Tag Archives: Google Reviews

  • expertise.com best seo agencies in fort worth
  • plumbing heating and air alliance member
  • contractors of america best digital agency

The Coolest Review Software Ever | The Plumbing SEO Podcast

Out of all the activities that our plumbing SEO specialists recommend, getting reviews clearly offers the greatest benefit for businesses. Not only do they draw more attention to your brand, they knock down the psychological walls that stand between you and potential clients. In our latest podcast, Jason and Nolen discuss the amazing results that feedback produces for your plumbing company, plus how our custom-made software makes getting reviews ridiculously easy.

Be sure to listen in if your business has struggled with local map ranking in the past.

Key Points to Listen For

  • Getting reviews from multiple sources makes your company appear more trustworthy.
  • Righteous Reviews makes it much easier to ask for and collect reviews.
  • Our software also provides geotags for reviews and check-ins, supercharging your SEO.

The Typical Process of Getting Reviews

Did you know that no one is quite so effective at getting reviews for your business as you? “Ask and you shall receive” certainly applies here, but not everyone has the same skill at soliciting feedback from their customers. In fact, some plumbing contractors are downright terrible at asking for reviews!

That’s too bad, because customer feedback plays a huge role in SEO for plumbers. When Google crawls (examines) a website to judge its content, the search engine looks for three key characteristics commonly referred to as the “E-A-T factors“:

  • Expertise
  • Authoritativeness
  • Trustworthiness

When Google examines a company and sees a hearty collection of 4-5 star reviews, it interprets those reviews as a signal of trustworthiness. In other words, the search engine believes it can trust your business enough to direct people to the company website for your given service category (ie: plumbing). Getting feedback on Google Reviews isn’t enough, however. It’s best to procure them from a variety of resources.

The Problem With the Normal Reviews Process

Not all plumbing contractors faithfully collect reviews for their business. There’s just enough active plumbers however, that trying to compete on basic reviews alone won’t produce the premium search rankings that your business craves. When Google takes two companies with outstanding reviews and stands them side by side, the oldest local business typically wins out in search results.

That is unless your company displays better plumbing SEO practices.

Plumbing Companies Doing a Good Job at Getting Reviews

Getting Reviews is an Essential Part of Your Local SEO!

We talk a lot about organic search engine optimization at the Plumbing Webmasters, especially when it comes to aligning your website with Google preferences. In the past, we noticed that most businesses don’t know how to effectively tie in their client reviews into their website performance. It’s not the fault of plumbers or their marketing team! There simply weren’t many great options for posting reviews on the official company website (again, effectively).

Since WordPress widgets and tacked-on solutions weren’t cutting it.  So our team produced a completely new tool that not only greatly simplifies the process of collecting reviews, it also supercharges them for the purposes of SEO. We call this in-house developed solution Righteous Reviews

“E-A-Ting Up” With Righteous Reviews (RR)

Remember how Google uses normal reviews as proof of your business activity? That effect only goes so far when competing against other more experienced companies who also collect reviews. With the Righteous Reviews platform, every 5-star rating comes tagged with the specific service(s) you performed for that customer.

Why does that matter for your business?

Any business can claim to provide “high-quality, professional water heater repair in Fort Worth, TX” (for example). Google churns through dozens, sometimes hundreds of these website claims, but only a handful ever make page one in local search results. When Google starts seeing dozens reviews associated with a specific service in a specific geographical area, it heavily prioritizes these reviews in local search. The search engine craves this geotagged data, because it proves legitimate service activity (instead of just claiming to provide a service).

How does the collection process work? It all starts with a process your team controls. Every time your plumbers finish up a project at a jobsite, they fill out a simple form. All you have to do is describe the service provided and the location of the job, then fill in the client’s name, number, and email. You can even take a picture of the finished work! Plumbers can easily complete this all in 60 seconds.

After completing the form, your client automatically receives an email or text with links to your favorite review platforms (Facebook, Google Reviews, etc.). When the client follows those links and submits their rating, the review is automatically geotagged with their general location and the service(s) provided. All of these check-ins and reviews are uploaded to your website, were Google and your future customers can browse them.

