Tag Archives: SEO

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True Client Stories: A Brand New Client’s Worries

Do you ever feel frustrated buying leads from another company? Not only do thousands of plumbing businesses purchase their leads from online services, they’re forced to share them with local competitors. That’s a hard pill for any professional to swallow, especially when competition is so fierce! Yet many businesses feel trapped into perpetuating the lead-buying process.

How can you break free of the cycle?

Today, we’re going to explore the process of improving your local search performance and generating your own leads. While we talk with plumbers with all kinds of backgrounds and stories, this strategy can help practically any business develop more traffic and higher quality plumbing leads. Let’s get started!

Interesting Tips for Plumbing Professionals

  • You need to be active in asking for reviews, especially if you average a 3.5 rating or lower.
  • Always test your website content with Copyscape to spot copied content.
  • Service pages tend to perform better than landing pages.
  • You need quality SEO to allow your PPC campaigns to convert.

The Same Old Story

Most of the plumbing professionals listed online experience some form of lead sales. Some buy leads through large household brands, while others purchase them via Google Ads. There’s absolutely nothing wrong with supplementing business with additional work from these sources. However, depending on these channels as your sole sources can severely limit the quality, scale, and effectiveness of your lead generation.

This also limits your ability to grow the reputation of your brand.

If you want to start growing your own sustainable, affordable leads, you’ll need to invest in the right channels. One of the easiest paths to lead growth is local SEO (search engine optimization), which focuses on making your business more visible to consumers in your service area. While it may require some continued effort on your company’s part, this channel offers a very dependable supply of customers and brand growth.

Why Choose Local SEO Over PPC?

First of all, SEO vs PPC is not an either/or choice. You can easily use both types of search campaigns to generate even stronger performance for your brand. However, SEO proves time and time again that it offers more dependable results than PPC. As a matter of fact, PPC campaigns have a very difficult time converting leads into customers without an organically optimized website to support them. If you click on an ad but the resulting website doesn’t make sense, will you buy from that site?

SEO and PPC Results

Organic SEO Still Provides a Much Higher Percentage of Site Traffic.

A website optimized for search will also provide a more pleasant user experience. If you’ve felt the 5-star user experience on a site before, you’ve already felt the effects of local SEO. An optimized website also delivers fresh, insightful content that encourages more meaningful relationships with the associated brand.

To put it simply: SEO is cheaper, more reliable, and contributes directly to your brand’s growth. That’s a winning combination that lead sales and PPC can’t provide. So why not invest in a channel that’s better for your company’s long-term success?

Key Factors in Local SEO

There are four crucial factors when it comes to local SEO:

  • Content
  • Web Design
  • Reviews / Recommendations
  • Citations

Website Factors

Content and Web Design

Like any other marketing activity, SEO requires a solid foundation. For most, that foundation is a well-crafted website design with structured service pages. While a PPC management company might try to bypass this requirement with short, sales-y landing pages, they typically don’t perform well without service information to back them up. 

The best websites combine informative content with streamlined design.

Service pages make it easy for both Google and potential clients to understand exactly what you do. Without them, even people who find your website probably aren’t staying around for too long. Your Google Analytics should confirm this through average time on page and bounce rate.

Most successful web designs use a simple dropdown menu to direct people to their desired services. They also organize content by service category, making it easier to find and digest information in a timely manner. Finally, an optimized design heavily relies on schema coding to make content easily recognizable for Google crawlers.

Social Factors

Reviews and Citations

Among its many goals, Google strives to present the most dependable results to its user base. The search engine examines both information provided by a plumbing company and feedback presented by the community to determine whether that business deserves a spot in page 1 results. That’s where the majority of consumers pick their essential services from.

If local listings provide conflicting information about a plumbing company (such as different addresses or operating hours), it may choose to look to another contractor instead. Likewise, if client reviews indicate the business is not to be trusted, Google will not rank the company well. Reviews and citations work together to determine a plumbers overall dependability.

