It’s the a frustrating reality, plumbers can’t make money without leads. Despite this, they often end up paying excessive dollars for internet marketing services which are supposed to produce leads in theory, but usually fail on deliverance. Sometimes, the end result for plumbing contractors is payment towards a process of lead generation that produces no actual leads. Needless to say, this becomes a frustrating occurrence for contractors and in the worst cases can lead to bankruptcy and the loss of the American dream. There’s a solution that has the industry buzzing and it’s called Pay Per Lead from Plumbing Webmasters.
What is Pay Per Lead?
Pay Per Lead or PPL is an internet marketing plan that requires payments only after an exclusive lead is generated. Services that would typically require upfront payment, such as web design, SEO, and NAP citations, are free of charge with this payment model. If a lead is never produced, the plumbing contractor never pays a dime. For companies who’ve endured years of frustration from investments that have failed to yield any measurable ROI, PPL becomes particularly appealing. Some of the pillars of PPL for plumbers include:
- Company Incentive: Your marketers are incentivized to perform excellent work, because they get no money without doing so
- Contractual Flexibility: Avoid long-term contracts, and leave at anytime without hassle
- Risk Avoidance: Contractors pay only AFTER a lead is produced, eliminating the downside of a failed marketing campaign
- Service Accountability: Marketers are held accountable for results, or lack thereof, since they only get paid from the former
PPL is not the first ever plumbing lead service, but it might be the most innovative in recent memory. So much so that it’s rather surprising that plumbers haven’t demanded this kind of business model from the get-go. The problem with many marketing firms is that they prey on small business owners, and make promises that contribute to the allure of their service, with no intention of ever following through. Sure, your company might get a lead here and there, but seldom is it an exclusive one of great value, making the entire operation a budget drainer. Call 877.388.9884 to buy plumbing leads with PPL services from Plumbing Webmasters.
Plumbing Lead Generation 101
So how does Plumbing Webmasters generate leads for our clients? Through a series of digital marketing techniques with a proven track record of success. Most contractors have heard of search engine optimization, and generally understand its concept. Still, there’s plenty of misinformation about the effective implementation of SEO which is heavily reliant on the marketer executing its practice. Aside from SEO, plumbing companies can also benefit from website design, NAP citation listings, and social media marketing. In summary, lead generation derives from:
- Citation Listings (NAP)
- Search Engine Optimization (SEO)
- Social Media Marketing
- Website Design
Today’s consumer finds plumbing services via mobile search. Identifying your target customer and studying their behavior is the first step towards capturing their attention as a potential lead. Because of the normalization of mobile access, most every target consumer can be reached 24/7 365. Keyword research can help select terms and phrases with buyer intent which can then be implemented into your website’s overall optimization. Keywords are not everything however… how easily navigable your mobile website is via smartphone will play a major role in determining its overall success.
Citation Listings (NAP)
Plumbing Webmasters generates leads for our clients through NAP citation listings. These business listings are a modern iteration of Yellow Page citations. Today, consumers don’t look in the “phone book” but rather online via directories like Google My Business, Facebook, and Yelp. These websites and, or their corresponding apps are easily accessible via smartphone and therefore are critical to plumbing contractor lead generation. We focus on listings from the following:
- Better Business Bureau
- Google My Business
For those unfamiliar with the acronym NAP, it stands for name, address, and phone number which are universally considered “must-haves” when citing a business listing. To truly optimize such listings however, the inputted information must extend beyond simply NAP. Other pieces of information like your company’s website and about-us section will add context to the nature of your service, which in the case of everyone reading this will be plumbing related. Some platforms also offer Q & A sections for each business profile.
Search Engine Optimization (SEO)
Hello old friend, we meet again. Search engine optimization has long been embedded within the collective consciousness of small business owners, including those within the service industry like plumbers. While it’s conceptually familiar, its usage is still laden with false positives and misappropriations. The confusion derives from a fluid digital landscape which makes SEO as a methodology, completely dependent. Because the “SE” in SEO is always evolving, the “O” must do so alongside it. Aspects of SEO include:
- Local SEO: Optimizing for local search results
- On Page SEO: Optimizing page content, meta tags, title tags, header tags, etc.
- Off Site SEO: Optimizing social media profiles, business listings, inbound links, etc.
- Technical SEO: Optimizing website speed, presentation, and navigation
Local plumber leads are joined at the hip with search engine optimization, and the absence of one, all but mandates reciprocation. Since most consumers search for “plumber near me” via their iPhone safari browser, the presence of a well optimized digital portfolio is the straw that stirs plumbers’ elusive drink. Since each contractor is theoretically competing with one another, the difference between profit and bankruptcy is marginal. Paying for leads only, particularly through SEO, helps give plumbing companies sturdier ground on which to stand.
Social Media Marketing
As part of our PPL services, Plumbing Webmasters performs basic social media marketing. Because it overlaps with off site SEO, social marketing is an integral part of a larger digital marketing strategy. While the organic reach of Facebook business posts has been all but eliminated, other social channels like Instagram, Linkedin, and YouTube still present intriguing opportunities. Furthermore, a presence on Facebook is still important. Top social platforms include:
Many concepts overlap within the realm of online marketing for plumbers. For instance, Facebook is listed as part of the NAP citation process but is also considered a social media platform. The reality is that these two things overlap in many cases, and establishing a presence throughout all corners of the web can help plumbing companies generate leads at a higher rate. The best part in the case of PPL, is that promises are worth nothing at all, only results are.
Wix, Weebly, and SquareSpace have grown in popularity over recent years, and some in the marketing sphere refer to these platforms as website factories. They empower the user, which in many cases is a small business owner, to design and publish a website on their own. While the theory is certainly appealing, its actual execution leaves something to be desired. Using these sites limits the potential of your SEO from both a technical and conceptual standpoint. The better option is investing in professional web design, which will include:
- Custom Design: Instead of picking from templates, have a uniquely designed website
- Graphic Design: Integration of company logos within the code of your website
- Mobile Design: Websites designed with the mobile user in mind
- WordPress: The usage of the popular content management system; WordPress
An excellently designed website is sure to increase lead generation for plumbing contractors. Since PPL requires payment only AFTER a lead is produced, the designer is incentivized to produce a results-oriented website, or else risk financial devastation. Using website factories does offer plumbers a degree of control, but it also puts a lot of pressure on themselves to execute in a field that in most cases is not their expertise; computer programming. With website design from Plumbing Webmasters, you have a professional perform the design, while risking nothing.
Sign Up for PPL From Plumbing Webmasters
If you’ve heard enough to make you ready for sign up, we don’t blame you. Plumbing Webmasters is as eager as you are to get started. After all, this partnership is mutually beneficial. While the onus is on our company to deliver results, the confidence we have from past success gives us the fortitude to bet on ourselves. As friends of the plumbing industry, we are tired of seeing contractors pay for process, rather than for results. This backwards system has compromised the financial freedom of plumbing contractors for years, and we are here to put a stop to it once and for all.
While the basic PPL plan is appealing in of itself, there are also add-on options each client can opt into for an extra fee. The primary ones include PPC management, Facebook advertising, virtual office space, and Righteous Reviews (website reviews integration plugin). Still not convinced that PPL is right for you? We still offer monthly plans for plumbers who would rather pay a fixed price than spend on a per lead basis. Still, you would be wise to strongly consider this new lead generation plan. Call 877.388.9884 to buy plumbing leads with PPL services from Plumbing Webmasters.