affordable Way To Get Leads for Plumbers

The most inexpensive way to get plumbing leads is to attract organic website visitors from Google searches.

To achieve this, your overhead depends on whether you already have a website, how old it is, and whether it ranks for any keywords.

Graphic Showing Average Cost of Plumbing Lead

Affordable Plumbing Website Leads

The goal is to spend the least amount of money to get the highest number of prospects. Unfortunately, contractors often fall into the trap of going for a free website or an incredibly cheap one at the cost of lead acquisition.

As a result, some websites, like those below, never get traffic:

Subdomains: A plumber.weebly, or plumber.wix site, it won’t rank on Google.
Google Sites: The website that comes with your Google Business Profile won’t rank for any keywords.
Auto-Generated Site: An auto-generated site from your scheduling software or another platform won’t rank for anything.

Consumers want to buy from a plumbing business that demonstrates credibility, authority, and trust. The best way to achieve this is through a branded mobile website that showcases your unique value proposition.

Plumbing Website Requirements for Leads

Each website presents low-cost or free options, but none of them can achieve your most important goal. So what’s the next step?

Spend the least amount of money you can to meet the base-level requirements of a plumbing lead generation website.

These are the baseline requirements:

Top-Level Domain: Must be a .com or .net (prefrably.com)
Hosting Plan: You need a hosting plan to launch your website.
Content: You need some content on your site to rank for anything.
SEO: You need some basic on-page and technical SEO to get indexed.

Cost of an Affordable Plumbing Leads Websites

You’re probably thinking, how much is this going to cost me? If you purchase a website for the first time, you can get a free domain name included with your hosting plan. For instance, BlueHost offers a free domain name (for the first year) with a hosting plan as cheap as $1.99 per month.

Domain Name + Hosting Total Cost: As low as $35.88 for the first year.

You can find content and SEO services for as low as $99 per month, though we advise against it. Typically, the content is awful, and the on-page SEO is even worse. Most of the time, these providers are glorified hosting services. To get legit content and SEO, you are looking at $750.

Content + SEO Total Cost: $750 monthly (for life).

In other words, you can get everything you need for about $785.88 per month. Furthermore, considering that the average plumbing service costs between $45 and $200, you will need 10-20 leads to break even.

Using the services described above, you can easily secure 10-20 monthly leads, but you want to make a significant profit. The good news is that the lifetime value is more potent than the initial payment. These customers probably come back multiple times, thus increasing their lifetime value.

Other Ways To Get Plumbing Leads

A website with organic SEO is the best way to get affordable leads. However, if you are desperate, you can try other methods. I don’t recommend relying on these tactics, but they might work occasionally.

Cold Calling

Americans get billions of spam calls monthly, making telemarketing increasingly challenging to utilize as a legitimate business. However, a cold call may result in a free lead for truly desperate plumbers.

Try calling neighborhoods needing emergency plumbing due to some kind of weather event, similar to how a roofer would go after areas hit by a hail storm.

Cold Emailing

An additional benefit to a robust online presence is the opportunity to accumulate email subscribers. As potential customers sign up on your website, you can send them newsletters, discounts, and coupons to encourage engagement with your plumbing business.

For truly desperate plumbers, you can cold-email someone who hasn’t signed up with your website. However, you can’t use an email marketing platform since it would violate CAN-SPAM guidelines. You will have to email these people individually and hope that someone responds.

Influencer Marketing

The last insane way to get leads is to beg one of your social media friends to promote your business on their channel. Perhaps your family knows someone with a prominent Instagram or YouTube following.

If they promote your plumbing service, it can spark an increase in branded searches and maybe even result in one or two leads for your business.

How to Get Free Exclusive Plumbing Leads

Companies promising your plumbing business x amount of leads per month fail to provide context on quality and conversion rates.

Exclusive plumbing leads are the best kind of prospects for your plumbing business because they convert at a much higher rate.

A lead becomes exclusive when the prospect finds your plumbing business on your company website or Google Business Profile instead of through a lead service.

The best way to get free exclusive leads is through SEO.

If you rank for plumbing services in your location, like sump pump repair denver, you will generate free exclusive traffic.

