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How To Get Free Plumbing Leads: The Ultimate Guide

Guide Cover for Free Plumbing Leads

If you search Google for free plumbing leads, nothing relevant comes up. Instead, the search engine shows you a list of articles about how to get more plumbing leads using various paid methods. 

Let me let you in on a bit of a secret: there’s no such thing as a free plumbing lead

Nolen Walker, Owner of Plumbing Webmasters

Expert Answer from Nolen Walker

The closest thing to “free” plumbing leads comes from organic clicks on Google.

At Plumbing Webmasters, we could easily show a list of marketing techniques that would generate plumbing leads, but none of them are free. So the best we can do is show you which methods are the cheapest.

Cheapest Way To Get Leads for Plumbers

Although free plumbing leads don’t exist, cheap ones do. The most inexpensive way to get plumbing leads is to get organic website visitors.

Of course, your overhead depends on whether or not you already have a website, how old it is, and whether or not it ranks for any keywords.

Graphic Showing Average Cost of Plumbing Lead

Low-Cost Plumbing Website Leads

The goal is to spend the least amount of money to get the highest number of prospects. Unfortunately, contractors often fall into the trap of going for a free website or an incredibly cheap one at the cost of lead acquisition.

As a result, some websites, like those below, never get traffic:

  • Subdomains: A plumber.weebly, or plumber.wix site, it won’t rank on Google.
  • Google Sites: The website that comes with your Google Business Profile won’t rank for any keywords.
  • Auto-Generated Site: An auto-generated site from your scheduling software or another platform won’t rank for anything.

Consumers want to buy from a plumbing business that demonstrates credibility, authority, and trust. The best way to achieve this is through a branded mobile website that showcases your unique value proposition.

Mobile Menu on Local Service Website

A mobile plumbing website helps generate low-cost leads online.

Plumbing Website Requirements for Leads

Each website presents low-cost or free options, but none of them can achieve your most important goal. So what’s the next step?

Spend the least amount of money you can to meet the base-level requirements of a plumbing lead generation website.

These are the baseline requirements:

  • Top-Level Domain: Must be a .com or .net (prefrably.com)
  • Hosting Plan: You need a hosting plan to launch your website.
  • Content: You need some content on your site to rank for anything.
  • SEO: You need some basic on-page and technical SEO to get indexed.

Example of Branding on Plumbing Website

Cost of Cheap Plumbing Leads Websites

You’re probably thinking, how much is this going to cost me? If you purchase a website for the first time, you can get a free domain name included with your hosting plan. For instance, IPage offers a free domain name (for the first year) with a hosting plan as cheap as $1.99 per month.

Domain Name + Hosting Total Cost: As low as $35.88 for the first year.

You can find content and SEO services for as low as $99 per month, though we advise against it. Typically, the content is awful, and the on-page SEO is even worse. Most of the time, these providers are glorified hosting services. To get legit content and SEO, you are looking at $750.

Content + SEO Total Cost: $750 per month (for life).

In other words, you can get everything you need for about $785.88 per month. Furthermore, considering that the average plumbing service costs between $45 and $200, you will need 10-20 leads to break even.

Using the services described above, securing 10-20 monthly leads is easily attainable, but you want to turn a significant profit. The good news is that the lifetime value is more potent than the initial payment. These customers probably come back multiple times, thus increasing their lifetime value.

GoDaddy Domain Search Screenshot

Other Ways To Get Plumbing Leads Free or Cheap

A website with organic SEO is the best way to get cheap plumbing leads and free plumber leads. However, there are other methods you can try if you are desperate. We wouldn’t recommend relying on these tactics for a sustainable plumbing contractor business, but they might work occasionally.

Cold Calling

Americans get billions of spam calls per month, making telemarketing increasingly challenging to utilize as a legitimate business. However, a cold call may result in a free lead for truly desperate plumbers. 

Try calling neighborhoods in need of emergency plumbing due to some kind of weather event, similar to how a roofer would go after areas hit by a hail storm.

