Keywords are an important part of ranking on Google search results, but too often plumbing websites are filled with one keyword over and over again. If you haven’t read our page about keyword placement, you should do so, but there’s another factor to consider when adding content to your website, and it is the concept of secondary keywords. That means terms or phrases with perhaps less search volume than your primary selection, but can attract additional relevant traffic and diversify your content while enhancing its readability. Compare below:
- Primary Keywords: The term or phrase you are aiming to rank for (usually highest relevant search volume)
- Secondary Keywords: Additional terms / phrases or synonyms that can enhance readability and attract niche traffic (Usually less search volume)
You should note that a secondary keyword’s use goes beyond traditional SEO ranking. It enhances your content’s readability, and indirectly contributes to key SEO metrics. Google values user experience over all else, and the last thing user’s want to read is a page that says the same thing over and over again. Plumbing customers are too smart this day and age to be manipulated by low-quality content. They want to be engaged, and secondary keywords help engage them. Call for 877.388.9884 secondary keywords for plumbers.
Choosing Secondary Keywords For Plumbers
Tools like Google’s Keyword Planner along with SEMRush and Moz Keyword Explorer can help you find secondary keywords for your web content. Each of these tools offers keyword suggestions based off your primary term or phrase. If your primary word is “plumbing services”, tools like those above might recommend “affordable plumbing” or “reputable plumber”. These terms will usually have less search volume, but perhaps as much if not more opportunity and click-through potential. You’ll want to choose secondary keywords that are:
- Analyzed: Researched with SEO tools
- Relevant: Relate to plumbing services
- Similar: Are comparable to your primary word
Failure to adhere to the guidelines above will cause your page to lose significant ranking potential. What you want to avoid at all costs is attempting to rank for completely different concepts on the same page. For example, don’t go for “plumbing services” as well as “water restoration” on the same page. Each of those concepts should have their own page. Secondary keywords for “plumbing services” would be “affordable plumbing” and “reputable plumber”, while “sewage removal” and “water damage” would be the secondary terms for “water restoration”.
The #1 Plumbing Internet Marketing Company
There are more than a few options for internet marketing available online. As a plumbing contractor, you must decide what you value most in a promotional service. For Plumbing Webmasters, we have a uniquely specific advantage over other firms, in that we focus directly on your industry and target audience. We have years of data to support the actions we take on your behalf, which produces measurable results that are anticipated beforehand. Knowing you have an ally that is familiar with your industry should give you an extra boost of confidence in your marketing services.
Secondary keywords are part of what we do here at Plumbing Webmasters, but we do much more as well. In addition to keyword research, we offer SEO, PPC, social media advertising, and structured data markup. Our services really are full-spectrum, and account for every aspect of your online presence. We stay on top of the latest trends including Google algorithm updates to ensure that your marketing is always one step ahead of the curve. To learn more about secondary keywords, or to sign up for online marketing services, give us a call at 877.388.9884.