The same is true if you focus on a specific consumer base, like a commercial plumbing business that ranks for commercial plumbing repair denver.

Rank for Local Plumbing Services

You can drive exclusive prospects to your website by ranking for service-based keywords in your area. Of course, to achieve this, you will have to invest in SEO and content writing, at the very least.

Remember that it is possible to perform SEO yourself, although it will take up some of your time.

Local Plumber Keyword Ranking (Google Screenshot)

Establish a Plumbing Company Brand

Are you a plumbing contractor or a plumbing company?

When you establish your service as a brand, consumers gravitate towards your business naturally.

As a result, they will always view your services through a company lens. Instead of relying on HomeAdvisor, they will trust your logo.

Showcase Your Plumbing Jobs

Building trust requires showing proof of your work, especially in cities where you lack authority.

For example, if you have a good reputation in Dallas but also want to service homeowners in Plano, you must show proof of your work for Plano jobs.

You can use photos and heat maps to show your local work.

How Can a Small Plumbing Business Produce More Leads?

This post helps small plumbing contractors get affordable quality leads using digital marketing strategies like search engine optimization.

Unfortunately, not every group of plumbing contractors has reached the peak of their earning potential.

However, a plumbing professional of any level can get quality plumbing leads if they invest in their brand.

Target Potential Customers

Small companies can generate plumbing leads by targeting potential customers. First, however, they must ensure their consumers are in buying mode.

So, where do your prospects spend most of their time? The answer usually lies on social media platforms like Instagram, Facebook, and TikTok.

However, you are unlikely to get quality leads from these platforms without paying for advertising.

Most business pages generate little to zero interest on social media because users are browsing primarily for entertainment purposes.

You must become visible on Google search results if you want to target new plumbing customers.

Paid Online Advertising

Paid online advertising is another option for newer plumbers. However, paid ads (like Facebook Ads) cost money upfront.

The benefit is that they work faster than SEO and can still build your brand. Unlike buying leads from 3rd-party companies, paid advertising lets you quickly get exclusive prospects.

Of course, paid ads are the direct opposite of free leads since they cost guaranteed money every time you generate a new customer.

As a result, more unknown contractors may find paid advertising an unappealing option.

Final Thoughts on Getting Free Plumbing Leads

As the long-time owner of Plumbing Webmasters, I sometimes have to tell other business owners the hard truth about “free” lead generation.

Free plumbing leads only exist in theory because plumbing companies can acquire them without spending money on advertising or paying a 3rd party lead seller.

However, even with organic leads, some monetary investment is required.

Although my answers might disappoint some plumbing contractors, most quickly realize that there is a path to success for their business. I have seen thousands of companies succeed with my methods.

While generating completely free plumbing leads is not realistic, lowering your cost per lead through the techniques discussed in this post is both wise and profitable.

5 User Experience (UX + UI) Tips for Plumbing Companies

User experience (UX) is the fundamental component of an effective plumbing website. It impacts how well the site ranks on search engine results and how frequently visitors convert into leads or prospects.

With so much focus on content creation and search engine optimization, plumbing companies and their marketers sometimes overlook the importance of user experience and interface.

Unfortunately, well-written content perfectly optimized for search rankings can be rendered useless by a poor user experience.

User Experience for Plumbers (Blog Cover)

Key Takeaways

UX Impacts Conversion Rates
UX Impacts Search Rankings
UX Reflects on Your Company and Brand
UX Can Be Improved With Proper Techniques

What is User Experience for Plumbing Websites?

User experience is a plumbing consumer’s experience while interacting with your website. Factors include the user’s perception, the quality of the design, and the website’s ease of use.

Google and other search engines track users’ on-site behavior to help determine whether the site and page provide users with their desired outcome.

As a result, the quality of the plumbing website’s UX can impact search results and conversions.

What is User Interface for Plumbers?

User interface is how users interact with your plumbing website, regardless of experience. Of course, superior interfaces create better experiences, which should be the goal of every website.

Experienced web designers have a nuanced understanding of user interface, which is reflected in the presentation of the site’s graphics, buttons, navigation, and calls to action (CTAs).

5 User Experience Tips for Plumbing Companies

Website user experience has become essential to digital marketing over the past decade.

