How To Get Free Plumbing Leads in 2022: The Ultimate Guide

Guide Cover for Free Plumbing Leads

If you search Google for free plumbing leads, nothing relevant comes up. Instead, the search engine shows you a list of articles about how to get more plumbing leads using various paid methods. 

Let me let you in on a bit of a secret; there’s no such thing as a free plumbing lead

At Plumbing Webmasters, we could easily show a list of marketing techniques that would produce consistent leads, but none of them are free. So the best we can do is show you which methods are the cheapest.

Cheapest Way To Get Leads for Plumbers

Although free plumbing leads don’t exist, cheap ones do. The most inexpensive way to get plumbing leads is to get organic website visitors. Of course, your overhead depends on whether or not you already have a website, how old it is, and whether or not it ranks for any keywords.

Graphic Showing Average Cost of Plumbing Lead

Low-Cost Plumbing Website Leads

The goal is to spend the least amount of money to get the highest number of prospects. Unfortunately, contractors often fall into the trap of going for a free website or an incredibly cheap one at the cost of lead acquisition. As a result, some websites, like those below, never get traffic:

  • Subdomains: A plumber.weebly, or plumber.wix site, it won’t rank on Google.
  • Google Sites: The website that comes with your Google Business Profile won’t rank for any keywords.
  • Auto-Generated Site: An auto-generated site from your scheduling software or another platform won’t rank for anything.

Plumbing Website Requirements for Leads

Each website presents low-cost or free options, but none of them can achieve your most important goal. So what’s the next step? Spend the least amount of money you can to meet the base-level requirements of a plumbing lead generation website. These are the baseline requirements:

  • Top-Level Domain: Must be a .com or .net (prefrably.com)
  • Hosting Plan: You need a hosting plan to launch your website.
  • Content: You need some content on your site to rank for anything.
  • SEO: You need some basic on-page and technical SEO to get indexed.
Example of Branding on Plumbing Website

Cost of Cheap Plumbing Leads Websites

You’re probably thinking, how much is this going to cost me? If you purchase a website for the first time, you can get a free domain name included with your hosting plan. For instance, IPage offers a free domain name (for the first year) with a hosting plan as cheap as $1.99 per month.

Domain Name + Hosting Total Cost: As low as $35.88 for the first year.

You can find content and SEO services for as low as $99 per month though we advise against it. Typically the content is awful, and the on-page SEO is even worse. Most of the time, these providers are glorified hosting services. To get legit content and SEO, you are looking at $750.

Content + SEO Total Cost: $750 per month (for life).

In other words, you can get everything you need for about $785.88 per month. Furthermore, considering that the average plumbing service costs between $45 and $200, you will need 10-20 leads to break even.

Using the services described above, that’s easily attainable, but you want to turn a significant profit. The good news is that the lifetime value is more potent than the initial payment. These customers probably come back multiple times, thus increasing their lifetime value.

GoDaddy Domain Search Screenshot

Other Ways To Get Plumbing Leads Free or Cheap

A website with organic SEO is the best way to get cheap plumbing leads and free plumber leads. However, there are other methods you can try if you are desperate. We wouldn’t recommend relying on these tactics for a sustainable plumbing contractor business, but they might work occasionally.

Cold Calling

Americans get billions of spam calls per month, making telemarketing increasingly challenging to utilize as a legitimate business. However, a cold call may result in a free lead for truly desperate plumbers. 

Try calling neighborhoods in need of emergency plumbing due to some kind of weather event, similar to how a roofer would go after areas hit by a hail storm.

Cold Emailing

An additional benefit to a robust online presence is the opportunity to accumulate email subscribers. As potential customers sign up on your website, you can send them newsletters, discounts, and coupons to encourage business. 

You can cold email someone who hasn’t signed up with your website for truly desperate plumbers. However, you can’t use an email marketing platform since it would violate CAN-SPAM guidelines. You will have to email these people one by one and hope that someone responds.

Influencer Marketing

The last insane way to get a free plumber lead is to beg one of your social media friends to promote your business on their channel. Perhaps your family knows someone with a prominent Instagram or YouTube following. 

If they promote your plumbing service, it can spark an increase in branded searches and maybe even result in one or two leads for your business.