Crucial SEO Requirements for Plumbers

  • Continue asking customers (especially happy ones) for reviews!
  • Never try to cover up negative feedback.
  • Gather reviews from a variety of sources, especially Google, Facebook, and Yelp.
  • Make sure your listings provide the same contact, location, and operational info.
  • Get citations from as many reputable companies as possible (BBB, Yelp, etc.)
  • Claim and complete your Google My Business account ASAP.

Need Help With Local SEO?

At Plumbing Webmasters, we help hundreds of business develop a reliable source of leads through organic, local SEO. Not only do our customers enjoy higher rankings in search, they also earn more traffic and better lead quality! We’d be thrilled to talk with your plumbing company about your future growth plans.

Call (877) 388-9884 anytime for a free consultation.

More Helpful Resources from Plumbing Webmasters

Podcasts and Blog Articles
15 Amazing Plumbing Websites (Article)
How to Craft a 5-Star User Experience (Article)
The $3200 Plumbing SEO Screw Job (Podcast)

Related SEO and PPC Services
Website Design Services
Plumber Reputation Management
Google Maps for Plumbers

Posted: | Updated: Oct 24, 2019 | Categories: Podcast
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Web Geek Cocky | The Plumbing SEO Podcast

As a plumbing contractor you like to keep your business fairly simple. When a homeowner has a problem with their plumbing system you explain to them what their options are and how much it will cost them. Web marketing agencies are not as humble. The vast majority of them behave as if they are on a superior intellectual level to their clientbase. Just because they know more about search engine optimization does not make them a rocket scientist. Common logic still applies to SEO just like it does with plumbing and any other kind of service industry. The arrogance of marketing companies in 2019 can be known as web geek cocky.

Marketing Companies vs The Common Man

It’s part of their schtick to be arrogant. It’s almost like a defensive mechanism. They understand that the work they are doing is nothing special and so they have to oversell it to make it seem more valuable. You might think that using big words that don’t really meant anything will not impress a plumber or any business owner for that matter. But people can be swayed by the illusion of expertise. When marketers appear as if they possess rare knowledge they are sometimes able to convince a client to buy in. It’s not the fault of the client if they fall for the trick but it something that plumbers should be aware of when they are looking for help with website design or SEO.

Marketing is Not Rocket Science

Just like plumbers won’t act as if they are the only person on earth who can perform the service, SEO experts should follow suit. There’s a culture of talking down to clients especially those who work in the home service industries. These marketers try to pretend their work is unattainable by the common man. While web design and SEO do take specific skill sets at the end of the day it is merely a service that a bunch of different companies can offer around the country.

Plumbers Need a Straight Shooter

In an age where plumbers are looked down upon by arrogant fools in the marketing industry, a straight shooter becomes a breath of fresh air. What if someone who could relate to your business challenges was also the person creating and implementing your marketing campaign? That is the case with Plumbing Webmasters. Owners Nolen & John come from humble beginnings and were once home service providers themselves. They started their own web company after being talked down to with web geek cocky nonsense.

Identifying Web Geek Nonsense

If you are a plumber currently looking for SEO services there are some red flags you should consider during your research. If a company starts speaking in empty language (using words that don’t mean anything) you know you’re in trouble. This web geek is probably cocky. They think they can trick the common man into overspending on services they don’t need. Many such marketers will get you involved in the shell trick scheme where they take SEO money and use it on PPC. Steer clear of these egomaniacs. They have done enough damage to the country already. Especially the common hard working American who is the foundation of our economy.

Plumbing Webmasters: The Exception

Plumbers can relate to the owners here at Plumbing Webmasters because they lived the same experience. Having once been a home service provider company themselves they transitioned to SEO work because they couldn’t find another company that wasn’t unpretentious. It’s almost like shopping for a doctor. They are mostly arrogant people who think because they went to medical school that they are a God like figure. The problem is even more absurd with web geeks though because the work is not dependent on a decade of high-level schooling. At the end of the day, Plumbing Webmasters is a web marketing company run by relatable people. You can trust that our hundreds of clients are enjoying our professional-level design and SEO services, without the web geek cocky.