As the interface between the user and the website becomes more defined, the user demands a more streamlined experience.

In short, user experience defines how visitors interact with and experience your website.

Marketing research indicates that 40% of web surfers will leave your page if it takes more than 3 seconds to load, highlighting how user expectations have increased over time.

Developing ways of providing a modern UX to your visitors can be challenging. After all, you run a plumbing company, not a website design company.

In the following post, we will discuss some tried-and-true tips you can implement to improve our website’s user experience.

1) Increase Page Speed

Free tools like Google PageSpeed Insights allow plumbing companies to quickly test their website speed to gauge how users are experiencing their site.

A score of 90 or above indicates that your site is optimized for speed and loads quickly for your visitors. Meanwhile, scores below 70 reveal your site is not loading as quickly as most users expect.

If your site speed is lower than you’d anticipated, consider implementing some of the following changes:

Compress Images: Compressing JPG, JPEG, or PNG images and converting them into WebP can increase your site speed.

Don’t Overdo Images: Images are great for plumbing SEO. However, having too many of them on any page of your website can distract the user from your important content and significantly slow your page load times.

Use WPRocket: WordPress users can install a caching plugin, WProcket, which introduces lazyloading and optimizes CSS delivery to reduce load times.

Work With a Pro: Template websites can have obtrusive code built into the design, so working with a professional web developer can provide you with a cleaner codebase.

Google Pagespeed Insights Example (Screenshot)

2) Segment Content

Break up giant walls of text into smaller paragraphs and use numbered and bulleted lists to help break up important content and make it more readable for your visitors.

A recent study found that 70% of people prefer looking at content with bulleted lists instead of 55% of people who read content without lists.

Simply breaking content up so it’s easier for your viewers to read can significantly differentiate how many potential customers you are moving along the sales funnel.

Content from Plumbing Website (Screenshot)

3) Relevant Headings

Your headings or header tags help search engines and their users understand and categorize your content into a cohesive document.

Consequently, it’s important to use relevant headings that correctly preview the subsequent content and its intent.

To provide a quality website user experience, your headlines should indicate content that the user will actually read about.

Plumbing Heading Example from Website (Screenshot)

4) Fix Broken Links

Broken links are among consumers’ most annoying problems when navigating a plumbing website.

Imagine that a pipe under your kitchen sink just started suddenly spewing water. You hop on your phone and search for emergency plumbing in your area.

You find the top result, click on their website, and hit the Contact Us link, only to be led to a page that says, “404 Error page not found.” That’s a surefire way to lose a customer, so monitoring and correcting broken links on your website is imperative.

Use this free tool to identify broken links and complete the following tasks to correct them:

Replace Links: Replace links to 404 errors with links to active pages that cover the same topic and satisfy the same intent.
Remove Links: Sometimes, you may not have a viable replacement URL. In this case, you can delete the link entirely to avoid user experience issues.

5) Optimize for Mobile

76% of adults will use their phones to shop online and search for local services, including plumbers, meaning your website must provide a speedy mobile experience.

Here are some tips on how to improve mobile UX:

3rd Party Video Uploads: For your mobile site, try uploading your videos through a 3rd party site. In other words, don’t upload them directly onto your site. You can use YouTube for 3rd party uploading.
Avoid Flash: Most phones don’t have Adobe Flash Player installed, and most don’t come pre-installed. So, it’s usually a good idea to avoid using Flash for your mobile site animations and images.
Optimize Clickable Elements: Remember that mobile users will have a smaller screen, and it’s incredibly annoying when links are too close to each other on mobile pages. Space out links on your mobile pages and make your CTA buttons nice and big.

Plumbing companies should prioritize their website’s mobile experience, as it will result in the most conversions compared to other devices like desktops and laptops.

Final Thoughts on User Experience

User Experience (UX) for plumbing websites is essential to online success as it impacts rankings and conversion rate.

Search engines prefer to rank websites that satisfy users, which means UX can impact your keyword rankings on Google and Bing.

Furthermore, users expect a positive user experience once they arrive at your website. Failure to provide such a UX will result in drops and loss of conversions.

Conversely, a premium UX will increase conversion rates and drive more business to your plumbing company.

