In 2020, local SEO is vital to a plumber’s success. To be visible on local search results, you must have a Google Maps listing for your business. Not only does it help potential customers find your plumbing company, but it gives you an advantage over competing contractors who have not taken the time to optimize their own listing. Among the multitude of advantages to Google Maps listings, are:
- Google My Business: Integrate your map listing with your business page
- Google Reviews: Have a star rating appear next to your Maps listing
- Local SEO: Improve local search visibility
- Location Data: Appear on mobile apps like Google Maps, allowing customers to have directions to your office
Unlike a store or restaurant, a plumbing office is not a destination location. In other words, consumers won’t need to visit your headquarters in order to invest in your services. The location in your case is more of a formality that helps improve local search visibility and match you with relevant consumers in your area. Plumbing Webmasters also offers virtual locations, so that you can add an additional map listing in a different location, in order to expand your market reach.
Google Maps and Your Plumbing SEO
In addition to listing accurate NAP information (name, address, phone number), our usage of Maps listings is also SEO driven. The goal is to appear towards the top of local searches, which occur almost exclusively via mobile device. Google can read a consumers location through their smartphone data, and match them with plumbing companies in that radius. If your Maps listing is optimized, you will be one of those companies! To optimize your listing, complete the following tasks:
- Ensure Accuracy For Location Data
- Generate Reviews Through Google
- Maintain Consistency Through NAP Directories
- Optimize Your Google My Business Page
Completing these tasks places your company in a great position to rank on local search results, particularly in the local 3 pack, which is a segment of Google SERPs that lists 3 of the primary local services for the correlating search query. If a consumer searches “plumber near me” while in your service radius, your Maps listing should appear in that local 3 pack, if properly optimized. Plumbing Webmasters can help you start the process today.
Google Maps Integration
As the number one search engine in the world, Google offers a plethora of tools and extensions for plumbers. The platform works based when each of its components is integrated with each other to create a complete Google presence. That means Google My Business, Google Reviews, and Google Maps should all work hand in hand. Here’s how you can integrate your Google presence:
- Earn a Local 3 Pack Appearance on SERPs
- Link Your Maps Listing With Your GMB Page
- Present Google Reviews on Your Website and Its SERP Result
- Publish Google Reviews on Your GMB Page
With Plumbing Webmasters, you have multiple plans and options so you’re sure to find the right digital management choice for your business. Whichever you choose, you can rest assured that Google Maps will be part of the optimization process. Local search marketing should be a vital aspect of any online strategy, and plumbing contractors who hope to increase revenue through online lead generation in 2020 must make themselves available to potential customers.
Call (877) 388-9884 for Google Maps listing optimization.