What is Local Search Marketing?
Local search marketing refers to internet marketing methods designed specifically to rank well on local search engine results pages (SERPs). As you may or may not know, Google can customize search results based on the location of the user. Local search marketing offers the following benefits to plumbing contractors:
- Local 3 Pack: Local Google SERPs present what are known as the local 3 pack, which are Google Maps listings that appear ahead of the traditional search results
- Mobile Reach: The majority of local search queries take place on mobile devices, so local search marketing also serves as a direct line of communication with mobile users
- Relevant Data: Testing your marketing strategy with local traffic provides much more specific data, rather than a broad generalization
- Relevant Traffic: With local search marketing, plumbing companies can attract relevant users with high sales conversion potential
Market data suggests that marketing dollars will start moving more and more towards local search. As Google advances its technology, to provide more customized results to its users, plumbing companies must follow suit, and present their services specifically to their service area. Call 877.388.9884 for plumber local search marketing services.
Types of Local Search Marketing for Plumbing Companies
Local search marketing goes beyond Local SEO. Search marketing encompasses all aspects of internet promotion, and is not limited to organic methodologies. At Plumbing Webmasters, we offer various techniques for local search marketing. For plumber local search marketing services, call 877.388.9884. Some of the most popular types of local search marketing approaches are:
- Local Search Engine Optimization (SEO): Local SEO is the process of optimizing your website for local search results, meaning mentions of your service area by city and state are necessary inclusions within your content
- Local PPC: Most PPC services allow for marketers to target their advertisements to specific geographic locations, and a website optimized for local customers, has a better chance of converting the acquired traffic into sales
- Mobile Advertising: Plumbing Companies can advertise on mobile devices via websites, search engines, apps, and social media networks, each with local optimization, so that your Ads both appeal to and reach potential customers
Local search marketing is a broad concept. The common thread between all Local SEM methods, is that they cater to the needs of local customers, and are specific to a location and/or service area. This marketing philosophy allows for contractors to more efficiently invest their dollars and convert a higher percentage of leads. For plumbing companies that service multiple locations, contact us and and ask about our areas served pages.
Where Can Plumbers Get Local Search Marketing Services?
If you are a plumbing contractor interested in ascending on local Google SERPs, Plumbing Webmasters has you covered. We have years of experience working with plumbing companies just like your own, and combine that with an unmatched knowledge of Google search algorithms, and search engine optimization.
Whether you are interested in appearing on Google’s local 3 pack for plumbing services, or you simply want to generate more local leads, Plumbing Webmasters can handle your marketing needs. We utilize multiple forms of local search engine marketing, and tailor our services to your specific situation. Call 877.388.9884 to learn more about plumber local search marketing, and how it can change the direction of your business.