When you want your plumbing company website to succeed online, it is important to follow the rules of Google. While there are a ton of search engines out there like Bing and Yahoo, Google is considered the top dog in regards to search engines. Because of this, it is beneficial to pay attention to Google search engine optimization practices. Although Google is the search engine we want to keep impressing, it is critical to know that Google updates their algorithms a number of times a year. What are Google algorithms and what is the significance? Google Algorithms are guides that webmasters and search engine optimization companies follow in order to rank higher in Google. So why keep changing the algorithms? With changes in technology and attitudes in regards to how we shop and search for products and services, Google has to continually keep up with these changes, hence, the changes in Google Algorithms. While it might seem confusing and overwhelming, the Plumbing Webmasters are able to follow new updates and guidelines put out by Google, so we are able to increase your search engine optimization in Google. If you want more information about Google algorithms and penalty recovery or our guide to Google Algorithms for plumbers, please call 877.388.9884 today.
To start our guide to Google algorithms for plumbers, it’s important to note one of the most prevalent Google algorithms out there. In August 2013, Google came out with Google Hummingbird. It is one of the main Google search algorithms used and is about giving consumers results that they want. Google Hummingbird is able to do this by providing the best results based on what keywords and long-tail keywords a consumer might use. Because this Google Algorithm wants to offer quality content for specific searches, Hummingbird won’t just target home pages of websites, but try to send users to pages within a website, as well. This is great for online marketing and SEO firms who take the time to produce quality content for their clients.
A guide to Google algorithms for plumbers would not be complete without discussing Google Panda. What started out as a way for Google to find content farms that we producing lackluster content has turned into an essential Google algorithm. In order to not have Google Panda negatively affect your plumbing company website, it is important to develop content that is original, high-quality and provides information to your target audience. At the Plumbing Webmasters, we make sure that our professional content writers create content that provides solutions to your search queries, is unique and is well-written in order to not get any penalties from Google Panda.
With the Plumbing Webmasters’ guide to Google algorithms, we can ensure your plumbing company website is not penalized and that it follows the proper SEO techniques. Want to ensure your company is always ranking high in Google search engines? Call us today at 877.388.9884 for more information about our guide to Google algorithms for plumbers.