Google makes changes 12 times per day, on average, making its algorithm the most advanced in the history of civilization. Keeping up with algorithm changes is impossible for any human being in 2021 as some are so miniscule that you won’t even notice. With that being said, some algorithm updates produce major changes to SERPs including for plumbing companies like yours. You can check out a list of major algorithm updates from MOZ, and keep your eyes open for changes in your rankings, impressions, and traffic.
What are Google Algorithms?
Google Algorithms are finite sequences of computer-implementable rules that perform a computation, producing legible search results for submitted queries. If that sounds confusing, it’s because it is. Not only does the average person not understand algorithms, but neither do most experts. Machine learning has taken over aspects of Google’s algorithm, meaning robots ultimately determine whether your plumbing website will rank on search results, and whether it should rank in the future. Of course, Google engineers steer the algorithm to prevent things like spam and misinformation. Ultimately, however, the goal is to deliver optimal results to its users. Let’s review some of the most infamous algorithm updates over the years.
Google Panda Update
What started out as a way for Google to find content farms that produced lackluster content has turned into an essential Google algorithm. This algorithm, implemented in 2011, cracked down on low-quality, scraped, or otherwise poor content. In order to not have Google Panda negatively affect your plumbing company website, it is important to develop content that is original, high-quality and provides information to your target audience. At the Plumbing Webmasters, we make sure that our professional content writers create content that provides solutions to your search queries, is unique and is well-written in order to not get any penalties from Google Panda.
Google Penguin Update
On the heels of the Panda update, Google released the Penguin Update. This update was implemented to reduce black-hat SEO practices like keyword stuffing and link-scheming, which previously shot users to the top of SERPs. The Penguin update penalized users of these types of practices and rewarded original, quality content with a higher ranking. Although the Penguin update began in 2012, at least 10 updates have been made to the original structure. It was finally added to Google’s core algorithm in 2017.
Google Hummingbird Update
In August 2013, Google came out with Google Hummingbird, one of the most prevalent Google updates ever. This update focused on user experience and giving consumers the results that they want. Google Hummingbird is able to do this by providing the best results based on what keywords and long-tail keywords a consumer might use. Because this Google Algorithm wants to offer quality content for specific searches, Hummingbird won’t just target home pages of websites, but try to send users to pages within a website, as well. This is great for online marketing and SEO firms who take the time to produce quality content for their clients.
In 2015, Google implemented an update that was to change the way mobile searches worked. Google’s algorithm update dubbed “Mobilegeddon” was released to ensure that Google searchers were presented with user-friendly search results when searching from a mobile device. However, this meant bad news for websites that were not mobile-friendly, causing them to fall drastically in SERPs. Ensuring that your site is mobile-friendly can help prevent Google penalties on your plumbing site.
2020 Broad Core Update
Released early in January 2021, experts noticed fluctuations in SERP results and website ranking. When asked about the update, Google representatives simply responded that it is a core update that is meant to deliver better search results. With that in mind, proactive marketers are honing in on content quality and link-building to ensure SERP ranking stays high. The algorithm presumably cracked down on doorway pages, thin content, and misleading title tags.
Page Experience Update
Google’s page experience update targets website performance and user experience. With increasing baseline expectations for website speed, navigation, and similar items, Google increased the threshold for websites, specifically on mobile. As more users surf the web through smartphones, websites failing to produce navigable mobile websites will lose ranking accordingly. The update also addresses websites with poor Core Web Vitals, which discourage a positive user experience.