The proper use of keywords
Keywords have been a hot topic of SEO for years. Many companies have tried to cheat their way to the top by keyword stuffing their sites. But keywords have a new relationship to optimization. They can no longer be abused as Google’s updated algorithms know how to look beyond the repetitive use of a keyword phrase. Learn more about the proper use of keywords. Do you know the correct relationship between keywords and plumbing websites?
Why keywords matter
Keywords have been used by Google for years to detect what a page is about. The idea was that if you wrote a great page of content, certain keywords would pop up in your content naturally. Unfortunately, people abused this idea and instead of the natural use of keywords, their content was simply stuffed with keywords.
For example, if a page was about toilet repairs in Phoenix, poor content would stuff the page with the repetitive use of “toilet repairs in Phoenix.” Google’s algorithms will penalize content like this. They are trying to send their users to a page that is informative and in-depth.
Today, Google has the ability to search your content for related ideas. This concept is called semantic connectivity. Google knows what connected concepts should be on a page about toilet repairs. So they are no longer satisfied with only this keyword phrase. Instead, they are looking for answers to common questions, like why is my toilet running? And they know what important words should be showing up in relation to toilet repairs such as toilet flange replacement, flapper replacement and more.
This isn’t to say the keyword is dead. The proper use of keywords still matters, but it cannot be your only focus. Keywords should appear naturally in your content. Our professional writing staff creates content that employs the proper use of keywords for plumbing sites. Talk to us today about how you can optimize your content for important plumbing keywords. And learn more about semantic connectivity on Moz Blog’s Whiteboard Friday.