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How To Expand Your Plumbing Business in 2022

Expand My Plumbing Business Banner

Contractors often ask us, “How do I expand my plumbing business?” They want to know how to get more leads, improve SEO, and maximize paid advertising. If you run your own business, you fully understand how difficult it can be to achieve growth and find success in a given industry. 

After you have gotten your business off the ground, finding a way to maintain growth is essential. If your company remains stagnant early on, it likely will not last all that much longer. Granted, your company does not have to become a national powerhouse, but it needs to grow its local presence to find continued success.

Expanding and growing your business can mean something different for each business owner. Maybe you are merely looking to expand by eventually adding employees. Perhaps you want to increase profitability and revenue. Or maybe you want to find a balance in your life that isn’t there.

Whatever the goal, it is essential to know what you are looking to achieve to grow your business to the level you want it to succeed. Don’t worry about becoming a giant; look for steady, reasonable growth that can lead to positive things for your business.

But how to achieve this? Here are a few helpful tips to get your business on the right path towards growth and expansion heading into 2023.

Identify Growth Opportunity Areas

Stating that you “want to grow” is as vague as it gets. There are so many different areas that a company can grow and expand. You must identify what areas you want to grow in. Having clear, concise goals can make it easier to focus on those goals and put you on the exact path towards achieving those goals.

Don’t be afraid to be as specific as possible with your growth goals. Maybe you want to grow profit; perhaps you want to increase revenue. Or maybe you want to expand the number of trucks you deploy, the number of employees you have on the payroll, or the number of customers you have.

Whatever the goal, make sure that you narrow it down to a few specific areas. The key here is to make reasonable goals for yourself and your business. You don’t want to get too carried away with this – trying to expand in too many areas will leave you unfocused and will defeat the purpose – so make sure that you limit it to just a couple of places at a time.

You can also attack this in a bit of a different way. Consider how each area impacts the other areas of your business. For instance, instead of adding to the number of trucks that you deploy, think about expanding the number of employees on your payroll. This way, when you grow the number of employees you have, you are forced to increase the number of trucks you deploy.

This strategy can help you to determine where you want to see growth. If you feel like expanding in one area could trickle into others, you might put a greater priority on those areas. Ultimately, it is essential to know your goals and where you want to expand the most. And it is just as important to understand why you want to grow.

Setting these goals will help you get some focus involved and make those goals a reality.

Set Specific and Measurable Goals

Break down your goals into a bit more specific category. Instead of saying “I want more employees,” think about what the result will look like by the end of a year, two years, and five years. Much like creating these goals is to eliminate the vagueness of wanting to expand, envisioning what you want will help you determine the best way to get there.

Let’s take the “I want more employees” goal into account. Consider that not all employees are assets. Do you want to grow the number of employees that are on the payroll? Or do you want to find the versatile and valuable employees you can delegate to and ultimately trust?

Knowing what you want out of these goals helps to refine the vision down even further and give you more concrete focus. After all, you are trying to implement consistent growth area by area. Growth requires patience that not every business owner possesses.

Speaking of, focusing on these goals can help you to develop patience as a business owner. Patience is essential to the success of your business. If you don’t have patience, how are you expected to grow your business? 

Having the patience to work towards your goals and to see them develop is vastly essential. By working steadily towards these goals, you will develop the patience you need as a business owner and will create an invaluable skill along the way.

You can even take it one step further by writing out the details of each of your goals. Goal-setting will give you something concrete to focus on, and you can even create something of a checklist to follow as you continue to work towards those goals.

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Develop a Strategy to Execute Your Goals

Envisioning the goals that you want to achieve is undoubtedly a critical step in the process. Without this, you can’t begin to create the kind of progress that your business craves. But how can you expand upon that vision and make your goals attainable? How can you start the work towards achieving those goals of growth?

