The social media landscape in 2019 is not exactly conducive to a plumber’s daily lifestyle. While A bunch of 20 year old’s are pretending to be people they aren’t — oftentimes on beaches in the Caribbean, you are inspecting the depths of a septic tank in Everytown, Illinois.
But research is confirming the importance of the platforms, and according to speakers at SEO conferences throughout the U.S., social media signals have around a 20% influence over organic rankings.
The harsh reality is that ignoring social media because of a personal disdain for it is allowing ego to get in the way of business. There’s always aspects of a job that we’d prefer not to deal with. Social media is now one of them for plumbers.
So how does an anti-social plumber leverage social media for the greater good? There’s several ways, each of which Plumbing Webmasters can assist you with. But the bottom line is this, you don’t have to be social to take advantage of social media.
Leverage Social Media for Plumbers With Advertising
People spend more time on Facebook than they do eating. The average person visits Facebook 14 times per day. This makes Facebook a great place to run a business ad. You don’t have to put up some contrived video while feigning enthusiasm. Instead, just invest in a professional-looking ad with a high quality photo and a call to action. You can even target demographics so that you narrowly focus in on homeowners over 30 in your local service area (or anything that your target market calls for). In summary, advertising on social media provides these benefits:
- Demographics: Target your specific consumer base on Facebook
- Professionalism: Avoid the ridiculous videos and post an image based ad
- Rankings: Acquire the social signals which influence organic rankings by up to 20%
- Visibility: Get your services in front of the eyes of the massive social media audience
Invest in Social Media Marketing Services
If you hate the idea of social media entirely, you can hire a social media marketing firm to handle all of its aspects on your behalf. This would be a prudent move for plumbers who can afford to do so. Marketing involves republishing blog posts on Facebook, Twitter, and LinkedIn, as well as sharing important news updates on the same platforms. Instagram is the fastest growing social platform and requires visual content, so will require some form of concession on the part of the plumbing contractor. We can help make the process go smoothly. Here’s where you can market:
Yes, YouTube is social media, and yes, we know most of you don’t want to be on there. The good news is that you don’t have to be. Plumbing Webmasters does provide video packages that would serve as short commercials for your company. Furthermore, we offer YouTube ads as part of Google Ads package (formerly AdWords). If you need help with any part of your social media campaign don’t hesitate to give us a call. Just make sure you understand the importance of this medium to the overall strength of your online presence.