The social media landscape in 2021 does not align with a plumber’s daily routine. So, while a bunch of college kids create false versions of themselves, frequently on beaches in the Caribbean, plumbers inspect the depths of a septic tank in Everytown, Illinois.
However, research confirms the importance of social media for plumbers, and according to speakers at SEO conferences throughout the U.S., social media signals have around a 20% influence over organic rankings.
The harsh reality is that ignoring social media because of personal disdain allows ego to get in the way of business. There are always aspects of a job that we’d prefer to ignore. Unfortunately, social media is now one of them for plumbers.
So how does an anti-social plumber leverage social media for the greater good? There are several ways and digital marketing agencies like Plumbing Webmasters can help. But the bottom line is this; you don’t have to be social to take advantage of social media.
Leverage Social Media With Advertising
People spend more time on Facebook than they do eating. The average person visits Facebook 14 times per day. As a result, Facebook is a great place to run a business ad. You don’t have to put up some contrived video while feigning enthusiasm. Instead, invest in a professional-looking ad with a high-quality photo and a call to action. You can even target demographics so that you narrowly focus on homeowners over 30 in your local service area (or anything that your target market calls for). In summary, advertising on social media provides these benefits:
- Demographics: Target your specific consumer base on Facebook
- Professionalism: Avoid the ridiculous videos and post an image-based ad
- Rankings: Acquire the social signals which influence organic rankings by up to 20%
- Visibility: Get your services in front of the eyes of the massive social media audience
Invest in Social Media Marketing Services
If you hate the idea of social media entirely, you can hire a social media marketing firm to handle all of its aspects on your behalf. Plumbers who can afford to do so should also delegate these responsibilities to experts. Marketing involves republishing blog posts on Facebook, Twitter, and LinkedIn and sharing essential news updates on the same platforms. Instagram is the fastest growing social platform and requires visual content to require some form of concession on the part of the plumbing contractor. We can help make the process go smoothly. Here’s where you can market:
Yes, YouTube is social media, and yes, we know most of you don’t want to be on there. The good news is that you don’t have to be. Plumbing Webmasters does provide video packages that would serve as short commercials for your company. Furthermore, we offer YouTube ads as part of the Google Ads package (formerly AdWords). If you need help with any part of your social media campaign, don’t hesitate to give us a call. Just make sure you understand the importance of this medium to the overall strength of your online presence.