The best way to do this is to create steps as you go. Change rarely happens all in short order; it occurs over time and often slowly and steadily if you are doing it correctly. Without steps in place, you might lose sight of your goals because of the time that it takes to develop those goals and achieve them.

Creating these steps gives you a growth path to walk down and see the results as you go. Let’s say that you have a goal of adding a dozen new employees over one year; this is, on average, one employee per month. Knowing what your goals are here gives you an idea of what you should be averaging but keeps you on track if you have faster or slower months. 

For instance, if you hire two employees in one month and none in another, you know that it averages out and that you are on the way to achieving your goal. Tracking goals is a great way to keep yourself on track and to prevent those highs and lows from throwing you off of your path.

It is also essential to think about the necessary actions to complete those steps. Perhaps you have to implement some plumbing marketing ideas into the mix. Knowing what you need to get to that next step can make it all the more realistic to achieve and help keep a progression towards that goal. There are a ton of little actions and efforts that go into completing a dream; the more you can implement and adhere to, the better the chance you achieve that step or goal.

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Create Metrics for Goal Tracking

Some goals are less tangible. For example, maybe you plan to increase the amount of revenue you accrue during a given year. That is a metric that you can calculate as you can track your numbers over a given period of days, weeks, or months and compare it to where you were the previous year.

But some goals don’t have those metrics to make it easy to see how your company is developing. It is for those goals that you need to build a metric for yourself. 

Determine how you can measure the progress you are making and know when you might be able to cross that goal off your list. Without these metrics, you might find yourself aimlessly and blindly searching for progress, unsure of when you achieve it.

Find unique ways to track these goals that might not have concrete numbers to them. Maybe you want to improve the quality of your business’ work. You can achieve outreach by campaigning for reviews from customers as you complete each job. 

You can then compile the reviews left and determine how you are faring. Review monitoring will give you something tangible to work towards, even if there aren’t concrete numbers to go on.

The key here is to make any of your goals tangible, even if the numbers are not there to back it up. If you can do this, you can give your dreams a level of focus that will only benefit your company and the growth that it hopes to achieve over a given period.

As you can see, the game’s name towards growth for your company is to set clear, concise goals that give you and your company purpose. When you don’t have those things, it can be easy to lose focus and stray away from what you need to do to make your business find continued growth over a given period.

Site Engagement Metrics

Delegate Growth Tasks to Specialists

One major issue that business owners can run into is the hero syndrome. There are too many business owners who want to do everything themselves and don’t ask for the help they need along the way. The simple fact of the matter is that if you’re going to run a successful business that seems proper growth, you have to know when to delegate and where to ask for help. It is the way of business whether you want to accept it or not.

Where and how you get that help can vary. Maybe you take the time to read something like a magazine article or a book on the topic at hand. Perhaps you end up watching a few educational videos on YouTube to help you along the way. Or maybe it means finding someone to lean on, a person or people you can depend on to help you achieve the goals you have set forth for yourself and your business.

Because most plumbers are hands-on kind of people, it cannot be comfortable to lean on others. But the fact of the matter is that you cannot possibly expect to know everything, learn about everything, and handle all business areas yourself. You need dependable, reliable help, whether in the form of other employees, consultants, or whoever is ultimately up to you.

Businesses that don’t look for help in the right ways are often the ones that fail the quickest. Being successful does not mean doing so by yourself; it means knowing where and when to seek the necessary help to achieve a goal. And if you are achieving goals, your business is making progress and showing growth. And that’s the whole point of this article.

Put that pride aside and reach out for a little bit of help. You will find yourself and your company making the strides you desire because you weren’t afraid to ask for a helping hand. Businesses thrive when people work together, and that shouldn’t be different for your business.

Adjust With Flexibility and Adaptability

One of the most important things about trying to attain a goal is to make sure that you are always trying to improve the chances that you will achieve that goal. Rarely does a plan gets put into place that doesn’t encounter some difficulties or issues; this will likely be true as you implement the program that you deem necessary to achieve the goals towards growth that you have set forth.