Posted: | Updated: Aug 13, 2019 | Categories: Podcast
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How To Start a Plumbing Business in 2022

How To Start a Plumbing Business

Starting a plumbing business intrigues many prospective contractors. After all, the industry grew to over $126.1 billion in revenue in the past year.

With over 600,000 domestic plumbing jobs, the profit exists for the taking. But how can someone start their own plumbing company in 2022? 

Owning a plumbing company provides contractors with a sense of pride and the power to create their business vision. No longer will contractors answer to a bully boss who puts down employees for a short-term ego stroke.

While the benefits are apparent, starting a business is hard work. A successful plumbing startup requires a strong plan, strategy, and vision. 

Check out HVAC-Plumber SEO Webmasters’ guide to starting your own plumbing business in 2022:

Business Basics for Plumbers

How Much Money Do You Need To Start a Plumbing Business?

For contractors who hold a license, $10,000 is the ideal starting point for your business. While you can get by with less capital, ten grand will give you a better chance to get up and running with success.

How To Start a Plumbing Business Without Being a Plumber?

If you want to start a plumbing company without being a plumber, you’ll need a good lawyer. It’s challenging, at the very least, to form a plumbing business without being a plumber. Someone within your company must have a license and follow the rules and regulations to operate lawfully. Whoever serves as the master plumber expects appropriate compensation if they don’t own the company themselves.

Writing a Plumbing Business Plan

Your business plan outlines your future business and helps you stay on course. The project should outline each detail for your business from its starting point to its logical launch position. Additionally, a sound business plan helps you secure loans and pick up investors. 

Your plan must include your company’s legal specifics, including its legal name, address, documents, a field of expertise, and other critical information. A qualified lawyer should oversee the process to ensure ideal results.

For help crafting your business plan, take a look at this sample.

Getting Started With Your Plumbing Company

Choosing a Plumbing Company Name

You should consider marketing when choosing your business name. For example, does your name sound good as a web address? Does it look good on business cards, trucks, and t-shirts? The aspects of a good plumbing company name include:

  • Conciseness: The shorter the name, the better
  • Memorability: Avoid anything too generic since you want brand recall
  • Regional Identifier: A reference to your city or town helps create a local feel

Creating a Plumbing Company Logo

The next step is to craft a company logo since it will appear on your marketing materials. Think about how the logo looks on a truck wrap and business card. It’s always best to hire a professional graphic designer to craft your digital logo, increasing engagement based on the color scheme, originality, and memorability.

Marketing Your New Plumbing Business in 2022

Getting Listed Online

Plumbers can get their first business from the internet. Create a free Google Business Profile and verify the address via postcard verification. Implement Local SEO tactics on your GMB listing and generate reviews using software like DataPins Once you’ve established yourself locally, expect some plumbing leads to show up on your phone and email.

Launching Your Plumbing Website

Google Business Profile helps you get started, but the top-performing plumbing businesses utilize a company website. Your website serves as the central hub for your business. Prospects may see the URL on your business card or truck, and others may find you organically through search engines like Google. A good website presents a custom design and showcases an urgent call-to-action.

Performing Search Engine Optimization

A website in itself is excellent, but SEO helps it show up for keywords. The more plumbing keywords you rank for, the more plumbing leads you can get in 2022. It’s best to optimize each of your web pages, from service pages to city pages, using best SEO practices. A software tool like DataPins can save you headaches by producing user-generated content about your services without you having to optimize anything manually. 

Creating and Marketing Content

Plumbers can get the most business through content marketing. New content pages help you rank for more keywords on search engines and share new content without social media followers. It helps to create a specific service page for each of your services. For example, you have a page for pipe repair and also one for toilet repair. The same trend follows for locations within your service area. Blog posts can also help get clicks as long as they are well-written and inform the user.

Managing Your Company’s Online Reputation

The challenge for new companies is not having a reputation at all. As your business grows, you’ll want to maintain a positive reputation by securing feedback from satisfied clients. As you grow, getting your first review is a big deal. Again, it’s best to use a software tool like DataPins to get your first reviews. The device sends automated review requests through SMS and email. Google and Facebook are the best places to get reviews, though Yelp, Angie’s List, and HomeAdvisor can also help grow your brand.