Considering these factors, optimizing your plumbing website’s user experience is essential to your broader digital marketing campaign.

Plumbing Instagram Ads Guide for Contractors

Table of Contents

What are Instagram Ads for Plumbers?

Plumbing Instagram ads are promotional posts, stories, or reels that highlight a plumbing company’s brand or services. An IG ad resembles a standard post but showcases a “sponsored” label to inform users of its purpose. Instagram Ads often feature a call-to-action (CTA) for conversions.

Plumbing Instagram Ads Cost

The cost of Instagram ads varies, but $1.25 is a standard cost per click (CPC). Variables include format, placement, location, season, and target demographics. As an advertiser, you control your total cost with daily budgets, bid strategies, and spending limits.

Instagram Ad Types for Plumbing Contractors

Your ideal ad type varies by your goals and overarching Instagram marketing strategy. Plumbing companies must consider each format’s objectives and invest in content that converts at the highest rate. Instagram’s built-in analytics tool, Insights, helps plumbers track ad progress and make data-driven adjustments. Ongoing focus on your Instagram ads is critical to sustainable success.

For many plumbers, photo ads convert well. With strategic targeting, consumers needing plumbing services in your area will respond to the photo ads. For more ambitious campaigns, Stories ads tend to work best.

IG Photos

Instagram started as a social media platform for photos, and it remains an integral part of its presentation. Photo advertisements empower plumbers to highlight services through visual images. Just like with a plumbing website, unique photos of your team, truck, and equipment convert best.

IG Stories

Stories ads appear to users in the time between watching one Story and the next. Compelling Stories ads resemble a standard IG Story to reach users on a psychological level. Plumbers can utilize all regular IG Story features, including text overlays, filters, and effects.

Carousel

Carousel advertisements feature multiple images or videos, exposing users to a series of plumbing services with unique calls to action for each. Alternatively, plumbers can showcase a single service or brand with up to ten photos. Sometimes, a high volume of visuals encourages users to buy.

The Instagram Advertising Process

Plumbing contractors can advertise on Instagram through Facebook Ads Manager or directly from the IG App. To advertise on the app, you’ll need a business or creator account. In either case, linking your IG Ads to your Facebook account is ideal.

If you know anything about plumbing Facebook ads, you know that Ads Manager is a very advanced tool. For companies looking for the most detailed ads, Facebook Ads Manager works best.

Choosing an Objective

Pull up Facebook Ads Manager and choose Create. By default, the tool assigns you Guided Creation. You can switch to Quick Creation if you require more precise control. From the Guided Creation screen, you then choose an objective. Most plumbers should select one of the following:

Brand Awareness
Conversions
Engagement
Lead-Gen
Messages
Reach
Traffic
Video Views

Next, you rename your campaign from its default. It’s best to label each campaign specifically with a name like Cowtown Plumbing Web Traffic.

Targeting an Audience

Reaching the right customers helps maintain a positive ROI. As a subsidiary of Facebook, Instagram allows for in-depth consumer targeting. For example, you may want to target homeowners recently exposed to winter storms. If their pipes burst, they’ll need immediate assistance.

Picking Ad Placements

Facebook Ads Manager gives plumbers the option of automatic and manual placements for Instagram ads. The automatic setting uses AI to determine the most effective arrangements. Conversely, the manual setting gives you the power to choose where you want to show your advertisement.

Setting a Budget

Daily budgets provide maximum daily spends so plumbers can cap their day-to-day cost. Similarly, lifetime budgets allow contractors to restrict their campaign’s lifetime spending. Facebook Ads Manager projects your ad’s reach so that you can integrate your budget with your marketing goals.

Instagram Ad Creative

Your ad’s creativity remains essential to positive results. Once you’ve set the stage with objectives, audiences, placements, and budgets, you must create your advertisement.

Plumbing companies can choose their visual content (video or image) and then produce the copywriting for the ad. Next, you will select your payment method, review your ad’s final draft and finally confirm it for publishing.

Remember to choose sensible calls-to-action to maximize conversions. Similarly, link to the most relevant landing pages in your CTAs. Becoming an Instagram expert doesn’t happen overnight. Still, with proper guidance, plumbing contractors can maximize their ad spend and earn new clients regularly.