Re-assess the goals you have set forth and the progress you may or may not achieve. When you re-assess the steps you outlined, you can adequately identify where you are finding success and where your efforts need work. Not only that, you keep that focused eye towards your goal by looking at it to see where you are having success and where you need work. 

Of course, re-assessing is all fine and good, but it won’t do a whole lot of positive things if you aren’t willing to make changes. If you find that one of your steps is not showing the progress you hoped for, don’t just put it out of your mind and hope it will improve. Determine where you can make the changes that will make it a successful step. Again, you aren’t likely to create universally successful actions; one or more of them will need tweaking issues. Be willing to look at that.

Ultimately, the biggest and most important thing that you need to remind yourself along the way is to keep going. Growth and development rarely occur overnight; it is a marathon, not a sprint. It can be easy to lose focus and sight of those goals because you want to see substantial development in short order. But being able to stay focused, keep your eyes on the prize, and continue working is what you will need to do to develop the amount of success and growth you hope to achieve.

It can be challenging to keep these things in mind, but it will also help with your overall patience towards your goal and retain what you want in your mind’s eye. Goals and progress require work; this is a universal truth. Keep your head up, your eyes forward, and focus on what you can do to improve your chances of success. Ultimately, if you put in the work and remain patient, you will see the results.

Grow Your Business.
Call Today: (877) 388-9884
Posted: | Updated: Jan 7, 2022 | Categories: Uncategorized
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Branded SEO for Plumbers in 2020 | The Plumbing SEO Podcast

Apart from employees and equipment, your brand is the most important company asset. Effective branding separates fledgling companies from industry champions. Despite this, thousands of plumbing contractors continue to neglect branded SEO online. Below, Jason and Nolen discuss how to unlock your brand’s potential in organic search. They’ll also point out some disastrous mistakes that hurt local businesses.

If you desire stronger online lead generation, be sure to listen closely!

Pro Tips for Plumbing Contractors

  • Never abandon an established brand name or URL, unless you absolutely have to.
  • Treat your digital brand with the same respect as you would your physical brand.
  • Don’t try to “game the system” using your GMB account. It could cost you!
  • Negative reviews lose their impact when surrounded by a host of positive feedback.
  • Make sure your website is optimized for local search.

What is Branded SEO?

Branded SEO refers to optimizing your online assets in a way that makes your brand more recognizable and trusted by Google. Just like developing trust with someone takes time and effort, so does establishing your trustworthiness with the world’s most popular search engine. As you prove your company’s reliability, local search rankings almost always rise as a result. 

Why Trust Matters

Google Search strives to provide finely tuned results for all of its user base. If you want to buy tickets to a football game or purchase a gift for a family member, the search engine wants to make sure the results you see not only match the keywords you typed but that they bring you much closer to your desired service/product. If they believe a website won’t provide dependable results, that site will never see page one rankings!

In other words, Google needs to know that you’ll provide the quality services you claim to. Any plumbing company can say they provide “professional water heater repair in San Antonio, TX”, but only a handful get listed. How do these businesses achieve such fantastic success? Let’s break down that process.

Branded SEO in the Form of a Featured Listing

Premium Listings Like These Only Happen When Google Highly Trusts a Business.

Strategy for Successful Branded SEO

Step #1: Finish GMB

Complete Your GMB Listing

Everything starts with your online company listing! Google My Business (GMB) provides a free, convenient way to get your plumbing business listed. Without claiming and completely filling out this profile, it’s almost impossible to achieve top rankings in local search. Then again, businesses that take full advantage of GMB tend to enjoy higher rank and website traffic! If you haven’t already, make sure your business listing has been claimed and finished.

Again, it’s free and from Google. That alone makes GMB worth the minimal time investment! Just make sure that the address you register with Google is the same one you use for all your other citation sources (such as Yelp and BBB), and vice versa. Even differences in abbreviation can make Google suspicious.