Cold Emailing

An additional benefit to a robust online presence is the opportunity to accumulate email subscribers. As potential customers sign up on your website, you can send them newsletters, discounts, and coupons to encourage engagement with your plumbing business. 

You can cold email someone who hasn’t signed up with your website for truly desperate plumbers. However, you can’t use an email marketing platform since it would violate CAN-SPAM guidelines. You will have to email these people one by one and hope that someone responds.

How to Schedule Delayed Email Marketing for Plumbers

Influencer Marketing

The last insane way to get a free plumber lead is to beg one of your social media friends to promote your business on their channel. Perhaps your family knows someone with a prominent Instagram or YouTube following. 

If they promote your plumbing service, it can spark an increase in branded searches and maybe even result in one or two leads for your business.

How to Get Free Exclusive Plumbing Leads

Companies promising your plumbing business x amount of leads per month fail to provide context on quality and conversion rates.

Exclusive plumbing leads are the best kind of prospects for your plumbing business because they convert at a much higher rate.

A lead becomes exclusive when the prospect finds your plumbing business on your company website or Google Business Profile instead of through a lead service.

The best way to get free exclusive leads is through SEO.

If you rank for plumbing services in your location, like sump pump repair denver, you will generate free exclusive traffic.

The same is true if you focus on a specific consumer base, like a commercial plumbing business that ranks for commercial plumbing repair denver.

Rank for Local Plumbing Services

You can drive exclusive prospects to your website by ranking for service-based keywords in your area. Of course, to achieve this, you will have to invest in SEO and content writing, at the very least.

Remember that it is possible to perform SEO yourself, although it will take up some of your time.

Local Plumber Keyword Ranking (Google Screenshot)

Establish a Plumbing Company Brand

Are you a plumbing contractor or a plumbing company?

When you establish your service as a brand, consumers gravitate towards your business naturally.

As a result, they will always view your services through a company lens. Instead of relying on HomeAdvisor, they will place their trust in your logo.

Screenshot of Emergency Plumber Brand Logo From Website

Showcase Your Plumbing Jobs

Building trust requires showing proof of your work, especially in cities where you lack authority.

For example, if you have a good reputation in Dallas but also want to service homeowners in Plano, you must show proof of your work for Plano jobs.

You can use photos and heat maps to show your local work.

Water Heater Install Check-in

How Can a Small Plumbing Business Produce More Leads?

This post helps small plumbing contractors get affordable quality leads using digital marketing strategies like search engine optimization.

Unfortunately, not every group of plumbing contractors has reached the peak of their earning potential in 2024.

However, a plumbing professional of any level can get quality plumbing leads if they invest in their brand.

Target Potential Customers

Small companies can generate plumbing leads by targeting potential customers. First, however, you have to ensure your consumers are in buying mode.

So, where do your prospects spend most of their time? The answer usually lies on social media platforms like Instagram, Facebook, and TikTok.

However, you are unlikely to get quality leads from these platforms without paying for advertising.

Most business pages generate little to zero interest on social media because users are browsing primarily for entertainment purposes.

If you want to target new plumbing customers, you must become visible on Google search results.

Paid Online Advertising

Paid online advertising is another option for newer plumbers. However, paid ads (like Facebook Ads) cost money upfront.

The benefit is that they work faster than SEO and can still build your brand. Unlike buying leads from 3rd-party companies, paid advertising lets you quickly get exclusive prospects.

Of course, paid ads are the direct opposite of free leads since they cost guaranteed money every time you generate a new customer.

As a result, more unknown contractors may find paid advertising an unappealing option in 2024.

There is no way to get free leads using paid advertising.

Final Thoughts on Getting Free Plumbing Leads

Free plumbing leads only exist in theory because plumbing companies can acquire them without spending money on advertising or paying a 3rd party lead seller.

However, even with organic leads, some kind of monetary investment is required.

While generating completely free plumbing leads is not realistic, lowering your cost per lead through the techniques discussed in this post is both wise and profitable.