An Example of Getting Reviews That are Geotagged

Getting Reviews is Great, Getting Geotagged Reviews is Better!

The Geotagged Review Collection Process

  1. Step #1: Your plumbers finish a job and perform a 60 second check-in.
  2. Step #2: Your client automatically receives a request for a review via text or email.
  3. Step #3: The data from both the check-in and review get uploaded to your website.
  4. Step #4: Google and your future customers see the reviews.
  5. Step #5: Your local search rankings climb!

Other Fantastic Benefits of RR

Our team produced Righteous Reviews to work specifically with our custom, optimized websites. Since the software is fully integrated with your site (not tacked on as an afterthought), you don’t have to worry about bugs or other performance issues. This enables our team to provide a number of other invaluable benefits through the reputation management platform.

Unhappy customers happen. That’s why our team created an early warning system that automatically generates an email alert whenever a client rates your company 3 stars or lower through Righteous Reviews. This means you can quickly contact any frustrated customer and work to fix the situation. Deal with low ratings, and discover new ways to improve your customer service in the process!

As we mentioned before, geotagged check-ins and reviews automatically upload to your website. Each event is tagged to a specific service and city page (if your site has them), where they show up as pins on a local map. Readers will also see the latest reviews you’ve received from the field. No more losing customers because of dated reviews from 5 years ago!

The Righteous Reviews Website Banner

Simplify the Process of Getting Reviews from Your Happy Clients!

Why Does Righteous Reviews Matter?

That’s the real question, isn’t it? Our team at the Plumbing Webmasters wants your team to earn continued growth through better Google Search rankings. Our clients who faithfully perform these check-ins often experience tremendous growth in their website traffic and generated leads. With your reviews working twice as hard to advocate your business, you’ll enjoy stronger plumbing SEO than ever before!

To learn more about Righteous Reviews, getting reviews, or any other aspect of local search marketing, talk with one of our experts at Plumbing Webmasters. Get a free consultation today when you call us at (877) 388-9884We can’t wait to serve you.

Related Webmasters Articles & Services

Articles and Podcasts
Reputation Management (Podcast)
Plumber Online Marketing Confusion (Podcast)
A Guide for Launching a New Plumbing Service (Article)

Related Services
Brand Development Strategy
Facebook Reviews for Plumbing Companies
Google Reviews for Plumbing Contractors

Posted: | Updated: Aug 13, 2019 | Categories: Podcast
  • expertise.com best seo agencies in fort worth
  • plumbing heating and air alliance member
  • contractors of america best digital agency

Reputation Management | The Plumbing SEO Podcast

Reputation management encompasses multiple aspects of your plumbing company marketing, including reviews, content creation, and social media. In today’s podcast, Jason and Nolen dig into the subject and explore how plumbing contractors can make their reviews, service pages, and city pages work much harder for their businesses. If you’ve been struggling to improve your local rankings, even if your company has plenty of reviews, be sure to listen in! Be on the Lookout for These Key Points
  • Do reviews alone improve my local search engine rankings?
  • Should new plumbers focus on reputation management or social media marketing?
  • Is there a way to coordinate reviews across different platforms?
  • Are city pages worthwhile?

Managing Your Company Reputation

In a way, reputation management revolves more around the perception of your plumbing company than anything else. Along with the obvious consumer perceptions created through reviews, your site’s graphic design, and navigation, there’s another crucial aspect that all too many plumbers forget about. How does Google perceive your business? In the past, we’ve talked about the crucial E-A-T factors: expertise, authoritativeness, and trustworthiness. When Google spiders (re-examines) an existing plumbing contractor website, it attempts to identify data elements that show your site, content creators, and business possesses these qualities. Where Google Looks for E-A-T Factors
  • For Expertise: Content creator bios, content organization and quality.
  • For Authoritativeness: Content, creator bios, reference sites, keywords, & web design.
  • For Trustworthiness: Reviews, geo-tags, check-ins, images, navigation, and link profiles.
These character traits impact both Google and customer perception of your business. Of course, that also means you can expect two-fold benefits when you nail all three elements! Below, we’ll dig into three of the most crucial aspects of reputation management.