Step #2: Develop a Website

Optimize Your Website

We could spend hours talking about what makes a website appear more trustworthy to Google. The company website is an integral part of branded SEO. Google Search regularly combs through your site, searching for new pages and content. If its crawlers (bots used to examine a site) discover these elements, it’s much more likely to judge your company favorably.

  • Service Pages
  • A Company Blog
  • Clearly Visible Branding (Logo, Contact Info, Etc.)
  • A Sitemap
  • Applicable Keyword Usage
  • Professional Content Formatting
  • Optimized Imagery
  • Schema Coding

Step #3: Collect Reviews

Gather and Integrate Your Reviews

Reviews, reviews, reviews! Nothing breaks down walls faster than a glowing recommendation from a customer. If you don’t already, make sure you’re asking all your clients (especially the happy ones) to complete a reviews. Sooner is better; people tend to forget their enthusiasm months after service.

For plumbing contractors that really want to supercharge their branded SEO, be sure to integrate reviews into your website. There are a handful of capable tools, but we recommend Righteous Reviews. It compiles reviews from your favorite sources into your website, and even produces geotagged data – Google highly values this data – through check-ins and automated feedback requests.

Branding Tactics to Stay Away From

While successful branded SEO takes time to cultivate, it only takes one wrong step to doom your brand online. While Google is willing to forgive many mistakes, there are some foolish tactics that will inevitably lead to a permanent de-listing on the search engine! What sort of strategies should you stay away from?

  • Attempting to sabotage other company listings.
  • Creating fake reviews.
  • Paying for reviews.
  • Making false claims about your services or industry.
  • Using racist or overly-disparaging language when speaking with customers online.
  • Creating fake locations to appear larger.
  • Using tactics explicitly banned by Google.

Of course, not every poor strategy is banned. For instance, anyone can change their brand name, even though it will almost certainly set back their branded SEO for years! Unless legal action compels you to, never change your brand name.

Want to Learn More?

Our team at Plumbing Webmasters would love to talk with you and answer all your questions about branded SEO! We support hundreds of businesses around the country, producing stronger rankings, site traffic, and leads. To learn more about our services, check out the links below or call us at (877) 388-9884.

Additional Resources from Plumbing Webmasters

Other Podcasts and Articles
Forced to Brand (Podcast)
PPC vs Organic 2020: True Client Stories (Podcast)
How to Self-Audit Your Own Company Website (Article)

Plumbing SEO Services
Plumber Reputation Management
Organic SEO for Plumbing Contractors
Google Algorithms and Penalty Recover for Plumbers

Posted: | Updated: Sep 11, 2019 | Categories: Podcast
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How To Start a Plumbing Business in 2022

How To Start a Plumbing Business

Starting a plumbing business intrigues many prospective contractors. After all, the industry grew to over $126.1 billion in revenue in the past year.

With over 600,000 domestic plumbing jobs, the profit exists for the taking. But how can someone start their own plumbing company in 2022? 

Owning a plumbing company provides contractors with a sense of pride and the power to create their business vision. No longer will contractors answer to a bully boss who puts down employees for a short-term ego stroke.

While the benefits are apparent, starting a business is hard work. A successful plumbing startup requires a strong plan, strategy, and vision. 

Check out HVAC-Plumber SEO Webmasters’ guide to starting your own plumbing business in 2022:

Business Basics for Plumbers

How Much Money Do You Need To Start a Plumbing Business?

For contractors who hold a license, $10,000 is the ideal starting point for your business. While you can get by with less capital, ten grand will give you a better chance to get up and running with success.

How To Start a Plumbing Business Without Being a Plumber?

If you want to start a plumbing company without being a plumber, you’ll need a good lawyer. It’s challenging, at the very least, to form a plumbing business without being a plumber. Someone within your company must have a license and follow the rules and regulations to operate lawfully. Whoever serves as the master plumber expects appropriate compensation if they don’t own the company themselves.