Instagram Marketing for Plumbers

Advertising is the most detailed aspect of Instagram marketing for plumbers but far from the only way to reach new customers or maintain existing ones. Posting images of your work regularly, along with IG Stories of your team on the job, can separate you from competitors.

The more engaged your consumer base is, the more your plumbing company grows in 2023. Link up with HVAC-Plumber SEO Webmasters to learn more about Instagram marketing services for plumbers.

Plumbing Industry Statistics (+ How To Apply Them in 2024)

HVAC-Plumber SEO Webmasters reveals some relevant plumbing industry statistics in the following post. We will analyze each stat to show you how you can leverage recent trends to modernize your business and keep an edge over your competitors.

The world has gone through some pretty drastic changes just in the last year. These changes have trickled down to almost every industry imaginable. Through the pandemic, with technological advances and the preferences of consumers and homeowners, the plumbing industry’s demands are different.

Table of Contents

Top Plumbing Industry Statistics for 2024

The U.S. plumbing sector is a 126.4 billion-dollar industry

There are approximately 113,000 plumbing businesses in the U.S.

Plumbers earn a median salary of $60,090 and $28.89 per hour

The plumbing and pipe-fitting industries will grow by 4% over the next eight years

About 70% of plumbers with a marketing agency are unhappy with the results

The smart bathroom fixture market will be worth $6.6 billion by the year 2027

48% of consumers report that their first contact with companies they are looking to hire comes via a mobile device

Service-Related Plumbing Statistics

The average sewer line installation costs between $3,000 and $3,500

The average gas line installation costs between $600 and $800

The average whole house repiping costs $7,700

Slab leak repair costs vary greatly, ranging from $300 to $2,500

The average water heater replacement costs $1,600

The U.S. plumbing sector is a 126.4 billion-dollar industry

Despite economic fluctuations, the plumbing industry remains strong and sustainable for the near future. While A.I. technology may impact other forms of labor, plumbers can remain confident for the foreseeable future.

There are approximately 106,000 plumbing businesses in the U.S.

The high number of plumbing businesses is encouraging for the industry at large, but it also signals a competitive landscape for local customers. As a result, it’s important to implement an effective digital marketing strategy.

Plumbers earn a median salary of $60,090 and $28.89 per hour

The median plumber salary is higher than the U.S. median salary for all jobs, which is a badge of honor for the industry and encouraging for aspiring plumbing contractors.

The plumbing and pipe-fitting industries will grow by 4% over the next eight years

The plumbing industry’s growth is projected to ascend over the better part of the next decade, making it one of the most appealing industries for business owners.

About 70% of plumbers with a marketing agency are unhappy with the results

While digital marketing is vital to plumbing success, it’s worth noting that the vast majority of plumbers are unhappy with their current marketing agency. As a result, finding one of the few competent marketing firms can separate your business from competitors.

The smart bathroom fixture market will be worth $6.6 billion by the year 2027

Technology will impact the plumbing industry in a mostly positive manner. For example, the smart bathroom fixture market will reach peak value by 2027 and provide new service opportunities for plumbing companies.

48% of consumers report that their first contact with companies they are looking to hire comes via a mobile device

Consumer behavior demonstrates an increasing trend of searching for “plumber near me” and similar queries on their mobile devices. It’s simple for plumbing companies to optimize their mobile website to rank for these terms, yet most still do not go through with it.

The average sewer line installation costs between $3,000 and $3,500

Factors impacting the final cost include location, county regulations, sewer line length, materials used, and property type. As a result, the price may exceed the national average or fall short.

The average gas line installation costs between $600 and $800

The cost of gas line installation depends mainly on the property’s location. For instance, urban gas line installation requires horizontal directional drilling, whereas rural does not. Therefore, the service is less expensive for properties in rural areas.

The average whole house repiping costs $7,700

Pipe accessibility influences the cost of whole-house repiping as labor costs increase when pipes are difficult to access. Of course, the home’s size also plays a role in the final price, as does your choice of materials.

Slab leak repair costs vary greatly, ranging from $300 to $2,500

The reason for such a wide range in slab leak repair costs stems from the leak’s location. For example, the leak may originate in the water line or drain line, while in more severe cases, the foundation itself is the source.