Review Management

Reviews can make or break a plumbing business. While almost any plumber could tell you they need reviews, many don’t know how to collect them effectively or what to do with them once reviews start pouring in. While they certainly contribute to a company’s perceived trustworthiness, reviews don’t automatically cause your site to rank higher on google So how can you get the greatest value from your customer testimonies and all those 5 star ratings? First, make sure your reviews come from a variety of sources. In other words, don’t put your eggs exclusively in Google Reviews, Facebook, or Angie’s List. While Google once prioritized recommendations through their own platform, the search engine now prefers a more diverse collection from multiple sources. Second, be sure to take time to display customer reviews inside of your website! Not only does this please Google, but potential customers will also feel more confident about using your services. It may take a bit of research to find a widget that presents reviews in the way matches your tastes. At the Plumbing Webmasters, our team actually uses our own special platform called Righteous Reviews which convenient pulls recommendations from Facebook, Google, and other top providers.

Website Optimization

Site Optimization – Navigation & Service Structure

Continued site optimization also impacts your reputation management. After all, few things affect a customer’s first impression of your company than your website design. Will they have a convenient time of browsing your services when they land on your homepage, or will they get frustrated and leave? We’ve encountered so many plumbers over the years who ask why their site isn’t performing well, only for for our experts to learn their design was creating a terrible user experience. Simplistic, concise navigation makes for the best visitor interaction. That’s why many of the most successful plumbing contractor websites simply rely on a few service categories to showcase their work. This simplistic navigation also makes it easy for Google to explore your website and identify your key services.

Content Dev

Content Creation

Of course, professional content also impacts your company’s reputation too! Not only does the quality of the material affect Google’s perception of your business, the quantity affects your ratings as well. Companies that release new content on a regular basis tend to earn better rankings in the long run. What Types of Content Can You Use?
  • Blogs
  • Podcasts
  • Videos
  • Images
  • Guides
  • Infographics
  • and More!
A Review That's Been Geo-Tagged

Geo-Tagged Reviews Shows Proof of Your Service Around the Community.

Two Ways to Enhance Reputation & Rank Up

As we’ve mentioned before, our team at the Plumbing Webmasters utilizes our own in-house tool to collect reviews. Righteous Reviews allows customers to leave reviews for their preferred platform (Google, Facebook, etc.) directly on a client’s website. It also collects reviews left on those platforms and citation services. While that cross-platform functionality certainly offers convenient reputation management, the really exciting benefit of Righteous Reviews is geo-tagging! When a customer receives a request for a review (usually via text), their submission gets tagged on Google Maps without revealing their exact address. Google loves this input, and ranks up websites that display them. Our reviews platform also allows plumbing professionals to check-in on a job site, provide a tag of the service they’ve provided, and even post pictures of the work they completed. Again, this information gets geo-tagged in Google Maps and displayed on that client’s related service page and city page. Even if each plumbing truck only checks in a few times a day, that leads to dozens of checkins within a single week! This provides extremely visible proof of your activity to Google, and the search engine greatly rewards the effort.
An Example of Reputation Management Through Service Check-ins

Google Loves to See Geo-Tags of Your Company’s Activity Around the Community!

If you’d like to learn more about the processes behind reputation management, or if you’d like additional details about how Righteous Reviews can help your business, give us a call at (877) 388-9884. At Plumbing Webmasters, our clients regularly dominate the rankings in local search! They earn higher traffic volume, stronger user engagement, and better lead generation. We’d love to partner with your plumbing business too.

Resources For Additional Information

Earlier Talks on Reputation Management: 3 Things Clients Can Do Better Than Us Our Related Services: Reputation ManagementGoogle ReviewsRighteous Reviews
Posted: | Updated: Aug 13, 2019 | Categories: Podcast