Your plumbing company is looking to invest in an SEO company for 2018 but you are unsure how to choose. In today’s digital market, not only do you have to differentiate good marketing from the best marketing but you also must weed out the con artists. Search engine optimization has become a business in the last decade but with that comes the manipulation that plagues any growing industry. Luckily, there are several red flag indications that can help you avoid SEO scams:
No Customer Reviews
The absence of customer reviews is a red flag for any digital marketing agency. As a company in this field, they should know that reviews matter. Aside from a lack of reviews, numerous negative reviews is also a red flag. Similarly, failure of the company to respond to those negative reviews indicates that they don’t really care enough to do so.
No Defined Strategy
If you inquire about specific practices used by the company to enhance SEO they should be able to provide a detailed breakdown. If not, they could be making it up as they go along. Any SEO campaign without defined and measurable goals is doomed for failure. Make sure you ask the question before investing in any SEO company.
Digital marketing companies that don’t report on your progress most likely have something to hide. If you ask about reporting in your consultation phone call and fail to receive a satisfactory answer, it is yet another red flag for the SEO company. Make sure you will be regularly updated on your website’s progress with detailed reports and breakdowns.
SEO is constantly evolving, and the companies that specialize in it must follow suit. If a company is still pushing keywords as the main aspect of search engine optimization, their practices could be antiquated. Stuffing your plumber website with the keyword cheap plumber will not get you to the top of Google search results. Instead, link building, NAP information, and good content will do the trick.
The flipside of a company with no plan, is a company with an impossible one. Any SEO company promising you #1 rankings within the first month is lying through their teeth. They may also attempt to impress you with traffic projections and other useless stats that don’t produce real results. Ask them specifically about expected ROI, and see what they have to say.
A Reputable Plumber SEO Company
For a reputable plumbing SEO company that specializes in transparency and results, choose Plumbing Webmasters. Our team of web designers and SEO experts will fully equip your company with every aspect of internet marketing. Our goal is to help you generate plumbing leads in 2018. Call 877.388.9884 to speak with a plumbing SEO expert today.