The average water heater replacement costs $1,600

The primary variable for water heater replacement cost is unit size. A 30-gallon unit replacement is the cheapest, while an 80-gallon unit is the most expensive. The type of water heater also plays a role as tankless, gas, and electric water heaters vary in replacement cost.

Analyzing Plumbing Industry Statistics

The Industry is Healthy

The plumbing industry is healthy and profitable in 2024. Business owners can feel comfortable that there is money to earn with good marketing and performance. The median salary for plumbers is just over $60,000 allowing for it to remain an appealing employment option.

Furthermore, the industry itself is worth 126.4 billion. In addition, the industry is expected to grow by 4% over the next eight years.

Plumbers Don’t Trust Marketing Agencies

Nearly 70% of plumbing companies with a marketing agency are unhappy with the results. This is a troubling statistic because competing in 2024 requires SEO for plumbers. Over 70% of clicks come from either Google Maps 3-Pack results or traditional organic results.

Smart Bathroom Fixtures are Booming

Experts estimate that the smart bathroom fixture market will be worth $6.6 billion by the year 2027. What does this mean for plumbers? It means that the demand for smart fixtures like Bluetooth showerheads and digital faucets is rising.

Suppose you aren’t already familiar with installing and servicing these types of fixtures. In that case, you could get left in the dust in 2024 and beyond. Plumbers should also be ready to explain the benefits of these types of fixtures to millennial homeowners.

Mobile Users Are Ready to Buy

69% of smartphone users report they will purchase from companies that answer queries and concerns via a mobile website. In other words, more people are now using mobile devices to search for home services than ever before.

So, what can you do as a plumber? Make sure that your website and landing pages are accessible and optimized for mobile users.

Plumbing Service Costs Vary by Location

The cost of plumbing services varies by service type and location. As a marketing agency that works with plumbers from all over the United States, we understand that targeting the correct service types can yield legitimate ROI.

Final Thoughts on Plumbing Industry Statistics

The plumbing industry is in a good place and primed for companies to profit in 2024. However, the formula for success requires a strong digital marketing presence, which is difficult to achieve with low-quality agencies.

Plumbing businesses that invest in the highest quality marketing will find themselves in an exclusive percentile of business owners that are dominating the industry.

Retargeting Ads for Plumbers (2024 Guide)

Retargeting Ads for plumbers are one of the most cost-efficient investments for your plumbing advertising campaign.

Unlike Google Search Ads or standard Facebook Ads, retargeted ads reach prospects who have already signaled interest in your plumbing services.

Unsurprisingly, it costs 8x less to reach retargeted users with plumbing ads than it does for non-retargeted users.

Our agency consistently advises plumbers against wasting resources on unnecessary ad spend, which can happen quickly with most standard advertising strategies.

However, retargeting ads are the exception to the rule for local plumbing companies. They are a great way to leverage existing digital marketing assets, such as your SEO-optimized website and Google Business Profile, into a lower advertising cost.

In the following post, we’ll outline how local plumbing contractors can maximize retargeting ads in 2024.

Retargeting Ads for Plumbers (Blog Cover)

What are Retargeting Ads for Plumbers?

Retargeting ads for plumbers are online ads shown to users who visit your plumbing website but exit before completing a call to action.

The technique utilizes browser cookies and tracking pixels to retarget users as they browse the web elsewhere. Plumbing companies can also use retargeting ads on Facebook.

Plumbing Retargeting Ads Basics

Retargeting ads can significantly boost click-through rates. People are likelier to click on an ad if they are already familiar with the brand, product, or service.

However, plumbers must first understand how to properly track users interacting with their website and other digital entities.

There are two primary types of retargeting concepts: pixel-based retargeting and list-based retargeting.

Pixel-Based Retargeting

Pixel-based retargeting utilizes JavaScript code known as a “pixel” embedded into your website’s HTML code to track visitors.

When someone visits your website, the code stores their visit and other on-site behaviors, such as other pages they clicked through and which services they interacted with.

Using this data, plumbing companies can serve highly-targeted ads to these users based on that behavior.