Scaling Your Plumbing Business in 2022

Establishing a new plumbing business is a significant first step. Taking things to the next level requires the ability to expand your plumbing business in 2022 and beyond. But don’t get too far ahead of yourself right now. Remember to consult with a lawyer before making any business plans official. Always focus on customer service and online marketing. Once you establish your company, consider the following scaling techniques:

Hiring More Employees

The hiring process can create a challenge for more recent business owners. How do you hire? Who do you know who to hire? These are questions that contractors regularly ponder. But one thing is certain, growth requires more employees, and qualified ones at that. Please focus on the customer first and foremost and make sure they get the best services possible.

Investing in Field Management Software

Once you have a certain number of technicians on the road, you’ll need a sophisticated system to track their jobs, billing, and performance. You can use a tool like Picket Fence or Service Titan to manage your employees on the road. The goal is to keep all your data in a central location, so you can scale your business with ease. 

Posted: | Updated: Jan 7, 2022 | Categories: Podcast
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13 (Useful + Innovative) Plumbing Advertising Ideas for 2022

Plumbing Advertising Ideas

Key Plumbing Advertising Takeaways

  • Run Ads on Google, Facebook, and YouTube
  • Utilize Remarketing and Pixel Tracking
  • Enhance Ad Influence with SEO
  • Start a Podcast
  • Try Local Service Ads (LSA)

What is Plumbing Advertising?

Plumbing advertising produces advertisements for commercial or residential plumbing services or products. An ad is a promotional notice or announcement in a public forum. In 2022, advertising can encompass various promotional materials, including PPC ads, website banners, and Google Profile posts. 

1) Google Ads

Once known as Google AdWords, the now named Google Ads is still one of the most effective ways to advertise your plumbing business online. Because it can be expensive and requires a level of expertise to maximize correctly, some have grown frustrated with it as a platform.

Google Search Plumbing Ads

Adequately targeted ad campaigns with an eye toward demographics, budgeting, and ROI can help plumbers win big with Google Ads. Depending on what city you are looking to target for plumbing jobs, Google Ads may be less expensive than you think. In any case, make sure you hire a Google Ads certified manager.

2) Facebook Ads

An estimated 63% of American adults use Facebook. With so many users online, the $10,000 businesses spend on ads each year makes sense. While plumbers shouldn’t spend nearly that much, strategic Facebook advertising can produce substantial ROI in 2022.

Facebook Mobile View

Like Google Ads, competent Facebook advertising results in significant gains for plumbers. Partnering with an advertising expert can help separate your company from competitors, who are generally throwing stuff at the wall to see what sticks.  

3) YouTube Ads

Like Google and Facebook Ads, YouTube ads can target specific demographics. As the number one platform for streaming video, YouTube is unsurprisingly a highly frequented domain. Investing in plumbing ads on YouTube can ensure that video watchers in your target area see your company’s promotions on relevant videos.

Display Ad on YouTube

While the ROI is typically less significant than that gained through Facebook and Google, it is still enough to pursue the venture with open eyes. Creating a channel for your brand and even posting video content can enhance your ability to advertise on YouTube. 

4) NextDoor Ads

NextDoor is a popular community platform for neighbors to discuss service providers, among other things. Infiltrating a community-based social scene can pay dividends for plumbers. NextDoor offers simple advertising measures to select specific neighborhoods. The platform provides ad-building tools and an Insights Dashboard to help plumbers and their marketing teams track performance in 2022.

5) Facebook Pixel Tracking

Americans spend more time on Facebook than they do eating. Most U.S. residents check Facebook 15 times per day on average. Facebook pixel tracking allows your website to advertise to users who’ve already visited your site as they browse Facebook.

When they visit your domain, they store cookies in their browser (Chrome, Firefox, Safari, etc.) and follow them to their favorite social media platform. Pixel tracking improves conversion rates from around 3% to 15%. Best of all, pixel tracking is relatively inexpensive but highly effective.

