Plumbing Webmasters gives contractors the opportunity to buy unlimited plumbing leads in 2021. Our lead generation system produces branded, exclusive leads with a high chance of converting into paying customers. In addition, most of our prospects become repeat customers once they convert into a client. We use a combination of SEO, Google My Business, and Custom Website Design to produce the desired results.
What Are Plumbing Leads?
Plumbing leads are prospects that show interest in your plumbing services by submitting contact information like a phone number, email address, or social media handle. Consumers who submit information on your branded website or business listing become exclusive leads with a high conversion rate. The top-rated plumbers in the U.S. generate a consistent stream of leads online.
How Much Do Plumbing Leads Cost?
A typical plumbing lead costs between $30 and $150. With Plumbing Webmasters’ Lead-Gen system, plumbing companies pay a monthly fee to generate unlimited leads. As a result, some months, plumbers will generate leads for less than $5 per lead.
Types of Leads for Plumbers
Not all leads are the same for plumbing companies or any home service professional. You’ve probably experienced some horrific things with leads in the past, and may even maintain your disgust for other lead generation companies. With this in mind, it’s critical to understand the different types of leads so that you can decide what to pay for and what their long-term value will be for your business.
Exclusive plumbing leads are prospects who contact your business directly without going through a 3rd party. These kinds of customers typically find your information through your company website or Google My Business listing. Exclusive leads are the most valuable type because they are more likely to convert into an initial sale and also more likely to transition into a regular customer.
Shared leads are prospects who contact a 3rd-party company to find plumbing services. They aren’t interested especially in your brand or company, but merely the service you provide. In addition, the 3rd-party company shares their information with multiple competitors, which decreases the chance of a conversion. Even those that convert are less likely to become repeat customers because they hold allegiance to the 3rd party rather than your company.
Emergency leads are customers with flooding, broken pipes, or no running water that require immediate attention. An emergency lead’s value depends on how it is acquired in the first place. Emergency leads coming through your branded web effort (website, GMB, etc.) are extremely valuable because they convert instantly. Conversely, shared emergency leads will fall through the cracks if your competitors beat you to the phone.
The Lead Generation Process
The lead generation process is what determines how frequently you acquire high-quality prospects. To put it more casually, the process is where the magic happens. As a top-rated digital marketing agency, we know where leads come from for a wide variety of businesses. The reality is that the best leads in 2021 come through online marketing in the form of SEO. Sure, advertising is another method in which to get new customers, but the cost per lead is much higher.
Citation Listings (NAP)
Plumbing Webmasters generates leads for our clients through NAP citation listings. These business listings are a modern iteration of Yellow Page citations. Today, consumers don’t look in the “phone book” but rather online via directories like Google My Business, Facebook, and Yelp. These websites and their corresponding apps are easily accessible via smartphone and are critical to plumbing contractor lead generation. We focus on listings from the following:
- Better Business Bureau
- Google My Business
For those unfamiliar with the acronym NAP, it stands for name, address, and phone number, “must-haves” when citing a business listing. To truly optimize such listings, however, the inputted information must extend beyond merely NAP. Other pieces of information like your company’s website and about-us section will add context to your service’s nature, which will be plumbing-related in the case of everyone reading this. Some platforms also offer Q & A sections for each business profile.
Search Engine Optimization (SEO)
Search engine optimization has lost its luster over the past decade. Plumbers have lost money investing in low-quality marketing services claiming to perform SEO. As a result, contractors cringe when they hear the term because their experience with it was inadequate. Since SEO is always evolving, quality services require special attention to detail. Our plans give plumbing companies a layer of protection in case the SEO results fail to meet standards. Some SEO aspects include:
- Local SEO: Optimizing for local search results
- On-Page SEO: Optimizing page content, meta tags, title tags, header tags, etc.
- Off-Site SEO: Optimizing social media profiles, business listings, inbound links, etc.
- Technical SEO: Optimizing website speed, presentation, and navigation
Local plumber leads come from search engine optimization. The question is, will the prospects come to a 3rd party lead broker website or your branded company website? Paying a 3rd party broker helps strengthen their brand and allows them to enjoy the fruits of repeat visitors and ongoing branding. If the consumer comes straight to your website, you are the brand that reaps the long-term benefits and sustained growth.
Social Media Marketing
As part of our services, Plumbing Webmasters performs essential social media marketing. Because it overlaps with off-site SEO, social marketing is an integral part of a broader digital marketing strategy. While Facebook’s organic reach eliminated the reach of business posts, other social channels like Instagram, Linkedin, and YouTube still present intriguing opportunities. Furthermore, a presence on Facebook is always essential. Top social platforms include:
Many concepts overlap within the realm of online marketing for plumbers. For instance, Facebook is listed as part of the NAP citation process but is also considered a social media platform. The reality is that these two things overlap in many cases, and establishing a presence throughout all corners of the web can help plumbing companies generate leads at a higher rate. With our system, social signals strengthen your overall web presence, including on search results.
Wix, Weebly, and Squarespace have grown in popularity over recent years, and some in the marketing industry refer to these platforms as website factories. They empower the user, which in many cases is a small business owner, to design and publish a website on their own. While the theory is undoubtedly appealing, its actual execution leaves something to be desired. Using these sites limits the potential of your SEO from both a technical and conceptual standpoint. The better option is investing in professional web design, which will include:
- Custom Design: Instead of picking from templates have a uniquely designed website
- Graphic Design: Integration of company logos within the code of your website
- Mobile Design: Websites created with the mobile user in mind
- WordPress: The usage of the popular content management system; WordPress
A custom-designed website is sure to increase lead generation for plumbing contractors. Proper CTA placement along with appealing photos and a sleek, engaging user interface encourages users to take action. Some plumbing companies do all the work of getting onto search results but fail to convert their prospects through amazing website design. Plumbing Webmasters ensures that each visitor ready to buy your services will have a high chance of doing so after experiencing your site first-hand.