For example, a visitor who navigates to the sewer line repair page can see a Facebook ad focusing on sewer line repair services.

List Based Retargeting

List-based retargeting requires uploading stored contact information, such as names, numbers, and email addresses, to ad platforms, usually in CSV format.

Top advertising platforms can often match the uploaded information to users in their system and serve personalized ads based on that data.

Plumbing companies may have collected this information over time through various sources, including past transactions, newsletter or lead magnet opt-ins, or email and SMS correspondence.

Users who voluntarily submit contact information are pre-positioned to book your plumbing services, making list-based retargeting very cost-friendly.

Retargeting Benefits for Plumbers

Retargeting ads for plumbers isn’t just about making more sales. That’s more of a short-term perk to these types of ads.

Retargeting ads should be part of your marketing campaign for long-term, sustained lead generation and conversion.

Besides increased sales, here are some critical retargeting ad benefits:

Increase Brand Awareness: Many professional marketers say that retargeting helps increase their client’s brand awareness. When people see your ad in multiple places, they become more aware and, typically, more trusting of your brand. Retargeting is great for letting people know who you are and what you do.

Customer Retention: Retargeting is also beneficial for customer retention. When someone has hired you in the past, they are more likely to return to you when reminded of your plumbing services. Retargeting ads for plumbers can serve as this friendly reminder.

Market Research: Most retargeting ad tools will allow you to see where customers were when they left your website. This data can provide valuable market data on what is working and what isn’t.

Upselling Opportunities: This benefit goes hand-in-hand with the customer retention point. Retargeting ads can help you sell more expensive services to people who have already hired you in the past. These customers are more likely to spend more money on higher-priced services.

Retargeting Platforms for Plumbing Contractors

Multiple popular advertising platforms support retargeting, and some plumbing campaigns simultaneously choose to be retargeted through multiple platforms.

Retargeting ads are usually much less expensive than initial PPC (Pay Per Click) ads, offering ROI or return on investment value.

The following platforms offer retargeting ads:

Google Ads

Google Ads is one of the most effective platforms for retargeting (sometimes also referred to as remarketing) ads.

Google Ads includes a remarketing tool that displays your plumbing ads in front of both Google users (of which there are billions) and people who aren’t on Google.

The great thing about Google for retargeting ads is that they have millions of partners.

Even if your target audience isn’t searching on Google, they will likely visit a partner site because millions of sites partner with Google.

Here’s how it works:

Searches: When someone performs a Google search related to your service(s), your ad will appear near the top of the search results.

Outside Browsing: When someone who has interacted with your brand in the past ventures off of Google to one of Google’s many partner sites, your ad will still show up somewhere on the site.

Facebook Ads

Facebook Ads is the most well-known platform for retargeting because of its pixel tracking code, which can be installed on your website.

The pixel code allows you to target Facebook users who have interacted with your website or Facebook business page with customized promotions.

Meta – Facebook’s parent company also owns Instagram, so your ads can appear on people’s IG feeds.

Users can also be retargeted through Facebook Messenger and the mobile messaging app WhatsApp.

Here’s how it works:

Install the Facebook Retargeting Pixel on your website.

Match existing customers through their email addresses to their Facebook accounts.

You can also manually upload an email list of the current customers that you want to see your retargeting a.d

Display your ad on any website part of the Facebook advertising network.

Final Thoughts on Remarketing & Retargeting

Retargeting ads for plumbers is just one of the many ways you can target your local market. They increase brand awareness, help with customer retention, and usually offer a great ROI.

The team at HVAC-Plumber SEO Webmasters can weave retargeting ads into a broader digital marketing strategy that will yield the highest return and most sustainable lead generation.

We specialize in organic SEO services that drive more traffic to your website and social pages. We also offer a complete website design service emphasizing local SEO for plumbers and HVAC contractors just starting.

Plumbers can improve CTR and conversions with remarketing and retargeting. The data reveals that users previously exposed to your company and its services are likelier to engage with subsequent advertisements than brand-new consumers.

Investing in a retargeting strategy is a shrewd business move for your plumbing company. If you require assistance with any aspect of your remarketing campaign, contact Plumbing Webmasters to optimize your web effort.