Writing a Plumbing Business Plan

Your business plan outlines your future business and helps you stay on course. The project should outline each detail for your business from its starting point to its logical launch position. Additionally, a sound business plan helps you secure loans and pick up investors. 

Your plan must include your company’s legal specifics, including its legal name, address, documents, a field of expertise, and other critical information. A qualified lawyer should oversee the process to ensure ideal results.

For help crafting your business plan, take a look at this sample.

Getting Started With Your Plumbing Company

Choosing a Plumbing Company Name

You should consider marketing when choosing your business name. For example, does your name sound good as a web address? Does it look good on business cards, trucks, and t-shirts? The aspects of a good plumbing company name include:

  • Conciseness: The shorter the name, the better
  • Memorability: Avoid anything too generic since you want brand recall
  • Regional Identifier: A reference to your city or town helps create a local feel

Creating a Plumbing Company Logo

The next step is to craft a company logo since it will appear on your marketing materials. Think about how the logo looks on a truck wrap and business card. It’s always best to hire a professional graphic designer to craft your digital logo, increasing engagement based on the color scheme, originality, and memorability.

Marketing Your New Plumbing Business in 2022

Getting Listed Online

Plumbers can get their first business from the internet. Create a free Google Business Profile and verify the address via postcard verification. Implement Local SEO tactics on your GMB listing and generate reviews using software like DataPins Once you’ve established yourself locally, expect some plumbing leads to show up on your phone and email.

Launching Your Plumbing Website

Google Business Profile helps you get started, but the top-performing plumbing businesses utilize a company website. Your website serves as the central hub for your business. Prospects may see the URL on your business card or truck, and others may find you organically through search engines like Google. A good website presents a custom design and showcases an urgent call-to-action.

Performing Search Engine Optimization

A website in itself is excellent, but SEO helps it show up for keywords. The more plumbing keywords you rank for, the more plumbing leads you can get in 2022. It’s best to optimize each of your web pages, from service pages to city pages, using best SEO practices. A software tool like DataPins can save you headaches by producing user-generated content about your services without you having to optimize anything manually. 

Creating and Marketing Content

Plumbers can get the most business through content marketing. New content pages help you rank for more keywords on search engines and share new content without social media followers. It helps to create a specific service page for each of your services. For example, you have a page for pipe repair and also one for toilet repair. The same trend follows for locations within your service area. Blog posts can also help get clicks as long as they are well-written and inform the user.

Managing Your Company’s Online Reputation

The challenge for new companies is not having a reputation at all. As your business grows, you’ll want to maintain a positive reputation by securing feedback from satisfied clients. As you grow, getting your first review is a big deal. Again, it’s best to use a software tool like DataPins to get your first reviews. The device sends automated review requests through SMS and email. Google and Facebook are the best places to get reviews, though Yelp, Angie’s List, and HomeAdvisor can also help grow your brand.

Scaling Your Plumbing Business in 2022

Establishing a new plumbing business is a significant first step. Taking things to the next level requires the ability to expand your plumbing business in 2022 and beyond. But don’t get too far ahead of yourself right now. Remember to consult with a lawyer before making any business plans official. Always focus on customer service and online marketing. Once you establish your company, consider the following scaling techniques:

Hiring More Employees

The hiring process can create a challenge for more recent business owners. How do you hire? Who do you know who to hire? These are questions that contractors regularly ponder. But one thing is certain, growth requires more employees, and qualified ones at that. Please focus on the customer first and foremost and make sure they get the best services possible.

Investing in Field Management Software

Once you have a certain number of technicians on the road, you’ll need a sophisticated system to track their jobs, billing, and performance. You can use a tool like Picket Fence or Service Titan to manage your employees on the road. The goal is to keep all your data in a central location, so you can scale your business with ease. 

Posted: | Updated: Jan 7, 2022 | Categories: Podcast