6) Google Remarketing Ads

Like Facebook, Google allows advertisers to track and then follow visitors off their websites. Remarketing ads from Google are the same fundamental concept as Facebook pixel tracking and are even less expensive. Why? Because Google doesn’t charge a fee until the remarketed ad gets clicked on. Remarketed ads appear on all kinds of platforms in Google’s display network.

It could be anything from Accuweather to a tutorial blog post. Let’s say that a potential customer thinks they can fix the plumbing job themself but then finds your ad on the how-to manual. They might reconsider.

7) Search Engine Optimization

Plumbers often think of SEO as separate from advertising methods like PPC. While search engine optimization is a vastly different strategy, its ultimate goal is promotion.

The Webmasters Showing Up as a Top SEO Service Company

Ranking on organic search results is an advertising form that requires expertise and know-how. Plumber SEO provides tremendous long-term results for plumbing companies and costs far less than a PPC campaign.

8) Plumbing Websites

Nothing provides better long-term promotion than plumbing websites. Web design is essential for conversion and personalization since campaigns don’t end until a visitor converts into a customer. Design goes a long way towards making that happen. From a clean codebase and pertinent calls to action, design elements can close the deal on behalf of plumbing companies.

Website Service Page Example

Web design also ties in with SEO to help generate more leads, which makes it even more potent from an advertising standpoint. Aesthetics are a big part of trust-building, so make sure your website is visually appealing.

9) Content Marketing

Promoting plumbing services is not possible without quality content. Plumbers can market content on a multitude of different platforms and in various mediums. For example, videos are content and blog posts, and service pages. Google lists its quality guidelines and calls for unique, valuable, and engaging content to separate your website from others.

Quality content is engaging, unique, and valuable.

Prospective clients are not looking for a novel about pipe repair, but they would like to know the specifics about why your services are worth something to them and how they display proper convenience. 

10) Google Business Profile (Local Map Pack)

Your Google Business Profile is your most important citation and essentially serves as your Google homepage. It is as close to as valuable as your primary website as any other branded web entity. For this reason, the GBP listing should be completely optimized.

Plumber Google My Business Listing

Be sure to include original images, Google posts, and Q&A sections with informative answers. Don’t forget about the hours of operation. When customers leave reviews, be sure to respond to these reviews and do so professionally. Potential clients will want to see that you take a complaint seriously.

11) Business Citations

Plumbers can list their business on several directories on the internet. These listings are known as NAP citations and should include important information like company name, address, and phone number. Google scans this info in the aggregate, meaning consistency and uniformity are essential.

Off Site Citation Example

Sure, you can also get calls off of these listings, but their real impact for promotion is that they collectively drive up your brand recognition and improve search rank. Yelp, HomeAdvisor, and Angie’s List are three of the most important directories for plumbing companies.

12) Podcasts

Plumbers can advertise through podcast episodes. You might think of podcasting as something for celebrities, but that is not the case. Many “regular” people start podcasts and generate a significant following. The reality is that consumers want to be able to relate to the podcast host.

Alternative Review Signals Plumbing Podcast Cover

People interested in plumbing will be interested in episodes about specific plumbing services. These podcasts can also improve your web presence, social media signals, and overall SEO. Scope inspections make for an excellent topic to discuss through podcast or video.

 13) Local Services Ads

Local Services Ads allow plumbers to advertise on Google’s Local Map Pack, separately from the organic algorithm. LSAs are pay per lead instead of pay per click, meaning plumbers don’t get charged for each click. In addition to local search results, LSA ads also command voice searches.

Any plumber hoping to invest in Local Services Ads must sign up for Google Guaranteed, which performs background and insurance checks.

Best Advertising for Plumbers

At HVAC-Plumber SEO Webmasters, creating an effective plumber ad is what we do best. With decades worth of experience and data, our system helps create high-quality plumbing leads for contractors throughout the United States. Our in-house Local SEO software helps plumbers manage their reputation and rank throughout multiple cities in their service areas. We hope to work with your plumbing company in 2022 and beyond.

Posted: | Updated: Sep 1, 2022 | Categories: Advertising